SR
sidney r.
"Intuitive UI with Rich Data, But Needs Fresher Info"
4/5
What do you like best about Cognism?

I appreciate Cognism's intuitive user interface, which makes it easy to navigate and filter information seamlessly. This usability significantly enhances my ability to find contact information and scope accounts efficiently. The depth of information provided by Cognism stands out for me, ensuring that I have comprehensive details at my fingertips, which is crucial in addressing the lack of contact details and company information that I previously faced. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I dislike that Cognism provides quite a few personal numbers instead of business contact numbers, which reduces the usefulness of the information for professional purposes. Additionally, some of the data is very out of date, making it challenging to rely on for accurate and up-to-date contact and company information. Review collected by and hosted on G2.com.

PS
Patrick S.
"Fast, Reliable, and Seamless with Salesforce"
4/5
What do you like best about Cognism?

I really appreciate Cognism for its speed and reliability, which are crucial for our operations. It significantly accelerates our ability to reach European clients, allowing us to operate more efficiently. The smooth integration into Salesforce is another highlight for me, as it provides a seamless workflow with our existing systems. This integration is such a time saver for our account executives because they don't have to spend extra time logging and creating information. Additionally, the diamond numbers feature offered by Cognism is one of the most valuable aspects for us, providing key data points that enhance our business processes. The initial setup of Cognism was extremely easy, making the implementation process smooth and effortless. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I would like to see more information from the U.S., although it's not critical. Review collected by and hosted on G2.com.

JG
Javier G.
"Efficient Prospecting with Room for Improvement"
3.5/5
What do you like best about Cognism?

I use Cognism to do prospecting and find new potential leads, and I find it very useful in providing accurate data easily. It makes prospecting or finding new leads in the same company that I am prospecting much simpler and faster, which is something I really appreciate. The initial setup of Cognism was very easy for me, which was a plus. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Sometimes contact data do not appear or are not updated, like showing the email address from the prospect's previous company. Also, sometimes leads appear who are no longer working at the company. Connectivity with LinkedIn could be slightly improved. Review collected by and hosted on G2.com.

Amr A.
AA
Amr A.
"Efficient Data Locator, Pipeline Opportunities Await"
3.5/5
What do you like best about Cognism?

I appreciate Cognism for its ability to efficiently fill in important information gaps, which would otherwise be difficult to locate on the internet. This capability significantly saves me time and allows me to focus on more critical tasks such as studying my prospects. The ease and power of accessing hard-to-find information without the usual hassle is a major benefit, as it not only saves time but also enhances the effectiveness of my pipeline management efforts. Additionally, the accuracy of the information provided was a compelling reason for switching from my previous tool, Lucha, to Cognism. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I think it would be beneficial if Cognism allowed for the creation of pipelines. This feature is currently missing but would be cool to have. It could significantly enhance the management and organization of information, making the tool even more useful. Review collected by and hosted on G2.com.

Usman M.
UM
Usman M.
Small-Business (50 or fewer emp.)
"Old Extension Optimizes Workflow, New Update Needs Improvement"
3.5/5
What do you like best about Cognism?

I like the old extension of Cognism because it is perfectly optimized for my workflow, allowing me to quickly see an individual's details and efficiently add prospects into lists. The initial setup of Cognism was very easy. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I don't like the new extension and the new web app because they've removed critical functionality. The extension is also poorly designed for what I need to see and the workflow click-paths I need to take. Review collected by and hosted on G2.com.

Edoardo S.
ES
Edoardo S.
"Efficient Prospecting with Time-Saving Integrations"
4/5
What do you like best about Cognism?

I find Cognism incredibly valuable for prospecting, as it allows me to efficiently locate decision makers and obtain their contact information. I love its integration with Salesforce, which significantly saves time in creating new accounts and enhances my workflow. The contact upload feature is particularly useful, providing a seamless experience that both saves time and enriches the data, making my sales process more efficient. Moreover, I found the initial setup of Cognism to be easy, contributing to a smooth onboarding process. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I dislike that some of the data in Cognism is outdated. This issue can lead to inefficiencies and potentially damage the credibility of my outreach efforts, as accurate and current data is crucial for successful prospecting. Review collected by and hosted on G2.com.

JW
James W.
Customer Insights Advisor
Enterprise (> 1000 emp.)
"Very Helpful for Sales Teams Finding Relevant Account Contacts"
4/5
What do you like best about Cognism?

It has been very helpful for our Sales teams in finding relevant contacts within an account. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

The user interface could be easier to navigate at the beginning, but once I became familiar with the platform, it was no longer an issue. Review collected by and hosted on G2.com.

CH
Chris H.
Data Management Executive
Enterprise (> 1000 emp.)
"Invaluable Contact Data for Targeting New Accounts"
5/5
What do you like best about Cognism?

Finding the right contacts and the right contact information is invaluable to targeting new accounts. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Doesn't currently integrate with our CRM therefore it's on a separate platform. This should be sorted our end in the upcoming months. Review collected by and hosted on G2.com.

Jonas E.
JE
Jonas E.
Sales Engineer, Sweden
Enterprise (> 1000 emp.)
"Exceptionally User-Friendly and Intuitive"
4/5
What do you like best about Cognism?

Its user-friendliness. Cognism is very easy to use. I started using it and getting the information that I need without getting any training at all in the solution. Getting started with it is therefore very easy. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

A potential are for improvement is being able to build lists inside cognism with AI. For example by chatting with an AI tool within Cognism, and saying things like: Buld a list within industry x, with the following titles. That would make Cognism even easier to use. Review collected by and hosted on G2.com.

Shaun H.
SH
Shaun H.
Senior Revenue Operations Analyst
Mid-Market (51-1000 emp.)
"The best EMEA data"
5/5
What do you like best about Cognism?

Cognism helped us expand into EMEA. We needed a data provider for Accounts and Contacts. Cognism, by far, had the best quality and breadth of data from everyone we looked at. Its easy to use, and customer support has always been very helpful. We use the tool everyday. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Sometimes I wish the integration had a bit more flexibility. For example, more custom fields where we could push into our CRM, or simple logic such as "stamp this field with today's date" to show the most recent exported date. Little things that aren't necessary but would be nice to have. Review collected by and hosted on G2.com.