What I like most about CleverTap is the Journeys feature. It helps us automate campaigns easily, understand user behavior, track user activities in real time, and improve reachability by connecting with users through multiple channels like Push, SMS, WhatsApp, InApp. Review collected by and hosted on G2.com.

One thing I don't like about CleverTap is that we can't make changes while a Journey is live. We have to stop the Journey first, which can interrupt the campaign. I also feel the campaign performance comparison feature could be better. Other than that, I really like the platform. Review collected by and hosted on G2.com.

The ability to bring together analytics and engagement within a single platform is really valuable. It provides deep insights into user behavioural data, and the automation and personalization features make it easy to target our users more effectively. Review collected by and hosted on G2.com.

Whenever we roll out new features, we run into some kind of bug. We then have to raise a ticket, and the support team resolves the issue. Review collected by and hosted on G2.com.

What I like best about CleverTap is its ability to bring customer data, segmentation, analytics, and engagement into a single platform. Review collected by and hosted on G2.com.

The platform has certain limitations, such as restricted flexibility in automating data pushes to external servers. Additionally, fallback WhatsApp messaging can sometimes fail due to Meta’s frequency constraints, which can impact delivery reliability in specific use cases. Review collected by and hosted on G2.com.

CleverTap demonstrates it powered features where it connects custome segmentation, analytics and engagement, making them work together

I like the efficiency of user segmentation, which helps us in creating reliable and targeted campaigns, and this happens due to demographics and behavior

The software creates solid and real time analytics, where it gives timely customer journey and feedback, ensuring that we make reliable decisions

The engagement mechanisms from the application are multi channel, and this involves email, push notifications, in app messages and SMS

I appreciate the simplified automated approach the tool offers, and this makes marketing process more intuitive and successful Review collected by and hosted on G2.com.

CleverTap has detailed and technical instructions or features and they need proper understanding to make them successful

The process of setting campaigns sometimes feels overwhelming and this includes managing multiple clients details Review collected by and hosted on G2.com.

The AI segmentation feature makes analysis very easy Review collected by and hosted on G2.com.

Still the same, faster load time for detailed user level dashboards. Review collected by and hosted on G2.com.

Segmentation is robust, the journey builder has been dependable, and the reporting and dashboards make it straightforward to track performance and keep iterating across our different verticals.

We rely on Clevertap to run journeys and campaigns across email, WhatsApp, web and mobile popups, web push, and mobile push.

At VSF, CleverTap is our central CRM for Sadhana App, Tantra Sadhana, Black Lotus, AstroSadhana, Sadhana Tablet, and Sadhana Shop, spanning both our apps and our websites/landing pages. Review collected by and hosted on G2.com.

At scale, it can start to feel complex - we needed strong discipline around event naming, property definitions, and campaign structure across multiple verticals.

And when we’re trying to answer very specific questions (for example, debugging a drop-off within a particular journey branch), the analysis can sometimes require extra effort or an export to get to the bottom of it. Review collected by and hosted on G2.com.

CleverTap is a brilliant user segmentation solution, which groups them based on interests, preferences, purchase history, behaviors, among others

The program issues real time tracking of clients, and their actions are recorded to help the marketing team understand the campaign mode to use

The engagement channels are multiple and this helps users to engage using emails, WhatsApp, SMS, and web notifications

CleverTap has a great goal of customer retention, snd this creates a long-term engagement plan

The automation strategy for CleverTap helps in capturing customer journey and this guides in setting up campaigns

The powerful AI personalization capabilities is something that helps in identifying any marketing opportunities and customize messages Review collected by and hosted on G2.com.

CleverTap has a dashboard with multiple features and they create a complex learning trend for users

The implementation, set up documentation and integration takes a different path that drains the company Review collected by and hosted on G2.com.

I like the possibility of automating processes in CleverTap. I enjoy the possibilities of automation in general, such as being able to update properties, connect with information databases, create journeys, and have periodic communications. The journeys, properties, and recurring campaigns are also aspects that I value greatly. Review collected by and hosted on G2.com.

The segments are too static and new ones have to be made each time. Uploads via SFTP are not straightforward and sometimes do not work well. Some functions that used to work stop doing so and screen loading is very slow. Help through tickets and emails is very slow. Support is too slow and they do not accept when there is an error. The download of users is not clear, the identities have too many IDs in the same field and it makes analysis difficult without a very good filter on the information. The unification of identities has been problematic several times, not only for analysis but also with sending information to the wrong person. Review collected by and hosted on G2.com.

I like how CleverTap makes it easy to create campaigns and analyze data. The way it lets us track events, monitor logs, and understand user behavior through funnels is great. Creating and sending campaigns feels straightforward and doesn't take much time to get things up and running. Everything about the data feels clear and accessible, which helps us make better decisions and continuously improve our product. Review collected by and hosted on G2.com.

Overall it works for us, but there are a few areas that could be improved. Sometimes the learning curve can feel a bit steep when you're trying to set up more advanced features, funnels, or segmentation. Some parts of the UI could be a bit more intuitive. The initial setup was somewhere between moderate and difficult, especially if you want to activate advanced features. Getting the basics up and running is easy. Review collected by and hosted on G2.com.

It’s a great martech tool in the industry right now. The integration is very easy, and the support team will help you thoroughly. Great performance in terms of dashboards and analytics, with a few amazing AI features for segmentation, analytics, and content writing. Go for this if you have an app-based product for the best roi. Review collected by and hosted on G2.com.

Some parts can feel a bit complicated for beginners. While the basic campaign setup is straightforward, mastering advanced segmentation, event mapping, and lifecycle automation can be difficult. The dashboard includes a lot of features, which are powerful, but it can also make navigation feel unintuitive, especially when you’re managing multiple campaigns or trying to analyse cohorts. Review collected by and hosted on G2.com.