# Top 10 ImageKit Alternatives & Competitors **Average Rating:** 4.7/5 **Total Number of Reviews:** 300 ImageKit is not the only option for Digital Asset Management Software. Explore other competing options and alternatives. Digital Asset Management Software is a widely used technology, and many people are seeking productive, secure software solutions with watermarking, integration with marketing software, and integration with creative software. Other important factors to consider when researching alternatives to ImageKit include features and user experience. The best overall ImageKit alternative is Gumlet. Other similar apps like ImageKit are Cloudinary, imgix, Brandfolder, and Bunny CDN. ImageKit alternatives can be found in [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) but may also be in [Content Delivery Network (CDN) Platforms](https://www.g2.com/categories/content-delivery-network-cdn) or [Video Hosting Platforms](https://www.g2.com/categories/video-hosting-platforms). ## Best Paid & Free Alternatives to ImageKit - [Gumlet](https://www.g2.com/products/gumlet/reviews) - [Cloudinary](https://www.g2.com/products/cloudinary/reviews) - [imgix](https://www.g2.com/products/imgix/reviews) - [Brandfolder](https://www.g2.com/products/brandfolder/reviews) - [Bunny CDN](https://www.g2.com/products/bunny-cdn/reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) - [Canto](https://www.g2.com/products/canto/reviews) - [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) - [MediaValet](https://www.g2.com/products/mediavalet/reviews) ## Top 10 Alternatives to ImageKit Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how ImageKit stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Health, Wellness and Fitness, and Leisure, Travel & Tourism, and find the best product for your business. ### 1. [Gumlet](https://www.g2.com/products/gumlet/reviews) By Gumlet **Average Rating:** 4.7/5 **Total Reviews:** 358 Gumlet delivers image with right size and quality to your users. Now focus on business and not images. Reviewers say compared to ImageKit, Gumlet is: - Slower to reach roi - Easier to do business with - More expensive Categories in common with ImageKit: [Image Optimization](https://www.g2.com/categories/image-optimization), [Video Platform as a Service (VPaaS)](https://www.g2.com/categories/video-platform-as-a-service-vpaas), [Digital Asset Management](https://www.g2.com/categories/digital-asset-management), [Content Delivery Network (CDN)](https://www.g2.com/categories/content-delivery-network-cdn) **Compare:** [ImageKit vs Gumlet](https://www.g2.com/compare/gumlet-vs-imagekit) **Compare Gumlet with other alternatives:** - [Gumlet vs Cloudinary](https://www.g2.com/compare/cloudinary-vs-gumlet) - [Gumlet vs imgix](https://www.g2.com/compare/gumlet-vs-imgix) - [Gumlet vs Brandfolder](https://www.g2.com/compare/brandfolder-vs-gumlet) - [Gumlet vs Bunny CDN](https://www.g2.com/compare/bunny-cdn-vs-gumlet) - [Gumlet vs Bynder](https://www.g2.com/compare/bynder-vs-gumlet) - [Gumlet vs Dash](https://www.g2.com/compare/dash-for-brands-ltd-dash-vs-gumlet) - [Gumlet vs Canto](https://www.g2.com/compare/canto-vs-gumlet) - [Gumlet vs Cloudflare Application Security and Performance](https://www.g2.com/compare/cloudflare-application-security-and-performance-vs-gumlet) - [Gumlet vs MediaValet](https://www.g2.com/compare/gumlet-vs-mediavalet) ### 2. [Cloudinary](https://www.g2.com/products/cloudinary/reviews) By Cloudinary **Average Rating:** 4.4/5 **Total Reviews:** 221 Cloudinary helps brands manage, transform, optimize, and deliver engaging visual experiences at scale. Reviewers say compared to ImageKit, Cloudinary is: - Slower to reach roi - More expensive Categories in common with ImageKit: [Image Optimization](https://www.g2.com/categories/image-optimization), [Video Platform as a Service (VPaaS)](https://www.g2.com/categories/video-platform-as-a-service-vpaas), [Digital Asset Management](https://www.g2.com/categories/digital-asset-management) **Compare:** [ImageKit vs Cloudinary](https://www.g2.com/compare/cloudinary-vs-imagekit) **Compare Cloudinary with other alternatives:** - [Cloudinary vs Gumlet](https://www.g2.com/compare/cloudinary-vs-gumlet) - [Cloudinary vs imgix](https://www.g2.com/compare/cloudinary-vs-imgix) - [Cloudinary vs Brandfolder](https://www.g2.com/compare/brandfolder-vs-cloudinary) - [Cloudinary vs Bunny CDN](https://www.g2.com/compare/bunny-cdn-vs-cloudinary) - [Cloudinary vs Bynder](https://www.g2.com/compare/bynder-vs-cloudinary) - [Cloudinary vs Dash](https://www.g2.com/compare/cloudinary-vs-dash-for-brands-ltd-dash) - [Cloudinary vs Canto](https://www.g2.com/compare/canto-vs-cloudinary) - [Cloudinary vs Cloudflare Application Security and Performance](https://www.g2.com/compare/cloudflare-application-security-and-performance-vs-cloudinary) - [Cloudinary vs MediaValet](https://www.g2.com/compare/cloudinary-vs-mediavalet) ### 3. [imgix](https://www.g2.com/products/imgix/reviews) By imgix **Average Rating:** 4.1/5 **Total Reviews:** 19 imgix is an API-based end-to-end visual media solution that optimizes and delivers your visual media on-the-fly, while offering speed, scalability, and simplicity. Reviewers say compared to ImageKit, imgix is: - Easier to do business with - More expensive Categories in common with ImageKit: [Image Optimization](https://www.g2.com/categories/image-optimization), [Digital Asset Management](https://www.g2.com/categories/digital-asset-management), [Content Delivery Network (CDN)](https://www.g2.com/categories/content-delivery-network-cdn) **Compare:** [ImageKit vs imgix](https://www.g2.com/compare/imagekit-vs-imgix) **Compare imgix with other alternatives:** - [imgix vs Gumlet](https://www.g2.com/compare/gumlet-vs-imgix) - [imgix vs Cloudinary](https://www.g2.com/compare/cloudinary-vs-imgix) - [imgix vs Brandfolder](https://www.g2.com/compare/brandfolder-vs-imgix) - [imgix vs Bunny CDN](https://www.g2.com/compare/bunny-cdn-vs-imgix) - [imgix vs Bynder](https://www.g2.com/compare/bynder-vs-imgix) - [imgix vs Dash](https://www.g2.com/compare/dash-for-brands-ltd-dash-vs-imgix) - [imgix vs Canto](https://www.g2.com/compare/canto-vs-imgix) - [imgix vs Cloudflare Application Security and Performance](https://www.g2.com/compare/cloudflare-application-security-and-performance-vs-imgix) - [imgix vs MediaValet](https://www.g2.com/compare/mediavalet-vs-imgix) ### 4. [Brandfolder](https://www.g2.com/products/brandfolder/reviews) By Smartsheet **Average Rating:** 4.4/5 **Total Reviews:** 1,428 Brandfolder empowers marketers by providing an easy to use, visual platform for organizing and sharing official brand assets. Reviewers say compared to ImageKit, Brandfolder is: - Slower to reach roi - More expensive Categories in common with ImageKit: [Digital Asset Management](https://www.g2.com/categories/digital-asset-management) **Compare:** [ImageKit vs Brandfolder](https://www.g2.com/compare/brandfolder-vs-imagekit) **Compare Brandfolder with other alternatives:** - [Brandfolder vs Gumlet](https://www.g2.com/compare/brandfolder-vs-gumlet) - [Brandfolder vs Cloudinary](https://www.g2.com/compare/brandfolder-vs-cloudinary) - [Brandfolder vs imgix](https://www.g2.com/compare/brandfolder-vs-imgix) - [Brandfolder vs Bunny CDN](https://www.g2.com/compare/brandfolder-vs-bunny-cdn) - [Brandfolder vs Bynder](https://www.g2.com/compare/brandfolder-vs-bynder) - [Brandfolder vs Dash](https://www.g2.com/compare/brandfolder-vs-dash-for-brands-ltd-dash) - [Brandfolder vs Canto](https://www.g2.com/compare/brandfolder-vs-canto) - [Brandfolder vs Cloudflare Application Security and Performance](https://www.g2.com/compare/brandfolder-vs-cloudflare-application-security-and-performance) - [Brandfolder vs MediaValet](https://www.g2.com/compare/brandfolder-vs-mediavalet) ### 5. [Bunny CDN](https://www.g2.com/products/bunny-cdn/reviews) By bunny.net **Average Rating:** 4.8/5 **Total Reviews:** 507 bunny.net is a fast CDN tool that comes at a fraction of the cost of traditional Content Delivery Networks, it offers features and performance with a fast global network. Reviewers say compared to ImageKit, Bunny CDN is: - More expensive - Easier to do business with - Better at meeting requirements Categories in common with ImageKit: [Content Delivery Network (CDN)](https://www.g2.com/categories/content-delivery-network-cdn) **Compare:** [ImageKit vs Bunny CDN](https://www.g2.com/compare/bunny-cdn-vs-imagekit) **Compare Bunny CDN with other alternatives:** - [Bunny CDN vs Gumlet](https://www.g2.com/compare/bunny-cdn-vs-gumlet) - [Bunny CDN vs Cloudinary](https://www.g2.com/compare/bunny-cdn-vs-cloudinary) - [Bunny CDN vs imgix](https://www.g2.com/compare/bunny-cdn-vs-imgix) - [Bunny CDN vs Brandfolder](https://www.g2.com/compare/brandfolder-vs-bunny-cdn) - [Bunny CDN vs Bynder](https://www.g2.com/compare/bunny-cdn-vs-bynder) - [Bunny CDN vs Dash](https://www.g2.com/compare/bunny-cdn-vs-dash-for-brands-ltd-dash) - [Bunny CDN vs Canto](https://www.g2.com/compare/bunny-cdn-vs-canto) - [Bunny CDN vs Cloudflare Application Security and Performance](https://www.g2.com/compare/bunny-cdn-vs-cloudflare-application-security-and-performance) - [Bunny CDN vs MediaValet](https://www.g2.com/compare/bunny-cdn-vs-mediavalet) ### 6. [Bynder](https://www.g2.com/products/bynder/reviews) By Bynder **Average Rating:** 4.5/5 **Total Reviews:** 1,158 Brand Portal & Digital Asset Management Software Reviewers say compared to ImageKit, Bynder is: - Slower to reach roi - More expensive - Easier to do business with Categories in common with ImageKit: [Digital Asset Management](https://www.g2.com/categories/digital-asset-management) **Compare:** [ImageKit vs Bynder](https://www.g2.com/compare/bynder-vs-imagekit) **Compare Bynder with other alternatives:** - [Bynder vs Gumlet](https://www.g2.com/compare/bynder-vs-gumlet) - [Bynder vs Cloudinary](https://www.g2.com/compare/bynder-vs-cloudinary) - [Bynder vs imgix](https://www.g2.com/compare/bynder-vs-imgix) - [Bynder vs Brandfolder](https://www.g2.com/compare/brandfolder-vs-bynder) - [Bynder vs Bunny CDN](https://www.g2.com/compare/bunny-cdn-vs-bynder) - [Bynder vs Dash](https://www.g2.com/compare/bynder-vs-dash-for-brands-ltd-dash) - [Bynder vs Canto](https://www.g2.com/compare/bynder-vs-canto) - [Bynder vs Cloudflare Application Security and Performance](https://www.g2.com/compare/bynder-vs-cloudflare-application-security-and-performance) - [Bynder vs MediaValet](https://www.g2.com/compare/bynder-vs-mediavalet) ### 7. [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) By Dash for Brands Ltd **Average Rating:** 4.6/5 **Total Reviews:** 402 Dash is the affordable AI-driven Digital Asset Management (DAM) tool for ambitious SMEs and entrepreneurs. Realise the potential of your growing brand Reviewers say compared to ImageKit, Dash is: - Slower to reach roi - More expensive - Easier to do business with Categories in common with ImageKit: [Digital Asset Management](https://www.g2.com/categories/digital-asset-management) **Compare:** [ImageKit vs Dash](https://www.g2.com/compare/dash-for-brands-ltd-dash-vs-imagekit) **Compare Dash with other alternatives:** - [Dash vs Gumlet](https://www.g2.com/compare/dash-for-brands-ltd-dash-vs-gumlet) - [Dash vs Cloudinary](https://www.g2.com/compare/cloudinary-vs-dash-for-brands-ltd-dash) - [Dash vs imgix](https://www.g2.com/compare/dash-for-brands-ltd-dash-vs-imgix) - [Dash vs Brandfolder](https://www.g2.com/compare/brandfolder-vs-dash-for-brands-ltd-dash) - [Dash vs Bunny CDN](https://www.g2.com/compare/bunny-cdn-vs-dash-for-brands-ltd-dash) - [Dash vs Bynder](https://www.g2.com/compare/bynder-vs-dash-for-brands-ltd-dash) - [Dash vs Canto](https://www.g2.com/compare/canto-vs-dash-for-brands-ltd-dash) - [Dash vs Cloudflare Application Security and Performance](https://www.g2.com/compare/cloudflare-application-security-and-performance-vs-dash-for-brands-ltd-dash) - [Dash vs MediaValet](https://www.g2.com/compare/dash-for-brands-ltd-dash-vs-mediavalet) ### 8. [Canto](https://www.g2.com/products/canto/reviews) By Canto **Average Rating:** 4.4/5 **Total Reviews:** 1,773 Canto's digital asset management technologies enable organizations to manage digital content. Reviewers say compared to ImageKit, Canto is: - Slower to reach roi - More expensive Categories in common with ImageKit: [Digital Asset Management](https://www.g2.com/categories/digital-asset-management) **Compare:** [ImageKit vs Canto](https://www.g2.com/compare/canto-vs-imagekit) **Compare Canto with other alternatives:** - [Canto vs Gumlet](https://www.g2.com/compare/canto-vs-gumlet) - [Canto vs Cloudinary](https://www.g2.com/compare/canto-vs-cloudinary) - [Canto vs imgix](https://www.g2.com/compare/canto-vs-imgix) - [Canto vs Brandfolder](https://www.g2.com/compare/brandfolder-vs-canto) - [Canto vs Bunny CDN](https://www.g2.com/compare/bunny-cdn-vs-canto) - [Canto vs Bynder](https://www.g2.com/compare/bynder-vs-canto) - [Canto vs Dash](https://www.g2.com/compare/canto-vs-dash-for-brands-ltd-dash) - [Canto vs Cloudflare Application Security and Performance](https://www.g2.com/compare/canto-vs-cloudflare-application-security-and-performance) - [Canto vs MediaValet](https://www.g2.com/compare/canto-vs-mediavalet) ### 9. [Cloudflare Application Security and Performance](https://www.g2.com/products/cloudflare-application-security-and-performance/reviews) By Cloudflare, Inc. **Average Rating:** 4.5/5 **Total Reviews:** 671 Cloudflare Application Security and Performance solutions provide performance, reliability, and security for all of your web applications and APIs, wherever they are hosted and wherever your users are. Reviewers say compared to ImageKit, Cloudflare Application Security and Performance is: - Slower to reach roi Categories in common with ImageKit: [Content Delivery Network (CDN)](https://www.g2.com/categories/content-delivery-network-cdn) **Compare:** [ImageKit vs Cloudflare Application Security and Performance](https://www.g2.com/compare/cloudflare-application-security-and-performance-vs-imagekit) **Compare Cloudflare Application Security and Performance with other alternatives:** - [Cloudflare Application Security and Performance vs Gumlet](https://www.g2.com/compare/cloudflare-application-security-and-performance-vs-gumlet) - [Cloudflare Application Security and Performance vs Cloudinary](https://www.g2.com/compare/cloudflare-application-security-and-performance-vs-cloudinary) - [Cloudflare Application Security and Performance vs imgix](https://www.g2.com/compare/cloudflare-application-security-and-performance-vs-imgix) - [Cloudflare Application Security and Performance vs Brandfolder](https://www.g2.com/compare/brandfolder-vs-cloudflare-application-security-and-performance) - [Cloudflare Application Security and Performance vs Bunny CDN](https://www.g2.com/compare/bunny-cdn-vs-cloudflare-application-security-and-performance) - [Cloudflare Application Security and Performance vs Bynder](https://www.g2.com/compare/bynder-vs-cloudflare-application-security-and-performance) - [Cloudflare Application Security and Performance vs Dash](https://www.g2.com/compare/cloudflare-application-security-and-performance-vs-dash-for-brands-ltd-dash) - [Cloudflare Application Security and Performance vs Canto](https://www.g2.com/compare/canto-vs-cloudflare-application-security-and-performance) - [Cloudflare Application Security and Performance vs MediaValet](https://www.g2.com/compare/cloudflare-application-security-and-performance-vs-mediavalet) ### 10. [MediaValet](https://www.g2.com/products/mediavalet/reviews) By MediaValet **Average Rating:** 4.4/5 **Total Reviews:** 397 MediaValet™ is a 100% cloud-based and enterprise class digital asset management system. Reviewers say compared to ImageKit, MediaValet is: - Slower to reach roi - More expensive Categories in common with ImageKit: [Digital Asset Management](https://www.g2.com/categories/digital-asset-management) **Compare:** [ImageKit vs MediaValet](https://www.g2.com/compare/imagekit-vs-mediavalet) **Compare MediaValet with other alternatives:** - [MediaValet vs Gumlet](https://www.g2.com/compare/gumlet-vs-mediavalet) - [MediaValet vs Cloudinary](https://www.g2.com/compare/cloudinary-vs-mediavalet) - [MediaValet vs imgix](https://www.g2.com/compare/mediavalet-vs-imgix) - [MediaValet vs Brandfolder](https://www.g2.com/compare/brandfolder-vs-mediavalet) - [MediaValet vs Bunny CDN](https://www.g2.com/compare/bunny-cdn-vs-mediavalet) - [MediaValet vs Bynder](https://www.g2.com/compare/bynder-vs-mediavalet) - [MediaValet vs Dash](https://www.g2.com/compare/dash-for-brands-ltd-dash-vs-mediavalet) - [MediaValet vs Canto](https://www.g2.com/compare/canto-vs-mediavalet) - [MediaValet vs Cloudflare Application Security and Performance](https://www.g2.com/compare/cloudflare-application-security-and-performance-vs-mediavalet) --- ## ImageKit Alternatives FAQs ### How does ImageKit compare to Gumlet? According to G2 data, both [ImageKit](https://www.g2.com/products/imagekit/reviews) and [Gumlet](https://www.g2.com/products/gumlet/reviews) hold an equal average rating of 4.7 out of 5, with ImageKit having 300 reviews and Gumlet 356 reviews. ImageKit scores higher in usability (9.4 vs 9.0), ease of setup (9.3 vs 9.1), ease of administration (9.3 vs 9.2), and support (9.2 vs 9.0), while Gumlet leads in ease of doing business (9.5 vs 9.2). ImageKit is favored for its image management, real-time URL-based transformations, automatic optimization, and CDN performance, with 113 mentions of ease of use and 92 mentions of image management. Gumlet excels in video hosting, offering advanced DRM, encryption, live streaming, and robust security features, with 93 mentions of ease of use and 92 mentions of video quality. ImageKit offers dynamic content routing and file preview, whereas Gumlet provides digital rights management, HIPAA compliance, live chat, and live simulcasting. Pricing concerns are noted for both, with ImageKit's cost predictability and Gumlet's pricing tiers being points of consideration. Both platforms provide strong customer support and integration capabilities, but ImageKit is more image-focused, while Gumlet specializes in video hosting and security. ### What are the best alternatives to ImageKit? The best alternatives to ImageKit include [Gumlet](https://www.g2.com/products/gumlet/reviews) (4.7/5 with 356 reviews), [Cloudinary](https://www.g2.com/products/cloudinary/reviews) (4.4/5 with 174 reviews), and [imgix](https://www.g2.com/products/imgix/reviews) (4.1/5 with 19 reviews) for image and video optimization and delivery. For Digital Asset Management (DAM) specifically, highly recommended alternatives are [Brandfolder](https://www.g2.com/products/brandfolder/reviews) (4.4/5 with 1427 reviews), [Bynder](https://www.g2.com/products/bynder/reviews) (4.5/5 with 1134 reviews), [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) (4.6/5 with 349 reviews), [Canto](https://www.g2.com/products/canto/reviews) (4.4/5 with 1770 reviews), and [MediaValet](https://www.g2.com/products/mediavalet/reviews) (4.5/5 with 376 reviews). ### What features do alternatives offer that ImageKit does not? Alternatives to ImageKit offer features such as Digital Rights Management (DRM), Brand Guidelines management, Live Simulcasting, Encryption, HIPAA Compliance, Live Chat, Screen Sharing, and APIs that ImageKit does not provide natively. ### Which Digital Asset Management tools do reviewers recommend instead of ImageKit? Reviewers highly recommend [Gumlet](https://www.g2.com/products/gumlet/reviews) for its ease of use (93 mentions), video quality (92 mentions), and robust DRM and security features, making it a strong alternative for video hosting and image delivery. [Cloudinary](https://www.g2.com/products/cloudinary/reviews) is praised for its AI-driven automation, rich APIs, and comprehensive media lifecycle management, including brand guidelines and digital rights management. For DAM needs, [Brandfolder](https://www.g2.com/products/brandfolder/reviews) and [Bynder](https://www.g2.com/products/bynder/reviews) are recommended for their intuitive interfaces, advanced tagging, metadata management, and excellent customer support. [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) is noted for its affordability, AI-driven search, and ease of use, making it suitable for SMEs. [Canto](https://www.g2.com/products/canto/reviews) stands out for its AI visual search, portals for sharing, and strong onboarding support. [MediaValet](https://www.g2.com/products/mediavalet/reviews) is valued for its ease of use, powerful search and tagging, and seamless collaboration features. These alternatives provide enhanced features such as DRM, brand guidelines, live streaming, and advanced AI capabilities that complement or extend beyond ImageKit's offerings. ### Why do users choose Gumlet over ImageKit? Users choose [Gumlet](https://www.g2.com/products/gumlet/reviews) over ImageKit primarily for its comprehensive video hosting capabilities and advanced security features. Gumlet offers unlimited DRM protection, dynamic watermarking, and encryption, which are critical for content creators needing to protect video assets from piracy. It supports live streaming, screen sharing, and HIPAA compliance, features not available in ImageKit. Gumlet's video quality and streaming speed receive 92 and 26 mentions respectively, highlighting its reliability for video delivery. Additionally, Gumlet's pricing model based on bandwidth and minutes used is attractive for users with heavy video usage, and its ease of doing business score (9.5 vs 9.2) reflects favorable customer experience in transactions. Users also appreciate Gumlet's intuitive interface for video management, customizable player branding, and detailed analytics, which enhance content control and viewer engagement. The platform's responsive customer support and straightforward migration from competitors like Vimeo further motivate users to choose Gumlet for video-centric needs. ## Explore Articles - [What salary benchmarking tools actually scale well for a growing company that wants to stay competitive on compensation as headcount increases?](https://www.g2.com/discussions/what-salary-benchmarking-tools-actually-scale-well-for-a-growing-company-that-wants-to-stay-competitive-on-compensation-as-headcount-increases) - [What are the best web acceleration solutions compared to content delivery networks for teams evaluating options?](https://www.g2.com/discussions/what-are-the-best-web-acceleration-solutions-compared-to-content-delivery-networks-for-teams-evaluating-options) - [What QMS software provides real-time quality issue tracking?](https://www.g2.com/discussions/what-qms-software-provides-real-time-quality-issue-tracking) - [Leading voice recognition app for remote teams in tech](https://www.g2.com/discussions/leading-voice-recognition-app-for-remote-teams-in-tech) - [Best platforms for drag-and-drop email design](https://www.g2.com/discussions/what-are-the-best-platforms-for-drag-and-drop-email-design) - [Which log monitoring platform offers the fastest alerting features?](https://www.g2.com/discussions/which-log-monitoring-platform-offers-the-fastest-alerting-features) ## Spotlight Categories - [HCM Software](https://www.g2.com/categories/hcm-software) - [Payment Processing Software](https://www.g2.com/categories/payment-processing) - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)