--- title: Comarch Marketing Automation Reviews meta\_title: 'Comarch Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 15 reviews by the users' company size, role or industry to find out how Comarch Marketing Automation works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 15 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# Comarch Marketing Automation Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by Comarch Marketing Automation but has limited features.  
  
Are you part of the Comarch Marketing Automation team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile!

Stop guessing and use our AI-powered marketing automation tools to find out how to provide each of your customers with the right type of content at the right time and place. Let our platform analyze the zero and first-party data you collect and then help you create offers, promotions, product recommendations, loyalty rewards and marketing materials that your customers can relate to.

* * *

Seller
[Comarch](https://www.g2.com/sellers/comarch-7cd655c1-8046-4480-a0b9-ec69b863dda9)
Discussions
[Comarch Marketing Automation Community](https://www.g2.com/products/comarch-marketing-automation/discuss)
Languages Supported

Arabic, German, English, French, Italian, Dutch, Polish, Portuguese, Russian, Spanish

Overview by
Paula Sierra Martinez

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## User Insights

Average based on 15 real user reviews.

[Log in to unlock pricing and user insights](/login)

 ![Gaston A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gaston A.")
GA

Gaston A.

Customer Data &amp; Marketing Audit Coordinator

Marketing and Advertising

Mid-Market (51-1000 emp.)

6/23/2026

"GDPR-Compliant, Efficient, But Needs Better Integration"

4.5/5

What do you like best about Comarch Marketing Automation?

As a marketing audit coordinator at a Berlin agency, its built-in German compliance framework is unbeatable. Every piece of customer PII and opt-in consent data stays stored on EU servers, eliminating cross-border data transfer paperwork for regulators. We can set layered user access to block junior staff from viewing sensitive lead details. The system automatically archives consent records to satisfy Germany’s long mandatory data retention periods. Most valuable are its pre-made audit exports formatted exactly how local data protection inspectors require, cutting hours of manual log sorting each audit cycle. Review collected by and hosted on G2.com.

What do you dislike about Comarch Marketing Automation?

There is no native connection to our DAM creative library; moving campaign assets or lead groups means constant manual CSV importing and exporting. You cannot batch edit consent expiration rules—each customer segment has to be adjusted one at a time. The reporting dashboards don’t flex enough to fit German tax audit templates, and the mobile version won’t display full consent logs, which slows me down during off-site client audits. Review collected by and hosted on G2.com.

What problems is Comarch Marketing Automation solving and how is that benefiting you?

Before switching, our lead data, opt-in records and campaign tracking were scattered across multiple foreign tools hosted outside the EU. We repeatedly faced compliance warnings during official audits due to messy, unstructured consent trails and unregulated access to personal data. Comarch consolidates all marketing data on EU infrastructure, secures customer records with tiered access controls, auto-saves opt-in history for legal retention, and outputs audit-ready logs matching BSI and local data authority standards. This drastically lowers our compliance correction overhead and audit failure risk. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Lai V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lai V.")
LV

Lai V.

 Head of B2B Sales &amp; Digital Operations

Wholesale

Mid-Market (51-1000 emp.)

3/24/2026

"Tailored for B2B Wholesale, Compliant & Efficient"

4/5

What do you like best about Comarch Marketing Automation?

I like how well Comarch Marketing Automation is tailored to B2B wholesale and German/EU business needs. The built-in GDPR-compliant data handling and customer consent management save us from needing extra tools for compliance. It integrates smoothly with our ERP and wholesale ordering systems, ensuring that customer data, order history, and marketing interactions are aligned in real time. I appreciate the straightforward workflow builder and customer segmentation, which allow us to create targeted campaigns without technical support. Reliable delivery and industry-focused reporting make it easy to track engagement and measure the impact on wholesale sales. These features reduce repetitive work, keep customer data consistent, improve response speed to wholesale buyers, and help drive repeat orders while complying with German and EU regulations. Review collected by and hosted on G2.com.

What do you dislike about Comarch Marketing Automation?

Some advanced automation rules are less flexible, requiring workarounds for cross-region customer journeys. The reporting dashboard lacks deep customization for EU compliance exports and wholesale-specific KPIs like repeat-order campaign ROI. Integrations with some smaller German logistics and accounting tools require extra setup instead of native connectors. The user interface can feel less modern, and certain bulk actions take more steps than expected. SMS deliverability to certain EU countries can be inconsistent, which affects time-sensitive restock alerts. Review collected by and hosted on G2.com.

What problems is Comarch Marketing Automation solving and how is that benefiting you?

Comarch Marketing Automation unifies our leads, preventing lost data and automating communications, saving hours of manual outreach. It scores and segments customers, focuses on high-value buyers, and reduces inconsistencies, improving conversion rates. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![pramod k.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "pramod k.")
PK

pramod k.

Senior Technical Architect

Enterprise (\> 1000 emp.)

10/15/2025

"Amazing Product I Want to Use for a Long Time"

5/5

What do you like best about Comarch Marketing Automation?

It's amazing product and I would like to use this product for a long long time Review collected by and hosted on G2.com.

What do you dislike about Comarch Marketing Automation?

It's amazing product and I would like to use this product for a long long time Review collected by and hosted on G2.com.

What problems is Comarch Marketing Automation solving and how is that benefiting you?

It's amazing product and I would like to use this product for a long long time Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Rakul P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rakul P.")
RP

Rakul P.

Manager

Consumer Goods

Mid-Market (51-1000 emp.)

11/19/2024

"Best automation marketing tool."

5/5

What do you like best about Comarch Marketing Automation?

It has AI integrated in it which does most of the final work or suggestions. Helps to do different marketing activities under one roof. Easy to use and integrate. The support team is available all the time for any queries. Helps to increase the leads. Review collected by and hosted on G2.com.

What do you dislike about Comarch Marketing Automation?

The costing of the product os bit high for start-up companies to use. Review collected by and hosted on G2.com.

What problems is Comarch Marketing Automation solving and how is that benefiting you?

It is a AI based software helps to generate more leads,increase conversions, helps in business growth. AI identifies the target audience by segemtation that helps to reach the right customer with right approach. Goives you the business KPIs Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Arun S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arun S.")
AS

Arun S.

Administrator

Mid-Market (51-1000 emp.)

7/14/2024

"Best Marketing Automation System - Comarch"

5/5

What do you like best about Comarch Marketing Automation?

All features are good e.g. to send sms,mails,mobile push notifications.On basis of different conditions / workflow we can set the campaign.Application is much user freindly ,easy. We are using this application daily. Review collected by and hosted on G2.com.

What do you dislike about Comarch Marketing Automation?

Nothing much about dislike things about Comarch Marketing Automation. They can improve report flexibility they have scope in this section to improve Review collected by and hosted on G2.com.

What problems is Comarch Marketing Automation solving and how is that benefiting you?

Marketing mail and sms campaigns and its tracking helps to improve the bussiness. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![vivek v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "vivek v.")
VV

vivek v.

Technical Team Lead

Mid-Market (51-1000 emp.)

11/12/2024

"Excellent Product"

4.5/5

What do you like best about Comarch Marketing Automation?

Support business automation cases and improved sales process in organization Review collected by and hosted on G2.com.

What do you dislike about Comarch Marketing Automation?

We make make the ui more user friendly for the users Review collected by and hosted on G2.com.

What problems is Comarch Marketing Automation solving and how is that benefiting you?

Improved the Sales process in my organisation Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Christy P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christy P.")
CP

Christy P.

Digital Strag.

Enterprise (\> 1000 emp.)

10/25/2024

"I have not had much experience with this applications."

3.5/5

What do you like best about Comarch Marketing Automation?

Ease of use and customer support. THank you Review collected by and hosted on G2.com.

What do you dislike about Comarch Marketing Automation?

I do not have any complaints about this application. Review collected by and hosted on G2.com.

What problems is Comarch Marketing Automation solving and how is that benefiting you?

I am new to this product. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Jay G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jay G.")
JG

Jay G.

Mid-Market (51-1000 emp.)

3/27/2024

"Great Variety"

5/5

What do you like best about Comarch Marketing Automation?

I am very pleased with the amount/variety of mailings we get that I can use myself and pass on to my staff. Nice job! Review collected by and hosted on G2.com.

What do you dislike about Comarch Marketing Automation?

Nothing to report that is wrong with ANY Review collected by and hosted on G2.com.

What problems is Comarch Marketing Automation solving and how is that benefiting you?

I am very pleased with the amount/variety of mailings we get that I can use myself and pass on to my staff. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Henry H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Henry H.")
HH

Henry H.

Retail Sales Merchandiser

Small-Business (50 or fewer emp.)

7/11/2023

"needs and priorities to determine if Comarch Marketing is the right fit for you."

5/5

What do you like best about Comarch Marketing Automation?

its robust features, including advanced segmentation, personalized messaging, and automation workflows. It enables businesses to create targeted marketing campaigns, optimize customer engagement, and drive better results. Review collected by and hosted on G2.com.

What do you dislike about Comarch Marketing Automation?

it’s worth noting that while Comarch Marketing Automation has many positive features, some users may have specific preferences or requirements that the platform may not fully meet. It’s always a good idea to evaluate different marketing automation solutions based on your specific needs and conduct thorough research to find the one that aligns best with your business objectives. Review collected by and hosted on G2.com.

What problems is Comarch Marketing Automation solving and how is that benefiting you?

Comarch Marketing Automation aims to solve several common challenges faced by businesses in their marketing efforts. Inefficient customer targeting. Lack of personalized communication Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/2/2023

"My best friend when creating our newsletter!"

4/5

What do you like best about Comarch Marketing Automation?

I am thrilled to share my experience with Comarch Marketing Automation for our employee newsletter. This software has truly transformed our marketing efforts. One of my favorite aspects is the user-friendly interface, which allows me to easily navigate and create engaging newsletters without any technical expertise. Additionally, the segmentation capabilities are remarkable. I can effortlessly target specific audience segments based on their preferences, ensuring our messages are highly personalized. The automation features have saved us countless hours by automating repetitive tasks and delivering timely messages. Lastly, the detailed analytics provide valuable insights into our campaign performance, helping us make data-driven decisions. Comarch Marketing Automation is an invaluable asset for our newsletter strategy! Review collected by and hosted on G2.com.

What do you dislike about Comarch Marketing Automation?

While I am generally satisfied with Comarch Marketing Automation for our newsletter, there are a few minor aspects that I find slightly less appealing. One area for improvement is the reporting interface. Although it provides valuable insights, the visual representation could be more intuitive and customizable. Additionally, I occasionally encounter minor glitches or delays when navigating through the software, which can disrupt my workflow. While these issues do not significantly impact my overall experience, addressing them would enhance the user experience even further. Despite these minor concerns, Comarch Marketing Automation remains a powerful tool that greatly supports our newsletter marketing efforts. Review collected by and hosted on G2.com.

What problems is Comarch Marketing Automation solving and how is that benefiting you?

Comarch Marketing Automation effectively solves several key problems, greatly benefiting our newsletter marketing strategy. Firstly, it streamlines our workflow by automating repetitive tasks. This frees up our team's time and allows us to focus on more strategic aspects of our campaigns. The automation features ensure that our newsletters are consistently delivered on schedule, saving us the effort of manually sending each one.

Secondly, Comarch Marketing Automation enables us to segment our audience effectively. By categorizing subscribers based on their preferences and behaviors, we can tailor our newsletter content to their specific interests. This personalization significantly enhances engagement and conversion rates, leading to a more successful newsletter campaign overall.

Lastly, the software provides comprehensive analytics and reporting. We can track key metrics such as open rates, click-through rates, and conversion rates. This data allows us to measure the effectiveness of our campaigns, identify areas for improvement, and make data-driven decisions to optimize our newsletter strategy. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

##### Pricing

Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more.

[
View More Pricing Information
](https://www.g2.com/products/comarch-marketing-automation/pricing)

##### 
##### Comarch Marketing Automation Features

Integration

Data Import & Export Tools

Platform

Customization 

Workflow Capability

Email Marketing

Sending Outbound Emails

Manage Email Deliverability

Online Marketing

A/B Testing

Search Tracking and Optimization

[
View More Features
](https://www.g2.com/products/comarch-marketing-automation/features)

##### Categories on G2

[Marketing Automation](https://www.g2.com/categories/marketing-automation)

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