1. [Home](https://www.g2.com/) 2. ... 3. [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) 4. [Cobiro Discussions](https://www.g2.com/products/cobiro/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e25f6b923663550ca6970cba4a24a8f9/cobiro.png "Product Avatar Image") ](/products/cobiro/reviews) [ Cobiro ](/products/cobiro/reviews) (2)4.8/5 Cobiro Connect is a Comparison Shopping Service (CSS) and e-commerce management platform that helps businesses and digital agencies run, optimize, and manage their Google Shopping campaigns across multiple markets in the European Economic Area (EEA). Designed to simplify the complex world of online advertising, Cobiro Connect enables marketers to improve performance, reduce costs, and streamline campaign management for better results. Cobiro Connect serves as a centralized solution for managing Google Shopping campaigns and Performance Max campaigns, offering an intuitive interface, automation tools, and actionable insights to support businesses of all sizes. By integrating seamlessly with Google Ads, it reduces the administrative burden and helps users focus on growing their businesses. Key characteristics: - Software Category: Cloud-based SaaS for e-commerce advertising - Primary audience: Marketing agencies and merchants running Google Shopping campaigns - Core use case: Optimizing Google Shopping & Performance Max campaign performance Key Features and Benefits: - Comparison Shopping Service (CSS) Integration: Save up to 20% on cost-per-click (CPC) rates in Google Shopping campaigns by using Cobiro’s CSS, which provides a more cost-effective alternative to Google’s default Shopping Ads. - Label Manager for Performance Max Campaigns: Easily manage product labels and structure campaigns to gain greater control over targeting and reporting in Performance Max. - Multi-Shop and Multi-Merchant Account Support: Manage multiple stores and merchant accounts from a single platform, streamlining operations for agencies and businesses with complex e-commerce setups. - Seamless Integration with Google Ads and Merchant Center: Cobiro Connect works directly with your existing Google Ads and Merchant Center accounts, ensuring smooth onboarding and minimal disruption to current operations. Operational components: 1. Workspace architecture - Enables the creation of isolated project environments with dedicated payment profiles - Supports organization by client size, product category, or geographic market 2. Access management - Role-based permissions system (admin and client-specific roles) - Multi-user collaboration within workspaces 3. Advertising tools - Cobiro CSS: Certified Google Sales Channel providing 20% CPC discounts - Label Manager: Automated product tagging to improve ROAS - Whitelabel functionality for agency-branded campaign interfaces Technical specifications: - Integration with Google Merchant Center and Ads API - Cross-workspace reporting dashboard (planned) Commercial model: - 30-day free trial for new users - Pay-as-you-go pricing after the trial period - No long-term contractual obligations Agency-specific features: - Partner Program with performance-based cashback incentives - Agency listing in the public directory for client acquisition (planned) The platform requires no local installation and operates through web browsers, with data processing adhering to GDPR standards. Service availability spans 27 countries supported by Google Shopping, focusing primarily on European markets. The Label Manager has no market restrictions. 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