--- title: CleverTap Reviews meta\_title: 'CleverTap Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 670 reviews by the users' company size, role or industry to find out how CleverTap works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 670 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### CleverTap Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support. [(45 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499419&qs=pros-and-cons#reviews) Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience. [(45 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1498249&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms. [(38 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499174&qs=pros-and-cons#reviews) Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights. [(35 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499215&qs=pros-and-cons#reviews) Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data. [(34 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499773&qs=pros-and-cons#reviews) Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers. [(29 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499545&qs=pros-and-cons#reviews) Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting. [(16 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1500938&qs=pros-and-cons#reviews) Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup. [(14 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499930&qs=pros-and-cons#reviews) Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software. [(13 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499981&qs=pros-and-cons#reviews) Users find the **interface and features complex** , making it challenging for new users to adapt effectively. [(12 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1501202&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of CleverTap ##### 1. Analytics Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support. [ See 45 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499419&qs=pros-and-cons#reviews) See Related User Reviews ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you like about CleverTap? Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp. We can r track real time data. Mul ![Vatsal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vatsal S.") VS Vatsal S. Mid-Market (51-1000 emp.) 4.5/5 "Robust Segmentation and Dependable Journey Builder for Multi-Channel Campaigns" What do you like about CleverTap? Segmentation is robust, the journey builder has been dependable, and the reporting and dashboards make it straightforward to track performance and kee ##### 2. Customer Support Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience. [ See 45 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1498249&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you like about CleverTap? The features and the way it has it product suite developed helps us track most of the omni channel marketing execution at one place, it is easy to imp ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you like about CleverTap? Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp. We can r track real time data. Mul ##### 3. Ease of Use Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms. [ See 38 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499174&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you like about CleverTap? The features and the way it has it product suite developed helps us track most of the omni channel marketing execution at one place, it is easy to imp ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you like about CleverTap? Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp. We can r track real time data. Mul ##### 4. Personalization Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights. [ See 35 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499215&qs=pros-and-cons#reviews) See Related User Reviews FC Felice C. Mid-Market (51-1000 emp.) 4.5/5 "Seamless Marketing Automation with Powerful Analytics" What do you like about CleverTap? We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, ever ![Hafsal M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hafsal M.") HM Hafsal M. Mid-Market (51-1000 emp.) 3.5/5 "Affordable Marketing Automation with UI Limits" What do you like about CleverTap? I love CleverTap's user interface because it's so easy to navigate and find various options, which greatly simplifies my workflow. Additionally, I fin ##### 5. Automation Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data. [ See 34 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499773&qs=pros-and-cons#reviews) See Related User Reviews FC Felice C. Mid-Market (51-1000 emp.) 4.5/5 "Seamless Marketing Automation with Powerful Analytics" What do you like about CleverTap? We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, ever ![David F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David F.") DF David F. Mid-Market (51-1000 emp.) 5.0/5 "Personalization and Automation at Their Best" What do you like about CleverTap? Personalization, automation. We can create a lot of campaigns, journeys with different channels for upgrade our performance. ### 5 Cons or Disadvantages of CleverTap ##### 1. Learning Curve Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers. [ See 29 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499545&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you dislike about CleverTap? One downside to CleverTap being it is little techincal when it comes to ease of use by marketing or non-tech teams, ex: it could be little better by i ![paola r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paola r.") PR paola r. Small-Business (50 or fewer emp.) 3.0/5 "Powerful Analytics and Segmentation, But Room for Growth" What do you dislike about CleverTap? I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extr ##### 2. Missing Features Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting. [ See 16 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1500938&qs=pros-and-cons#reviews) See Related User Reviews ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you dislike about CleverTap? Its not allowing to user AI to create any campaigns. Advanced features need to fix. ![paola r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paola r.") PR paola r. Small-Business (50 or fewer emp.) 3.0/5 "Powerful Analytics and Segmentation, But Room for Growth" What do you dislike about CleverTap? I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extr ##### 3. Not Intuitive Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup. [ See 14 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499930&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you dislike about CleverTap? One downside to CleverTap being it is little techincal when it comes to ease of use by marketing or non-tech teams, ex: it could be little better by i ![Archit K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Archit K.") AK Archit K. Mid-Market (51-1000 emp.) 4.5/5 "Easy to use and handle all the execution across channels" What do you dislike about CleverTap? I think analytics could me more simpler. ##### 4. Expensive Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software. [ See 13 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499981&qs=pros-and-cons#reviews) See Related User Reviews ![paola r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paola r.") PR paola r. Small-Business (50 or fewer emp.) 3.0/5 "Powerful Analytics and Segmentation, But Room for Growth" What do you dislike about CleverTap? I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extr ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Tool to help you understand Customer Behaviour" What do you dislike about CleverTap? The cost can be bit more reasonable this way we can we leaverage this more. ##### 5. Complex Features Users find the **interface and features complex** , making it challenging for new users to adapt effectively. [ See 12 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1501202&qs=pros-and-cons#reviews) See Related User Reviews ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you dislike about CleverTap? Its not allowing to user AI to create any campaigns. Advanced features need to fix. ![Vatsal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vatsal S.") VS Vatsal S. Mid-Market (51-1000 emp.) 4.5/5 "Robust Segmentation and Dependable Journey Builder for Multi-Channel Campaigns" What do you dislike about CleverTap? At scale, it can start to feel complex - we needed strong discipline around event naming, property definitions, and campaign structure across multiple ![Shreya B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shreya B.") SB Shreya B. Senior Product Manager Mid-Market (51-1000 emp.) 6/12/2025 "Most expensive way to analyse product" 3/5 What do you like best about CleverTap? Clevertap is very structured. The way it captures the information is very organised and is easy to look for data. Review collected by and hosted on G2.com. What do you dislike about CleverTap? It is very expensive. Doesn’t store data over an year. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? Clevertap lets me record user level data in terms of events and properties. Easy to create segments and create and push campaigns for them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Vipul G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vipul G.") VG Vipul G. Associate Manager Mid-Market (51-1000 emp.) 12/5/2024 "Automation expert and user friendly tool" 5/5 What do you like best about CleverTap? Clevertap gives you a lot of flexibility on how , who and when during campaign execution. Automation tools like linked API, Bulletins and catalog functionality is amazing. Review collected by and hosted on G2.com. What do you dislike about CleverTap? Sometimes under a lot of features and campaigns executions, the [product gets glitchy sometimes. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? it si helping to give features early than any other competitor and the exceptional csm support to build and solve any issue and hands on expeirence. Review collected by and hosted on G2.com. Show More 5/13/2025 Current UserValidated ReviewerSource: Organic ![Vineet K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vineet K.") VK Vineet K. Product Manager Information Technology and Services Enterprise (\> 1000 emp.) 12/18/2024 "Excellent marketing tool" 5/5 What do you like best about CleverTap? Its ability to deliver personalized and data-driven marketing automation at scale. The platform’s powerful segmentation tools enable us to target specific customer groups with tailored campaigns, which has significantly improved user engagement. The real-time analytics dashboard provides actionable insights, allowing us to make data-backed decisions quickly. I also appreciate the ease of use, with intuitive tools for managing push notifications and in-app messages. Review collected by and hosted on G2.com. What do you dislike about CleverTap? One thing I dislike about CleverTap is the steep learning curve, as the training materials could be more intuitive and comprehensive Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CleverTap solves the problem of delivering personalized, data-driven marketing at scale. It helps by automating customer segmentation, enabling targeted campaigns, and providing real-time analytics for data-backed decisions. This benefits me by improving user engagement, streamlining campaign management, and making it easier to track performance, leading to more effective marketing strategies Review collected by and hosted on G2.com. Show More 12/24/2024 Current UserValidated ReviewerSource: Organic ![Amiya S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amiya S.") AS Amiya S. Product Manager Mid-Market (51-1000 emp.) 11/7/2024 "Powerful Engagement and Analytics Platform with great ease of use" 5/5 What do you like best about CleverTap? CleverTap's best and foremost differentiating factor is their unbeatable customer support team and the technical support team. We currently use Clevertap for it's various features but primarily for enagagement with push notifications and analytics for digging deeper and understanding our users. We almost use it daily for an everyday snapshot of data related to our app's performances as well as user engagement. Review collected by and hosted on G2.com. What do you dislike about CleverTap? For new users, it might take a while to get the hang of it, like any other new skill. Another thing that could be better is the data visualisation aspects as well as creating a dashboard view across multiple boards. We currently have different brands with each brand designed in a different project, a bird's eye view of all such projects is not possible. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? Clevertap allows us to view all of our data at a glance using their system generated dashboards. With the events and metrics that we pass, we have also created certain custom dashboards that are consummable on the business front. We have extensively deployed automated nurturing campaigns for new users using the journeys feature. Regular push notifications can also be scheduled using clevertap, we could therefore schedule it for longer periods. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Events Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Events Services") UE Verified User in Events Services Small-Business (50 or fewer emp.) 6/15/2025 "An easy tool to manage the emails capturing" 5/5 What do you like best about CleverTap? The platform makes it super easy to create and send personalized email campaigns. The drag-and-drop builder is really intuitive, so you don’t need to be a design expert to make things look great. Plus, the ability to segment your audience based on real-time data has been wont Review collected by and hosted on G2.com. What do you dislike about CleverTap? Pricing can be done bit reasonable so small business can manage to use this amazing tool too. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? Reducing the churn rate, by using this tool we make them our clients again. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA Verified User in Automotive Mid-Market (51-1000 emp.) 12/27/2025 "Comprehensive Product with Real-Time Data, but CX Support Needs Improvement" 3/5 What do you like best about CleverTap? Product completeness, near real time data Review collected by and hosted on G2.com. What do you dislike about CleverTap? Our new dedicated CX Team isn't supportive Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? Automation retargeting journey near real time Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Matías M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matías M.") MM Matías M. Head of Comms. Small-Business (50 or fewer emp.) 12/17/2024 "Excellent communications manager." 4.5/5 What do you like best about CleverTap? For now, Clevertap is one of the fundamental tools for my communication and customer retention tasks within the company where I work. The variety of channels and the tools to strategically segment the users of our application greatly simplify our efforts to generate strategic communications with a real impact on the use of the application. The integration into our platform was simple and quick, despite having encountered a couple of very specific issues that we were able to resolve with the support team. Review collected by and hosted on G2.com. What do you dislike about CleverTap? The design and layout of some sections are not clear, especially in analytics. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? Thanks to Clevertap, we were able to increase the frequency of use of different products in our application, and precisely measure the use of each tool we offer to our users. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated ![Unais T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Unais T.") UT Unais T. Lead Data Engineer Mid-Market (51-1000 emp.) 7/10/2025 "Awesome tool for CRM" 4.5/5 What do you like best about CleverTap? Customer journy and CRM, Marketing flow - easy intergration Review collected by and hosted on G2.com. What do you dislike about CleverTap? cost is bit higher, Also support we get from clevertap is not good Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CRM Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Sushrut K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sushrut K.") SK Sushrut K. Product Marketing Head Enterprise (\> 1000 emp.) 12/6/2024 "Good product and service provided by the Clevertap team" 4.5/5 What do you like best about CleverTap? Have been using Clevertap for the last 3 years for 3 accounts on nearly day-today basis. As a marketer, I have found Clevertap great on the fronts of ease of setting up push/journey notification, emails, interstitials, in-app notifications and more. Some other features that I like: - Tracking campaign performance is seamless. - Segmentation, A/B testing, and filters for targetted marketing. - Preset templates for email marketing are cool too. - Admin settings that help you assign roles to team members. Overall, Clevertap is a reliable platform that meets my requirements. Review collected by and hosted on G2.com. What do you dislike about CleverTap? Despite being a great robust platform, there are some hiccups in between. Thankfully their customer support team and query management system is good and things get taken care of. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? Meets my digital marketing needs Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Vikram R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vikram R.") VR Vikram R. Campaign Manager Enterprise (\> 1000 emp.) 6/5/2025 "Best Omni Channel Experience" 5/5 What do you like best about CleverTap? Easier integration with good customer support Review collected by and hosted on G2.com. What do you dislike about CleverTap? Third Party Integration is a mess, along with newer features take a long time to have native integration Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? Omni channel platform for marketing & below the line marketing channels Review collected by and hosted on G2.com. 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