--- title: Clozd Reviews meta_title: 'Clozd Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 295 reviews by the users' company size, role or industry to find out how Clozd works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 295 scale: '5' date_modified: '2026-08-09' parent_category: name: Business Services url: https://www.g2.com/categories/business-services --- # Clozd Reviews **Vendor:** Clozd **Category:** [Win-Loss Analysis Services Providers](https://www.g2.com/categories/win-loss-analysis-services) **Average Rating:** 4.8/5.0 **Total Reviews:** 295 ## About Clozd Clozd is the leading provider of software and services for win-loss analysis, which helps organizations identify their strengths and weaknesses, improve their win rates, build better products, and consistently uncover the real reasons they win and lose business. Founded in 2017 and headquartered in Lehi, Utah, Clozd has conducted tens of thousands of win-loss interviews for clients in a wide range of industries, including enterprise software, business services, healthcare, financial services, manufacturing, transportation, telecom, and more. For more information, visit clozd.com. ## Clozd Reviews ### 1. The Clozd team is smart, flexible and wonderful to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2022 **What do you like best about Clozd?** The team is proactive, smart (they get our business and adapt), and the online portal is great. Their data analysis is strong. Spend the time to help the Clozd team understand your business - invest the time in providing the context, nuances and challenges, and be transparent. This will maximize their ability to effectively deliver strong insights back and pivot as needed as they progress. **What do you dislike about Clozd?** I actually haven't experienced any issues in working with them. They truly have been a terrific partner in all aspects of our relationship. **What problems is Clozd solving and how is that benefiting you?** Clozd has done a great job analyzing and providing insights for our win/loss analysis. The way they organize the data and present it is great and their online portal is great. You can clearly access insights as well as get individual reports - easy to navigate. ### 2. Quick and easy, keeping me in the know. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Clozd?** I really enjoy seeing the actual words from the key contact, Vs notes or just a summary. **What do you dislike about Clozd?** Nothing really. It's been a powerful tool. I wish we could also use it for Stay-interviews with current clients. **Recommendations to others considering Clozd:** Use it, make everyone read the feedback, and get comfortable discussing how you can improve. **What problems is Clozd solving and how is that benefiting you?** It's helping to keep SMEs and bunsiness owners (me) in the loop on our sales process and the feedback we're getting from prospects. ### 3. Great in-depth feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Steven L. | Vice President of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2022 **Describe the project or task Clozd helped with:** We used Clozd to capture feedback on Closed Won and Closed Lost deals. **What do you like best about Clozd?** I've used similar services in the past. What I like about Clozd is that I can talk with the person who is doing the outreach prior to engaging with each account. The consultant is very adept at finding information about the buying process that we did not know about, regardless of whether we've won or lost the deal. **What do you dislike about Clozd?** It would be nice to capture feedback on every deal we send to Clozd; however, I know that's not possible. They are reaching out to contacts who are busy and must opt-in to spend their time and engage in a conversation. **Recommendations to others considering Clozd:** Clozd is great. We have had the most success obtaining interviews by doing a warm hand-off immediately after our deals close between Clozd and our key account contact. **What problems is Clozd solving and how is that benefiting you?** We are learning insights that we would otherwise not know from Clozd. We subsequently use these insights to alter our sales approach and product roadmap prioritization. The direct quotes we receive from clients can also be a great way to provide kudos to internal employees and provide insights to leaders about why we win or lose. ### 4. Director of Tax Technology **Rating:** 5.0/5.0 stars **Reviewed by:** Mary O. | Director of Tax Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2022 **Describe the project or task Clozd helped with:** Clozd was instrumental in not just understanding where we lost out on bids but also in reconnecting and identifying our strenghts with current clients. The feedback was invaluable as was the prompt and couteous manner in which they attended to every aspect of this project. In particular,special mention to Cam England and Jonathan Stevens - they were so nice to deal with as well as excellent attention to detil and efficiency in getting this done. **What do you like best about Clozd?** The personable experience applied from the staff as well as the organised and efficient approach in which all client and or prospect feedback was provided. Their portal was super user friendly too. **What do you dislike about Clozd?** Perhaps at times a bit too many communciations and maybe just maybe too many calls.! I knwo the team was just being thorough but I had confidence they had it all in hand. **What problems is Clozd solving and how is that benefiting you?** Understanding our weaknesses better. At first, we always thought price was the reason for lsoing a bid - through the Clozd process we quickly discovered that this was not necessarily always the case - in fact, often we had not fully understood the prospects requirements - this was a game changer for us and we have changed much of our sales process to address such deficiencies. ### 5. Actionable insights from Clozd! **Rating:** 5.0/5.0 stars **Reviewed by:** Josh D. | Undergraduate Lecturer, Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** Clozd stepped in at the right time to help our team understand information we have been, in many cases, unable to understand. Our team was looking to dig into wins and losses and not only gather details about the opportunity but find ways to make that actionable. We utilize Salesforce reporting to help us select large opportunities that we have won or lost and allow Clozd to investigate further giving us the valuable insights we need to share with product, sales, and other teams. **What do you like best about Clozd?** The interviews are simple and have little to no bias as they are a third party. The consultant works very closing to understand our products and pains. She knows when to dig in and when to move on. The dashboard provides easy to view details and a simple report to share with our teams. **What do you dislike about Clozd?** Our challenge is the complexity of our products and the nature of our industry. In regards to Clozd software, we are doing a smaller package of interviews which limits the comparisons we can gain across interviews. However, in our industry a large package of interviews may not make that much sense. **What problems is Clozd solving and how is that benefiting you?** We are learning that even in situations where we think we know what happened, there were other factors at play. We are slowly starting to identify factors that make us successful and cause us to fail. This information is excellent ammunition for or sales and product team as well as the legal department in some cases. ### 6. Win/Loss Success **Rating:** 5.0/5.0 stars **Reviewed by:** Heather P. | Director, Solutions Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** I've been working with Clozd to conduct win/loss interviews for the past few quarters. **What do you like best about Clozd?** I love working with our Consultant, Brock Stuart. He's been instrumental in making the process as easy and seamless as possible, and he's always very responsive to questions. Additionally, I like how Clozd takes all of the work off my hands. I provide the lists, and they reach out to customers to schedule interviews. After they conduct the interviews, the reports are posted to the portal. You are able to see a comprehensive dashboard and filter by any metric or review the interview transcript. You can also add anyone in the company as an admin or user. The findings and insights from the program have been used by various stakeholders and departments within the company, and the quarterly reports are essential to know what is top of mind for customers in their buying journey. We have gathered intel that informs our sales and customer success processes, product roadmap, and competitive intel. **What do you dislike about Clozd?** I've had no issues with managing the program. The Clozd team has been amazing to work with and the product fits our needs. **What problems is Clozd solving and how is that benefiting you?** We are gathering insights directly from current customers shortly after the deal has closed, or from prospects who decided not to do business with us. We can determine why the deal was closed or lost, and we can analyze the specific reasons. This data benefits many stakeholders across the org, from Sales, Marketing, and Customer Success, to Product and Engineering. ### 7. Amazing win-loss analysis - great insights and personal touch - thanks Clozd and Scott **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie M. | VP Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** We utilize the Clozd services on an ongoing basis to incorporate our customer-centric approach into every touchpoint. With the insights and findings not only helping shape our strategic long-term plans and decisions but additionally, we are now able to adjust our communication and touch-points and a very agile manner. This wouldn't be possible without Scott and the team. Additionally ("the icing on the cake"), I always feel great for Clozd and the team representing Fronity and reaching out to our clients. Clozd is amazingly knowledgeable in our field, very professional yet still personable, warm, with a great energy (totally in line with our "brand voice"). I couldn't recommend Scott and the team more! **What do you like best about Clozd?** Scott and the amazing Win-Loss Platform, where you get a great overview of all your insights. **What do you dislike about Clozd?** Nothing at all - there is really nothing else I could think of **What problems is Clozd solving and how is that benefiting you?** Getting a 360° view of why we win/lose/churn in a way and format we can easily incorporate back into our strategy in a very agile way. ### 8. What do your prospects/clients really think about your software? **Rating:** 5.0/5.0 stars **Reviewed by:** Alex E. | Director of Client Success, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** Clozd has been influential in helping us uncover what our prospects and clients really think about our software, support, and sales processes. So far we've had 15 interviews and we have another 15 we're doing for round two. We chose to do a mix of interviews for both prospects as well as current/churned customers. **What do you like best about Clozd?** The greatest outcome of these Clozd interviews was identifying our true blind spots. Clozd takes a neutral stance when speaking with prospects and they are not influenced in any way to steer the discussion in a certain direction (outside of the questions your team suggests). This means we get "unfiltered feedback" from our prospects. The good, the bad, and the ugly all get extracted and put into a digestible report. The Clozd team also pulls out trends as more interviews are completed. You get a list of your strengths and weaknesses which gives you a clear path for improvements to be made (as well as reinforcing the positives your team is doing). **What do you dislike about Clozd?** I can't say there's much to dislike about Clozd. Once you identify the prospects/customers they're going to interview and you finalize the questions, it's essentially time for you to sit back and let the reports come in. Their dashboard is easy to use, their team has been great to work with, and the information they uncover is amazing. There wasn't one report where I didn't learn something new about our team and how we can help our prospects and customers have a better experience using our tool. **What problems is Clozd solving and how is that benefiting you?** We initially focused this on deals that didn't close, but we quickly realized we learned just as much valuable information on interviewing those accounts who did close. We also found a lot of great insights came from interviewing some customers who renewed. These interviews turned into mini customer testimonials. ### 9. Love Clozd and Their Service **Rating:** 5.0/5.0 stars **Reviewed by:** Ray H. | Operating Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2022 **Describe the project or task Clozd helped with:** Surveying both wins and losses in our global customer base was the first project we did with Clozd. The Executive team was new to the Company and we needed to set a baseline level of knowledge about customer satisfaction. **What do you like best about Clozd?** We like the ability of the Clozd people to dive deep into customer views and the rigor Clozd used in capturing the information. **What do you dislike about Clozd?** At this point, we haven't seen any downside. We are very satisfied with their service. **Recommendations to others considering Clozd:** Clozd is a great service if you are trying to get better, deeper information than typical short surveys and Net Promoter Scores provide. The key feature is the Clozd personnel are strong interviewers who are independent and therefore are better able to extract reliable information from the customer/prospect. **What problems is Clozd solving and how is that benefiting you?** We are working to understand customer perception of our Company in an effort to repair years of indifferent and bad management. ### 10. Clozd delivers the gold on customer insights **Rating:** 5.0/5.0 stars **Reviewed by:** Lorna B. | Owner, Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2022 **Describe the project or task Clozd helped with:** Clozd was engaged to do a relatively small insight project around win/loss of medium to large customers/prospects. **What do you like best about Clozd?** Team is excellent, small, flexible and responsive **What do you dislike about Clozd?** not much. Dashboard functionality is a work in progress but the insights are the gold **Recommendations to others considering Clozd:** I wish all partnerships could be this easy. The value proposition is clear from the beginning. Trial of service to insure quality and value was simple. The Contracting and cost model are transparent. My recommendation, try a few interviews to prove out the value, and the rest will be history. I couldn't have a higher recommendation for this company. **What problems is Clozd solving and how is that benefiting you?** instead of guessing why we won or lost we actually have true transcripts of all the considerations. This shows us where we are doing well and where we could improve. ### 11. Clozd has helped us improve our win rate and decrease our churn rate. **Rating:** 5.0/5.0 stars **Reviewed by:** Brian S. | Enterprise (> 1000 emp.) **Reviewed Date:** December 10, 2019 **Describe the project or task Clozd helped with:** Clozd runs our win, loss, and churn interview program. All the insights are valuable. As the head of customer success, the churn interviews are particularly relevant for my role and my team. Clozd helps us uncover the root causes behind customer attrition and identify at-risk clients so that we can take action and increase client retention. **What do you like best about Clozd?** Clozd has an impressive team of consultants. I've been impressed by their ability to adapt during interviews and uncover the reasons we are losing customers. The quality of the interviews they conduct and the value of the insight they capture is what I like best. It also doesn't hurt that they have great software for visualizing and sharing the insights. **What do you dislike about Clozd?** Nothing. I've worked with other win-loss vendors in the past and Clozd's offering is best-in-class. **Recommendations to others considering Clozd:** Having worked with other vendors in the win-loss space, I would recommend Clozd without any questions. **What problems is Clozd solving and how is that benefiting you?** We use Clozd for two key areas - to understand why we win and lose new business and to understand why we lose existing customers. Clozd has helped us improve our overall win rate and decrease our churn rate. ### 12. Goldmine of information on why we win/lose **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2022 **Describe the project or task Clozd helped with:** Conduct & report on interviews for three categories: net-new wins, net-new losses & churn (failure to renew) **What do you like best about Clozd?** Scott is a terrific interviewer; by reading the transcript, we can see how he drills down on customer thoughts, winkling out details that are extremely valuable to us in shaping both product development, but also sales & support processes **What do you dislike about Clozd?** There's the occasional instance where we look at a customer comment & we want more information than we get. **Recommendations to others considering Clozd:** Give them all the info you can on your products/services, maybe on your competitors. The more they understand your business, the more astutely they can gather info for you. **What problems is Clozd solving and how is that benefiting you?** We're getting information on both wins & losses that we might not be able to get from customers if we were to speak with them directly; the third-party approach invites candor. Particularly in the net-new losses--the accounts that tried but did not buy--we're gleaning insights that our sales team might not be able to pick up, & it's absolute gold. ### 13. A Trusted Partner for Win/Loss Calls **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2022 **Describe the project or task Clozd helped with:** After running with a win/loss program internally for a quarter, we knew that the only way to sustain this Project was to bring in a third party. Since then, Clozd has helped us establish a clear feedback loop with our most critical oppurtunies. **What do you like best about Clozd?** Our Consultant: When working with third-party vendors, it's all about establishing a solid partnership. Kjersten, our consultant, has become an extension of our company. She's always looking to improve the insights she gathers and is eager to learn more about our company vision/ challenges. Behind any technology company is great people, and Clozd has them in spades! **What do you dislike about Clozd?** Gathering Leads: I wish it were easier for me to find contacts for win/loss calls. It's currently a manual process of running reports through our CRM and having our Sales team ok each one individually. **Recommendations to others considering Clozd:** Ensure you do your own homework before implementing any win/loss solution. **What problems is Clozd solving and how is that benefiting you?** We deliver a consistent flow of detailed and unbiased deal insights in as little time as possible. Now, with no more than 2 hours a quarter, we're getting 5-6 transcribed and tagged win/loss calls. These calls represent a unique data point that fills in many gaps from sales notes. ### 14. Tremendously helpful service to gain unbiased insights into your customers' and prospects' minds **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2022 **Describe the project or task Clozd helped with:** As a tech company with limited Marketing bandwidth, we engaged with Clozd to help us scoping and conducting Win/Loss interviews with our customers and former prospects to gain insights on the effectiveness of our sales process. We worked with a consultant who was assigned to us and subsequently really got to know our company, our products and the industry. This consultant would then go out and arrange interviews with contacts we provided. The resulting interviews (transcripts + insights + data on decision drivers) were very helpful to our Marketing, Product, and Sales team in particular, as well as to the rest of the company in an informative way to help them make decisions. **What do you like best about Clozd?** The communication with Clozd was excellent. They went above and beyond to ensure they understand our company and that they are well prepared with questions that are guaranteed to deliver value to us. The team displayed great professionalism and was very responsive to all our requests. **What do you dislike about Clozd?** There was not really anything I would say I "disliked" per se. Their online portal could be improved in order to generate more detailed reports in terms of company size, company revenue etc (data we would need to supply in the beginning anyways). **What problems is Clozd solving and how is that benefiting you?** We are validating why customers purchase from us (the whole story) and why we lose deals in differentiated scenarios. There are some guesses, but the W/L interviews really brought light into the dark and drew up some new reasons we were previously unaware of. ### 15. One of our best sales purchases in 2021 **Rating:** 5.0/5.0 stars **Reviewed by:** Rex G. | Senior Vice President Of Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2022 **Describe the project or task Clozd helped with:** Analyzing why we win and why we lose at a level of detail we never achieved on our own. **What do you like best about Clozd?** The team is creative and has a ton of knowledge. Their software tool is very simple and easy to extract the data we need. **What do you dislike about Clozd?** A monthly pricing subscription model would be ideal rather than doing the analysis in bulk. **Recommendations to others considering Clozd:** Make sure you get enough interviews to be able to see trends. Make sure your CS and AE team come up with the list of companies you interview together. **What problems is Clozd solving and how is that benefiting you?** Finding holes in our sales process and replicating what our best reps do is always a challenge. Clozd has helped us find trends and confirm our anecdotal observations. ### 16. Feedback that provides actionable insight **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2022 **Describe the project or task Clozd helped with:** CLOZD completed feedback interviews for a targeted set of our customers. We provided CLOZD with specific customers at certain stages of our customer journey. We worked with CLOZD to create an interview guide with particular interview questions based on the stage of the journey that the customer was at. CLOZD managed the outreach to the targeted customers, completed the interviews, and provided a detailed summary of each discussion. Aggregated analysis of the interviews is also available through the CLOZD app. **What do you like best about Clozd?** The collaboration between us and CLOZD was strong. We would meet together frequently to review progress and provide feedback on how the interview and feedback could be improved. **What do you dislike about Clozd?** Sometimes while reading the reviews, there were areas that I wish the interviewer had dived a little deeper and asked a few more questions. It is essential to collaborate with CLOZD throughout the interview cycles to improve upon the interview questions continually. **What problems is Clozd solving and how is that benefiting you?** We have a better, detailed understanding of customer sentiment at many levels at our customer and from a wide variety of customers. Customers might be more willing to be candid when speaking to a third party. ### 17. Incredibly valuable service from a top notch team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** Clozd has been running our Win/Loss Interview program for over a year. They interview customers where we've had a recent win or loss and provide us with detailed and insightful write-ups that provide a wealth of information and insight into the buying process. **What do you like best about Clozd?** Clozd is very responsive in customizing the questions to match our needs. Our consultant does an awesome job learning about our company and products and so she is able to ask 2nd and 3rd order questions during the interview that let us get to the heart of the insights we need. I'm consistently amazed at how good a job she does. I would have never thought anyone outside our company could understand us this well. **What do you dislike about Clozd?** There are few downsides to using Clozd. I suppose I'd say it's a shame they don't work for free! But the ROI is absolutely there. The web interface did leave something to be desired previously but it continues to improve rapidly. **What problems is Clozd solving and how is that benefiting you?** Clozd really helps us understand the customer buying process and decision-making in a very detailed and nuanced way. They don't just get surface level answers but continue to probe so we can really understand the issues at hand. ### 18. Clozd partners with you to craft a win/loss program that works! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** We identified win/loss analysis as an activity that was vital to the success of our marketing/sales teams this year. We were seeking more insight into why we were winning and losing deals for our most recent product offering. Clozd helped walk us through the program and everyone we worked with was extremely flexible, knowledgeable, and all-around good people. **What do you like best about Clozd?** Clozd has a structure that works for getting interviews and ensuring that you get the key insights that you need. Their platform is super user-friendly and does a great job of visualizing the data so you can share it with other stakeholders. **What do you dislike about Clozd?** It takes some time to get up and going with the win/loss analysis. That's not a fault of Clozd, it's just the nature of win/loss interviews and is the only negative I can think of. They did a great job getting all of the information they needed to understand our needs and audience. **What problems is Clozd solving and how is that benefiting you?** We're discovering what benefits and features are helping us win deals and areas that we need to improve on. They also help identify what our competitors are doing to win customers and how we need to differentiate. ### 19. Clozd does great work getting Win/Loss Information **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** We contracted with Clozd to help get more detailed information on our wins and losses. While I like to think that our account execs can get good information, that isn't always the case and sometimes they don't get as much detail. Clozd is great at getting win/loss interviews with companies and they are very thorough and detailed. I really like their portal interface where it's easy to search for specifics and search based on key words and topics. We are very happy with their work and their team is exceptional. **What do you like best about Clozd?** The level of detail in their interviews. They really get to understand your product, value proposition and use this to ask relevant questions and get relevant responses. **What do you dislike about Clozd?** So far we can't find anything we dislike. **Recommendations to others considering Clozd:** They are great to start off with a few interviews to see how it goes then expand from there. **What problems is Clozd solving and how is that benefiting you?** Truly understanding why we win and lose deals. This has helped us shape our sales enablement to train our team and also has helped with input into product strategy. ### 20. Tactical and useful insights into win/loss **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** We engaged with Clozd over multiple projects to deliver their analysis for specific scenarios and win/loss details. The Clozd project team worked closely with our own staff and were not only very professional but incredibly flexible and accomodating to our needs and the challenges presented by the project. **What do you like best about Clozd?** As previously stated, the Clozd team itself was very motivated and committed to the success of the project and their approach with the various interviews produced very detailed results. The interview transcripts showed that their staff were very adaptive in the conversations and could pivot to go "off script" when needed. Their dashboard was easy to use and provided a quick means to review each of the interviews as well as gather more macro insights into the larger project. It provided a good means to absorb the information being presented. **What do you dislike about Clozd?** I don't believe there was anything that I disliked about working with the Clozd teams and tools. **Recommendations to others considering Clozd:** None. They were easy to work with and their solution allowed us to tactically engage as needed. **What problems is Clozd solving and how is that benefiting you?** The analysis provided by Clozd will be useful in guiding some approaches to forthcoming marketing programs and strategies. ### 21. Analytic insights with ease **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** Win/Loss analysis on our B2B portfolio primarily in our strategic and enterprise telecom areas. **What do you like best about Clozd?** The consultants are incredibly flexible and allow a unique experience that can be modified throughout the program. The website is seamless and has a great UI that enables leaders to gather insights easily. The insights that we have received from our consultants continue to help us grow our business. **What do you dislike about Clozd?** The issues that we have mostly dealt with stemmed from our own data sets and having issues with them being specific enough. I think the only thing that I would change would be to allow Clozd to get an email that stems directly from my company so that the emails going out wouldn't spook customers as they think it might be fraud. **What problems is Clozd solving and how is that benefiting you?** Insights from primarily our accounts that we are losing on, but also with the ones that we have won to see what we could do to replicate some of those successful results. We have seen that we are able to use the findings to predict if certain accounts will win, and give our sales team the knowledge that they wouldnt have had without Clozd. ### 22. Working with the team was easy, they were very knowledgeable, and onboarding was as simple! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2022 **Describe the project or task Clozd helped with:** We started with a year-long package. We had evaluated Clozd, and one of their competitors. Hands down, the sales cycle was smooth, and the Sales Rep was great to work with. They did a fantastic job on the POC, making the decision a no-brainer. Implementation was great, and the follow-up meetings have been awesome. The team there has gone above and beyond to work with us. I would highly recommend their solution to anyone. **What do you like best about Clozd?** The consultant on our project understands our business and is great to work with. **What do you dislike about Clozd?** I have not found anything yet that has caused us any concerns. **What problems is Clozd solving and how is that benefiting you?** We are gaining an understanding of why we win or lose deals and how the process went to improve it. ### 23. Massive help capturing insights via Win Loss interviews **Rating:** 5.0/5.0 stars **Reviewed by:** John N. | Director, Competitive Intelligence (Wrike), Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2020 **Describe the project or task Clozd helped with:** We use Clozd to help us gather insights and conduct Win Loss interviews for our competitive intelligence program. **What do you like best about Clozd?** The thing I like most is the quality of the interview content that comes back to us. It's evident that we're getting real insights driven by a smart and seasoned interviewer. I also really like that they act as another headcount to help me progress an important part of our CI program. **What do you dislike about Clozd?** The portal is great for accessing and viewing reports but I don't use it that much for anything else. I wouldn't say I dislike it, it's just that I don't use it. **What problems is Clozd solving and how is that benefiting you?** We're finding trends that we wouldn't have found otherwise, and we're confirming and validating assumptions using the perspective directly from customers. The main benefit is that I (and we as a company) are much more equipped and confident to make decisions around marketing, product, sales, etc. ### 24. A great win-loss solution **Rating:** 5.0/5.0 stars **Reviewed by:** Priya G. | Vice President, Enterprise (> 1000 emp.) **Reviewed Date:** February 11, 2022 **Describe the project or task Clozd helped with:** Win-loss analysis **What do you like best about Clozd?** It helps us understand the reasons behind why prospective customers choose us or not so that we can identify areas of opportunity. **What do you dislike about Clozd?** It's hard to see trends unless you do a lot of interviews, which isn't always feasible from a budget perspective. **What problems is Clozd solving and how is that benefiting you?** It's helped us identify challenges in how sales reps engage with customers, as well as how what customers' value differ depending on the persona and industry. ### 25. Patient, Thorough **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2022 **Describe the project or task Clozd helped with:** We were looking to launch an external win/loss program with only 2 PMMs. **What do you like best about Clozd?** Our CSM is on the ball, the platform is intuitive, and the feedback collected is beneficial. The report at the end was also well laid out, and they worked with us to tailor questions and gain context for responses to our specific use case. **What do you dislike about Clozd?** Thus far I have not encountered anything I explicitly dislike. **Recommendations to others considering Clozd:** Clean win/loss data would be very helpful to program success. **What problems is Clozd solving and how is that benefiting you?** We are hoping to get better insights on what our customers look for in a solution provider. Initial nsights into onboarding and customer needs are two benefits we've gained. ### 26. Competitive Intel for win loss interviews **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** Perform interviews with customers for win-loss data and intel to better understand how we win and why we lose. **What do you like best about Clozd?** Getting answers to tough questions as far as why we won a deal or why we lost a deal and what we could improve upon in the sales process. **What do you dislike about Clozd?** Sometimes the interviews are not as "meaty" as I would like and I know that depends upon the responses provided by the interviewees, but sometimes I feel that they're a little short. **What problems is Clozd solving and how is that benefiting you?** Trying to better understand the entire sales process from start to finish as far as why we win and why we lose to try and improve where we can. ### 27. Valuable Customer Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Supermarkets | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** We hired Clozd to interview clients that were closed lost in the sales process. We were looking to understand their purchasing decisions better, what they liked about our solution, and where we could improve. **What do you like best about Clozd?** Clozd understood our business well and that allowed them to ask good probing questions and, ultimately, get actionable and insightful responses. **What do you dislike about Clozd?** NA - Nothing comes to mind that I disliked. **What problems is Clozd solving and how is that benefiting you?** At times, we would lose a sales deal and not understand (i.) why and (ii.) how to improve for future deals. We have benefited from candid and actionable insights from our customers, allowing us to make changes be more successful in the future. ### 28. Excellent tool for analyzing lower funnel deals **Rating:** 4.5/5.0 stars **Reviewed by:** Brian F. | VP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2022 **Describe the project or task Clozd helped with:** Analysis of closed/won and closed/lost deals **What do you like best about Clozd?** I like the quick access to direct feedback from key decision-makers, conducted by an independent third party. **What do you dislike about Clozd?** I'd like to see more data aggregation and reporting on win/loss trends over time, with key insights into what is driving success and limiting growth. **What problems is Clozd solving and how is that benefiting you?** Insight into why we succeed with certain clients and lose with others. ### 29. Clozd provides direct market information **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** We primarily used Clozd to interview companies we either won or lost deals with and to interview former customers who have churned. Overall, Clozd provides insightful feedback around our product and sales processes. **What do you like best about Clozd?** What I like best about Clozd is that we can gather referenceable feedback to improve our product or processes. **What do you dislike about Clozd?** What I dislike about Clozd is that its UI can be counterintuitive at times. Clozd also has limited analytics and reporting which can be difficult. **What problems is Clozd solving and how is that benefiting you?** The major problem we are solving with Clozd is gathering direct feedback from potential customers on how we can win more deals. ### 30. Very helpful product and content **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2022 **Describe the project or task Clozd helped with:** Clozd has really provided me and my team insights on various different aspect of our industry, verticals and segments. More importantly the people at clozd has been easy to work with and communicate well. **What do you like best about Clozd?** The way that Clozd deliver insights is very digestible and easy to consume **What do you dislike about Clozd?** I would like to see them provide more insights through big data and AI. I will be interesting to see what type of outcomes come from that type of analysis. **What problems is Clozd solving and how is that benefiting you?** We are always looking for consumer insights, and with Clozd, we can realize that. ### 31. Clozd changes the game **Rating:** 5.0/5.0 stars **Reviewed by:** Phillip C. | Investor, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2022 **Describe the project or task Clozd helped with:** Clozd provides a very detailed analysis on why any specific opportunity is won or lost. **What do you like best about Clozd?** Attention to detail, and the leading questions mean you actually get to the heart of the issue. **What do you dislike about Clozd?** Nothing to dislike, this is a great service! **What problems is Clozd solving and how is that benefiting you?** We were trying to answer the question - why do we lose deal to competitors. ### 32. Objective and in-depth feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Shawn L. | Chief Executive Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2021 **Describe the project or task Clozd helped with:** As CEO of LivTech, I engaged Clozd to conduct interviews and build win/loss root cause data, as well as a separate project to get third-party feedback on customer satisfaction. **What do you like best about Clozd?** It's difficult to get objective, unbiased, and in-depth feedback on why you win or lose customers. This is particularly true when you first step into a role leading a company. The sales and support teams always have strong opinions but often have inherent biases, and customers aren't 100% candid about their true reasons. Clozd is excellent at getting your customers and prospects on the phone and documenting a truly unbiased opinion. They invest enough time to learn your product so that the discussion is meaningful and doesn't just follow a script. We almost always learn new factors that weren't uncovered by our internal resources. **What do you dislike about Clozd?** Clozd is a significant investment, but once you realize the amount of time and effort that goes into their analysis, the expense is well justified. **What problems is Clozd solving and how is that benefiting you?** We have improved our win rates in our core markets and changed our product development strategy based on their feedback. ### 33. The Clozd team took the time to understand our business before conducting any interviews. **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff W. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2021 **Describe the project or task Clozd helped with:** Skyward partnered with Clozd to help us dig deeper into why we won or lost recent deals. The information that we've been able to collect from these interviews has helped us with our competitive analysis and has also given us some tangible information on which areas we are strong in and where we need to improve. **What do you like best about Clozd?** The Clozd team didn't conduct a single interview until they knew we were comfortable knowing that they understood our business and our market. In addition, they have been very good about keeping the lines of communication open with us on how the project is progressing. We have regular meetings set up, which is much more preferable than relying on emails. Our meetings are rarely more than 10-15 minutes, but they allow us to stay on track and make any course corrections throughout the project. **What do you dislike about Clozd?** I honestly can't think of anything I dislike about working with Clozd. The sofware is extremely intuitive and the people at Clozd have been super responsive to our needs. **What problems is Clozd solving and how is that benefiting you?** Clozed has given us some hard evidence about some of the things that we thought were happening but didn't know for sure. It's been great to have information coming through a third party where prospects and customers are much more willing to be candid with their answers. It's rare when school districts will talk with vendors to provide feedback on why we lost a deal, so having this information has been valuable. ### 34. Nothing more valuable than the voice of your customer **Rating:** 5.0/5.0 stars **Reviewed by:** Nina B. | Head of Customer Experience, Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2021 **Describe the project or task Clozd helped with:** Clozd is giving us a much-needed perspective on why our customers choose us over others, why they leave us, and why we don't win their business in the first place. This data was a deficit in our customer journey. It's great to work with an objective third party to get at this information, especially one like Clozd with a deep understanding of qualitative research. Our internal teams are having conversations we didn't have before - all around the voice of the customer - which will make us more aligned and efficient as a result. **What do you like best about Clozd?** The people at Clozd are CX heroes. Really. They have a deep understanding of the customer, are smart and capable, and respond to all of our questions right away. Our contact has provided expert guidance on how to get at the most meaningful information for our needs. I also love the portal app where the customer interviews are centralized for everyone to access the interview detaisl on-demand. **What do you dislike about Clozd?** I don't dislike anything, but look forward to Clozd creating more out-of-the box integrations with CX systems like Gainsight or Qualtrics. **Recommendations to others considering Clozd:** If you haven't considered how critical it is to understand your customer, think again. Clozd gets at the information your internal teams can't unearth or don't have time to get at. **What problems is Clozd solving and how is that benefiting you?** Understanding the voice of the customer at key moments in the customer journey. Providing an outside perspective on our customer that shapes our marketing and sales messaging, our product future, and the way we segment our Ideal Customer Profiles. ### 35. A Game-Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Alyssa E. | Learning Experience Designer, Global Enablement Solutions, Enterprise (> 1000 emp.) **Reviewed Date:** June 22, 2021 **Describe the project or task Clozd helped with:** I am a learning experience designer, and while creating eLearnings for our sales organization, we needed content to create a realistic, believable scenario in the course. Clozd gave us the detail we needed! Not only did we find interesting information about key wins and losses that reps could learn from, but we also understood customer needs at a deeper level. Clozd increases the quality of our training and makes a much more engaging, worthwhile experience for learners! **What do you like best about Clozd?** What I like the best about Clozd is the ability to see the level of detail I need. I can use the Dashboard for high-level information about our wins and losses, then dive deeper into a competitor or deal. On the deal pages, there are handy summaries and quotes, but I can also use CTRL+F to look for specific keywords in the transcript. The transcript is edited and organized well so that it's easy to see answers to particular questions of interest. **What do you dislike about Clozd?** The search functionality sometimes let me down when I was looking for organizations in a specific industry or for a specific use case. **What problems is Clozd solving and how is that benefiting you?** I feel like I've only scratched the surface with Clozd, but that my L&D team is seeing more uses for it over time. Clozd has helped us write realistic scenarios that will resonate with reps and help them to see common pitfalls in competitive situations. It helps me to be more objective about our strengths and weaknesses as a company, which in turn will help the reps who take the training. ### 36. Great insights into wins and losses. Helps drive fundamental changes in how we sell **Rating:** 5.0/5.0 stars **Reviewed by:** Gregory S. | Director, Sales Engineering Experts, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2020 **Describe the project or task Clozd helped with:** We use Clozd to help understand why we lost deals. This has helped drive fundamental shifts to roadmaps and positioning amongst particular vendors. We used the out come of a recent quarter's analysis to re-prioritize particular enhancements. **What do you like best about Clozd?** I like the breakdown of the main reasons why we won or lost a deal, along with the frequency of those occurrences. Then being able to dive deeper into individual wins/losses to get a transcribed account of the questions and answers from the customer allows to see the nuance that could be lost in just raw data mapping. **What do you dislike about Clozd?** there's nothing really i would change in the approach to understanding the win/loss data. It would be good to easily filter out noise that could be attributed to political losses in a campaign vs a gap in feature / function. **Recommendations to others considering Clozd:** Keep doing what you guys are doing. There aren't many vendors out there that give as much details around wins/losses as you guys. **What problems is Clozd solving and how is that benefiting you?** we use Clozd to help get honest feedback around wins and losses. this is hard to do as a vendor, and having an impartial third party do it makes all the difference. I like the transcribed outputs from the conversations that are had with the clients on both the wins and losses. It shows that for the most part we are on the right track with the product, and there are few areas where we could course correct. ### 37. Actually useful data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2022 **Describe the project or task Clozd helped with:** Win/Loss analysis of 2021 won and lost deals. Looking back at how we can perform better during our sales cycle and why we lost due to product. **What do you like best about Clozd?** Real-world data. The analysis provided was rich with details and customer quotes. **What do you dislike about Clozd?** We started with a POC and analysed a small number of deals. Would have loved to start with a larger data set. **What problems is Clozd solving and how is that benefiting you?** Finding why we are losing business both in the sales cycle and from product requirements. ### 38. Pure insights to improve your sales conversion drivers **Rating:** 5.0/5.0 stars **Reviewed by:** Olivier A. | Customer Experience Solutions Strategist at Qualtrics - SAP, Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2021 **Describe the project or task Clozd helped with:** As a pre-sales support (I am a subject matter expert), my role is to develop our value proposition. I use Clozd to understand why we lose and why we win. The customer verbatims, exceptionally well structured by the Clozd team, are precious information to work on with the sales team, exchange on how we are perceived (including against our competitors), and focus on areas of improvement. More tactically, I use Clozd when I am preparing a proposal and check how past comments from similar companies in the past (you can filter by type of deals, competitors, industry...). Clozd is hence the perfect platform to improve! **What do you like best about Clozd?** - Dashboard and themes views - Ability to drill down to a single deal - User interface - Ability to filter search **What do you dislike about Clozd?** Notifications received are least helpful **What problems is Clozd solving and how is that benefiting you?** - Performing a structured post mortem review of deals - Understanding why we win and lose deals - Focusing on where to improve ### 39. Concise summaries for quick customer insights **Rating:** 5.0/5.0 stars **Reviewed by:** JoAnne B. | Product Marketing Manager, Customer Success, Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2021 **Describe the project or task Clozd helped with:** Clozd performed a win-loss analysis for our product marketing team. As a member of the customer marketing team, I was looking for a consolidated place I could go to get a 'quick hit' of information about the client type Clozd was speaking to. Instead of taking the time to sift through call transcripts or listen to recorded calls, I could read the summary in the Clozd dashboard and scroll down for additional information if I wanted to learn more. **What do you like best about Clozd?** The Clozd dashboard is my favorite section next to the executive summary. It presents the interviewed client information in an approachable and consumable manner. The consolidated reasons for win and loss as a tally in the main view also give me a better idea of what concepts I can key into that client type at a higher level, assisting me in developing programs for our existing userbase. Within each client writeup, I look to the executive summary to help me determine if I should read the rest of the interview. **What do you dislike about Clozd?** I would like to know how many people Clozd tried to reach out to and how many responded and agreed to an interview. That would give me a better idea of how other interviewing efforts would go in the future (regardless of whether we use Clozd for that). **What problems is Clozd solving and how is that benefiting you?** We wanted to work with a company that would help us scale our customer voice gathering, specifically around the sales cycle and the indicators for a won and lost deal, to improve messaging and deepen understanding of the process and elements of the conversations with our Outside Sales team. This tool and service Clozd provides gives us allows us to spend the time applying the insights rather than focus on the gathering of feedback itself, saving us time. ### 40. Clozd provides valuable insights that help us refine our sales process **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew B. | Principal Supply Chain Architect, Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2021 **Describe the project or task Clozd helped with:** Clozd helps by performing follow-up interviews with select clients following a major sales opportunity. They gather win/loss feedback to understand better the effectiveness of our sales strategies, customer buying tendencies, and competitive intelligence. **What do you like best about Clozd?** Candidly the level of depth and detail the Clozd gets into with the clients. Their approach is non-invasive to the client, which enables candid feedback that we may not otherwise get if we engaged directly. I also like the UI they use to distill the feedback. It's clean and easy to follow. **What do you dislike about Clozd?** Honestly, I have no dislikes. My only feedback would be around our internal process to select clients that Clozd engages. **What problems is Clozd solving and how is that benefiting you?** Clozd helps us understand the effectiveness of our sales strategies and techniques. Through the interview content, we've been able to adjust different approaches in our sales process to better meet the needs of our clients and differentiate ourselves from competitors. ### 41. Saves our team so much time **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** Contextualizing deals we've won or lost **What do you like best about Clozd?** The Clozd team and tool saves us so much time and helps us provide qualitative data to our win/loss reports. **What do you dislike about Clozd?** N/A. We haven't had a negative interaction or experience with Clozd. **Recommendations to others considering Clozd:** N/A **What problems is Clozd solving and how is that benefiting you?** Understanding why we win/lose deals, providing feedback to teams across the organization, determining if the stories we're telling are landing with cusomters, understanding how customers percieve each feature, etc. ### 42. Accelerate your Win/Loss Program **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2022 **Describe the project or task Clozd helped with:** Quarterly win/loss interviews and executive summaries. **What do you like best about Clozd?** The easy to digest dashboards The speed at which Clozd consultants can execute interviews. **What do you dislike about Clozd?** Sometimes the interviews are inaccurately labeled. Their setup fee seems a little steep. **What problems is Clozd solving and how is that benefiting you?** We are using Clozd to conduct win/loss interviews with customers and disseminate the valuable insights to our Product, Sales, and Marketing teams. ### 43. Finally I have insight into the losses in addition to the losses **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2021 **Describe the project or task Clozd helped with:** We use Clozd to collect win/loss feedback relative to our products and sales process. I've seen this to be really helpful with two specific projects. The first is helping us identify customer feedback to our pricing and packaging. This has helped inform strategy around how we should adjust pricing and packaging in the future in order to better serve customers. The second is around product feedback. Yes, NPS is helpful, but Clozd gives us frequent feedback on how customers perceive our products and the relative value. What I appreciate the most is getting feedback from losses to learn how we can be better. **What do you like best about Clozd?** Clozd is really easy to use for the business user. I like that I get win/loss reports sent to my email and I also like that I"m able to filter in-app by themes. **What do you dislike about Clozd?** I wish it synced to my SSO. Clozd is a separate login which just makes it a little more difficult to get to. **What problems is Clozd solving and how is that benefiting you?** Win/Loss interviews. Benefits: Validated 3rd party interviews that provide the qualitative feedback that we need to make strategic decisions. ROI- Visibility and also time savings from our own internal teams not needing to do these interviews. ### 44. Great service every sales team should have **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin P. | Account Associate - Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2021 **Describe the project or task Clozd helped with:** I've used Clozd heavily during my time at Dataiku. Especially during onboarding, it's been invaluable in learning the language of our buyers, how we're perceived by the market, and in deals that we've won how we can position ourselves best. The interviews are great, and I'm always impressed by the interviewer's abilities to keep the conversations directed towards finding the most valuable insights. **What do you like best about Clozd?** The interviews. The quality is really impressive. **What do you dislike about Clozd?** All I'd say is more interviews, but it's hard to nitpick. **What problems is Clozd solving and how is that benefiting you?** No problems. I've gained a lot in terms of benefits. Specifically, I've used the insights gained to make myself a better salesman. It's always more impactful to adopt the language of your buyer. ### 45. Review from a Qualtrics User **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** June 25, 2021 **Describe the project or task Clozd helped with:** I used Clozd to build training courses on the deals Qualtrics won or lost based on product line and use case. The detailed information I was able to get from Clozd was invaluable and made creating curriculum around this subject matter so much more effective than it would have otherwise been. I loved being able to have an inside look at how the conversation progressed, and the highlights of pertinent information. **What do you like best about Clozd?** Loved the detailed information! I really liked being able to get into the nitty gritty of the information. **What do you dislike about Clozd?** Some wins didn't have all the information I needed, which was frustrating. But I understood that when Clozd had the information, I would have it. I get that there's a process to updating the profiles. **What problems is Clozd solving and how is that benefiting you?** I needed detailed information about certain wins and deals worked on, and Clozd was the best place to get this. It really enhanced the curriculum I was working, which was a huge benefit for me as the designer, but more importantly, for the learner. ### 46. Leveraging win loss to evolve your roadmap **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 25, 2021 **Describe the project or task Clozd helped with:** Clozd helped us take home-grown win/loss efforts to a formalized program. Some of our internal teams lacked visibility to our clients, and these interviews allowed them to connect and create empathy for the problems users/prospects are trying to solve, jobs to be done, and struggles they face. We have socialized our findings across our teams to ensure the feedback we received is mobilized and embedded into our product, marketing, and onboarding roadmaps. Our learnings also help power the account plans made by our sales and success teams to create more meaningful relationships with our users. **What do you like best about Clozd?** The dashboard is clean and easy to read. It's very intuitive and does not require training. We can manage our user access without limitation, which helps us democratize the data. If you are reading an interview and you would like to hear the audio transcripts, Clozd can make them accessible to your team. Listening to someone's voice, hearing natural pauses and tone bring a new additional layer of context to the findings. You can quickly and easily share the summaries with sales teams direct from the platform without giving each seller a login. The interview guides that you create with Clozd are also living documents that can evolve as you test, learn and need to evolve. **What do you dislike about Clozd?** We had one blip where an interview was canceled last minute with an executive at one of our clients. While that situation was unfortunate - they owned it and put processes in place to safe-guard against repeating that. **Recommendations to others considering Clozd:** The biggest challenge was getting our arms around our account data to select the accounts and decision-makers we wanted to interview. Once we established a process for that, we were able to quickly see the benefit of completed interviews. **What problems is Clozd solving and how is that benefiting you?** Roadmap prioritization, messaging optimization, and client retention. ### 47. Professional team, insightful information **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2021 **Describe the project or task Clozd helped with:** Clozd team has been helping us learn from our customers or prospects about reasons why they choose our products or those of competition. They help us with customer win/loss analysis. **What do you like best about Clozd?** Clozd has helped us candidly learn how customers and prospects perceive our overall solution by gathering timely insights about our products, features, sales process, communication, pricing & packaging vs. competition. It has been insightful learning from both wins and loss opportunities, helping us improve further. This feedback has also enabled us to provide sales coaching where necessary. The new, enhanced Clozd dashboard helps organise all these insights, they have various drill downs that help you quickly analyse the information. in addition, you can download the actual customer interview transcripts. It has been pleasure working with the Clozd team, they are quick to carry out the customer interviews and also act on any feedback. Overall it has been a great experience. **What do you dislike about Clozd?** I would like to see a role-based access control for their tool to make it easily accessible for different internal teams in our organization **Recommendations to others considering Clozd:** I would recommend everyone to evaluate implementing a Win/Loss analysis program in your organization. **What problems is Clozd solving and how is that benefiting you?** We are a happy, current user of their services. Our primary objective is to candidly learn from our customers and improve our overall win rates. Clozd has helped us gather deeper insights, especially from our losses. They have enabled us with a 360 degree view into the overall sales process: - How customers perceive our products and features - Did we deliver a best-in-class POC experience? - Impact of the product user experience - How did the sales team impact the deal? - Was pricing and discounting favorable? - Did we harness executive relationships? - and most importantly what specific actions did our competitor take that impacted the deal ### 48. Clozd is a strong partner - would definitely recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 25, 2021 **Describe the project or task Clozd helped with:** Win/Loss interview program. **What do you like best about Clozd?** Clozd is a strong partner. They are adaptable and always willing to adjust the program to the changing needs of our business. Over time they have really grown to understand our space and competitive set, which leads to deeper insights from the interviews. **What do you dislike about Clozd?** Win/Loss is difficult in that the interviewers can never be perfect experts in your space. So there is always some deep nuance that is hard to capture. But as mentioned earlier, they are a great partner and have quickly gained a solid understanding of our market dynamics. **What problems is Clozd solving and how is that benefiting you?** We use Clozd to gain insights into our competitive new business situations. Why are we winning? Why are we losing? What are the patterns in each? We use these insights to ensure our sales reps understand how to compete effectively in an evolving market. ### 49. Great insight from the customers voice! **Rating:** 5.0/5.0 stars **Reviewed by:** Zachary W. | Sales Executive, Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2021 **Describe the project or task Clozd helped with:** My goal is to learn from our customer base on where we win and where we lose. Hearing the customers voice directly is incredibly value to our success **What do you like best about Clozd?** The unfiltered customer voice. I feel like the customer is more candid with a 3rd party than they might be directly to us. **What do you dislike about Clozd?** I have zero complaints about the service. **Recommendations to others considering Clozd:** n/a **What problems is Clozd solving and how is that benefiting you?** I am learning where we win and lose deals and have been relaying this to my team weekly. Learning from multiple size deals across different verticals has been a great opportunity for myself and my team to learn and develop ### 50. Clozd is a tremendous partner for W/L insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **Describe the project or task Clozd helped with:** Clozd helped us gain insight into buyer behavior by conducting impartial win/loss interviews following the sales process. **What do you like best about Clozd?** The folks at Clozd are easy to work with, they understand my organization's business model and use that understanding to conduct thorough, interviews that product meaningful insights. **What do you dislike about Clozd?** Nothing to note! Clozd provides an excellent service and solid usable software. **What problems is Clozd solving and how is that benefiting you?** Clozd provides valuable insight into how prospects make purchasing decisions. ## Clozd Discussions - [What is a cloud based platform?](https://www.g2.com/discussions/what-is-a-cloud-based-platform) - [View Clozd pricing details and edition comparison](https://www.g2.com/products/clozd-clozd/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+04%3A12%3A23+-0500&secure%5Bsession_id%5D=7bd01c47-2503-405c-a1d5-c1f633658f1d&secure%5Btoken%5D=085ff2c9db5c131cdb98f44f97768d5b9d576db8beb04748bf12d069952e1e94&format=llm_user) ## Clozd Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Clozd Alternatives - [TruVoice from Corporate Visions](https://www.g2.com/products/truvoice-from-corporate-visions/reviews) - 4.6/5.0 (114 reviews) - [Klue Win-Loss](https://www.g2.com/products/klue-win-loss/reviews) - 4.9/5.0 (94 reviews) - [Anova Consulting Group](https://www.g2.com/products/anova-consulting-group/reviews) - 4.7/5.0 (98 reviews)