# Top 10 Adapt Alternatives & Competitors

(2,793)4.6 out of 5

Adapt is one of the most-searched tools in the Marketing Account Intelligence Software category on G2. Marketing Account Intelligence Software is used by teams seeking quick, simple platforms with features like industry research availability, data cleaning/enrichment, and data segmentation/filtering, according to G2 reviews. When comparing Adapt with other tools, reviewers most often evaluate lead generation and emails as key differentiators.   
 The best overall alternative to Adapt is [Apollo.io](https://www.g2.com/products/apollo-io/reviews), rated ~4.7 stars on G2 from 9369+ reviewers. It is frequently praised for lead generation and helpful. Other well-known alternatives to Adapt are: 
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – known for contact information and data accuracy (G2 star rating ~4.5)
- [Lusha](https://www.g2.com/products/lusha/reviews) – highly rated for contact information and data accuracy (G2 star rating ~4.3)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) – offers contact information and accuracy (G2 star rating ~4.4)
- [UpLead](https://www.g2.com/products/uplead/reviews) – best suited for teams that need data accuracy and contact information (G2 star rating ~4.7)

 Browse top options below. Based on G2 review data, Adapt is most commonly used in industries like [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence). Compare user ratings by vertical to find the best fit.

[Get Price](/products/adapt-adapt/software_advice_form_fill/new)

## Top 10 Alternatives to Adapt Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Adapt stacks up to the competition, check reviews from current & previous users in industries like Information Technology and Services, Staffing and Recruiting, and Financial Services, and find the best product for your business.

[![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

Sponsored

G2 Advertising

Get 2x conversion than Google Ads with G2 Advertising!

G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.

[
Learn More
](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image")
](https://www.g2.com/products/apollo-io/reviews)

[
Apollo.io
](https://www.g2.com/products/apollo-io/reviews)

By [Apollo.io](https://www.g2.com/sellers/apollo-io)

[

4.7/5(9,704)

](https://www.g2.com/products/apollo-io/reviews#reviews)

Product Description

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

Reviewers say compared to Adapt, Apollo.io is:

Better at meeting requirements

Easier to do business with

Easier to admin

Categories in common with Adapt:

[
Marketing Account Intelligence
](/categories/marketing-account-intelligence)[
Lead Intelligence
](/categories/lead-intelligence)[
Sales Intelligence
](/categories/sales-intelligence)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image")
](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)

[
GTM Workspace - Powered by ZoomInfo
](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)

By [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706)

[

4.5/5(9,106)

](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews#reviews)

Product Description

GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best opportunities without ever switching tools.

Reviewers say compared to Adapt, GTM Workspace - Powered by ZoomInfo is:

More expensive

Better at meeting requirements

Better at support

Categories in common with Adapt:

[
Marketing Account Intelligence
](/categories/marketing-account-intelligence)[
Lead Intelligence
](/categories/lead-intelligence)[
Sales Intelligence
](/categories/sales-intelligence)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image")
](https://www.g2.com/products/lusha/reviews)

[
Lusha
](https://www.g2.com/products/lusha/reviews)

By [Lusha](https://www.g2.com/sellers/lusha)

[

4.3/5(1,665)

](https://www.g2.com/products/lusha/reviews#reviews)

Product Description

Lusha is an AI Sales Intelligence & Prospect Streaming. Lusha combines reliable contact data with AI-powered prospecting. AI Prospect Playlists automatically generate and refresh lead lists based on your ideal customer profile- so you can stop rebuilding static lists and focus on engaging high-quality prospects, every day.

Reviewers say compared to Adapt, Lusha is:

More expensive

More usable

Easier to set up

Categories in common with Adapt:

[
Marketing Account Intelligence
](/categories/marketing-account-intelligence)[
Lead Intelligence
](/categories/lead-intelligence)[
Sales Intelligence
](/categories/sales-intelligence)

[![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

Sponsored

G2 Advertising

Get 2x conversion than Google Ads with G2 Advertising!

G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.

[
Learn More
](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/1c3c29de1f68600fefccb963f570857c/rocketreach.png "Product Avatar Image")
](https://www.g2.com/products/rocketreach/reviews)

[
RocketReach
](https://www.g2.com/products/rocketreach/reviews)

By [RocketReach](https://www.g2.com/sellers/rocketreach)

[

4.4/5(1,375)

](https://www.g2.com/products/rocketreach/reviews#reviews)

Product Description

Get real-time access to verified email lookup, phone number lookup, and social media links for over 700 million professionals across 60 million companies worldwide. RocketReach has advanced search capabilities, Chrome and Edge extensions, bulk lookups, and a powerful, intuitive API all in one platform built to scale with you. RocketReach can be integrated directly into your existing ecosystem with access to prebuilt integrations that include Salesforce, Outreach, HubSpot, Salesloft, Bullhorn and thousands of apps through Zapier.

Reviewers say compared to Adapt, RocketReach is:

Easier to admin

Easier to set up

Categories in common with Adapt:

[
Marketing Account Intelligence
](/categories/marketing-account-intelligence)[
Lead Intelligence
](/categories/lead-intelligence)[
Sales Intelligence
](/categories/sales-intelligence)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/c34b3e7b08520e8e49887663b2239f9b/uplead.gif "Product Avatar Image")
](https://www.g2.com/products/uplead/reviews)

[
UpLead
](https://www.g2.com/products/uplead/reviews)

By [UpLead](https://www.g2.com/sellers/uplead)

[

4.7/5(828)

](https://www.g2.com/products/uplead/reviews#reviews)

Product Description

UpLead is a B2B data provider with real-time verified emails, mobile numbers and intent data. Get access to millions of up-to-date contacts that are easy to find and import into your CRM. Use 50+ search filters like intent data to find in-market buyers who will be your next best customers. Integrate with Salesforce, HubSpot, other leading CRMs and Zapier to automate your workflow. UpLead is trusted by 4,000+ customers and is one-third the cost vs leading sales intelligence platforms. It has consistently been rated #1 by G2 for being Easiest to Use and having the Best ROI.

Reviewers say compared to Adapt, UpLead is:

Easier to do business with

Easier to admin

Better at support

Categories in common with Adapt:

[
Marketing Account Intelligence
](/categories/marketing-account-intelligence)[
Lead Intelligence
](/categories/lead-intelligence)[
Sales Intelligence
](/categories/sales-intelligence)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/2167e0cd781a7b391b7d7de0dbd9c363/clearbit.png "Product Avatar Image")
](https://www.g2.com/products/clearbit/reviews)

[
Clearbit
](https://www.g2.com/products/clearbit/reviews)

By [HubSpot](https://www.g2.com/sellers/hubspot)

[

4.4/5(633)

](https://www.g2.com/products/clearbit/reviews#reviews)

Product Description

Clearbit provides a suite of integrations and business intelligence APIs that help sales and marketing teams become more data-driven.

Reviewers say compared to Adapt, Clearbit is:

Easier to do business with

Easier to admin

Easier to set up

Categories in common with Adapt:

[
Marketing Account Intelligence
](/categories/marketing-account-intelligence)[
Lead Intelligence
](/categories/lead-intelligence)[
Sales Intelligence
](/categories/sales-intelligence)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/9b356734a510be9bdb721553d9577ad4/lead411.png "Product Avatar Image")
](https://www.g2.com/products/lead411/reviews)

[
Lead411
](https://www.g2.com/products/lead411/reviews)

By [Lead411](https://www.g2.com/sellers/lead411)

[

4.5/5(482)

](https://www.g2.com/products/lead411/reviews#reviews)

Product Description

Lead411 offers a comprehensive data platform fueled by Lead Intelligence. Lead411 provides verified company and contact data including verified emails, mobile direct dials, and email/SMS campaign outreach.

Reviewers say compared to Adapt, Lead411 is:

Easier to do business with

Better at support

Easier to admin

Categories in common with Adapt:

[
Marketing Account Intelligence
](/categories/marketing-account-intelligence)[
Lead Intelligence
](/categories/lead-intelligence)[
Sales Intelligence
](/categories/sales-intelligence)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/e4f3b2a4a1fa731be1e738d5597320d4/seamless-formally-seamless-ai.png "Product Avatar Image")
](https://www.g2.com/products/seamless-formally-seamless-ai/reviews)

[
Seamless (formally Seamless.AI)
](https://www.g2.com/products/seamless-formally-seamless-ai/reviews)

By [Seamless](https://www.g2.com/sellers/seamless-803b0bbf-7ae7-470b-ba27-72e05602ad0d)

[

4.4/5(5,356)

](https://www.g2.com/products/seamless-formally-seamless-ai/reviews#reviews)

Product Description

Seamless delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence.

Categories in common with Adapt:

[
Lead Intelligence
](/categories/lead-intelligence)[
Sales Intelligence
](/categories/sales-intelligence)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/042badcf2aa359894da2211448eb4303/cognism.png "Product Avatar Image")
](https://www.g2.com/products/cognism/reviews)

[
Cognism
](https://www.g2.com/products/cognism/reviews)

By [Cognism](https://www.g2.com/sellers/cognism)

[

4.5/5(1,355)

](https://www.g2.com/products/cognism/reviews#reviews)

Product Description

Find out more about Cognism's pricing so you can start your journey to prospecting with complete confidence!

Reviewers say compared to Adapt, Cognism is:

Better at support

Easier to do business with

Easier to admin

Categories in common with Adapt:

[
Marketing Account Intelligence
](/categories/marketing-account-intelligence)[
Lead Intelligence
](/categories/lead-intelligence)[
Sales Intelligence
](/categories/sales-intelligence)

[
 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/d4c38f127249f161ed0b94dd73399a9a/leadiq.png "Product Avatar Image")
](https://www.g2.com/products/leadiq/reviews)

[
LeadIQ
](https://www.g2.com/products/leadiq/reviews)

By [LeadIQ](https://www.g2.com/sellers/leadiq)

[

4.2/5(1,179)

](https://www.g2.com/products/leadiq/reviews#reviews)

Product Description

Automating sales prospecting. Capture leads, discover contact information, and enrich leads within seconds.

Reviewers say compared to Adapt, LeadIQ is:

Easier to admin

Categories in common with Adapt:

[
Lead Intelligence
](/categories/lead-intelligence)[
Sales Intelligence
](/categories/sales-intelligence)

## Adapt Alternatives FAQs

Generated using AI

### How does Adapt compare to Apollo.io?

According to G2 data, [Adapt](https://www.g2.com/products/adapt-adapt/reviews) has an average rating of 4.6/5 from 2,795 reviews, while [Apollo.io](https://www.g2.com/products/apollo-io/reviews) holds a slightly higher average rating of 4.7/5 from 9,663 reviews. In dimension scores, Apollo.io leads Adapt by 0.5 points in Better at Meeting Requirements (9.1 vs 8.6), 0.3 points in Ease of Admin (9.0 vs 8.7), 0.2 points in Better at Support (8.8 vs 8.6), and 0.4 points in Easier to Do Business With (9.1 vs 8.7). Adapt scores marginally higher by 0.1 points in More Usable (9.1 vs 9.0) and is tied with Apollo.io in Easier to Set Up (8.9 each). Sentiment analysis reveals that Apollo.io has 1,587 mentions of Ease of Use and 1,349 mentions of Lead Generation, highlighting its strong usability and lead sourcing capabilities. It also has 1,071 mentions of Automation and 854 mentions of Contact Information quality. Adapt is praised for Accurate Data (24 mentions), Effective performance (12 mentions), and Interface Ease-of-Use (9 mentions), with notable appreciation for its Chrome Extension (9 mentions) and LinkedIn Integration (8 mentions). Apollo.io offers additional features not found in Adapt, including Account Identification, Messaging, News/People Alerts, Predictive Scoring, Reporting, Segmentation, and User, Role, and Access Management. Both platforms integrate well with CRMs, but Apollo.io's all-in-one approach combines prospecting, outreach, and workflow management, which users find streamlines their sales process effectively.

### What are the best alternatives to Adapt?

The best alternatives to Adapt include [Apollo.io](https://www.g2.com/products/apollo-io/reviews) (4.7/5 stars, 9,663 reviews), [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) (4.5/5 stars, 9,099 reviews), [Lusha](https://www.g2.com/products/lusha/reviews) (4.3/5 stars, 1,656 reviews), [RocketReach](https://www.g2.com/products/rocketreach/reviews) (4.4/5 stars, 1,365 reviews), and [UpLead](https://www.g2.com/products/uplead/reviews) (4.7/5 stars, 821 reviews). These alternatives offer higher or comparable ratings, larger review counts, and more comprehensive feature sets including messaging, reporting, and advanced segmentation.

### What features do alternatives offer that Adapt does not?

Adapt lacks native features such as account identification, messaging, news/people alerts, predictive scoring, reporting, segmentation, and user, role, and access management, which are available in several alternatives.

### Which Marketing Account Intelligence tools do reviewers recommend instead of Adapt?

Reviewers recommend [Apollo.io](https://www.g2.com/products/apollo-io/reviews) for its all-in-one sales intelligence platform with a massive B2B database and integrated outreach tools, praised for ease of use and automation. [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) is favored for its unified sales execution platform with high-quality data, intent signals, and AI-driven insights. [Lusha](https://www.g2.com/products/lusha/reviews) is noted for its accurate contact data, user-friendly interface, and seamless LinkedIn integration. [RocketReach](https://www.g2.com/products/rocketreach/reviews) is valued for its extensive verified contact database and ease of use. [UpLead](https://www.g2.com/products/uplead/reviews) is highlighted for real-time verified emails, data accuracy, and affordability. These tools are recommended for their superior data accuracy, richer feature sets, and better usability compared to Adapt.

### Why do users choose Apollo.io over Adapt?

Users choose [Apollo.io](https://www.g2.com/products/apollo-io/reviews) over Adapt primarily for its comprehensive all-in-one platform that integrates a massive, highly filterable B2B contact database with automated outreach sequences and workflow management. Apollo.io's extensive feature set, including advanced filters, AI-driven email personalization, and built-in sequencing, enables users to build targeted lists and run campaigns efficiently, reducing manual effort and increasing productivity. Apollo.io's user-friendly interface, despite a learning curve due to feature density, is complemented by strong CRM integrations (Salesforce, HubSpot) and a powerful Chrome extension that pulls verified contact details directly from LinkedIn, saving significant time. The platform's automation capabilities, such as multi-step email sequences with follow-ups and AI assistance, help users maintain consistent outreach and improve reply rates. Additionally, Apollo.io's pricing and ROI are viewed favorably, offering a generous free tier and affordable monthly plans that scale well for small to medium teams. Users appreciate the platform's ability to replace multiple separate tools, consolidating prospecting, enrichment, and outreach in one place. These factors, combined with its broad feature set and extensive database, make Apollo.io the preferred choice for users seeking efficiency, automation, and comprehensive sales engagement tools.

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