MP
Mario P.
Marketing Lead
Small-Business (50 or fewer emp.)
"Cognism: Easy to Use with Accurate Information"
5/5
What do you like best about Cognism?

I find Cognism very easy to use, and the information has been accurate. I especially like the intent feature because it helps me drill down into my searches. The integration with HubSpot is also convenient and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Creating lists based on one page of search results at a time can become tedious. Review collected by and hosted on G2.com.

JP
Josh P.
"Efficient Prospecting with Room for Data Accuracy Improvement"
4/5
What do you like best about Cognism?

I really enjoy the ease with which I can export bulk data into a CSV file using Cognism, which streamlines the data handling process for my role significantly. The LinkedIn extension is another fantastic feature, proving to be incredibly useful when prospecting. The platform's vast availability of contact data helps me extensively, although there can be some inaccuracies. Nonetheless, being able to quickly and easily filter through useful contacts when prospecting makes it invaluable. I find that, even though the mobile numbers may often be personal, they tend to result in more responsive communication, a huge plus for my role as an Account Manager. The initial setup was very straightforward and hassle-free, which I greatly appreciate. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I find the accuracy of mobile contact numbers provided by Cognism can be improved, as they often tend to be personal rather than work numbers, which poses an objection sometimes. Additionally, the limit on exporting only 25 contacts at a time into a list is inconvenient. It would be significantly more efficient to have the capability to export a larger quantity of contacts all at once, such as 500, which would save a great deal of time. Moreover, the lack of integration with our CRM necessitates exporting data into a CSV file to manually build out a spreadsheet, which could be more streamlined with direct integration, although this is not something that our head office in Germany is currently supporting. Review collected by and hosted on G2.com.

Nicolás Z.
NZ
Nicolás Z.
SDR
Mid-Market (51-1000 emp.)
"Effortless Lead Prospecting and Integration"
5/5
What do you like best about Cognism?

I use Cognism for prospecting leads, and it plays a crucial role in bridging the gap between LinkedIn and Salesloft. This makes it a lot easier to reach out to many people at once, which is like 'casting a wide net.' I find it very easy to use, and it fits seamlessly with our CRM. The AI search feature saves me time by looking through leads I've imported without needing to set numerous filters. The initial setup was hassle-free, and I would rate my likelihood of recommending Cognism as a 10 out of 10. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Nothing comes to mind, had a good experience so far Review collected by and hosted on G2.com.

Mirja M.
MM
Mirja M.
Teamlead Sales Development
Mid-Market (51-1000 emp.)
"Easy to use, but data quality could be improved"
3.5/5
What do you like best about Cognism?

The platform is straightforward and intuitive to navigate, making it easy to use. Managing users is also fairly simple. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

While I recognize that ensuring data quality can be challenging, I believe there is still room for improvement in this area. Review collected by and hosted on G2.com.

Adrian S.
AS
Adrian S.
"Effortless Outreach Integration with Salesforce"
4/5
What do you like best about Cognism?

I love that Cognism provides a reliable Chrome extension which allows me to seamlessly upload leads directly into Salesforce. This integration facilitates a more streamlined workflow as I don't have to open Cognism in a separate web browser, thus saving time and effort. I also find it incredibly beneficial to be able to create lists and upload contacts into these lists, keeping my outreach organized and efficient. The setup of Cognism was very user-friendly, as it was quick, simple, and even integrating with Salesforce was a breeze. This ease of use and integration enhances my productivity significantly when managing outreach tasks. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I find that there aren't enough email contacts with verified email addresses on Cognism. While there are many verified phone numbers, both direct and office, reliable email contacts are lacking. This is a concern for me as emails are the primary channel for my outreach efforts. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Strong Platform for Finding New Accounts and Opportunities"
4/5
What do you like best about Cognism?

I’ve been using Cognism for a while now as a BDR, and I’m genuinely happy with the platform. It’s become one of the tools I rely on most in my day-to-day, especially for uncovering new logos and identifying accounts I wouldn’t have found on my own. One of the features that has been particularly valuable for me is the account search by intent — it surfaced several interesting opportunities that turned into real conversations. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Data is frequently missing for contacts in Benelux and Switzerland. Review collected by and hosted on G2.com.

Gurou B.
GB
Gurou B.
"Essential Tool for Sales Prospecting and Contact Enrichment"
5/5
What do you like best about Cognism?

I find Cognism incredibly valuable for my sales prospecting and contact enrichment efforts. Its ability to help identify the right contacts based on their name, role, or organization name is particularly impressive. This feature ensures that I can quickly find the specific individual I need to connect with, which significantly streamlines my workflow. The tool is powerful in bringing essential contact details to the forefront, which is crucial for my role within the sales team. I also appreciate how it supports management in understanding organizational structures and department-specific contacts, further enhancing its utility for my needs. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I find there are some challenges with the pop-up window integration within Salesforce. Unlike ZoomInfo or Lucia, which immediately pop up whenever a contact detail matches our file, Cognism requires me to manually open the prospected tool and search for the contacts. This process could be improved to save time by allowing me to pull out details more efficiently. Additionally, the initial setup was a bit challenging due to the silent authentication process with single sign-on, where it wasn't clear if authentication was successful or still in progress. This took some time for me to understand initially. Review collected by and hosted on G2.com.

Mariana T.
MT
Mariana T.
Team Leader SDR
Mid-Market (51-1000 emp.)
"Ease and Efficiency in Prospecting with Cognism"
4/5
What do you like best about Cognism?

I appreciate the ease of use of Cognism, making the platform very interactive and easy to learn. Additionally, I like the effective filters for searching companies, allowing the finding of specific companies based on size, revenue, industry, and country. The system makes the process of prospecting new companies much more efficient and allows finding direct contacts, such as emails and phone numbers, something that was a challenge previously. All of this greatly facilitates the work of searching and updating contact information within my field of work. The initial setup of Cognism was extremely simple, which is a significant positive point for anyone adopting a new tool. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

In countries like Romania and Hungary, I have quite a bit of difficulty finding direct contacts, such as emails and phone numbers of workers. Review collected by and hosted on G2.com.

PK
Pat K.
Mid-Market (51-1000 emp.)
"Effortlessly Retrieves Client Data, Needs Faster Search"
3.5/5
What do you like best about Cognism?

I like the ease with which I can retrieve information using Cognism. It's really helpful that multiple phone numbers are listed, such as direct, mobile, or office, because it gives me a greater chance of reaching my client. The initial setup of Cognism was very easy. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Sometimes the search takes a little long to load. I would like to see more color on the page. Review collected by and hosted on G2.com.

Will H.
WH
Will H.
Account Manager
Mid-Market (51-1000 emp.)
"Accurate Data and Useful Mobile Numbers—But Privacy Concerns Come Up"
3.5/5
What do you like best about Cognism?

Accurate data that supports my outbounding efforts. It’s also great to have mobile numbers, since landlines are much less useful nowadays. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

At times, mobile numbers are personal, and some prospects aren’t comfortable having them shared. Review collected by and hosted on G2.com.