--- title: Club (formerly Brandbassador) Reviews meta_title: 'Club (formerly Brandbassador) Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 107 reviews by the users' company size, role or industry to find out how Club (formerly Brandbassador) works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 107 scale: '5' date_modified: '2026-08-07' parent_category: name: Brand Advocacy url: https://www.g2.com/categories/brand-advocacy --- # Club (formerly Brandbassador) Reviews **Vendor:** Club **Category:** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) **Average Rating:** 4.7/5.0 **Total Reviews:** 107 ## About Club (formerly Brandbassador) Club is an ambassador marketing platform designed to help brands harness the power of word-of-mouth marketing by building a vibrant community of loyal customers. Our solution enables brands to engage with their audience effectively, turning satisfied customers into enthusiastic brand advocates. By leveraging gamified Missions, Club facilitates the creation of authentic user-generated content, enhances social engagement, and ultimately drives revenue growth. Targeted at brands looking to expand their reach and deepen customer relationships, Club serves a diverse range of industries, from fashion and beauty to technology and lifestyle. The platform is particularly beneficial for businesses that recognise the value of community-driven marketing and wish to tap into the organic promotion that comes from genuine customer advocacy. One of the key features of Club is its ability to publish Missions that engage enthusiastic community members. These Missions can be tailored to align with specific marketing goals, whether it’s generating buzz around a new product launch or encouraging customers to share their experiences. By fostering authentic posts from followers who genuinely support the brand, Club helps build trust and credibility, which are essential components of successful marketing strategies. The platform allows brands to infinitely scale their community, accommodating an unlimited number of engaged members without compromising the quality of interactions. Club also streamlines the management of ambassador marketing by automating manual tasks such as payment processing and reward distribution. This saves brands valuable time and reduces the stress associated with managing community engagement. Additionally, brands retain full control over their community, including the ability to determine who can join and participate in Missions, ensuring a curated and focused group of advocates. The mobile app for creators further enhances accessibility, allowing brands to connect with their community on-the-go and respond to engagement in real-time. Overall, Club is a user-friendly platform that combines community building, authentic engagement, and streamlined management. By utilising Club, brands can effectively turn their customers into loyal ambassadors, amplifying their reach and enhancing their marketing efforts through genuine connections and shared experiences. ## Club (formerly Brandbassador) Pros & Cons **What users like:** - Users value the **easy campaign management** of Club, appreciating its intuitive interface and effective performance tracking. (2 reviews) - Users find Club ideal for **activating multiple influencers** efficiently, leading to successful campaign outcomes. (1 reviews) - Users praise the **powerful analytics dashboard** for providing clear insights to optimize ambassador campaigns effectively. (1 reviews) - Users love the **automation features** of Club, simplifying ambassador management and enhancing overall campaign effectiveness. (1 reviews) - Users value the **easy communication** features of Club, enhancing engagement and streamlining ambassador interactions effectively. (1 reviews) - Dashboard Usability (1 reviews) - Users value the **ease of use** in Club, simplifying ambassador management and enhancing collaboration effortlessly. (1 reviews) - Easy Setup (1 reviews) - Engagement (1 reviews) - Users value the **helpful support** from Club, enabling successful collaborations and effective influencer engagement. (1 reviews) **What users dislike:** - Users note that the **filtering issues** hinder their ability to effectively find and manage ambassadors on the platform. (1 reviews) - Users feel that **influencer segmentation needs improvement** , yet appreciate the responsiveness to suggestions and new feature implementation. (1 reviews) - Users find **integration issues** with Club, limiting seamless workflows and making it difficult to connect with other marketing tools. (1 reviews) - Users note the **limited collaboration features** that hinder effective integration with other marketing tools and workflows. (1 reviews) - Users note **limited customization** options in Club, finding the search features and tool integrations lacking for their needs. (1 reviews) - Limited Functionality (1 reviews) - Poor Customer Support (1 reviews) - Search Functionality Issues (1 reviews) ## Club (formerly Brandbassador) Reviews ### 1. State of the art Micro and Nano Influencer Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2021 **What do you like best about Club (formerly Brandbassador)?** After a long period of search, we happily landed at BrandBassador to increase scale and efficiency of our Micro and Nano Influencer programs. BrandBassador perfectly matches the "on the go" lifestyle of influencers - especially for smaller Influencers, who are not doing this as their main job. With the App they can complete tasks on the go and with the gamification approach its fun to join and complete mission even if there is no or low compensation. **What do you dislike about Club (formerly Brandbassador)?** The platform seems to be growing quickly and there are some minor tech glitches every now and then, but in the last months we have seen a massive performance and stability increase. **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** Its mainly delivering efficency if you want to work with larger number of Influencers, but it also helps sourcing very specific Influencers for certain missions or content needs by offering endless targeting and filtering criteria. **Official Response from Trelawney Erwin:** > Hi! Thank you for your review! We're happy to see you mention how Brandbassador allows brand ambassadors to participate on the go. We're working hard to bring the best app experience to brand ambassadors to allow them to connect with brands in a more gamified and accessible manner, so it's wonderful hearing you've had a positive experience in that regard. We're so glad to be a part of your ambassador marketing journey and hope that you continue growing engagement and ROI in the future. Cheers, Team Brandbassador ### 2. Such a great platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Club (formerly Brandbassador)?** My favourite part about Brandbassador is how easy it is to connect with your audience. The new way of consumers being able to have fun with their missions and commission is great. **What do you dislike about Club (formerly Brandbassador)?** Sometimes it was difficult to get the codes set up. **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** Our main goal using Brandbassador was to drive revenue for the business. However, it was a valuable platform to gain UGC and help our socials engagement along the way. **Official Response from Trelawney Erwin:** > Hello, Thanks for your comments! It's great to hear you find Brandbassador an easy way to connect with your brand community and that you're loving the UGC and social engagement as well. We think these are essential to driving more revenue through ambassador marketing We appreciate the note about setting up codes and have passed this along to our team. We're always looking for ways to improve our platform and make it more user-friendly. Hope you continue seeing heightened revenue and engagement. Cheers, Team Brandbassador ### 3. Promote your style! **Rating:** 5.0/5.0 stars **Reviewed by:** Erianna M. | Influencer marketing specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2021 **What do you like best about Club (formerly Brandbassador)?** I love to select the missions that I would like to complete. **What do you dislike about Club (formerly Brandbassador)?** Nothing, everything on this app is as I would wish **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** I express my creativity. I get commission and free products **Official Response from Trelawney Erwin:** > Hello Erianna, Thank you so much for your review and for mentioning that you get the opportunity to be rewarded for expressing your creativity. We love that you’re able to work with your favourite brands through Brandbassador and we can't wait to see what content you come up with next! Cheers, Team Brandbassador ### 4. Brandbassador helped use build an ambassador program of more than 2000 ambassadeurs around the world **Rating:** 4.0/5.0 stars **Reviewed by:** Theo B. | Partnership sales manager **Reviewed Date:** September 07, 2021 **What do you like best about Club (formerly Brandbassador)?** A very fun and creative way for engaging your community, building an ambassador program for your brand and reward your customers' loyalty. **What do you dislike about Club (formerly Brandbassador)?** Can be hard to integrate into your business if your company does not use Shopify. **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** Engage and reward your fans & customers - generate revenues and drive traffic and conversion with their software **Official Response from Trelawney Erwin:** > Hello Theo, Thank you so much for your review and for mentioning how much fun the process was for you and your community. We believe gamification is an excellent motivator so it's great to see you enjoyed this aspect. We appreciate hearing about your struggle with integrating a non-Shopify storefront. We do offer integrations for a number of other eCommerce platforms as well as custom integrations but are always looking for ways to improve, so I've passed the note along to our team. It was awesome getting to be a part of your brand story and we wish you all the success going forward! Cheers, Team Brandbassador ### 5. A Must-Have Tool for a Growing Ecommerce Brand **Rating:** 5.0/5.0 stars **Reviewed by:** Clark Y. | Marketing Operation, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2021 **What do you like best about Club (formerly Brandbassador)?** The platform is cutting edge. The guys at Brandbassador thought of EVERYTHING, they've created such a sophisticated tool to allow me and my team to manage our customers and ambassadors, so we can create very fun & flexible social missions to motivate them to run genuine promotion for us; with this we are also have a lot of flexibility and options to reward our ambassadors **What do you dislike about Club (formerly Brandbassador)?** The platform is very powerful and flexible so there is a bit of a learning curve. Occasionally there are small bugs here and there (like most SaaS platforms out there) but their customer success team was extremely communicative and helpful, the technical team (apparently they are called 'Bug Busters' internally) usually quickly identify and fix any issues we report them to. **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** As a small brand, we have used Brandbassador to onboard over 2000 ambassadors and generated quite a lot of sales directly from this process. I heard some much bigger brands were able to onboard over 200k ambassadors and drove a huge amount of sales, hopefully we will be able to get there soon! **Official Response from Trelawney Erwin:** > Hey Clark! Thanks so much for your feedback. We're so glad to hear that you have been able to drive sales directly from your brand ambassador community. Helping brands grow and meet their marketing goals is our number one priority. It's also great to hear that the glitches you've experienced have been sorted out quickly. We aim to fix any issues as quickly as possible to get you back on track. It's been wonderful working with you and we also hope you keep growing and drive huge amounts of sales soon. Our best, Team Brandbassador ### 6. WE LOVE BRANDBASSADOR! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2021 **What do you like best about Club (formerly Brandbassador)?** The support we receive from our rep, the ability the create fun missions, and overall the ease of the platform. **What do you dislike about Club (formerly Brandbassador)?** Nothing love it all it is a great program **Recommendations to others considering Club (formerly Brandbassador):** It is amazing!! I definitely recommend this to any brand that is looking to build a true ambassador program. **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** Being able to give real support and missions to our ambassadors. The biggest benefit is being able to work with our dedicated strategist, Rima. She is amazing and truly helps walk us through possibilities/strategies and more! **Official Response from Trelawney Erwin:** > Hello! We're so glad to hear your feedback, especially how much you appreciated your Customer Success Manager. Our success team works hard to ensure brands have a positive experience and you achieve the results you're looking for. Hope to see you experience continued success in the future! Cheers, Team Brandbassador ### 7. Fun and engaging platform that helps brands to build a strong and big community. **Rating:** 5.0/5.0 stars **Reviewed by:** Aspasia C. | Brandbassador Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Club (formerly Brandbassador)?** It is a very user-friendly app where the user can make fun and engaging missions for their community and promote the brand in the best possible way! **What do you dislike about Club (formerly Brandbassador)?** Often come across bugs that can annoy the user and lead them to quit the app **Recommendations to others considering Club (formerly Brandbassador):** Good for companies that can give products as freebies to their ambassadors community. **What problems is Club (formerly Brandbassador) solving and how is that benefiting you?** It really helps brands to reach a big audience and broaden their community. **Official Response from Trelawney Erwin:** > Hey Aspasia, It's great to hear your comments, thank you! We especially love hearing that you've been able to reach a bigger audience and broaden your brand community through Brandbassador. We appreciate you mentioning that you sometimes run into bugs that cause frustration for your community. I've mentioned this to our team, as we're continually looking for ways to make your and your brand ambassadors' experiences the best they can be. It's been wonderful working with you, and we hope you continue finding Brandbassador the best way to engage with your community. Cheers, Team Brandbassador ## Club (formerly Brandbassador) Discussions - [How do you structure a brand ambassador program?](https://www.g2.com/discussions/how-do-you-structure-a-brand-ambassador-program) - 1 comment - [What companies use BrandBassador?](https://www.g2.com/discussions/what-companies-use-brandbassador) - 1 comment - [What is BrandBassador app?](https://www.g2.com/discussions/what-is-brandbassador-app) - 5 comments - [How does BrandBassador work?](https://www.g2.com/discussions/how-does-brandbassador-work) - 1 comment - [View Club (formerly Brandbassador) pricing details and edition comparison](https://www.g2.com/products/club-formerly-brandbassador/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A07%3A47+-0500&secure%5Bsession_id%5D=466a8032-c08a-4540-8d5b-79bcad646a1b&secure%5Btoken%5D=1972a5bffb0612c4ce108a47ac3b692337006338f025b7a2fb9572aaf5dfccf9&format=llm_user) ## Club (formerly Brandbassador) Integrations - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - 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Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Link Options** - Custom Links - Referral Link Generator - Smart Link **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration - Trend Analysis - Real-Time Analytics - Multi-Campaign - Demographic Data - Social Media Integration - Campaign Segmentation - Communication Management - Influencer Relationship Management - Social Performance Management - Campaign Management - Multi-Channel Management - Contact Management - Content Management - Rewards Management - Workflow Management - Activity Dashboard **Agentic AI - Customer Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Social Media Integration - Campaign Planning **Additional Functionality** - AI Copilot - Email Alerts - Customer Segmentation - Multi-Campaign - Email Marketing - Customizable Reports - Social Advertising - Widgets - Reporting & Statistics - API - Generative AI - Campaign Segmentation - Email Templates - Search/Filter - Pre-Approved Content Library - Surveys & Feedback - Customer Advocacy - Data Import/Export - Social Promotion - Employee Advocacy - Activity Dashboard - Alerts/Notifications - Filtering - Real-Time Updates - Social Media Monitoring - Customizable Fields - Customizable Branding - Email Distribution - Nonprofit Advocacy - A/B Testing - Customizable Templates - Content Library - CRM - Gamification - Activity Tracking - Discount Management - Customer Engagement - Campaign Management - Incentive Management - Campaign Analytics - Engagement Tracking - Real-Time Analytics - Customer Accounts - Communication Management - Community Management - Rewards Management - Gift Card Management - Multi-Channel Marketing - User Management - Visual Analytics - Feedback Management - Social Engagement - Event Triggered Actions - Loyalty Program - Campaign Planning - Rewards Program - Advocate Management - Lead Capture - Referral Tracking - Reporting/Analytics - Promotions Management - Pipeline Management - Reference Request Automation - Reminders - Nomination Tracking - Task Scheduling - Calendar Management - Reference Usage Tracking - Audio References - For Sales/Marketing - Workflow Management - Configurable Workflow - Video References - Survey/Poll Management - Program Notices - Contact Management - Lead Management - Customer Activity Tracking - Customer Database - ROI Tracking - Lead Generation - Conversion Tracking - Referral Templates - For Customer Referrals - For Employee Referrals - Lead Engagement - Fraud Detection - Performance Metrics **Discovery** - Referral Program - Incentives - 3rd-Party Trends **Tracking Options** - Email Updates - Activity Tracking - Cookieless Tracking - Conversion Tracking **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning **Additional Functionality** - Data Visualization - Keyword Tracking - Search/Filter - Social Advertising - Influencer Tracking - Social Promotion - Conversion Tracking - Payment Tracking - Customizable Reports - Email Marketing - Approval Process Control - Alerts/Notifications - Performance Metrics - Data Import/Export - Campaign Scheduling - Engagement Tracking - Monitoring - Contact Database - Influencer Discovery - Multi-Channel Marketing - Social Media Monitoring - Activity Tracking - Customizable Branding - ROI Tracking - AI Copilot - Reporting & Statistics - CRM - Faceted Search/Filter - Categorization/Grouping - Filtering - Generative AI - API **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization **Additional Functionality** - Affiliate Management - Customizable Templates - Real-Time Data - Performance Metrics - Campaign Management - A/B Testing - Conversion Rate Optimization - Campaign Analytics - Rewards Management - Advertising Management - Email Templates - Real-Time Analytics - Electronic Payments - User Management - API - Multi-Campaign - Customer Segmentation - Multi-Language - Influencer Discovery - Real-Time Reporting - Reporting & Statistics - Activity Dashboard - Customizable Branding - Lead Generation - Customizable Reports - AI Copilot - Alerts/Notifications - Multi Level Marketing (MLM) - Social Promotion - Data Import/Export - Banner Management - Commission Management - Email Marketing - Real-Time Monitoring - Generative AI - Visual Analytics - Geotargeting - Fraud Detection - Multi-Channel Marketing - Contact Management **Mobile** - Mobile Optimization **Platform** - Multichannel Sharing - Forum - Integration - Content Distribution ## Top Club (formerly Brandbassador) Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,352 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) - 4.5/5.0 (458 reviews)