I like the user interface of Cognism. It's very simple and intuitive, making it easy to navigate. The database is really good, especially for phone numbers and email addresses in the EMEA/EU regions. The integration with Salesforce and Outreach is also solid, with no complaints there. When I started using the tool, it was really simple with no bugs or problems. The whole interface and experience made me feel like I had been using it for several years; it's that simple. I also think Cognism has the best data coverage in the EU compared to other tools I've used. Review collected by and hosted on G2.com.

Oh, of course, it's with every data provider, even if it's, like, really good, sometimes, in certain industries, the data is not there. I've seen this, maybe, in Southeastern or Eastern Europe. However, when I check companies that are headquartered in the UK, Germany, France, or Spain. Or Italy, the data is really solid. So overall, it's a good experience, but sometimes the data is missing for specific companies, or it only includes data for key decision-makers or influencers, not everyone in the company. Review collected by and hosted on G2.com.

Cognism has become a valuable part of my toolkit at Hammer. It helps me quickly identify the right decision-makers, enrich prospect data, and uncover new business opportunities, allowing me to spend more time having meaningful conversations with partners and less time researching contacts. Review collected by and hosted on G2.com.

sometimes it is hard to log in however that is likely user-error most often! Review collected by and hosted on G2.com.

For me, the Linkedin Sales Nav API/integration is the most useful thing to use. I can create a specialised list with sales nav and then export all available mobiles within a few seconds. Review collected by and hosted on G2.com.

Sometimes the LinkedIn Sales Nav integration says there are only half the amount of people on the list that there actually is. I have to refresh the screen a couple of times for it to be accurate somtimes. Review collected by and hosted on G2.com.

I appreciate Cognism's reliable GDPR-compliant data quality, accurate buyer intent signals, and user-friendly lead filtering tools, all tailored perfectly for B2B outreach across Germany and Europe. Its rigorously verified contact data stands out with every email address, direct phone number, and job title validated in real time, allowing our sales team to reach procurement managers and operations leads directly, saving countless hours on follow-ups and cold outreach. The buyer intent tracking is incredibly valuable for digital sales strategy, helping us identify businesses actively searching for packaging solutions and prioritize warm leads quickly. The advanced regional and industry filters work brilliantly for our local market focus, allowing easy segmentation of prospects by location, company size, and business verticals. Additionally, its built-in compliance framework gives complete peace of mind as all data collection and distribution follow European and German data protection rules strictly. Review collected by and hosted on G2.com.

There are several aspects of Cognism that we find frustrating in our day-to-day work for packaging manufacturing and digital sales. First, its built-in industry classification is far too generic and fails to support niche business segmentation. As a packaging supplier serving food producers, logistics firms, cosmetic brands and other verticals with distinct packaging demands, we need to filter prospects by specialized categories like food-safe packaging, eco-friendly packaging and heavy-duty transport packaging. However, the platform only offers broad industry labels, so we have to create custom tags and set up additional manual screening rules for every lead list. This repetitive work slows down our regional prospecting campaigns and creates extra workload for the sales team. Second, the lead scoring system cannot be fully customized to match our business priorities. We place higher value on potential clients with demands for our core packaging products and those seeking long-term bulk orders, yet the default scoring metrics are universal and cannot be adjusted in terms of weight and criteria. After pulling lead data, we have to manually reorder and prioritize prospects one by one, which is inefficient for large batches of leads. Third, the bulk operation functions are quite restricted. When managing hundreds of prospects for group outreach, we are unable to perform one-click bulk tagging, batch status updates or mass note entry. We can only edit information for single leads individually. Sorting leads by region, packaging requirements or follow-up stages therefore becomes extremely tedious and time-consuming, dragging down the overall efficiency of our lead management work. Review collected by and hosted on G2.com.

I use Cognism almost everyday abd it stands out for its easy implementation, ease of integration in your Daily work, intuitive interface and impressive speed, making it easy to navigate and highly efficient. I love the included access to valuable insights such as annual revenue and industry sector, which are essential for strategic prospecting. These capabilities make Cognism a very good tool for any sales development team. I have no insights about their Customer Support since I had never had to contact them - but maybe thats also a good sign ;-) Review collected by and hosted on G2.com.

The main drawback is the accuracy of employee data. It’s not uncommon to find prospects listed who have left their companies. This can lead to wasted time and effort when reaching out, so as other have already mentiones before improving the frequency of updates would significantly enhance the platform’s reliability- or act on flagged numbers. Additionally, some email addresses appear to be generated intuitively based on patterns rather than verified, which can result in bounced emails. Phone numbers also often lead to gatekeepers instead of direct lines to the prospect, which adds another layer of difficulty for outreach. Review collected by and hosted on G2.com.

I really like how simple Cognism is. It does what it says on the label: it’s straightforward to navigate, and it doesn’t try to pack in 15 extra AI-powered tools that just end up being confusing.

Its so straightforward, it does what you need it to do without frills. Definitely less is more Review collected by and hosted on G2.com.

The filters are a bit limited when looking for accounts, and it doesn;t sync with the activity dates of your CRM so you can't prospect start to finish there Review collected by and hosted on G2.com.

In my experience, the mobile numbers provided by Cognism are highly accurate, especially thanks to the Diamond-Verified feature. Importing my account list into Cognism is straightforward, allowing me to quickly verify contacts' emails and phone numbers, and then reach out to them directly from the Cognism dashboard. Additionally, when I report an incorrect number, it gets updated promptly, ensuring that future users do not encounter the same issue. Review collected by and hosted on G2.com.

Overall, there are no major issues, but I have noticed that the extension sometimes takes a while to load on my LinkedIn. Additionally, it occasionally fails to update company names when they merge or change. There are also times when it logs duplicate information for accounts with similar names, though this is only a minor inconvenience. Review collected by and hosted on G2.com.

I like that Cognism is very fast and very intuitive to use. I find it to be a very useful and well-made tool because you can search not only by person with first and last name, but also by company, checking the latest annual revenue and the company's sector, which provides me with important details. I highly value the filters that allow me to choose the country of interest, as well as the maximum and minimum revenue I am looking for from the company and the person working there. I consider it an essential tool for a sales development department. Review collected by and hosted on G2.com.

They could improve the updating of employees. Many times prospects appear who have not worked at the company for months, even more than a year, and that is inconvenient when writing to or calling them. Review collected by and hosted on G2.com.

My account manager is a font of all knowledge and always goes out of her way to help, educate, and make my user experience the best it can be.

It's a powerful bit of kit!! It's simple to use after some training and it's always evolving. I like that they included me in beta testing tools. Review collected by and hosted on G2.com.

The credits don't rollover. I'd love to be able to bank them up sometimes. Review collected by and hosted on G2.com.

I mainly use Cognism for prospecting and building targeted lists. I love how easy it is to use and find the right decision makers. The data quality is really good, which saves a lot of time when prospecting. I also like how simple it is to create a targeted list and export them to our CRM. Using Cognism makes prospecting much faster, allowing me to quickly find decision makers and access verified emails or direct dials so I can spend less time researching and more time on actual outreach. Review collected by and hosted on G2.com.

Sometimes in the Middle East and African region contact details can be outdated, so you may come across emails or numbers that no longer work. Review collected by and hosted on G2.com.