CleverTap Reviews & Product Details

What I like the most about CleverTap is that it provides access to a variety of tools and channels to communicate with your users, all in one place. There's no need for extensive integrations—CleverTap offers almost everything you need to grow your operations and sales effectively. Review collected by and hosted on G2.com.

However, I believe they could be more flexible with pricing for startups that are just getting started. Not all companies can afford a tool like CleverTap, even though it makes a significant difference. Startups generally need traction in the early stages, and that traction comes from delivering the right message through the right channel at the right time—something CleverTap excels at. It's unfortunate that not all startups can access this advantage. Review collected by and hosted on G2.com.

CleverTap has one of the powerful capabilities in customer engagement and retention. One of the best part is its comprehensive analytics and engagemnt feature, which provide deep understanding into user jurney and behavior, enabling targeted and personalized automations. The segmentation features help businesses to run tailor made campaigns based on a vast range of attributes. Review collected by and hosted on G2.com.

- A little bit complex to use for a new user

- Learning curve - Learning curve for new user is long

- Integrations -Some times the integrations do not work with customized services. Review collected by and hosted on G2.com.

Having the support of Customer Success (CS) to resolve doubts and unblock processes that may arise during the journey. Review collected by and hosted on G2.com.

It is difficult to build journeys and create complex logics within them (e.g., branching based on an event property or a user property), as well as testing different sending times within the same journey.

Additionally, there is limited flexibility in creating the segments that trigger the journeys, particularly when it comes to incorporating OR logic and a certain degree of complexity beyond whether an event is triggered or not.

For last, Having the option to import user information through SQL queries, which allows for faster processes, reduces dependency on the tech team, and facilitates real-time personalization of communications without the need to upload CSV files or develop features to include user properties. Review collected by and hosted on G2.com.

CleverTap lets us achieve the true superpower of personalization at scale. With it, we have used real-time segmentation and the "Journeys" feature to create campaigns that feel personal, not robotic. It's almost like having a direct line to the needs of our users. We have used the platform mostly around the time when it was reactivating users, and the results have been lower churn and more engaged users who seem to be coming back for more. Review collected by and hosted on G2.com.

Some feature are complicated, and for many who lack either sufficient tech skills or a supportive dev team, it can feel impenetrable. Also, the In-App banner creative tool is a little limited. Review collected by and hosted on G2.com.

The comprehensive analytics of clvertap allowing real time tracking of user behaviour and trends to retain the customers better using features like 'Cohort' and 'RFM' is the best about this software.

Other than this personalisation , usage of AI ,good customer support and ease of implementation as well as integration are the best things provided considering as user of this software. Review collected by and hosted on G2.com.

It is not about what I dislike but about the improvements that could make the software more reachable to users. One of the major point to take into the consideration is 'Pricing' .The high price somewhat make customers to rethink on the usage of software.Other than pricing for new users learning more advance features may feel challenging. Review collected by and hosted on G2.com.

I have been using the CleverTap platform for over two years and it has been a game-changer for my marketing campaigns. The platform’s support for A/B testing across push notifications, journey notifications, interstitials, in-app messages, and marketing emails has been incredibly helpful in optimizing campaign performance. As a senior designer, I appreciate how seamlessly CleverTap integrates rich media, banners, and images into both push and email campaigns, making the content more engaging and visually appealing.

One of the standout features for me is the preset templates, which save a lot of time and provide a great starting point for designing campaigns. The platform is user-friendly, yet packed with powerful tools that allow for detailed customization and personalization. CleverTap’s ability to cater to diverse needs while maintaining simplicity is impressive. It’s an essential tool for anyone looking to create impactful, data-driven marketing campaigns. I highly recommend it! Review collected by and hosted on G2.com.

That when setting up a push notification, you have to paste the image and the deeplink two times, once for android and iOS. I am not a tech person but i wonder why they cannot save the users from pasting two times. Not a deal-breaker though! Review collected by and hosted on G2.com.

For the past two years, my experience with CleverTap has been nothing short of exceptional. This platform simplifies the creation and management of push notifications, journey notifications, interstitials, in-app messages, and marketing emails with remarkable ease. As a content creator, I find the integrated Scribe feature particularly invaluable—it streamlines content creation and boosts efficiency significantly.

The user-friendly interface, coupled with advanced segmentation tools, empowers businesses to deliver highly personalized campaigns to the right audience. It’s a transformative solution for driving user engagement and retention.

Moreover, CleverTap’s customer support stands out for its professionalism, responsiveness, and prompt resolution of queries. This level of support truly enhances the overall experience.

If you're seeking a reliable and feature-packed engagement platform, CleverTap is the ideal choice. It has revolutionized my marketing efforts, and I wholeheartedly recommend it to others! Review collected by and hosted on G2.com.

Some older campaigns are displaying all metrics as zero. Not sure if this is a bug. Review collected by and hosted on G2.com.

I have been using the CleverTap platform for over three years to manage push notifications, journey notifications, in-app notifications, interstitials, and marketing emails across two accounts. My experience has been excellent so far.

The platform’s user interface is intuitive, and setting up campaigns or journeys is straightforward, even for complex workflows. What sets CleverTap apart is their customer support. Every query I’ve raised has been resolved promptly and effectively. I also appreciate their well-organized query management system, where issues can be prioritized as urgent, medium, or low. This ensures that critical issues are addressed immediately, which is a big plus for fast-paced marketing environments.

One feature that I have been recently trying my hands on is “Scribe", their integrated tool for notification content creation, which has been incredibly helpful in understanding and tweaking content based on emotions it is likely to invoke in the readers. It makes strategizing content more efficient.

Overall, CleverTap is a reliable and versatile platform that combines robust features with excellent customer support. I highly recommend it to anyone seeking a dependable marketing automation platform. Review collected by and hosted on G2.com.

In setting up journey notifications, there are no filter on specific "actions" within the event properties under the "user does not do" section in the Entry Inaction condition. I raised this with the Clevertap product team and they have assured that this additional feature is already under development and should be available some time soon. Review collected by and hosted on G2.com.

Its ability to deliver personalized and data-driven marketing automation at scale. The platform’s powerful segmentation tools enable us to target specific customer groups with tailored campaigns, which has significantly improved user engagement. The real-time analytics dashboard provides actionable insights, allowing us to make data-backed decisions quickly. I also appreciate the ease of use, with intuitive tools for managing push notifications and in-app messages. Review collected by and hosted on G2.com.

One thing I dislike about CleverTap is the steep learning curve, as the training materials could be more intuitive and comprehensive Review collected by and hosted on G2.com.

CleverTap's best and foremost differentiating factor is their unbeatable customer support team and the technical support team. We currently use Clevertap for it's various features but primarily for enagagement with push notifications and analytics for digging deeper and understanding our users. We almost use it daily for an everyday snapshot of data related to our app's performances as well as user engagement. Review collected by and hosted on G2.com.

For new users, it might take a while to get the hang of it, like any other new skill. Another thing that could be better is the data visualisation aspects as well as creating a dashboard view across multiple boards. We currently have different brands with each brand designed in a different project, a bird's eye view of all such projects is not possible. Review collected by and hosted on G2.com.