It can connect you with you need to speak with. Not only will it (90% of the time) give you the right phone number and email address to reach your contact but it also helps you find the most appropriate lead for your outreach. It's quick and easy to download and integrates perfectly into your browser (I use Chrome). I love how the plugin pops up on LinkedIn and, not only that, but almost every company page you visit! I use it all the time. It has made my day to day immeasurably better and is so quick and easy to use. I can safely say, the implementation of Cognism at my company has changed everything for the better. And if we have any query, question or concern (the latter being quite rare), Jemima and the team are always approachable and happy to help. Review collected by and hosted on G2.com.

Occasionally Cognism can provide incorrect phone number or email addresses; maybe the person who answers is called John Smith, however isn't the same John Smith I was after. Other than that, I struggle to find much wrong with the service. Review collected by and hosted on G2.com.

It's easy to use and very intuitive. The only problem is the accuracy of the contacts information (phone numbers are wrong the majority of the times!) Review collected by and hosted on G2.com.

The accuracy of the information. It seems that most of the times the numbers are just HQ numbers which I can easily get googling it or on the company's website. So I would say phone numbers should be improved and enhanced. Review collected by and hosted on G2.com.

I find Cognism very useful for lead search and accessing contact details. It helps me narrow down my search by title and location. I love the premium version because it enriches contacts and provides valid, verified information. The Enhance options on contact info are particularly useful for my role and company. The LinkedIn add-on extension is something I use every time as it gives me information right away while researching profiles and allows me to update information on the spot. Setting up Cognism has been simple. Review collected by and hosted on G2.com.

I find it frustrating when some contacts are duplicated and can't be imported to my CRM tool. It would be better if there was a way to periodically update information online, especially LinkedIn profiles, to avoid this issue. Having a team to update company information and individual profiles would improve it. Review collected by and hosted on G2.com.

I like how easy Cognism is to use, especially the list building tool and the intent tool. Building lists that I can convert into CSV files and upload directly to my CRM makes everything much easier. The intent tool helps me stay updated on whether a prospect is exploring new solutions, giving me a better focus on what to discuss with potential customers. The initial setup was very easy, thanks to the great training provided by the customer service team. Cognism works the best among the tools we've trialed. Review collected by and hosted on G2.com.

I do wish we could upload more than 50 contacts to a list at a time as it could save vast amounts of time moving forward when creating lists. Review collected by and hosted on G2.com.

I find it very easy to use; it takes me less than a minute to log in, go to the right page, find the person I'm looking for, and the contact details are clearly listed. It is very well integrated and the addresses and numbers are always correct. I also appreciate that they organize webinars to improve in my field. Moreover, the initial installation was simple, signing up was easy, and the price is reasonable. I also like that the tool can be quickly integrated and that the data is always accurate. Review collected by and hosted on G2.com.

Finding the right contact person is not always efficient. The function is not used much, and it seems easier to find the right contact person with LinkedIn Sales Navigator or AI tools. It would be helpful if Cognism could assist in determining the decision-making unit of a company and provide insight into who the ideal contact person is. Review collected by and hosted on G2.com.

I really appreciate the user interface of Cognism; it's very easy to use and navigate and is user-friendly. It's easy to pick up with minimal training. The data enrichment quality is one of the higher providers in the UK, especially good at enriching emails and phone numbers for ice-cold leads within our ICP. The account managers are really consultative and not just hardcore salespeople. I also like the chat bot and customer success managers—they're great. Review collected by and hosted on G2.com.

I don't like the limit of 25 credits per day unless you pay for mass enrichment. It's frustrating that it has limited functionality compared to similar products. It only does data enrichment and offers little in terms of Intent capture features. Review collected by and hosted on G2.com.

Cognism delivers high-quality, compliant data that strengthens pipeline integrity and reduces enrichment gaps. Its native integrations with Salesforce and HubSpot streamline data flows, improving CRM hygiene and operational efficiency. Review collected by and hosted on G2.com.

Pricing can also be a constraint at scale, especially when compared to alternatives like ZoomInfo. Review collected by and hosted on G2.com.

I like the Cognism Chrome extension. It's super easy to use and always available. I appreciate that if you're on a LinkedIn page of someone you want to interact with or learn more about, you can click the Cognism icon, which opens a pop-up and gives you all the info you may need, bypassing LinkedIn limitations. I like that it's unlike other tools where you expressly need to sign in to use them and keep the tab open. Review collected by and hosted on G2.com.

I find data availability to be limited, and it's better in some areas than others. If Cognism expanded on this, it would remove our need for at least one data provider and help us consolidate tools and licenses. Review collected by and hosted on G2.com.

Prospector tool, very useful for targeting leads with genuine intent Review collected by and hosted on G2.com.

Can only enroll leads from prospector 25 at a time Review collected by and hosted on G2.com.

I use Cognism for account management, and it's a great way of tracking clients by looking at contracts they have renewed and how much they have spent. I really like how it organizes all the accounts and links to email tracking, which makes day-to-day work more seamless and helps me stay focused. I no longer have to juggle several sites, which improves efficiency. The initial setup was very smooth, with a lot of support from employees. Review collected by and hosted on G2.com.

I genuinely can't think of any that come to mind but maybe integrating AI more to help draft emails to clients and connect more to teams so it can take key takeaways from meetings. Review collected by and hosted on G2.com.