# Best E-Commerce Platforms ## How Many E-Commerce Platforms Products Does G2 Track? **Total Products under this Category:** 565 ### Category Stats (Jul 2026) - **Average Rating:** 4.4/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Crystallize (+28.56%) - Among all products in this category, Crystallize recorded the largest rating increase compared to last month _Last updated: July 23, 2026_ ## How Does G2 Rank E-Commerce Platforms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 24,000+ Authentic Reviews - 565+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for E-Commerce Platforms ![G2 Grid® for E-Commerce Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-platforms/grids.png?focus%5B%5D=705&focus%5B%5D=18479&focus%5B%5D=320&focus%5B%5D=605&focus%5B%5D=1331985&focus%5B%5D=4443&focus%5B%5D=27886&focus%5B%5D=706) Highlighted products: Shopify, Shopify Plus, Salesforce B2C Commerce, Salesforce B2B Commerce, Wix Studio, WooCommerce, Adobe Commerce (formerly Magento Commerce), and BigCommerce. Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-platforms/grids.json?focus%5B%5D=shopify&focus%5B%5D=shopify-plus&focus%5B%5D=salesforce-b2c-commerce&focus%5B%5D=salesforce-b2b-commerce&focus%5B%5D=wix-studio&focus%5B%5D=woocommerce&focus%5B%5D=adobe-commerce-formerly-magento-commerce&focus%5B%5D=bigcommerce) **Sponsored** ### SAP Commerce Cloud The SAP Commerce solutions delivers feature rich digital commerce capabilities built on a modern cloud native platform that will enable businesses to innovate quickly and deliver the perfect fit digital commerce solution for your business. SAP Commerce has the broadest and varying customer base with over 3500 customers, representing 20 industries across 100 countries. Customers trust our solution for its ability to scale and perform, customers has transacted over 570B+ dollars of gross merchandising value representing over 120M+ orders on our ecommerce platform. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=34&secure%5Bchosen_at%5D=2026-07-29T16%3A31%3A52Z&secure%5Bdisplayable_resource_id%5D=34&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=34&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=785&secure%5Bresource_id%5D=34&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-platforms%3Fopen_modal_url%3D%252Fproducts%252Fcomecero%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fe-commerce-platforms%2526source%253Dcategory&secure%5Btoken%5D=0d9cd0ec3508a6ae45b55bfb7de9c01e89318de683bff7ea47b78b1ed621d6e0&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2023%2F06%2Fe4554804-787e-0010-bca6-c68f7e60039b.rc.html%3Fcampaigncode%3DCRM-YD25-CEX-407333%26source%3DCOMMERCE-click-campaign-G2&secure%5Burl_type%5D=custom_url) ### [Shopify](https://www.g2.com/products/shopify/reviews) Shopify is the leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, using enterprise-level technology made available to businesses of all sizes. Shopify currently powers over 800,000 businesses in approximately 150 countries and is trusted by brands such as Tesla Motors, Budweiser, Red Bull, LA Lakers, the New York Stock Exchange, GoldieBlox, and many more. For a demo, please visit: https://docs.shopify.com/webinars **Average Rating:** 4.4/5.0 **Total Reviews:** 4,943 #### How Do G2 Users Rate Shopify? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Extensibility:** 8.5/10 (Category avg: 8.4/10) - **Customization:** 8.3/10 (Category avg: 8.4/10) - **Data Orchestration:** 8.3/10 (Category avg: 8.4/10) #### Who Is the Company Behind Shopify? - **Seller:** [Shopify](https://www.g2.com/sellers/shopify) - **Year Founded:** 2006 - **HQ Location:** Ottawa, ON - **Twitter:** @Shopify 450,909 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a47e88783b7429c2984c8a3e2defbd798a6e43fb11bd4596b012234db02fbbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F784652%2F&secure%5Burl_type%5D=linkedin_company_website) 28,516 employees on LinkedIn® - **Ownership:** NYSE:SHOP #### Who Uses This Product? - **Who Uses This:** Owner, Founder - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 78% Small, 15% Medium #### What Do G2 Reviewers Say About Shopify? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Shopify, allowing for quick setup and seamless integration of apps. - Users value the **easy integration** of Shopify, enhancing functionality and streamlining e-commerce for a smooth online experience. - Users love the **quick setup** of Shopify, allowing fast launching of stores without technical complications. - Users value the **user-friendly platform** of Shopify, appreciating its simplicity in managing online stores efficiently. - Users value the **reliability** of Shopify, praising its ease of setup and smooth, user-friendly experience. ##### Cons - Users find Shopify **expensive** due to costly third-party apps and the need for coding knowledge for advanced customization. - Users find **limited customization** options frustrating without coding skills, leading to higher costs for advanced features. - Users find Shopify's **limited features** frustrating, requiring paid apps and coding for necessary customizations. - Users are frustrated by **pricing issues** , particularly auto deductions and accumulating transaction fees that strain small businesses. - Users note **limitations in customization** and increasing costs, particularly as they scale their businesses on Shopify. #### What Are Recent G2 Reviews of Shopify? **["Shopify Keeps Our Order Management Organized and Efficient"](https://www.g2.com/survey_responses/shopify-review-13107263)** **Rating:** 4.0/5.0 stars _— Luz Paola Q._ [Read full review](https://www.g2.com/survey_responses/shopify-review-13107263) **["Intuitive, User-Friendly Store Builder That Removes the Technical Headache"](https://www.g2.com/survey_responses/shopify-review-12913625)** **Rating:** 4.5/5.0 stars _— eklavya s._ [Read full review](https://www.g2.com/survey_responses/shopify-review-12913625) #### What Are G2 Users Discussing About Shopify? - [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) - 4 comments, 4 upvotes - [How is Shopify being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-shopify-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments, 3 upvotes - [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) - 6 comments, 5 upvotes - [What does the basic Shopify plan include?](https://www.g2.com/discussions/what-does-the-basic-shopify-plan-include) - 3 comments - [Is Shopify a software?](https://www.g2.com/discussions/is-shopify-a-software) - 2 comments ### [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) Shopify Plus is the commerce platform for enterprise high-growth, high-volume brands, coupling speed and agility with the scalable foundation they need to grow bigger, faster. Our platform enables brands to break the rules of commerce through: - Unlimited extensibility, integrations, and customization through Shopify apps and partners - Custom automation with apps like Shopify Flow, Launchpad, and Scripts - Accelerated and customizable checkout - Localized customer experiences with global storefronts Shopify Plus powers 10,000+ of the fastest growing brands in the world, including FashionNova, Budweiser, RedBull, Colourpop, and more. To learn more and see a demo, please visit: https://www.shopify.com/plus **Average Rating:** 4.4/5.0 **Total Reviews:** 855 #### How Do G2 Users Rate Shopify Plus? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10) - **Extensibility:** 8.1/10 (Category avg: 8.4/10) - **Customization:** 8.2/10 (Category avg: 8.4/10) - **Data Orchestration:** 7.9/10 (Category avg: 8.4/10) #### Who Is the Company Behind Shopify Plus? - **Seller:** [Shopify](https://www.g2.com/sellers/shopify) - **Company Website:** www.shopify.com - **Year Founded:** 2006 - **HQ Location:** Ottawa, ON - **Twitter:** @Shopify 450,909 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a47e88783b7429c2984c8a3e2defbd798a6e43fb11bd4596b012234db02fbbd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F784652%2F&secure%5Burl_type%5D=linkedin_company_website) 28,516 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Owner - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 65% Small, 26% Medium #### What Do G2 Reviewers Say About Shopify Plus? _AI-generated summary from verified user reviews_ ##### Pros - Users admire the **ease of use** of Shopify Plus, allowing for quick site setup and efficient management of multiple stores. - Users commend the **exceptional customer support** of Shopify Plus, appreciating its responsiveness and helpfulness throughout their experience. - Users appreciate the **reliability of Shopify Plus** , excelling in scalability and performance during high traffic periods. - Users praise the **quick setup** of Shopify Plus, highlighting its helpful documentation and supportive care team for smooth transitions. - Users find the **easy setup** of Shopify Plus to be highly beneficial and user-friendly for quick customer access. ##### Cons - Users find Shopify Plus **expensive** , particularly for smaller brands, with additional costs for customizations and limited flexibility. - Users find **limited customization options** frustrating, often requiring developers and added costs for desired flexibility. - Users find **limited features** in Shopify Plus, often needing developer knowledge and third-party tools for enhancements. - Users feel the **missing features** in Shopify Plus limit functionality, requiring third-party apps for advanced capabilities. - Users highlight the **extra costs** associated with Shopify Plus, making it less accessible and budget-friendly for many businesses. #### What Are Recent G2 Reviews of Shopify Plus? **["Shopify Plus: Enterprise Power with a User-Friendly, Scalable Experience"](https://www.g2.com/survey_responses/shopify-plus-review-12484480)** **Rating:** 4.5/5.0 stars _— Valeriia I._ [Read full review](https://www.g2.com/survey_responses/shopify-plus-review-12484480) **["Simple, Scalable, and Always Innovating—with Lightning-Fast Shopify Plus Support"](https://www.g2.com/survey_responses/shopify-plus-review-12723445)** **Rating:** 5.0/5.0 stars _— Jordan D._ [Read full review](https://www.g2.com/survey_responses/shopify-plus-review-12723445) #### What Are G2 Users Discussing About Shopify Plus? - [How does Shopify plus work?](https://www.g2.com/discussions/how-does-shopify-plus-work) - 2 comments - [What brands use Shopify plus?](https://www.g2.com/discussions/what-brands-use-shopify-plus) - 1 comment - [What are the features of Shopify?](https://www.g2.com/discussions/shopify-plus-what-are-the-features-of-shopify) - 1 comment - [What are the benefits of Shopify plus?](https://www.g2.com/discussions/what-are-the-benefits-of-shopify-plus) - 1 comment ### [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) Salesforce B2C Commerce empowers customers to quickly grow profitability. Customers of all sizes can build pixel-perfect experiences and embed commerce into every touchpoint with templates, composability and headless APIs. Meanwhile automated AI helps cut costs and driver merchandiser productivity. By connecting the shopping journey across unified marketing, service and order fulfillment, companies can deliver seamless, personalized experiences across all consumer touchpoints with a single view of the customer. B2C Commerce is the only platform that is trusted to deliver success to our customers every day, every month and every holiday at global scale. **Average Rating:** 4.3/5.0 **Total Reviews:** 558 #### How Do G2 Users Rate Salesforce B2C Commerce? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10) - **Extensibility:** 8.4/10 (Category avg: 8.4/10) - **Customization:** 8.5/10 (Category avg: 8.4/10) - **Data Orchestration:** 8.4/10 (Category avg: 8.4/10) #### Who Is the Company Behind Salesforce B2C Commerce? - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** www.salesforce.com - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce 579,511 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website) 83,223 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Salesforce Developer, Manager - **Top Industries:** Retail, Information Technology and Services - **Company Size:** 40% Medium, 33% Large #### What Do G2 Reviewers Say About Salesforce B2C Commerce? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly interface** of Salesforce B2C Commerce, making it easy to manage large inventories efficiently. - Users value the **powerful and complete platform** of Salesforce B2C Commerce for managing digital commerce effectively. - Users value the **seamless integrations** of Salesforce B2C Commerce, enhancing customer journey and operational efficiency. - Users value the **personalization tools** of Salesforce B2C Commerce, enhancing customer engagement and boosting sales conversions. - Users value the **easy integration** of Salesforce B2C Commerce, enhancing overall efficiency and boosting ROI significantly. ##### Cons - Users find the **complex setup** of Salesforce B2C Commerce challenging, especially for smaller teams and projects. - Users find Salesforce B2C Commerce to be **expensive** , particularly regarding setup, customization, and ongoing maintenance costs. - Users find the **complexity of setup and customization** in Salesforce B2C Commerce to be a significant barrier for smaller teams. - Users find the **difficult setup** of Salesforce B2C Commerce challenging, especially for those new to the platform. - Users often face **complex implementation challenges** that can hinder adoption, especially for smaller teams without technical expertise. #### What Are Recent G2 Reviews of Salesforce B2C Commerce? **["Reliable and Scalable Ecommerce with Salesforce B2C Commerce"](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12711370)** **Rating:** 5.0/5.0 stars _— Rossella P._ [Read full review](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12711370) **["Efficient Integration, But a Bit Pricey"](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12548907)** **Rating:** 4.0/5.0 stars _— Siddhant S._ [Read full review](https://www.g2.com/survey_responses/salesforce-b2c-commerce-review-12548907) #### What Are G2 Users Discussing About Salesforce B2C Commerce? - [What is Salesforce Commerce for B2C used for?](https://www.g2.com/discussions/what-is-salesforce-commerce-for-b2c-used-for) - [Is Salesforce an ecommerce platform?](https://www.g2.com/discussions/is-salesforce-an-ecommerce-platform) - 1 comment - [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) - 1 comment - [What is a b2c platform?](https://www.g2.com/discussions/what-is-a-b2c-platform) - 1 comment - [What is Salesforce commerce?](https://www.g2.com/discussions/what-is-salesforce-commerce) - 1 comment ### [Wix Studio](https://www.g2.com/products/wix-studio/reviews) Wix Studio is the website building platform for professional designers, developers, and marketers. With high-end design capabilities, streamlined workflows, and robust business tools, it empowers freelancers and agencies to build, manage, and scale exceptional websites with maximum efficiency. Wix Studio addresses the requirements of professional web creators by offering an all-in-one solution that combines advanced design technology with workflow, business and client management tools. Users can efficiently collaborate, design high-performing websites and grow their client base—whether they are part of an agency, small studio, or working independently. Key features include: - Advanced design capabilities: Access a fully responsive drag-and-drop editor with extensive design precision and flexibility. With custom breakpoints, layout grids and no-code animations and effects you can create visually distinctive, custom websites. - Hyper-efficient workflow: Wix Studio is built to streamline workflows, minimize repetition, and maximize creative output. From the start, you can instantly convert design files into fully functional websites with the Figma to Studio plugin, or quickly map site structures using the AI-powered Visual Sitemap and Wireframe Generator. A library of pre-designed components and over 375 responsive templates makes building faster, while site styles and themes ensure brand consistency across projects. And with built-in AI tools to automate repetitive tasks and optimize design, you can stay focused on creativity, not busywork. - Deep functionality: Wix Studio offers a robust no-code CMS, enabling dynamic content creation, custom collections and precise styling. Creators can also add custom CSS, backend logic, and work in a VS Code-based IDE or integrate with GitHub for seamless development and deployment. - Client management: Centralize communication, approvals and feedback within the platform, simplifying client management. The Client Kit enables seamless handovers by allowing you to add custom tutorials, guides and resources directly to client dashboards for easy onboarding and ongoing support. With tools like Content Mode, clients can independently update site content without affecting design. - Management workflows: Manage your team and clients from one unified dashboard. With built-in solutions for Stores, Events, Bookings, and more, creators can easily handle diverse client operations—no plugins or external tools needed. Wix Studio brings everything together, combining collaborative tools, ready-made sections, and wireframes to streamline both building and management. Plus, built-in automations take care of marketing, customer engagement, and internal notifications, so you can focus on what matters most. - Growth opportunity: Wix Studio helps agencies and freelancers turn creative expertise into scalable growth. Through the Partner Program, you’ll unlock tiered benefits that evolve with your agency while opening new income streams. Sell custom templates in the global Marketplace, earn revenue share from premium sites and marketing solutions, and monetize your apps and widgets by reaching over 258 million users in the Wix App Market. Wix Studio is a versatile solution for professional web creators seeking to efficiently produce exceptional websites and manage their workflow and business growth in a unified platform. **Average Rating:** 4.6/5.0 **Total Reviews:** 81 #### How Do G2 Users Rate Wix Studio? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10) - **Extensibility:** 8.5/10 (Category avg: 8.4/10) - **Customization:** 8.0/10 (Category avg: 8.4/10) - **Data Orchestration:** 8.7/10 (Category avg: 8.4/10) #### Who Is the Company Behind Wix Studio? - **Seller:** [Wix](https://www.g2.com/sellers/wix) - **Company Website:** www.wix.com - **Year Founded:** 2006 - **HQ Location:** Tel Aviv - **Twitter:** @Wix 391,474 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=519a1551b5e5aabc5cd90bbabfb43b61fed589c770eba57f3d750f0570dcc4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F97250%2F&secure%5Burl_type%5D=linkedin_company_website) 7,506 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Design, Marketing and Advertising - **Company Size:** 77% Small, 10% Medium #### What Do G2 Reviewers Say About Wix Studio? _AI-generated summary from verified user reviews_ ##### Pros - Users find Wix Studio incredibly user-friendly, appreciating its **simplicity and ease of implementation** for managing websites effectively. - Users value the **intuitive design tools** of Wix Studio, making it effortless to create beautiful, responsive websites. - Users enjoy the **user-friendly platform** of Wix Studio, enabling easy updates and seamless integration for effective website management. - Users value the **simplicity and ease of use** of Wix Studio, enabling swift web page creation and management. - Users commend the **exceptional customer support** provided by Wix Studio, highlighting quick responses and skilled assistance. ##### Cons - Users note the **limited features** of Wix Studio, requiring workarounds for complex projects and integrations. - Users find **missing features** in Wix Studio, leading to frustrations with limited options and confusing elements. - Users find Wix Studio's **limited customization** options frustrating, especially with templates and dynamic elements. - Users face a **steep learning curve** with Wix Studio, finding it less intuitive and overwhelming initially. - Users note **limited options** in Wix Studio, requiring workarounds and additional effort for complex projects and custom designs. #### What Are Recent G2 Reviews of Wix Studio? **["Intuitive Tool, Fundamental for Agencies"](https://www.g2.com/survey_responses/wix-studio-review-11574784)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/wix-studio-review-11574784) **["Decade Long User Here: Best-in-Class Customer Service and an Ever-Improving Wix Studio!"](https://www.g2.com/survey_responses/wix-studio-review-12860884)** **Rating:** 5.0/5.0 stars _— NitPickin Mobile Detailing T._ [Read full review](https://www.g2.com/survey_responses/wix-studio-review-12860884) ### [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) Salesforce B2B Commerce empowers customers to meet complex buyer needs and drive B2B sales efficiency. Start selling faster with guided store setup, out-of-the-box customer records, generative product descriptions, and generative AI-driven insights and goals. Automate buying with self-serve rapid reordering, account and customer-specific pricing, entitlements, dynamic promotions, and more. Launch templated pages for B2B, D2C, or both. Leverage shared catalogs, promotions, products, and price books. Achieve your growth goals faster and generate more revenue with B2B Commerce powered by Salesforce. Unlock global scale on a trusted platform with 99.99% proven uptime and security and a robust partner ecosystem to extend Commerce capabilities across your business. **Average Rating:** 4.4/5.0 **Total Reviews:** 285 #### How Do G2 Users Rate Salesforce B2B Commerce? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Extensibility:** 8.2/10 (Category avg: 8.4/10) - **Customization:** 8.2/10 (Category avg: 8.4/10) - **Data Orchestration:** 8.1/10 (Category avg: 8.4/10) #### Who Is the Company Behind Salesforce B2B Commerce? - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** www.salesforce.com - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce 579,511 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website) 83,223 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Business Development Representative, Salesforce Developer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 36% Medium, 33% Large #### What Do G2 Reviewers Say About Salesforce B2B Commerce? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in Salesforce B2B Commerce, praising its straightforward management and deployment processes. - Users appreciate the **streamlined and personalized buying experiences** delivered by Salesforce B2B Commerce through deep CRM integration. - Users appreciate the **custom features and ease of integration** in Salesforce B2B Commerce for enhancing their sites. - Users appreciate the **deep integration with CRM data** , enhancing personalized and account-based buying experiences in B2B settings. - Users appreciate the **easy implementation and user-friendly interface** of Salesforce B2B Commerce, enhancing their sales experience. ##### Cons - Users often struggle with the **complex setup** and high costs associated with Salesforce B2B Commerce implementation. - Users find Salesforce B2B Commerce to be **expensive** , particularly noting high licensing and implementation costs. - Users find the **complexity** of Salesforce B2B Commerce challenging, particularly during implementation and customization processes. - Users find the **difficult learning curve** of Salesforce B2B Commerce challenging, especially for new staff and advanced setups. - Users find the **complexity and learning curve** of Salesforce B2B Commerce challenging, impacting effective setup and customization. #### What Are Recent G2 Reviews of Salesforce B2B Commerce? **["Salesforce B2B Commerce: Powerful B2B Hierarchies, SSO, Custom Pricing & RBAC"](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12736667)** **Rating:** 4.5/5.0 stars _— Akansha C._ [Read full review](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12736667) **["Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce"](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12794576)** **Rating:** 5.0/5.0 stars _— Schantera M._ [Read full review](https://www.g2.com/survey_responses/salesforce-b2b-commerce-review-12794576) #### What Are G2 Users Discussing About Salesforce B2B Commerce? - [What is your experience with Salesforce Commerce for B2B, and what improvements would you suggest?](https://www.g2.com/discussions/what-is-your-experience-with-salesforce-commerce-for-b2b-and-what-improvements-would-you-suggest) - [What is Salesforce Commerce for B2B used for?](https://www.g2.com/discussions/what-is-salesforce-commerce-for-b2b-used-for) - 1 comment - [What are the advantages of b2b e commerce?](https://www.g2.com/discussions/what-are-the-advantages-of-b2b-e-commerce) - 1 comment - [What is b2b e commerce with example?](https://www.g2.com/discussions/what-is-b2b-e-commerce-with-example) - 1 comment - [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/what-is-b2b-and-b2c-in-salesforce) ### [WooCommerce](https://www.g2.com/products/woocommerce/reviews) WooCommerce is the most popular WordPress eCommerce plugin. And it's available for free. Packed full of features, perfectly integrated into your self-hosted WordPress website. Add powerful shop facilities to your WordPress website with our free eCommerce plugin. Powering over 24% of all online shops, WooCommerce helps you sell anything. Beautifully. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,232 #### How Do G2 Users Rate WooCommerce? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10) - **Extensibility:** 8.7/10 (Category avg: 8.4/10) - **Customization:** 8.7/10 (Category avg: 8.4/10) - **Data Orchestration:** 8.2/10 (Category avg: 8.4/10) #### Who Is the Company Behind WooCommerce? - **Seller:** [Automattic Inc.](https://www.g2.com/sellers/automattic-inc) - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @automattic 57,202 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5d04821a8869970b3fb612d0baf4b054ff467b5fdcf21ea405aa98f0fab97697&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F58194%2F&secure%5Burl_type%5D=linkedin_company_website) 2,152 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 89% Small, 9% Medium #### What Do G2 Reviewers Say About WooCommerce? _AI-generated summary from verified user reviews_ ##### Pros - Users find WooCommerce's **ease of use** exceptional, enabling quick setup and effortless management of e-commerce stores. - Users love the **easy integration** of WooCommerce with various platforms, enhancing efficiency in building online stores. - Users value the **plugin flexibility** of WooCommerce, enabling easy customization and seamless integration with various systems. - Users love the **quick e-commerce setup** with WooCommerce, enabling easy site creation and plugin integration for vast functionality. - Users love the **high customizability** of WooCommerce, enjoying full control and integration with various themes and plugins. ##### Cons - Users find WooCommerce to be **expensive** due to costs for premium features and pricey extensions. - Users report **slow performance** in WooCommerce, particularly with heavy setups and additional plugins affecting speed. - Users often face **integration issues** with WooCommerce due to complex setups and compatibility problems with plugins and updates. - Users report **limited features** in WooCommerce, often needing additional plugins and custom developments for better functionality. - Users face frequent **update issues** that can disrupt their customizations and affect site performance during scaling. #### What Are Recent G2 Reviews of WooCommerce? **["WooCommerce - Boundless Freedom, Heavy Responsibility"](https://www.g2.com/survey_responses/woocommerce-review-12860292)** **Rating:** 4.5/5.0 stars _— Derek W._ [Read full review](https://www.g2.com/survey_responses/woocommerce-review-12860292) **["Flexible, Scalable WooCommerce Storefront with Seamless WordPress Integration"](https://www.g2.com/survey_responses/woocommerce-review-13023564)** **Rating:** 4.5/5.0 stars _— Ravindra N._ [Read full review](https://www.g2.com/survey_responses/woocommerce-review-13023564) #### What Are G2 Users Discussing About WooCommerce? - [What is WooCommerce used for?](https://www.g2.com/discussions/what-is-woocommerce-used-for) - 3 comments, 1 upvote - [Is WooCommerce free to use?](https://www.g2.com/discussions/is-woocommerce-free-to-use) - 2 comments - [What is featured products in WooCommerce?](https://www.g2.com/discussions/what-is-featured-products-in-woocommerce) - 1 comment - [What is the use of WooCommerce?](https://www.g2.com/discussions/what-is-the-use-of-woocommerce) - 2 comments ### [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) Adobe Commerce delivers high-performing, personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandising, and GenAI-driven content. ACCS supports rapid expansion through multi-site, multi-language, and multi-brand capabilities, handling millions of SKUs, complex catalogs, and custom pricing. Always-on SaaS innovation lowers total cost of ownership by removing upgrade overhead and minimizing maintenance. For brands that want the same performance, personalization, and merchandising benefits without replacing their existing commerce backend, Adobe Commerce Optimizer (ACO) provides a flexible alternative. Powered by Edge Delivery Services, it enables faster conversion, scalability, and personalization—without the need to replatform. Both solutions integrate natively with Adobe Experience Cloud tools like Adobe Target, Adobe Journey Optimizer, and Adobe Real-Time CDP, enabling real-time data activation, personalized marketing, and connected customer journeys. **Average Rating:** 4.0/5.0 **Total Reviews:** 599 #### How Do G2 Users Rate Adobe Commerce (formerly Magento Commerce)? - **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.9/10) - **Extensibility:** 8.7/10 (Category avg: 8.4/10) - **Customization:** 8.6/10 (Category avg: 8.4/10) - **Data Orchestration:** 7.9/10 (Category avg: 8.4/10) #### Who Is the Company Behind Adobe Commerce (formerly Magento Commerce)? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Web Developer, Software Engineer - **Top Industries:** Retail, Information Technology and Services - **Company Size:** 58% Small, 30% Medium #### What Do G2 Reviewers Say About Adobe Commerce (formerly Magento Commerce)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **flexible scalability and powerful features** of Adobe Commerce, enhancing their e-commerce experience seamlessly. - Users value the **extensive customizability** of Adobe Commerce, enhancing their online store experience with ease and flexibility. - Users value the **extensive customization options** in Adobe Commerce, enabling seamless adjustments without compromising site integrity. - Users value the **flexibility** of Adobe Commerce, allowing extensive customizations and scalable solutions for their online stores. - Users value the **sophisticated integration capabilities** of Adobe Commerce, enhancing performance and scalability for robust e-commerce solutions. ##### Cons - Users report a challenging **learning curve** , requiring technical knowledge and developer support for effective use of Adobe Commerce. - Users find the **heavy developer dependency** of Adobe Commerce complicates troubleshooting and increases costs and complexity of usage. - Users note the **complexity** of Adobe Commerce, citing difficult setup, slow loading times, and a steep learning curve. - Users find the **complex setup** of Adobe Commerce challenging, requiring significant technical knowledge and developer support. - Users experience **slow performance** issues with Adobe Commerce, especially during traffic spikes and complex configurations. #### What Are Recent G2 Reviews of Adobe Commerce (formerly Magento Commerce)? **["Flexible, Scalable Adobe Commerce with Smooth Store Customization"](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129)** **Rating:** 5.0/5.0 stars _— Muzammil M._ [Read full review](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12832129) **["Solid E-commerce Platform, but Requires Developer Support"](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099)** **Rating:** 4.0/5.0 stars _— Praney M._ [Read full review](https://www.g2.com/survey_responses/adobe-commerce-formerly-magento-commerce-review-12838099) #### What Are G2 Users Discussing About Adobe Commerce (formerly Magento Commerce)? - [What is Adobe Commerce (formerly Magento Commerce) used for?](https://www.g2.com/discussions/what-is-adobe-commerce-formerly-magento-commerce-used-for) - 2 comments, 1 upvote ### [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) Your business was never one-size-fits-all. BigCommerce, powered by Commerce, is a flexible, open commerce platform built to match. Run hosted, headless, or fully composable — and power both B2C and B2B storefronts from a single back end, without compromise. Design visually with an advanced drag-and-drop editor or go deeper with full API and code access, convert more with an optimized one-page checkout, and get paid your way with 20+ embedded payment providers and 130+ payment solutions — with no extra fees. With 1,200+ apps and 600+ integrations, BigCommerce powers growth across B2C and B2B, including BMW, The RealReal, UPLIFT Desk, Mizuno, and AS Colour. Check out success stories from businesses like yours, visit: https://www.bigcommerce.com/case-study/ **Average Rating:** 4.2/5.0 **Total Reviews:** 572 #### How Do G2 Users Rate BigCommerce? - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.9/10) - **Extensibility:** 7.5/10 (Category avg: 8.4/10) - **Customization:** 7.5/10 (Category avg: 8.4/10) - **Data Orchestration:** 7.6/10 (Category avg: 8.4/10) #### Who Is the Company Behind BigCommerce? - **Seller:** [Commerce](https://www.g2.com/sellers/commerce) - **Company Website:** www.commerce.com - **Year Founded:** 2009 - **HQ Location:** Austin, TX - **Twitter:** @bigcommerce 65,688 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c7080c4ecba9a2bdfe57737ac3a375c6395314771bf76fda54e16e5962ed50e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpoweredbycommerce%2F&secure%5Burl_type%5D=linkedin_company_website) 1,875 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 75% Small, 19% Medium #### What Do G2 Reviewers Say About BigCommerce? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of BigCommerce, highlighting its straightforward setup and seamless integration capabilities. - Users commend the **top-notch customer support** of BigCommerce, appreciating their responsiveness and dedication to needs. - Users enjoy the **easy integration** features of BigCommerce, seamlessly connecting with various systems and tools. - Users praise BigCommerce for its **user-friendly interface and built-in features** , making online store creation seamless and effective. - Users value the **easy app integration** of BigCommerce, enhancing their store management and analytics capabilities effortlessly. ##### Cons - Users experience **limited customization** options in BigCommerce, hindering their ability to tailor their store effectively. - Users find BigCommerce **expensive** , suggesting that lower pricing would enhance accessibility and customer satisfaction. - Users struggle with **difficult customization** , facing limited options for personalizing their BigCommerce experience effectively. - Users face **customization difficulties** with BigCommerce, struggling to achieve unique designs and features for their stores. - Users face **limited features** on BigCommerce, often needing third-party apps and significant customizations, leading to switching platforms. #### What Are Recent G2 Reviews of BigCommerce? **["Amazing UX and Performance—Built Our BigCommerce Site Fast"](https://www.g2.com/survey_responses/bigcommerce-review-12543407)** **Rating:** 5.0/5.0 stars _— Stephanie D._ [Read full review](https://www.g2.com/survey_responses/bigcommerce-review-12543407) **["A solid (if a little clunky) B2B Choice for smaller b2b organizations that require commerce"](https://www.g2.com/survey_responses/bigcommerce-review-8806166)** **Rating:** 4.0/5.0 stars _— Nicholas W._ [Read full review](https://www.g2.com/survey_responses/bigcommerce-review-8806166) #### What Are G2 Users Discussing About BigCommerce? - [Who uses BigCommerce?](https://www.g2.com/discussions/who-uses-bigcommerce) - 1 comment, 1 upvote - [Is BigCommerce like Shopify?](https://www.g2.com/discussions/is-bigcommerce-like-shopify) - 2 comments - [Which is better Shopify or BigCommerce?](https://www.g2.com/discussions/which-is-better-shopify-or-bigcommerce) - 2 comments - [What is BigCommerce platform?](https://www.g2.com/discussions/what-is-bigcommerce-platform) ### [SAP Commerce Cloud](https://www.g2.com/pt/products/sap-commerce-cloud/reviews) As soluções SAP Commerce oferecem recursos de comércio digital ricos em funcionalidades, construídos em uma plataforma moderna nativa da nuvem que permitirá que as empresas inovem rapidamente e entreguem a solução de comércio digital perfeita para o seu negócio. O SAP Commerce possui a base de clientes mais ampla e variada, com mais de 3500 clientes, representando 20 indústrias em 100 países. Os clientes confiam em nossa solução por sua capacidade de escalar e performar, os clientes transacionaram mais de 570 bilhões de dólares em valor bruto de mercadoria, representando mais de 120 milhões de pedidos em nossa plataforma de comércio eletrônico. **Average Rating:** 4.3/5.0 **Total Reviews:** 296 #### How Do G2 Users Rate SAP Commerce Cloud? - **the product tem sido um bom parceiro comercial?:** 8.4/10 (Category avg: 8.9/10) - **Extensibilidade:** 8.7/10 (Category avg: 8.4/10) - **Personalização:** 8.5/10 (Category avg: 8.4/10) - **Orquestração de dados:** 8.4/10 (Category avg: 8.4/10) #### Who Is the Company Behind SAP Commerce Cloud? - **Vendedor:** [SAP](https://www.g2.com/pt/sellers/sap) - **Website da Empresa:** www.sap.com - **Ano de Fundação:** 1972 - **Localização da Sede:** Walldorf - **Twitter:** @SAP 297,052 seguidores no Twitter - **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website) 141,955 funcionários no LinkedIn® #### Who Uses This Product? - **Who Uses This:** Consultor, Associado - **Top Industries:** Tecnologia da Informação e Serviços, Software de Computador - **Company Size:** 46% Large, 33% Medium #### What Do G2 Reviewers Say About SAP Commerce Cloud? _AI-generated summary from verified user reviews_ ##### Pros - Os usuários apreciam a **facilidade de uso** do SAP Commerce Cloud, que aumenta a eficiência na gestão de necessidades complexas de comércio. - Os usuários valorizam a **excelente integração com o ecossistema SAP** , aprimorando operações contínuas e experiências dos clientes. - Os usuários apreciam a **flexibilidade e escalabilidade** do SAP Commerce Cloud, permitindo soluções personalizadas para diversas necessidades B2B. - Os usuários valorizam a **experiência excepcional do cliente** proporcionada pelo SAP Commerce Cloud, aprimorando a personalização em vários canais. - Os usuários valorizam a **extensibilidade e personalização** do SAP Commerce Cloud, permitindo soluções sob medida para necessidades de negócios complexas. ##### Cons - Os usuários acham o SAP Commerce Cloud **caro** , o que pode limitar a acessibilidade para pequenas empresas e organizações. - Os usuários acham que o SAP Commerce Cloud tem uma **alta complexidade** , especialmente durante a configuração inicial e integrações com outros sistemas. - Os usuários acham que o SAP Commerce Cloud tem uma **curva de aprendizado difícil** , exigindo tempo significativo e expertise técnica para configurar. - Os usuários acham a **curva de aprendizado acentuada** desafiadora, especialmente para novos desenvolvedores que navegam em sua complexidade e numerosos componentes. - Os usuários acham a **implementação complexa** do SAP Commerce Cloud desafiadora, especialmente para equipes que carecem de recursos técnicos. #### What Are Recent G2 Reviews of SAP Commerce Cloud? **["SAP Commerce Cloud: Estabilidade Incomparável para Empresas B2B Complexas"](https://www.g2.com/pt/survey_responses/sap-commerce-cloud-review-13165392)** **Rating:** 4.0/5.0 stars _— Hitesh M._ [Read full review](https://www.g2.com/pt/survey_responses/sap-commerce-cloud-review-13165392) **["Flexibilidade de Nível Empresarial, Desempenho Escalável e Fortes Integrações com SAP"](https://www.g2.com/pt/survey_responses/sap-commerce-cloud-review-12817002)** **Rating:** 5.0/5.0 stars _— Vedant G._ [Read full review](https://www.g2.com/pt/survey_responses/sap-commerce-cloud-review-12817002) #### What Are G2 Users Discussing About SAP Commerce Cloud? - [Para que é usado o SAP Commerce Cloud?](https://www.g2.com/pt/discussions/what-is-sap-commerce-cloud-used-for) - 1 comment - [Is SAP Hybris SaaS?](https://www.g2.com/pt/discussions/is-sap-hybris-saas) - [What is CMS cockpit in hybris?](https://www.g2.com/pt/discussions/hybris-product-content-management-what-is-cms-cockpit-in-hybris) - [What is CMS cockpit in hybris?](https://www.g2.com/pt/discussions/what-is-cms-cockpit-in-hybris) - [What are three integrations that enhance the functionality of SAP Commerce Cloud?](https://www.g2.com/pt/discussions/what-are-three-integrations-that-enhance-the-functionality-of-sap-commerce-cloud) ### [Wix](https://www.g2.com/products/wix/reviews) Wix is a website builder that lets any business or individual build their own professional website. By combining design tools and business solutions in one AI-powered platform, Wix makes it easy for anyone to create without limits and scale confidently online. Whether it’s a personal portfolio, blog, service business or eCommerce store, Wix has a solution for you. You can get started by vibe coding a website with Wix Harmony, or choosing a designer-made template for something more structured. Either way, your site can then be easily customized with a smart drag and drop editor. Every site includes multi-cloud hosting, lightning-fast web performance and enterprise grade security. Wix goes beyond basic website creation with built-in tools and AI features to support your full online journey. You can generate content using AI in the same brand voice across your entire site, as well as images, SEO tags, marketing materials and much more. You can also use Wix to search for and register a custom domain with access to 400+ TLD options, set up a professional business email and use advanced branding features. Wix also has website analytics and a mobile app, so you can monitor and manage your site from anywhere. No matter your website or business, Wix combines everything you need into one intuitive platform used by millions worldwide. What are the main features of Wix? • AI website builder that can create a site for any industry • Smart drag and drop editor to intuitively edit your site • Professionally designed website templates • Ability to search for and register a custom domain • Multi-cloud web hosting with fast performance and built-in security • Advanced marketing tools including SEO and LLM optimization • eCommerce solutions equipped with multi-channel sales • Online scheduling software for service-based businesses • Blogging and portfolio capabilities to grow and monetize your audience • Full-stack web dev tools for advanced customization **Average Rating:** 4.2/5.0 **Total Reviews:** 1,824 #### How Do G2 Users Rate Wix? - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.9/10) - **Extensibility:** 8.5/10 (Category avg: 8.4/10) - **Customization:** 8.5/10 (Category avg: 8.4/10) - **Data Orchestration:** 8.3/10 (Category avg: 8.4/10) #### Who Is the Company Behind Wix? - **Seller:** [Wix](https://www.g2.com/sellers/wix) - **Company Website:** www.wix.com - **Year Founded:** 2006 - **HQ Location:** Tel Aviv - **Twitter:** @Wix 391,474 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=519a1551b5e5aabc5cd90bbabfb43b61fed589c770eba57f3d750f0570dcc4d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F97250%2F&secure%5Burl_type%5D=linkedin_company_website) 7,506 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 79% Small, 15% Medium #### What Do G2 Reviewers Say About Wix? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Wix, highlighting its intuitive setup and user-friendly features for creating websites. - Users appreciate the **responsive customer support** at Wix, consistently resolving issues and enhancing the overall experience. - Users love the **customization options** of Wix, allowing for easy, intuitive website design with numerous flexible tools. - Users admire the **intuitive design and templates** of Wix, making website creation easy and accessible for everyone. - Users value Wix for its **user-friendly interface** , making website development accessible and intuitive even for beginners. ##### Cons - Users find Wix **expensive** , noting unexpected charges and a need for better pricing options. - Users find the **limited customization** options frustrating, impacting the ability to effectively tailor their sites. - Users find **pricing issues** with Wix, including high domain renewals and costs for accessing advanced features. - Users express frustration with Wix's **poor customer support** , feeling ignored and unsupported in resolving critical SEO issues. - Users often experience **slow loading** times with Wix, which negatively impacts overall site performance and user experience. #### What Are Recent G2 Reviews of Wix? **["Did Wix reach the peak of the mountain?"](https://www.g2.com/survey_responses/wix-review-13098963)** **Rating:** 4.5/5.0 stars _— Francisco V._ [Read full review](https://www.g2.com/survey_responses/wix-review-13098963) **["Creative way to have a beautiful website."](https://www.g2.com/survey_responses/wix-review-13114795)** **Rating:** 4.5/5.0 stars _— Deinilys T._ [Read full review](https://www.g2.com/survey_responses/wix-review-13114795) #### What Are G2 Users Discussing About Wix? - [What are the advanced design features in Wix that a new user should learn to create a professional website?](https://www.g2.com/discussions/what-are-the-advanced-design-features-in-wix-that-a-new-user-should-learn-to-create-a-professional-website) - 1 comment - [What is Wix used for?](https://www.g2.com/discussions/what-is-wix-used-for) - 1 comment, 2 upvotes - [Does Wix have a booking feature?](https://www.g2.com/discussions/does-wix-have-a-booking-feature) - 2 comments ### [Sage eCommerce](https://www.g2.com/products/sage-ecommerce/reviews) Sage eCommerce is a comprehensive solution designed to seamlessly integrate online sales channels with Sage's Enterprise Resource Planning (ERP) systems, enabling businesses to manage their eCommerce operations efficiently. This platform caters to both B2B and B2C markets, providing a unified approach to online sales management. Key Features and Functionality: - Seamless ERP Integration: Directly connects with Sage ERP systems, ensuring real-time synchronization of orders, inventory, customer data, and financial transactions. - Content Management System (CMS): Offers an intuitive CMS for easy creation and management of web pages, product details, and content layout through a user-friendly drag-and-drop interface. - Product Display: Supports multiple images per item, wish lists, flexible product groupings, size and color variants, cross-sell promotions, and robust search capabilities. - Checkout and Shipping: Features a streamlined single-page checkout, mobile-optimized shopping cart, integration with Sage Sales Tax, and real-time shipping rate calculations with global and regional carriers. - Customer Portal: Provides customers with real-time access to order tracking, shipping activity, online invoice payments, and detailed invoice histories. Primary Value and Solutions Provided: Sage eCommerce addresses the complexities of managing online sales by offering a fully integrated platform that connects eCommerce operations with back-office systems. This integration eliminates the need for manual data entry, reduces errors, and ensures consistency across all sales channels. By providing real-time data access and a unified system for managing pricing, inventory, and customer information, businesses can enhance operational efficiency, improve customer satisfaction, and drive revenue growth. The platform's scalability and flexibility make it suitable for businesses aiming to expand their online presence while maintaining control over their operations. **Average Rating:** 4.3/5.0 **Total Reviews:** 19 #### How Do G2 Users Rate Sage eCommerce? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10) - **Extensibility:** 8.0/10 (Category avg: 8.4/10) - **Customization:** 8.3/10 (Category avg: 8.4/10) - **Data Orchestration:** 8.0/10 (Category avg: 8.4/10) #### Who Is the Company Behind Sage eCommerce? - **Seller:** [Sage Software](https://www.g2.com/sellers/sage-software-d61a780c-4fb3-4781-9519-baa772f5ea91) - **Year Founded:** 1981 - **HQ Location:** Newcastle - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=86f239d02fadcee5a4a98d333eece19ed93d313e880a1b86e6451872bfa2360c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2802%2F&secure%5Burl_type%5D=linkedin_company_website) 15,579 employees on LinkedIn® - **Ownership:** SGE.L - **Phone:** +1 (866) 996-7243 #### Who Uses This Product? - **Company Size:** 45% Medium, 35% Small #### What Do G2 Reviewers Say About Sage eCommerce? _AI-generated summary from verified user reviews_ ##### Pros - Users find Sage eCommerce exceptionally **easy to use** , enjoying its intuitive design and seamless navigation for online selling. - Users appreciate the **quick setup** of Sage eCommerce, enabling them to efficiently manage online sales with ease. - Users find the **navigation ease** of Sage eCommerce makes managing online sales efficient and enjoyable. - Users appreciate the **easy navigation and seamless setup** of Sage eCommerce, enhancing their online sales experience greatly. - Users praise the **reliability** of Sage eCommerce, enjoying its seamless functionality and intuitive design for accounting tasks. ##### Cons - Users find the **complex implementation** of Sage eCommerce challenging, especially with insufficient foundational lessons and a complicated sign-up process. - Users find the **learning process challenging** , wishing for more accessible lessons and a simpler sign-up experience. #### What Are Recent G2 Reviews of Sage eCommerce? **["User-Friendly with Effortless Setup"](https://www.g2.com/survey_responses/sage-ecommerce-review-12036254)** **Rating:** 5.0/5.0 stars _— Michael H._ [Read full review](https://www.g2.com/survey_responses/sage-ecommerce-review-12036254) **["Convenient and User-Friendly, but Needs Improved Onboarding"](https://www.g2.com/survey_responses/sage-ecommerce-review-11939854)** **Rating:** 5.0/5.0 stars _— supplier m._ [Read full review](https://www.g2.com/survey_responses/sage-ecommerce-review-11939854) #### What Are G2 Users Discussing About Sage eCommerce? - [How do you use Sage Ecommerce?](https://www.g2.com/discussions/sage-ecommerce-how-do-you-use-sage-ecommerce) - [How do you use Sage Ecommerce?](https://www.g2.com/discussions/how-do-you-use-sage-ecommerce) - [What is the use of Sage Ecommerce?](https://www.g2.com/discussions/sage-ecommerce-what-is-the-use-of-sage-ecommerce) - 1 comment - [What is the use of Sage Ecommerce?](https://www.g2.com/discussions/what-is-the-use-of-sage-ecommerce) - [What software is used for eCommerce?](https://www.g2.com/discussions/sage-ecommerce-what-software-is-used-for-ecommerce-2fc27f34-24b2-49cb-bc0c-0e9cf53cef05) - 1 comment ### [commercetools](https://www.g2.com/products/commercetools/reviews) The inventor of headless commerce, commercetools is an innovative technology disruptor that has established itself as an industry-leading eCommerce software provider. As the visionary of the modern MACH (Microservices-based, API-first, Cloud-native and Headless) architecture movement, commercetools gives companies the agility to innovate and iterate on the fly, merge on and off-line channels, drive revenue, and future proof their business. Based in Munich, Germany, with offices in Europe, Asia, and the United States, commercetools is singularly focused on leading a future of limitless commerce possibilities. commercetools software has been implemented by DAX as well as Fortune 500 companies across industries, from retail to manufacturing and from telecommunications to fashion. commercetools is named a global 'Leader' in the Gartner Magic Quadrant for Digital Commerce, in the Forrester B2C Commerce Solutions Wave™, and in the IDC MarketScape: Headless Digital Commerce. **Average Rating:** 4.5/5.0 **Total Reviews:** 15 #### How Do G2 Users Rate commercetools? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10) - **Extensibility:** 9.2/10 (Category avg: 8.4/10) - **Customization:** 10.0/10 (Category avg: 8.4/10) - **Data Orchestration:** 7.5/10 (Category avg: 8.4/10) #### Who Is the Company Behind commercetools? - **Seller:** [commercetools](https://www.g2.com/sellers/commercetools) - **Year Founded:** 2006 - **HQ Location:** Munich, Germany - **Twitter:** @commercetools 3,553 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fea33a00f54aa09a891315eb1c1d6bd6cef631ce3d287331a4f6f5337220609&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommercetools%2F&secure%5Burl_type%5D=linkedin_company_website) 572 employees on LinkedIn® - **Phone:** 1 212 220 3809 #### Who Uses This Product? - **Company Size:** 41% Large, 29% Medium #### What Do G2 Reviewers Say About commercetools? _AI-generated summary from verified user reviews_ ##### Pros - Users rave about the **amazing customer service** provided by commercetools, expressing their gratitude for the support received. - Users praise the **smooth customer support** of commercetools, making integration and implementation effortless. - Users find commercetools to be **highly user-friendly** , noting its seamless integration and excellent customer support. - Users praise the **easy integration** of commercetools, appreciating its smooth implementation and excellent customer support. - Users praise the **implementation ease** of commercetools, noting smooth integration and excellent customer support. #### What Are Recent G2 Reviews of commercetools? **["Effortless Integration and Outstanding Support"](https://www.g2.com/survey_responses/commercetools-review-10532168)** **Rating:** 5.0/5.0 stars _— Yana N._ [Read full review](https://www.g2.com/survey_responses/commercetools-review-10532168) **["Flexible Solution with Strong Backend, Lacks Mobile App Capability"](https://www.g2.com/survey_responses/commercetools-review-12568737)** **Rating:** 4.0/5.0 stars _— Jose Z._ [Read full review](https://www.g2.com/survey_responses/commercetools-review-12568737) #### What Are G2 Users Discussing About commercetools? - [What is a headless commerce platform?](https://www.g2.com/discussions/commercetools-what-is-a-headless-commerce-platform) - [What is a commerce platform?](https://www.g2.com/discussions/commercetools-what-is-a-commerce-platform) - [How much is commercetools?](https://www.g2.com/discussions/how-much-is-commercetools) - [What does commercetools do?](https://www.g2.com/discussions/what-does-commercetools-do) ### [Ecwid](https://www.g2.com/products/ecwid/reviews) Ecwid by Lightspeed is the easiest way to add an online store to any webpage or social media profile. Used by hundreds of thousands of merchants in 175 countries, Ecwid by Lightspeed has everything you need to reach your customers wherever they are: in-person, through your website, Instagram, Facebook, Amazon, or Google Shopping. And with Ecwid’s point-of-sale integrations, email marketing integrations and dedicated mobile app, you can manage your marketing, merchandising, and sales any time, anywhere. **Average Rating:** 4.7/5.0 **Total Reviews:** 397 #### How Do G2 Users Rate Ecwid? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10) - **Extensibility:** 8.2/10 (Category avg: 8.4/10) - **Customization:** 8.3/10 (Category avg: 8.4/10) - **Data Orchestration:** 7.9/10 (Category avg: 8.4/10) #### Who Is the Company Behind Ecwid? - **Seller:** [Lightspeed](https://www.g2.com/sellers/lightspeed) - **Year Founded:** 2005 - **HQ Location:** Montreal - **Twitter:** @LightspeedHQ 18,462 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ee67da410e3929ddc4abf3c73bfcd7206aa5ed926075d98f5e0700f17538d4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1557218%2F&secure%5Burl_type%5D=linkedin_company_website) 3,530 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Business Owner - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 96% Small, 3% Medium #### What Do G2 Reviewers Say About Ecwid? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **easy integration** of Ecwid with various CMS applications like WordPress and Drupal. - Users appreciate the **many free features** offered by Ecwid, enhancing their integration experience with WordPress. - Users value the **easy integration** of Ecwid with various e-commerce platforms, enhancing their online sales experience. - Users love the **app variety** of Ecwid, especially its seamless integration with WordPress and helpful free add-ons. - Users value the **easy integration** of Ecwid with WordPress and its selection of free add-ons. ##### Cons - Users express frustration with the **high subscription prices** of Ecwid, noting decreased value since the acquisition. - Users find **integration difficulty** when trying to connect Ecwid with various CMS applications and payment gateways. - No significant cons reported, but users may still face **payment issues** that can disrupt their transactions. - Users are frustrated with the **poor customer support** of Ecwid, experiencing delays and unhelpful responses when assistance is needed. - Users are frustrated by the **high subscription prices** of Ecwid, feeling they no longer provide good value. #### What Are Recent G2 Reviews of Ecwid? **["Flexible E-Commerce, Needs Better Shipping Support"](https://www.g2.com/survey_responses/ecwid-review-12768156)** **Rating:** 4.0/5.0 stars _— Travis I._ [Read full review](https://www.g2.com/survey_responses/ecwid-review-12768156) **["Seamless Setup, Limited Integrations"](https://www.g2.com/survey_responses/ecwid-review-12778819)** **Rating:** 5.0/5.0 stars _— NISHIT K._ [Read full review](https://www.g2.com/survey_responses/ecwid-review-12778819) #### What Are G2 Users Discussing About Ecwid? - [What is Ecwid used for?](https://www.g2.com/discussions/what-is-ecwid-used-for) - 1 comment - [What does ecwid mean?](https://www.g2.com/discussions/what-does-ecwid-mean) - 1 comment - [Who uses ecwid?](https://www.g2.com/discussions/who-uses-ecwid) - 1 comment - [Is ecwid better than Shopify?](https://www.g2.com/discussions/is-ecwid-better-than-shopify) - 1 comment - [Is ecwid any good?](https://www.g2.com/discussions/is-ecwid-any-good) - 1 comment ### [Dynamics 365 Commerce](https://www.g2.com/products/dynamics-365-commerce/reviews) Microsoft Dynamics 365 Commerce is a comprehensive, cloud-based solution designed to unify physical and digital retail operations, delivering seamless and personalized shopping experiences across all channels. By integrating in-store, online, and back-office functions, it empowers retailers to enhance customer engagement, optimize operations, and drive business growth. Key Features and Functionality: - Omnichannel Retail Engagement: Provides a consistent and personalized customer journey by connecting in-store, online, and mobile experiences on a unified commerce platform. - Point of Sale (POS): Offers modern POS capabilities with mobile functionality, enabling efficient customer interactions, inventory searches, and transaction processing both online and offline. - E-commerce Capabilities: Includes customizable storefronts, AI-driven product recommendations, and integrated payment gateways to build engaging online stores. - AI-Powered Personalization: Utilizes artificial intelligence to analyze customer behavior, providing tailored product suggestions and targeted promotions to enhance engagement and loyalty. - Inventory Management: Ensures real-time visibility across all channels, facilitating accurate stock levels and intelligent replenishment strategies. - Order Management: Supports flexible fulfillment options, including buy online, pick up in-store, and home delivery, to meet diverse customer preferences. - Loyalty and Marketing: Enables the creation of targeted campaigns and loyalty programs to foster customer retention and increase sales. Primary Value and Solutions Provided: Dynamics 365 Commerce addresses the challenges of fragmented retail systems by offering a unified platform that integrates all aspects of retail operations. This integration allows retailers to deliver consistent and personalized customer experiences, streamline operations, and make data-driven decisions. By leveraging AI and real-time data, businesses can enhance customer engagement, optimize inventory and supply chain management, and drive revenue growth. The solution's flexibility and scalability make it suitable for retailers of various sizes, enabling them to adapt to changing market demands and customer expectations effectively. **Average Rating:** 4.3/5.0 **Total Reviews:** 59 #### How Do G2 Users Rate Dynamics 365 Commerce? - **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.9/10) - **Extensibility:** 7.6/10 (Category avg: 8.4/10) - **Customization:** 7.9/10 (Category avg: 8.4/10) - **Data Orchestration:** 7.5/10 (Category avg: 8.4/10) #### Who Is the Company Behind Dynamics 365 Commerce? - **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft) - **Year Founded:** 1975 - **HQ Location:** Redmond, Washington - **Twitter:** @microsoft 13,091,739 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website) 231,632 employees on LinkedIn® - **Ownership:** MSFT #### Who Uses This Product? - **Top Industries:** Retail, Information Technology and Services - **Company Size:** 46% Small, 34% Medium #### What Do G2 Reviewers Say About Dynamics 365 Commerce? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** of Dynamics 365 Commerce, appreciating its seamless integration and reliable performance. - Users appreciate the **easy integration** of Dynamics 365 Commerce with Microsoft tools, enhancing their workflow across various operations. - Users appreciate the **seamless omnichannel experiences** of Dynamics 365 Commerce, enhancing operational efficiency across all departments. - Users appreciate the **seamless integration** of Dynamics 365 Commerce, simplifying both online and in-store operations effectively. - Users value the **reliability** of Dynamics 365 Commerce for managing complex operations seamlessly and efficiently. ##### Cons - Users find the **high cost** of Dynamics 365 Commerce unreasonable for small businesses and complex to set up. - Users find the **complex implementation** of Dynamics 365 Commerce challenging, requiring significant time and technical expertise. - Users often struggle with the **steep learning curve** of Dynamics 365 Commerce, requiring significant time and technical assistance to succeed. - Users experience **slow performance** , especially with load times for reports, impacting overall efficiency in Dynamics 365 Commerce. - Users find the **high implementation complexity and costs** of Dynamics 365 Commerce challenging for small businesses. #### What Are Recent G2 Reviews of Dynamics 365 Commerce? **["Unified In-Store and E-Commerce with Real-Time Insights"](https://www.g2.com/survey_responses/dynamics-365-commerce-review-12272824)** **Rating:** 4.0/5.0 stars _— Mandla N._ [Read full review](https://www.g2.com/survey_responses/dynamics-365-commerce-review-12272824) **["Dynamics 365 Commerce: Connected, Reliable, and Great with Microsoft Tools"](https://www.g2.com/survey_responses/dynamics-365-commerce-review-12268579)** **Rating:** 4.5/5.0 stars _— Indresh G._ [Read full review](https://www.g2.com/survey_responses/dynamics-365-commerce-review-12268579) ### [Oracle Commerce Cloud](https://www.g2.com/products/oracle-commerce-cloud/reviews) Move at the speed of business with 24/7 agility. Tell your brand story with a responsive commerce experience for B2C and B2B with intuitive tools in the secure, flexible, and scalable Oracle Cloud. Deliver amazing omnichannel experiences with AI-driven personalization, pixel-perfect drag-and-drop experience management, and multi-varient testing. Focus on your business and innovate with rapid upgrades, and scale with peace of mind. Extend beyond the boundaries of traditional SaaS and integrate seamlessly with an API-first, modern architecture. Oracle Commerce Cloud has everything you need to grow your online business today and in the future. **Average Rating:** 4.4/5.0 **Total Reviews:** 25 #### How Do G2 Users Rate Oracle Commerce Cloud? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10) - **Extensibility:** 8.9/10 (Category avg: 8.4/10) - **Customization:** 8.9/10 (Category avg: 8.4/10) - **Data Orchestration:** 8.9/10 (Category avg: 8.4/10) #### Who Is the Company Behind Oracle Commerce Cloud? - **Seller:** [Oracle](https://www.g2.com/sellers/oracle) - **Year Founded:** 1977 - **HQ Location:** Austin, TX - **Twitter:** @Oracle 827,997 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a14fcbcd818b49d781453c19628a9479a70cc1e8e335e54c876392ab5f543da3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1028%2F&secure%5Burl_type%5D=linkedin_company_website) 208,078 employees on LinkedIn® - **Ownership:** NYSE:ORCL #### Who Uses This Product? - **Top Industries:** Information Technology and Services - **Company Size:** 37% Medium, 30% Large #### What Do G2 Reviewers Say About Oracle Commerce Cloud? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **user-friendly interface** of Oracle Commerce Cloud, simplifying deployment and management of business operations. - Users value the **easy integration** of Oracle Commerce Cloud, simplifying management and enhancing overall business operations. - Users commend the **quick setup** of Oracle Commerce Cloud, enabling effortless deployment and integration into existing systems. - Users commend the **flexibility** of Oracle Commerce Cloud, enabling tailored solutions and scalable management for complex catalogs. - Users value the **user-friendly integration** of Oracle Commerce Cloud, streamlining order management and enhancing operational efficiency. ##### Cons - Users face a **steep learning curve** with Oracle Commerce Cloud, finding the setup complex and less beginner-friendly. - Users find the **interface difficult to navigate** , requiring technical skills that hinder the overall user experience. - Users find the **high complexity** of Oracle Commerce Cloud to hinder usability, especially for non-technical users. - Users face **integration issues** with Oracle Commerce Cloud, citing complexity and a steep learning curve for effective use. - Users struggle with **onboarding challenges** due to a steep learning curve and a non-intuitive backend UI. #### What Are Recent G2 Reviews of Oracle Commerce Cloud? **["User-Friendly with Fast Deployment"](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-12288550)** **Rating:** 4.5/5.0 stars _— abhi A._ [Read full review](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-12288550) **["API-First Architecture: A Game-Changer for B2B Ecommerce"](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-11954101)** **Rating:** 5.0/5.0 stars _— SUBHANSHU B._ [Read full review](https://www.g2.com/survey_responses/oracle-commerce-cloud-review-11954101) #### What Are G2 Users Discussing About Oracle Commerce Cloud? - [What is Oracle Commerce Cloud used for?](https://www.g2.com/discussions/what-is-oracle-commerce-cloud-used-for) - ‹ Prev‹ Prev - 1 - [2](/categories/e-commerce-platforms?open_modal_url=%2Fproducts%2Fcomecero%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fe-commerce-platforms%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/e-commerce-platforms?open_modal_url=%2Fproducts%2Fcomecero%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fe-commerce-platforms%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/e-commerce-platforms?open_modal_url=%2Fproducts%2Fcomecero%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fe-commerce-platforms%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/e-commerce-platforms?open_modal_url=%2Fproducts%2Fcomecero%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fe-commerce-platforms%26source%3Dcategory&order=g2_score&page=5#product-list) - … - [37](/categories/e-commerce-platforms?open_modal_url=%2Fproducts%2Fcomecero%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fe-commerce-platforms%26source%3Dcategory&order=g2_score&page=37#product-list) - [38](/categories/e-commerce-platforms?open_modal_url=%2Fproducts%2Fcomecero%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fe-commerce-platforms%26source%3Dcategory&order=g2_score&page=38#product-list) - [Next ›Next ›](/categories/e-commerce-platforms?open_modal_url=%2Fproducts%2Fcomecero%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fe-commerce-platforms%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [E-Signature Software](https://www.g2.com/categories/e-signature) [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant) [Travel Management Solutions](https://www.g2.com/categories/travel-management) [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence) [Sales Compensation Software](https://www.g2.com/categories/sales-compensation) Similar Categories - [Catalog Management](/categories/catalog-management) - [E-Commerce Tools](/categories/e-commerce-tools) - [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection) - [E-Merchandising](/categories/e-merchandising) - [Multichannel Retail](/categories/multichannel-retail) - [Review Management](/categories/review-management-software) - [Subscription Management](/categories/subscription-management) - [Age Verification](/categories/age-verification) - [Brand Protection](/categories/brand-protection) - [Conversational Commerce Platforms](/categories/conversational-commerce-platforms) - [Drop Shipping](/categories/drop-shipping) - [E-Commerce Analytics](/categories/e-commerce-analytics) - [E-Commerce Personalization](/categories/e-commerce-personalization) - [E-Commerce Search](/categories/e-commerce-search) - [Live Commerce](/categories/live-commerce) [Browse E-Commerce Platforms Themes](/categories/e-commerce-platforms/themes) ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu") SS Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu) Updated June 9, 2025 This page was last updated on June 9th, 2025 An e-commerce platform is a comprehensive software that allows companies to manage all operations related to online sales of products or services. E-commerce platforms create a centralized, digital hub for product and customer data, allowing e-commerce businesses to manage product information, personalize store content and layout, and process online transactions and payments. While most e-commerce platforms are designed for B2C sales, some vendors provide versions for B2B. Traditional e-commerce platforms focus on managing sales of physical products, but more and more solutions are providing features for digital products that are sold as a subscription model. This type of software can be used by all employees of an online commerce company but is most beneficial for sales, product management, and marketing. The [best e-commerce platforms](https://learn.g2.com/best-ecommerce-platforms) unify, scale, and maintain core business processes like the front-facing selling of products and services and the back-end functions of managing inventory and shipping. This type of software should not be confused with [shopping cart software](https://www.g2.com/categories/shopping-cart), which can only be used to create and manage online stores. E-commerce platforms generally integrate with [inventory management software](https://www.g2.com/categories/inventory-management) and [drop shipping software](https://www.g2.com/categories/drop-shipping). B2B e-commerce platforms integrate with [CRM software](https://www.g2.com/categories/crm), [ERP systems](https://www.g2.com/categories/erp-systems), and [supply chain & logistics software](https://www.g2.com/categories/supply-chain-logistics) To qualify for inclusion in the E-commerce Platforms category, a product must: - Help companies run their e-commerce business on a single, unified platform - Manage e-commerce products and services, as well as product information - Deliver standard options to create online stores that can be customized - Include functionality for personalization to improve the customer experience - Provide features for or integrate with drop shipping and inventory management software - Track and manage customers, their order history, and online behavior - Allow companies to choose between multiple payment options and gateways - Support the headless commerce architecture and provide native mobile apps - Offer security, or encryption of data and information, or both and comply with regulations - Include features for e-commerce data management, integration, and search Top Tools at a Glance | | DTC online store with fast setup and an app ecosystem | User Review "Shopify Keeps Our Order Management Organized and Efficient" | | | High-volume commerce with advanced automation and multi-market support | User Review "Shopify Plus: Enterprise Power with a User-Friendly, Scalable Experience" | | | Enterprise B2C commerce with Salesforce ecosystem integration | User Review "Reliable and Scalable Ecommerce with Salesforce B2C Commerce" | | | Visual website and e-commerce building without coding | User Review "Intuitive Tool, Fundamental for Agencies" | | | Account-based B2B buying with contract pricing and CRM data | User Review "Streamlined, Customizable B2B Buying Experience with Salesforce B2B Commerce" | | | Open-source e-commerce on WordPress with full data control | User Review "Flexible, Scalable WooCommerce Storefront with Seamless WordPress Integration" | | | Unified B2B and B2C commerce for complex catalog operations | User Review "Flexible, Scalable Adobe Commerce with Smooth Store Customization" | | | Mid-market e-commerce with headless flexibility and no transaction fees | User Review "Amazing UX and Performance—Built Our BigCommerce Site Fast" | * * * Show More * * * ## How Do You Choose the Right E-Commerce Platforms? ### What You Should Know About eCommerce Platforms ### What are E-commerce Platforms? E-commerce platforms are end-to-end solutions that cover most aspects of an online business. While there are hundreds (maybe thousands) of products that provide features for online sales, not all of them are e-commerce platforms. The basic e-commerce tools are usually known as shopping cart software and their functions are limited to creating the online store, adding products, and embedding the shopping cart on a website. #### What Types of E-commerce Platforms Exist? **B2C e-commerce platforms** [Business-to-consumer (B2C) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2c) is the most common and focuses exclusively on selling to consumers. B2C e-commerce is open to anyone who wants to purchase online. There may be geographical limitations regarding shipping or currencies, but theoretically, any consumer with a valid credit card can use this type of software to buy online. **B2B e-commerce platforms** [Business-to-business (B2B) e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/f/b2b) allows companies to sell online to other companies.  **B2C vs. B2B e-commerce platforms** There are a few essential differences between B2C and B2B e-commerce: - Invoicing is used for B2B while for B2C, consumers only need receipts or payment confirmation - Account-specific pricing ensures business customers can benefit from special pricing when purchasing online - Catalogs can be customized for corporate customers - [Product configuration](https://www.g2.com/categories/e-commerce-platforms/f/product-configuration) and quotes are used for custom products or to personalize standard items for each corporate customer - Multistore management allows businesses to consolidate purchases from various physical and online stores - Integration with contract management, finance, ERP, or retail management systems is essential for B2B Besides physical products, companies can also use online stores to sell services and software. While traditional e-commerce software can, in theory, be used to sell both products and services, it is preferable to use a platform dedicated to services. These service-based platforms provide features such as: - Subscription plans to define what service or software is being offered on a regular basis - Subscription billing to invoice and track payments for the products and services delivered using a subscription model - Subscription analytics to monitor the efficiency of plans, packages, or promotions ### What are the Common Features of E-commerce Platforms? ##### **E-commerce platforms features for merchandising and marketing** [**E-commerce personalization**](https://www.g2.com/categories/e-commerce-platforms/f/recommendations-personalization) **:** Personalization features help companies customize their online content and messaging to better target users and influence their purchasing behavior. It can be used to provide recommendations and to deliver messages at critical stages of the buying process. For instance, when users try to close a webpage, they will get a popup window that is meant to convince them to stay on the page. **E-merchandising:** This combines product marketing and merchandising to provide potential buyers with information and purchase flows that make it easier for them to buy online. E-merchandising can also improve the buyer experience, which translates into consumer loyalty. **Product catalog (or catalog management):** This feature helps display products by category in a way that’s easier to navigate than scrolling or searching through lists of hundreds or thousands of products. Most basic e-commerce tools do not provide this type of functionality because it is not critical for small companies. Medium and large businesses that sell a high number of products and services can significantly benefit from using catalog management software by creating custom catalogs for various consumer segments and sometimes even for individual B2B customers. ##### **E-commerce platforms features for order processing** **Shopping cart:** The most basic feature but also the most critical, shopping carts are the interface between the company and its customers. The first thing that customers will use to buy online is a shopping cart, and they usually do not care how it works and what’s needed to keep it safe. The essential characteristic of shopping cart software is ease of use. Buyers want the ability to perform transactions fast, so the user interface of a shopping cart needs to be extremely easy to use. **Product management:** Product management is essential for companies using e-commerce platforms since they usually sell many types of products. A complex offering of products and services means that a lot of product data needs to be managed and maintained to ensure that the online store accurately represents what the company sells. Product information is also important to track sales and revenues by product, a mix of items, packages, or product types. **Check out:** This functionality is critical to finalize the online transaction and place an order. If consumers and customers are having a hard time during check out, they may abandon the purchase and not try again. **Online payments:** This feature ensures that the buyer pays for the products and services purchased and the company receives the payment. The accuracy of payments is vital to avoid adjustments and payment gateways should provide sales tax functionality for multiple countries and regions. ##### **Additional features of e-commerce platforms** The following features are not usually included in a typical e-commerce platform but can be very beneficial to companies that need advanced functionality: - Standard themes and online store personalization allow companies to customize their online sales portals - Payment gateway or out-of-the-box integrations with payment providers eliminate the need for companies to need to work with [third-party providers](https://www.g2.com/categories/e-commerce-platforms/f/3rd-party-store-integration) for payments - Fraud protection may include SSL certificates and other security measures to protect the company and its customers - [Multichannel sales](https://www.g2.com/categories/e-commerce-platforms/f/multi-channel-fulfillment) allow companies to sell on other channels than their websites, such as social media or email - Global, multicountry, multilanguage, and multicurrency features are critical for companies that sell products in different countries - Product information management (PIM) allows companies to manage and keep all the details about their products up to date, such as description, price, and characteristics (size, color, weight) - Marketing functionality such as A/B testing and [SEO](https://www.g2.com/categories/e-commerce-platforms/f/seo) help companies promote their online stores so that consumers can find their products or services - Web [content management](https://www.g2.com/categories/e-commerce-platforms/f/content-management) helps companies convince potential consumers to buy their products and services - Shipping is an essential feature for online sales and e-commerce platforms allow users to choose how and when the products will be shipped - [Customer service](https://www.g2.com/categories/e-commerce-platforms/f/customer-service) is critical for aftersales to address issues, avoid returns, and keep customers happy Many e-commerce platforms will also offer the following features: - [Product search and filtering capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-search-and-filtering) - [Reporting/analytics capabilities](https://www.g2.com/categories/e-commerce-platforms/f/reporting-analytics) - [Omnichannel capabilities](https://www.g2.com/categories/e-commerce-platforms/f/omnichannel) - [Storefront design capabilities](https://www.g2.com/categories/e-commerce-platforms/f/storefront-design-tools) - [Product visualization capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-visualization) - [Order management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/order-management) - [Multi-site management capabilities](https://www.g2.com/categories/e-commerce-platforms/f/multi-site-management) - [Test-to-product migration capabilities](https://www.g2.com/categories/e-commerce-platforms/f/test-to-product-migration) - [Shopping cart abandonment capabilities](https://www.g2.com/categories/e-commerce-platforms/f/shopping-cart-abandonment) - [Product review capabilities](https://www.g2.com/categories/e-commerce-platforms/f/product-reviews) Platform functionality refers to the technical characteristics of the software.  - E-commerce platforms need to integrate with other software such as [inventory management](https://www.g2.com/categories/e-commerce-platforms/f/inventory-management) or shipping, which can be done using APIs. APIs can be customized by users to integrate with most cloud solutions, making it easier to transfer product data or sales information between solutions.  - The customization and personalization of the software make it easier to use and increases adoption. Configuring screens and dashboards eliminates unnecessary clutter and helps users quickly access information.  - Access rights and user roles define who does what in the system and which features employees can use to do their jobs effectively. It is also important to manage access for external users, such as suppliers or drop shipping partners, who should only use particular modules of the e-commerce platform. - Security features protect against unauthorized access to private data such as the consumers’ personal details or credit card information. User access should also be limited to business data. For example, a user in charge of shipping should have access to orders and inventory but should not access payment information. ![](https://lh6.googleusercontent.com/Hg2rmxs3urd2n5UyTGHM8aoOKji2ISOcdupg0wP3FFTbuRnpZb_1ZbT-Lg4qCkLMHkVSUrsREKqP9h1Uh-K8Cz3bIRqGoIWl5yaSHo_k4c3yp80I4atrDMIrzO1p9rv5Iuxekiuj) **Overview of the most common features of e-commerce platforms**   ### What are the Benefits of E-commerce Platforms? The main objectives that e-commerce platforms can help companies achieve are to: **Manage online stores:** Online stores and all related data such as product details and availability, pricing and discounts, customer addresses, and payment information. **Attract buyers:** Attract buyers and convince them to purchase the products and services sold by the company. **Address post-purchase issues:** Including [returns](https://www.g2.com/categories/e-commerce-platforms/f/returns-refunds), shipping or payment errors, and discrepancies between what consumers expected and what they received **Track online sales:** Track sales by volume and value, as well as missed opportunities such as abandoned carts **Compliance:** Comply with regulations for data security and avoid data breaches and cyberattacks or online fraud Another significant benefit of using e-commerce software is that it generates a lot of data that is used by other systems such as CRM software, accounting software, ERP systems, and supply chain and logistics suites. For instance, detailed information on sales and returns can be used to determine the profitability of the company, how to improve inventory levels, or which customers are the most profitable and which ones are not generating significant revenue. Using all this information, companies can adjust their strategy to adapt to changing customer preferences and focus on markets and segments that are more likely to generate important revenues and sustainable profits. Traditionally, businesses sell products and services to two separate categories of customers: businesses and consumers. These two types of customers can be covered by companies that sell to both, usually known as business-to-many (B2M). A recent approach to attract more customers involves partnerships between businesses to expand their market presence, or business-to-business-to-consumer (B2B2C). By using this approach, companies can promote each other and cross-sell products and services to reach new market segments. ### Who Uses E-commerce Platforms? In theory, any company that sells online can use e-commerce platforms. In practice, the cost of this type of software can be prohibitive for small businesses. For this reason, these companies usually choose free or limited versions of e-commerce platforms. There are also hundreds of shopping cart tools that can provide sufficient functionality for small companies. Finally, online marketplaces allow these companies to sell their products without investing in e-commerce software.  E-commerce platforms are most beneficial to medium and large companies who sell their products or services in multiple countries or markets and have complex operations. Since e-commerce platforms provide the most extensive features in the market, this type of software can be used by various employees, customers, and partners. ##### **Employees** Employees from many departments can benefit from using e-commerce platforms, the most important being: **Product management:** who make sure that the product information is accurate and up to date and that only active products are available for purchasing online **Marketing:** who need to ensure that the products and services sold online are represented and promoted in a manner that protects the brand image and differentiates the company from its competitors **Sales:** who define and implement strategies to improve revenues and monitor the performance of the products and services sold by the company **Customer service:** who deal with complaints and other interactions with customers that may impact the purchasing process ##### **Additional user personas** **Partners:** Partners may sell their products and services on the e-commerce platform of a company or their online stores. Partners can also use online marketplace platforms, so they need to synchronize data between these platforms and e-commerce platforms. **Suppliers:** They usually provide products and services to other companies and do not sell them directly to consumers. Suppliers need access to e-commerce platforms to provide product information and inventory availability. **Distributors:** Distributors buy products from other companies and sell them online. They may sell these products in their online store or online marketplaces. Retailers combine in-store and online sales to target multiple segments of customers or consumers. For this purpose, they need to integrate e-commerce with point of sale (POS) or retail management software. **Customers and consumers:** Consumers use e-commerce platforms to look for products and services and to make purchases and payments. The ideal software should provide the easiest and most engaging way to facilitate purchasing. ### What are the Alternatives to E-commerce Platforms? Alternatives to e-commerce platforms can replace this type of software, either partially or completely: [**Shopping cart software**](https://www.g2.com/categories/shopping-cart) **:** This is a lightweight version of e-commerce platforms, with limited functionality that focuses mostly on creating and managing online stores. This option is most beneficial to small businesses that sell a limited range of products. [**Marketplace software**](https://www.g2.com/categories/marketplace) **:** This is beneficial for companies that allow partners to sell on their website. This type of software allows each partner to create a separate online store and manage sales independently from the others.  [**Omnichannel commerce software**](https://www.g2.com/categories/omnichannel-commerce) **:** This helps businesses sell their products on multiple channels—online and in store. There are also several online channels such as websites, social media, and mobile devices. #### Software Related to E-commerce Platforms Related solutions that can be used together with e-commerce platforms include: [**Inventory control software**](https://www.g2.com/categories/inventory-control) **:** This allows companies to manage the availability of the products they sell online. This type of software can also be used to identify the products’ quantities required to fulfill demand, for inventory valuation, and inventory transfers between warehouses and locations. All these features are vital to ensure that companies ship the right products for each consumer and customer. [**Accounting and finance software**](https://www.g2.com/categories/accounting-finance) **:** These tools manage all financial aspects of the sales transactions performed on the e-commerce platform. While consumers do not require invoices and other documents related to a purchase, the high volume of sales data needs to be consolidated and allocated to the appropriate general ledger accounts. For B2B, the volume of transactions isn’t very high, but invoicing is more complicated. Corporate customers may need custom invoices, shipping manifests, and warranty documents. Also, large companies have multiple business units that can purchase online individually or at the corporate level. Payment can also be made by numerous business entities from multiple bank accounts or credit cards. [**Product information management (PIM) software**](https://www.g2.com/categories/product-information-management-pim) **:** This is a standalone, more sophisticated version of the product management functionality described above. While most e-commerce platforms provide features for product information management, PIM is used by companies selling tens of thousands of products or variations and combinations of items. [**Payment gateways**](https://www.g2.com/categories/payment-gateways) **:** This is usually delivered pre-integrated as part of an e-commerce platform. This type of software can also be used separately by companies who do not want to limit their options to the integrations provided by e-commerce vendors. While most providers of e-commerce platforms offer integration with the most popular payment gateways, other options may be preferable, especially for markets that aren't well served by the main players. ![](https://lh3.googleusercontent.com/tomkD28zhqtI3UHb3G0eDMvizjCkmSQlETwPhevSQKJ9NnbC3WdwK8MOh59AW1Egmnvi0kZvm0SYVVqHOmCPh9uwL4R6uEZx3TBNO_pSufNcY7PUTNu1EJtu9kdjkldYyGrE1OeS) **Overview of G2’s categories for e-commerce** ### Challenges with E-commerce Platforms  The lack of integration between e-commerce software and other solutions can be a critical issue that can cause the desynchronization of data between online stores and the back office. This, in turn, may lead to lost sales and unhappy consumers. Another challenge is the ability to transfer product information from e-commerce platforms to other platforms or online marketplaces. Companies using these platforms also need to export sales data and analyze it in accounting or ERP solutions. While there are hundreds of tools to export and import data to and from such platforms, not all e-commerce platforms offer robust features for this purpose. ### Which Companies Should Buy E-commerce Platforms? While any company that sells products or services online can benefit from using e-commerce platforms, this type of software is most beneficial for the following types of businesses: **Retailers:** They are embracing e-commerce as an increasing number of consumers prefer to buy online. At the same time, retail companies will continue to sell in store, which means that they need to track sales on all channels.  **Manufacturers:** Manufacturing companies use e-commerce for B2B sales but require advanced functionality such as product configuration and quote management. Invoicing is also important for B2B sales, as companies require fiscal documents for each transaction.  **Software companies:** These companies use [subscription management software](https://www.g2.com/categories/subscription-management), an alternative to e-commerce. This type of software manages software packages, pricing, sales and renewals, and revenue management. Some e-commerce vendors provide some of these features as part of their solutions, but that is the exception rather than the rule. ### How to Buy E-commerce Platforms Selecting the best e-commerce platform for the specific needs of a company can be complicated.  #### Requirements Gathering (RFI/RFP) for E-commerce Platforms Requirements gathering helps companies understand what their users need to be productive at work. For e-commerce, requirements can vary significantly depending on the types of products and services the companies are selling. There are two main types of products: tangible (physical products) and [intangible](https://www.g2.com/categories/e-commerce-platforms/f/intangible-products) (virtual goods such as digital content and software). Additionally, some companies may sell age-restricted products or services, such as alcohol or online gambling. Requirements also vary based on how companies are selling their products and services. This refers to buyer personas (B2B vs. B2C), geographical reach (local or global markets), and channels (online, in store, or through distribution partners) Prioritization of requirements helps the selection team focus on what matters most for their company. Requirements should cover the present and future needs of the company. The former refers to all features that are needed to keep the company up and running, such as the ability to create online stores, manage product information, and provide a seamless buying experience. The latter depends on the strategy of the company. For instance, expanding into new markets requires features for [internationalization](https://www.g2.com/categories/e-commerce-platforms/f/internationalization) such as multilanguage stores and the ability to process payments in different currencies.  #### Compare E-commerce Platforms Products **Create a long list** Long lists are created by eliminating the options that do not provide critical functionality. For instance, buyers looking for B2B e-commerce should not consider software that focuses exclusively on B2C. A typical long list should not include more than 10 products unless there are many options that are very similar. In this case, additional details like the geographical presence of the company or its reputation can be used to eliminate vendors. **Product comparison** Buyers have multiple options to compare e-commerce platforms, such as research reports and buyer’s guides, decision support systems, as well as [technology review platforms](https://www.g2.com/categories/technology-review-platforms). These resources provide different perspectives on the benefits and challenges of e-commerce platforms.  RFI distribution is the process of gathering detailed information on software capabilities from vendors. RFIs are usually sent out to the vendor that made it to the long list and can contain hundreds or thousands of criteria.  **What to ask vendors of e-commerce platforms?** Requirements are essential, but there are other details about a vendor that can be dealbreakers, such as: **References:** Customer references to allow buyers to get in touch with existing e-commerce users. Open discussions may reveal feedback that users aren’t always comfortable sharing publicly. Software reviews and case studies are also useful. **Partner network:** The partner network of the vendor can provide valuable support to global companies. Suppose the vendor doesn’t have an office in Europe, for instance. In that case, a partner can help its customers comply with regulations such as GDPR, which protects the privacy of internet users in the European Union. **Customer support:** Support options vary from one vendor to another, from 24/7 availability to only on business days, local or global, and customized support packages. Basic support is usually included in the license cost, but additional services can be quite expensive. Around-the-clock support covers multiple time zones, so customers don’t have to wait for hours to get help. E-commerce companies can lose money even when their system is unavailable for only a few minutes. **Create a short list** Short lists are created by reviewing the RFI information received from vendors. It is possible that some vendors decline to participate and don’t respond to RFIs. These vendors are usually eliminated from the selection process. **Conduct demos** Demos are a great opportunity for buyers to see how e-commerce platforms work. Only the shortlisted vendors are invited to demonstrate their solutions. Demos should be performed live, using the system, not through slide decks and screenshots. All vendors should follow a predetermined scenario that simulates the business processes of the buyer. A common scenario for e-commerce is to add a new product in the system, integrate with inventory management to track its availability, then add it to the online store and go through the purchasing steps that buyers would follow. #### Selection of E-commerce Platforms **Choose a selection team** To choose a selection team, decision makers need to involve subject matter experts from all teams that will use the system. For e-commerce, this includes product management, sales and marketing, and inventory. The accounting team should also be involved to evaluate the integration of the e-commerce platform with financial software.  The selection team needs to analyze all the data gathered from vendors, customer references, software reviews, or reports and research. This task can be daunting because all this information is not homogeneous, making it challenging to analyze. - Users must get rid of irrelevant data such as research that is too vague to be useful or reviews by users from other industries or geographical locations. A company focusing on the market in North America won’t benefit from knowing what users in Europe think about the software. - It is important to decide what data is the most significant and then focus on it. Basic features like creating an online store are provided by most vendors, unlike functionality for cart abandonment. Also, buyers may give a higher importance to user reviews than analyst research, or vice versa. - Users should validate data from multiple sources. The product description on the vendor website, the opinion of an e-commerce expert, and user feedback may be very different from each other. In this situation, buyers should try the product themselves or ask for a demo. **Negotiation** Negotiation happens between the buyer and the short list of vendors. In some cases, there are only two vendors that make it to this stage, which means that they offer similar products. At this point, the dealbreaker is the price of the product, which can vary based on the discounts offered by each vendor.  The final decision should be based on all the information gathered previously.  ### What do E-commerce Platforms Cost? The types of pricing for e-commerce platforms depend on the delivery model. For on-premises software, vendors sell named or perpetual licenses. For cloud or SaaS e-commerce, the subscription model is used, which allows companies to pay a monthly fee per user.  There are three types of e-commerce software costs: - The initial price of an e-commerce platform usually includes the cost of implementation, training, and software licenses - Ongoing costs such as licenses and maintenance are usually higher for on-premises software - Additional costs refer to the customization of the e-commerce platform or professional services such as content creation or marketing campaigns Businesses looking to try an e-commerce platform without an upfront financial commitment may want to consider a [free e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/free). More and more vendors are offering free-trials or freemium models that can make these tools more accessible. #### Return on Investment (ROI) The factors that impact ROI can be grouped into two main categories: costs and benefits:  **Costs:** This refers to any type of spending related to software such as license costs, training, support, and professional services. The time and effort spent to implement and maintain the software should also be considered.  **Benefits:** The benefits are not limited to improving sales and revenues. Other advantages of using e-commerce platforms are increased productivity, better inventory management, and customer satisfaction. These factors impact ROI directly or indirectly, which is why it may be difficult to calculate them. To calculate ROI, buyers need to estimate software costs and software benefits. Software costs can include: - The initial cost of the software, which includes license cost for on-premises software, integration with other systems  - Implementation and training may include migration from other e-commerce solutions and access to learning portals - Ongoing license cost and consulting services to optimize the use of the e-commerce platform - Software maintenance such as regular backups of the product and sales data Software benefits can include: - Increased online sales of products and services - Time saved managing products and processing orders - Less manual work and data entry for product information - Reduced number of shipping errors and returns ROI is calculated as a ratio between the benefits and the costs of the software. When the benefits surpass the costs, the buyers achieve positive ROI. It is preferable to calculate ROI at least one year after go live since the benefits of the software are not fully realized before that. For e-commerce, companies may need to adjust the platform by configuring it or adding optional features after they start using it. This can generate extra costs, which may impact the ROI. ### Implementation of E-commerce Platforms **How are E-commerce Platforms Implemented?** Implementation can be done directly by the vendor, indirectly by one of its partners, or in house by the company that bought the software.  **Who is Responsible for E-commerce Platforms Implementation?** The implementation team usually includes a project manager from the vendor or its partner, subject matter experts from the buyer, and sometimes external consultants. The IT department of the buyer is also involved in the technical aspects of the implementation such as data migration. **What Does the Implementation Process Look Like for E-commerce Platforms?** As most e-commerce systems are subscription based, users may think that the implementation means creating accounts and starting using the software. In reality, implementation can be much more complicated.  First of all, companies need to migrate data from one or more legacy systems to the new platform. Historical data on sales and inventory, product information, and customer records for B2B are the most important datasets that need to be transferred to a new e-commerce platform. Secondly, a system may require configuration based on user type and role. Also, user access should be defined so that employees can use the modules and features they need most. For instance, sales may be able to see the inventory availability for a product but should not be able to adjust the quantity.   Finally, training the users is essential to ensure that they are fully taking advantage of its capabilities. E-commerce platforms can be complicated and self learning is not recommended, especially for modules like product management and e-commerce personalization. **When Should You Implement E-commerce Platforms?** Timing is very important when it comes to e-commerce platform implementation. For instance, implementing this type of software during a peak shopping season is not a good idea because it may disrupt operations. It is therefore critical to define an implementation schedule that works for everyone (employees, managers, vendors, and its partners). ### E-commerce Platforms Trends The evolution of e-commerce platforms will be impacted by new technologies, such as artificial intelligence (AI) and changes in consumer behavior. **Artificial intelligence** AI can be used to personalize the buyer experience or to create bots that can guide buyers through the purchasing process. AI may also help identify fraudulent activity and cyber attacks that can lead to lost revenue and data breaches. **Evolving buyer behavior** Changing buyer behavior is forcing companies and e-commerce vendors to adapt to new ways of shopping. For instance, millennials and members of Gen-Z tend to combine multiple ways to find, compare, choose, and buy products. For each step in their decision-making process, they may use online or offline channels (like stores, events, or public advertising). E-commerce software providers and their customers will need to find ways to engage and influence buyers both online and offline. **Subscription model** E-commerce vendors need to adapt to the increased popularity of the subscription business model, which provides a product or service at regular intervals. Subscription management usually refers to services and software, but some companies also use this sales model for products. A few examples of products sold as a subscription are grooming products or beauty supplies, which are used on a regular basis by consumers. As opposed to traditional e-commerce, subscriptions require regular deliveries and recurring payment options, which aren’t always supported by e-commerce platforms. ### E-Commerce Platforms FAQs ### Most Popular FAQs #### Which e-commerce platform has the best reviews? Based on verified user ratings across a large volume of G2 reviews, these e-commerce platforms consistently earn top marks for overall satisfaction: - [Shopify](https://www.g2.com/products/shopify/reviews) — The most widely adopted e-commerce platform globally, recognized for its clean storefront builder, extensive app marketplace, and ability to take businesses from their first online sale to high-volume retail operations with minimal technical overhead. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — The enterprise tier of Shopify, rated highly by scaling brands for its advanced automation tools, checkout customization capabilities, and dedicated merchant success support that helps high-growth retailers expand without re-platforming. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — An open-source e-commerce plugin for WordPress that earns strong marks for its flexibility, deep customization capabilities, and the control it gives merchants who prefer to manage their own hosting and storefront configuration. - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — A SaaS e-commerce platform praised for its built-in multi-channel selling tools, strong SEO infrastructure, and enterprise-ready feature set that scales without requiring additional paid apps for core functionality. #### What are the top platforms for B2B e-commerce? B2B e-commerce platforms need capabilities beyond standard retail, including account-based pricing, buyer approval processes, large catalog management, and ERP integration. The platforms rated highest in this segment address all of these requirements. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — A purpose-built B2B commerce platform that handles complex account hierarchies, contract pricing, guided selling, and self-service reordering — tightly integrated with the broader Salesforce ecosystem for organizations already on CRM and CPQ. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — An enterprise commerce platform adopted by large B2B organizations for its catalog management depth, configurable product support, and native integration with SAP ERP and S/4HANA that keeps pricing, inventory, and order data synchronized. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — A B2B e-commerce platform built natively on SAP and Microsoft Dynamics ERP data, enabling manufacturers, distributors, and wholesalers to offer real-time pricing, stock availability, and order history to buyers without manual data synchronization. - [Shopware](https://www.g2.com/products/shopware/reviews) — A European-headquartered open-source commerce platform gaining traction in B2B for its composable architecture, flexible rule builder for tiered pricing, and strong community of extensions that support complex wholesale and distributor processes. #### What are the most reliable e-commerce platforms for digital products? Selling digital products requires an e-commerce platform built for instant delivery, license and subscription management, global payment compliance, and revenue recognition, requirements that differ significantly from physical product retail. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — A commerce platform purpose-built for software and digital product companies, offering global subscription billing, automated tax and VAT compliance, and a checkout infrastructure designed to maximize conversion for SaaS and perpetual license sales. - [FastSpring](https://www.g2.com/products/fastspring/reviews) — A merchant of record platform used by software and digital media companies to sell globally without managing international tax obligations directly, with built-in localized checkout, multiple currencies, and automated compliance across 200+ countries. - [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — A high-satisfaction commerce platform for software, SaaS, and digital goods businesses, combining merchant of record services, subscription management, and global payment processing in a solution that takes on the compliance burden for selling across markets. - [Sellfy](https://www.g2.com/products/sellfy/reviews) — A streamlined digital storefront platform for creators and small publishers selling downloads, subscriptions, and print-on-demand products, valued for its simple setup, built-in marketing tools, and zero transaction fees on direct digital sales. #### What is the most user-friendly e-commerce platform for businesses? Ease of use across storefront design, product management, and order processing is a top evaluation criterion for businesses that want to manage their online store without relying on developers for day-to-day operations. - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A website and e-commerce builder praised for its drag-and-drop design flexibility, AI-assisted store setup, and accessible interface that allows business owners to launch and manage a professional online storefront without technical skills. - [Ecwid](https://www.g2.com/products/ecwid/reviews) — A lightweight e-commerce solution that embeds directly into any existing website, praised for its fast setup, multi-channel selling support across social platforms, and an admin interface that non-technical merchants can navigate immediately. - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Consistently rated for its intuitive product catalog management, native SEO tools, and a storefront editor that gives business users meaningful design control without requiring a developer for most day-to-day store management tasks. - [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source e-commerce platform recognized for its well-structured admin panel, strong plugin library, and accessible configuration for businesses that want the control of a self-hosted solution without a steep technical learning curve. #### Which e-commerce platform is best for beginners? The best e-commerce platforms for beginners prioritize fast store setup, guided onboarding, and an interface that allows new merchants to start selling without needing to understand hosting, coding, or complex configuration. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — While Shopify Plus is the growth tier, it inherits Shopify's reputation for fast setup and accessible store management, with a dedicated onboarding team and customizable checkout that removes many of the technical barriers that slow new merchants down. - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — Beginners frequently cite BigCommerce's structured onboarding checklist, template-driven storefront setup, and comprehensive built-in features that reduce the number of third-party integrations a new merchant needs to research and install. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A popular starting point for businesses already on WordPress, WooCommerce allows beginners to add e-commerce to an existing site with a guided setup wizard and a large library of free documentation, tutorials, and community support. - [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built for simplicity, recognized for its quick store launch process, clean merchant dashboard, and built-in multi-channel selling tools that get new businesses to their first sale without extended configuration. ### Small Business FAQs #### What is the most affordable e-commerce platform for small businesses? For operators evaluating [small business e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/small-business), the strongest affordable options balance essential storefront, payment, and product management functionality with flat-rate or usage-based pricing that keeps total costs predictable as order volumes grow. - [SimplyDepo](https://www.g2.com/products/simplydepo/reviews) — A wholesale ordering platform built for small distributors and field sales teams, delivering route management, digital catalog, and order management at a cost-accessible price point that replaces expensive custom order portals. - [SureCart](https://www.g2.com/products/surecart/reviews) — A WordPress-native e-commerce platform with a generous free tier covering one-time payments, subscriptions, and digital downloads, allowing small businesses to process online orders without per-transaction fees or a monthly subscription requirement. - [Turis](https://www.g2.com/products/turis/reviews) — An affordable B2B wholesale storefront platform designed for small brands and distributors that want to give retail buyers a self-service ordering experience without the cost and complexity of a full enterprise commerce implementation. - [Selldone](https://www.g2.com/products/selldone/reviews) — A no-transaction-fee e-commerce platform with a free entry tier that small businesses use to manage physical and digital storefronts, multi-channel selling, and order fulfillment without paying a percentage of every sale to their platform provider. #### What is the best e-commerce platform for startups? Startups need an e-commerce platform that gets them selling quickly, integrates with modern marketing and fulfillment tools, and scales in capability as order volume grows without requiring a re-platform migration. You can explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to see the top-rated options. - [Shopify](https://www.g2.com/products/shopify/reviews) — The default starting point for most e-commerce startups, offering a guided setup process, an extensive app ecosystem, and a payments infrastructure that allows new businesses to start selling within hours and expand into new channels as they grow. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — A cost-effective choice for startups already on WordPress, offering a free core plugin with full product management, payment gateway flexibility, and a large open-source extension library that keeps initial platform costs minimal. - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) — A popular choice for early-stage businesses that need both a professional website and an integrated store, with drag-and-drop design tools and a low barrier to entry that lets founders launch their first storefront without developer support. - [10Web](https://www.g2.com/products/10web/reviews) — An AI-powered website and e-commerce builder that startup teams use to generate a functional WooCommerce-powered storefront from a brief description, dramatically reducing the time and cost of getting an online store live for the first time. #### Which e-commerce platform is the most user-friendly for small business startups? For startup founders managing their store alongside every other business function, ease of use in product setup, order management, and storefront updates is a deciding factor. These platforms earn the highest usability marks from small-team operators. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Startup teams scaling quickly onto Shopify Plus consistently highlight the platform's clean admin experience, intuitive flow automation builder, and extensive help documentation, which reduces the time spent on operational tasks versus selling. - [ikas](https://www.g2.com/products/ikas/reviews) — A modern e-commerce platform built around a streamlined merchant dashboard that startup founders regularly cite for requiring minimal training, with a product management and order workflow interface that feels familiar from day one. - [Ecwid](https://www.g2.com/products/ecwid/reviews) — Praised by small business owners for the speed and simplicity of embedding a full-featured store into an existing site, with a management interface that non-technical founders can operate confidently without ongoing developer involvement. - [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — Software and digital product startups cite PayPro Global's self-service setup, pre-built checkout flows, and automated tax compliance as key usability advantages that remove complex configuration steps from the path to their first digital sale. #### What is the best e-commerce platform for B2B wholesale businesses? Small B2B wholesale businesses need an e-commerce platform that supports account-based pricing, minimum order quantities, bulk ordering processes, and buyer-specific catalogs without requiring an enterprise-level implementation budget. Explore the full [small business e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/small-business) category on G2 to compare options. - [Zoey](https://www.g2.com/products/zoey/reviews) — A B2B-focused e-commerce platform built for wholesalers and manufacturers, offering tiered pricing, custom buyer portals, quote management, and approval processes that give small wholesale businesses a self-service ordering experience without custom development. - [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — An open-source platform with strong B2B capabilities, including customer group pricing, bulk discount rules, and multi-vendor support, giving small wholesale businesses a self-hosted solution with extensive configuration flexibility at low licensing cost. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Small and growing B2B businesses on the Salesforce ecosystem use this platform for its self-service reorder capabilities, contract pricing enforcement, and built-in integration with Salesforce CRM that connects online orders directly to sales team processes. - [Elastic Suite](https://www.g2.com/products/elastic-suite/reviews) — A digital wholesale platform designed for brands managing retailer and dealer ordering, offering branded order portals, line sheet management, and replenishment tools that help small wholesale businesses move buyers off email and spreadsheet ordering. #### What is the best e-commerce platform for small retailers? Small retailers need an e-commerce platform that handles both online and in-person sales, supports product catalog management at a manageable scale, and connects to the marketing and fulfillment tools they already use without requiring a large technical team. - [Shopify](https://www.g2.com/products/shopify/reviews) — The most commonly adopted platform among small retailers for its seamless integration of online store, POS, and inventory management, giving shop owners a single system to manage in-person and digital sales without separate tools for each channel. - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — Small retailers with growing order volumes use Shopify Plus for its advanced automation, customizable checkout, and dedicated support resources that help them handle peak retail periods without platform bottlenecks. - [Ecwid](https://www.g2.com/products/ecwid/reviews) — A practical choice for small retailers who already have a website or social media presence and want to add a fully functional store without rebuilding their online presence, with multi-channel selling across Facebook, Instagram, and marketplaces built in. - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — A global commerce and payments platform used by small retailers selling across markets, valued for its built-in tax and currency management, flexible checkout options, and subscription billing tools that support both one-time and recurring retail models. ### Enterprise FAQs #### What is the best-rated e-commerce platform for tech enterprises? Technology enterprises need [enterprise e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms/enterprise) with composable architecture, headless commerce capability, enterprise-grade security, and deep integration ecosystems that connect commerce to ERP, PIM, CRM, and analytics infrastructure. These platforms earn the highest marks from large-scale enterprise buyers. - [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — An enterprise-grade commerce platform adopted by large tech-oriented retail organizations for its AI-powered merchandising, headless commerce capabilities, and deep integration with the Salesforce Customer 360 ecosystem for unified customer data across marketing, service, and commerce. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — A highly configurable enterprise commerce platform used by global technology companies for its composable architecture, omnichannel order management, and native integration with SAP ERP and supply chain systems that manage complex product and pricing data at scale. - [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform purpose-built for high-volume enterprise retailers, recognized for its performance architecture, developer-first API layer, and the flexibility to power highly customized storefront experiences without the constraints of a monolithic platform. - [Shopify](https://www.g2.com/products/shopify/reviews) — Increasingly adopted by enterprise technology organizations for its modern API-first architecture, extensive partner ecosystem, and operational simplicity at scale, allowing large brands to reduce platform management overhead while maintaining commerce agility. #### What is the most reliable e-commerce platform for enterprises? Enterprise commerce buyers prioritize platform uptime, transaction reliability, and consistent performance during high-traffic events such as product launches and peak seasonal periods, where any downtime directly translates to lost revenue. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — Enterprise B2B teams cite Salesforce Commerce's platform reliability and compliance infrastructure as core reasons for long-term adoption, with a proven track record of uptime and data integrity for organizations running high-value business transactions through self-service portals. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Recognized by large enterprises for its robust deployment options — including cloud, on-premise, and hybrid- and its long operational track record in environments where transaction volume, catalog complexity, and data accuracy requirements are non-negotiable. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running WooCommerce at scale highlight its reliability when paired with managed cloud infrastructure, noting the control of a self-hosted architecture combined with a mature plugin ecosystem that supports high-volume order management. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and digital product companies trust Cleverbridge for the reliability of its global payment processing, subscription renewal infrastructure, and merchant of record services, where failed transactions and payment interruptions directly impact recurring revenue. #### What is the best-reviewed e-commerce platform for enterprise app integration? Integration depth is a primary evaluation criterion for enterprise e-commerce buyers managing technology stacks that include ERP, PIM, CRM, marketing automation, and data warehouse systems. Explore the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed integration comparisons. - [Shopify](https://www.g2.com/products/shopify/reviews) — Enterprise reviewers highlight Shopify's extensive app marketplace, with thousands of verified integrations, and its robust API infrastructure as primary drivers of adoption for organizations that need commerce data flowing into fulfillment, ERP, marketing, and analytics systems. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Purpose-built for ERP-driven organizations, Sana Commerce Cloud offers native integration with SAP and Microsoft Dynamics, ensuring real-time synchronization of pricing, inventory, and customer account data between the commerce layer and back-office systems. - [Salesforce Commerce for B2C](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — Enterprise teams operating on the Salesforce platform use Commerce for B2C for its native connectivity to Marketing Cloud, Service Cloud, and Einstein AI — enabling unified customer experiences across commerce, marketing, and service without custom integration work. - [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — A headless commerce platform recognized for its open API-first architecture that allows enterprise developers to integrate any frontend, CMS, PIM, or middleware layer cleanly, reducing the total integration complexity of a modern composable commerce stack. #### What is the best enterprise e-commerce platform for global and multi-market commerce? Global enterprise commerce requires a platform with multi-currency pricing, localized checkout experiences, country-specific tax and regulatory compliance, and the ability to manage multiple storefronts from a centralized administration layer. Browse the full [enterprise e-commerce platform](https://www.g2.com/categories/e-commerce-platforms/enterprise) category on G2 for detailed multi-market capability comparisons. - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — Widely adopted by global enterprises for its multi-site and multi-language management capabilities, SAP Commerce Cloud supports localized pricing, regional catalog segmentation, and country-specific compliance requirements across unified platform administration. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise digital and software companies use Cleverbridge for global commerce operations, relying on its 240+ supported payment methods, automated multi-country VAT compliance, and currency localization that drives conversion in international markets. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — Global B2B manufacturers and distributors use Sana Commerce Cloud to deploy localized buyer portals across regions, with ERP-driven pricing and inventory data ensuring that each market sees accurate, real-time information in its local language and currency. - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — Enterprise teams running globally distributed WooCommerce storefronts rely on its multi-currency and multi-language plugin ecosystem to deliver localized shopping experiences, with the self-hosted architecture providing the control needed for regional compliance and data residency requirements. #### What is the best enterprise e-commerce platform for B2B organizations? Enterprise B2B commerce platforms must handle organizational account structures, contract-based pricing, complex approval processes, and high-volume reorder patterns, requirements that consumer-facing platforms are not architected to address. - [Salesforce Commerce for B2B](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — The leading dedicated B2B commerce platform for enterprise organizations, used by manufacturers, distributors, and wholesale businesses to deliver account-specific catalogs, tiered pricing, buyer approval flows, and self-service reorder functionality within the Salesforce ecosystem. - [SCAYLE Commerce Engine](https://www.g2.com/products/scayle-commerce-engine/reviews) — Enterprise organizations use SCAYLE for its high-performance API architecture that supports complex B2B catalog structures, custom buyer experiences, and the traffic volumes associated with large-account wholesale and distributor commerce at a global scale. - [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — Enterprise software and SaaS companies use Cleverbridge as their B2B commerce layer for managing volume licensing, multi-seat subscription renewals, reseller channel management, and enterprise procurement compliance, use cases that standard e-commerce platforms do not support natively. - [Sana Commerce Cloud](https://www.g2.com/products/sana-commerce-cloud/reviews) — An enterprise B2B commerce platform built specifically for ERP-centric organizations, enabling large manufacturers and distributors to offer buyers a self-service portal with real-time access to their account history, contract pricing, and inventory without data latency or manual updates. **Last updated on April 24, 2026**