What I like most about CleverTap is its strong segmentation and real-time engagement capabilities. It allows us to create highly targeted user cohorts based on behavior, events, and lifecycle stages, which helps in delivering personalized communication at scale Review collected by and hosted on G2.com.

The UI can feel complex and slightly difficult to navigate, especially for new users or while managing large journeys. There are also occasional delays in data syncing or event processing during peak times. Additionally, debugging campaign issues could be more transparent and user-friendly Review collected by and hosted on G2.com.

I liked the third-party integration feature. I connected it with our Amplitude account and transferred the data from there. The email and notification workflows are also good. Review collected by and hosted on G2.com.

I didn’t like the UI; it looks very outdated for 2026. Also, we can’t filter or view all users at once; we have to select a condition or property first. Review collected by and hosted on G2.com.

What I like most about CleverTap is its ease of creating journeys and analyzing them. Also, the initial setup was easy and the account manager has always been very attentive, which made the whole process simpler. Review collected by and hosted on G2.com.

I would like to have alerts for delivery topics, or when any of the soft metrics are below a certain value. Review collected by and hosted on G2.com.

It's a very comprehensive tool and has greatly facilitated our CRM experience at work. Review collected by and hosted on G2.com.

To be honest, so far I haven't found anything I don't like about the tool. Review collected by and hosted on G2.com.

We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, everything works perfectly.

I like that CleverTap comes with great marketing analytics features and the ability to personalize marketing makes it even better.

We also leverage on mobile app optimization and comes with great features that has made our marketing efforts smooth. Review collected by and hosted on G2.com.

With CleverTap, we have not had issues and everything works. Review collected by and hosted on G2.com.

I can access a wide variety of automations, which is really convenient. Even when I need to make adjustments, I don't have to stop the automations; I can simply edit them and let them continue running. Review collected by and hosted on G2.com.

The waiting time during the upload of segments and properties can be frustrating. Review collected by and hosted on G2.com.

I am very friendly with using Clevertap on a daily basis. Setting up daily campaigns, journeys, and other campaigns is very easy to implement. even API integration is easy to do on Clevertap. Clevertap support is excellent... we always get a dedicated support agent and spokesperson to solve problems in real time. Review collected by and hosted on G2.com.

To be honest... I have not faced any challenges yet with Clevertap, so its very hard for me to provide points that I dislike the most. Sometimes I face issues with insights or analytics in journey campaigns.

Clevertap has provided a solution for this, but there is still a lot more room to improve that feature. Review collected by and hosted on G2.com.

The easy and intuitive way to segment audiences Review collected by and hosted on G2.com.

I'm having trouble understanding how a journey is built; the interface seems complicated to me. Review collected by and hosted on G2.com.

Good to target users using different conditions. Review collected by and hosted on G2.com.

Not so great for data analysis, can be improved here Review collected by and hosted on G2.com.

CleverTap has been a game changer for our analytics and audience engagement at <a href="https://womeninwireless.org/">https://womeninwireless.org/</a>. We use it to track user behavior, segment readers, and personalize content for our global audience. The interface is clean, and the insights are incredibly detailed — perfect for understanding how people interact with our relationship and communication articles.

Its automation tools save time by allowing us to target readers based on interests and activity, while real-time data helps us make smarter editorial decisions. The integration setup took some time, but once running, it provided measurable improvements in retention and engagement.

Pros:

Intuitive analytics dashboard

Accurate behavioral segmentation

Effective user retention features

Excellent customer support Review collected by and hosted on G2.com.

Cons:

Initial setup can be slightly technical

Overall, CleverTap is a powerful tool for anyone managing an audience-driven platform. It helps transform data into action, making our storytelling at womeninwireless.org more relevant and impactful. Review collected by and hosted on G2.com.