--- title: CleverTap Reviews meta\_title: 'CleverTap Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 670 reviews by the users' company size, role or industry to find out how CleverTap works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 670 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### CleverTap Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support. [(45 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499419&qs=pros-and-cons#reviews) Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience. [(45 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1498249&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms. [(38 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499174&qs=pros-and-cons#reviews) Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights. [(35 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499215&qs=pros-and-cons#reviews) Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data. [(34 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499773&qs=pros-and-cons#reviews) Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers. [(29 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499545&qs=pros-and-cons#reviews) Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting. [(16 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1500938&qs=pros-and-cons#reviews) Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup. [(14 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499930&qs=pros-and-cons#reviews) Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software. [(13 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499981&qs=pros-and-cons#reviews) Users find the **interface and features complex** , making it challenging for new users to adapt effectively. [(12 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1501202&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of CleverTap ##### 1. Analytics Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support. [ See 45 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499419&qs=pros-and-cons#reviews) See Related User Reviews ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you like about CleverTap? Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp. We can r track real time data. Mul ![Vatsal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vatsal S.") VS Vatsal S. Mid-Market (51-1000 emp.) 4.5/5 "Robust Segmentation and Dependable Journey Builder for Multi-Channel Campaigns" What do you like about CleverTap? Segmentation is robust, the journey builder has been dependable, and the reporting and dashboards make it straightforward to track performance and kee ##### 2. Customer Support Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience. [ See 45 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1498249&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you like about CleverTap? The features and the way it has it product suite developed helps us track most of the omni channel marketing execution at one place, it is easy to imp ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you like about CleverTap? Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp. We can r track real time data. Mul ##### 3. Ease of Use Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms. [ See 38 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499174&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you like about CleverTap? The features and the way it has it product suite developed helps us track most of the omni channel marketing execution at one place, it is easy to imp ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you like about CleverTap? Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp. We can r track real time data. Mul ##### 4. Personalization Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights. [ See 35 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499215&qs=pros-and-cons#reviews) See Related User Reviews FC Felice C. Mid-Market (51-1000 emp.) 4.5/5 "Seamless Marketing Automation with Powerful Analytics" What do you like about CleverTap? We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, ever ![Hafsal M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hafsal M.") HM Hafsal M. Mid-Market (51-1000 emp.) 3.5/5 "Affordable Marketing Automation with UI Limits" What do you like about CleverTap? I love CleverTap's user interface because it's so easy to navigate and find various options, which greatly simplifies my workflow. Additionally, I fin ##### 5. Automation Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data. [ See 34 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499773&qs=pros-and-cons#reviews) See Related User Reviews FC Felice C. Mid-Market (51-1000 emp.) 4.5/5 "Seamless Marketing Automation with Powerful Analytics" What do you like about CleverTap? We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, ever ![David F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David F.") DF David F. Mid-Market (51-1000 emp.) 5.0/5 "Personalization and Automation at Their Best" What do you like about CleverTap? Personalization, automation. We can create a lot of campaigns, journeys with different channels for upgrade our performance. ### 5 Cons or Disadvantages of CleverTap ##### 1. Learning Curve Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers. [ See 29 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499545&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you dislike about CleverTap? One downside to CleverTap being it is little techincal when it comes to ease of use by marketing or non-tech teams, ex: it could be little better by i ![paola r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paola r.") PR paola r. Small-Business (50 or fewer emp.) 3.0/5 "Powerful Analytics and Segmentation, But Room for Growth" What do you dislike about CleverTap? I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extr ##### 2. Missing Features Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting. [ See 16 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1500938&qs=pros-and-cons#reviews) See Related User Reviews ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you dislike about CleverTap? Its not allowing to user AI to create any campaigns. Advanced features need to fix. ![paola r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paola r.") PR paola r. Small-Business (50 or fewer emp.) 3.0/5 "Powerful Analytics and Segmentation, But Room for Growth" What do you dislike about CleverTap? I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extr ##### 3. Not Intuitive Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup. [ See 14 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499930&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you dislike about CleverTap? One downside to CleverTap being it is little techincal when it comes to ease of use by marketing or non-tech teams, ex: it could be little better by i ![Archit K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Archit K.") AK Archit K. Mid-Market (51-1000 emp.) 4.5/5 "Easy to use and handle all the execution across channels" What do you dislike about CleverTap? I think analytics could me more simpler. ##### 4. Expensive Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software. [ See 13 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499981&qs=pros-and-cons#reviews) See Related User Reviews ![paola r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paola r.") PR paola r. Small-Business (50 or fewer emp.) 3.0/5 "Powerful Analytics and Segmentation, But Room for Growth" What do you dislike about CleverTap? I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extr ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Tool to help you understand Customer Behaviour" What do you dislike about CleverTap? The cost can be bit more reasonable this way we can we leaverage this more. ##### 5. Complex Features Users find the **interface and features complex** , making it challenging for new users to adapt effectively. [ See 12 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1501202&qs=pros-and-cons#reviews) See Related User Reviews ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you dislike about CleverTap? Its not allowing to user AI to create any campaigns. Advanced features need to fix. ![Vatsal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vatsal S.") VS Vatsal S. Mid-Market (51-1000 emp.) 4.5/5 "Robust Segmentation and Dependable Journey Builder for Multi-Channel Campaigns" What do you dislike about CleverTap? At scale, it can start to feel complex - we needed strong discipline around event naming, property definitions, and campaign structure across multiple ![Sushil Kumar P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sushil Kumar P.") SP Sushil Kumar P. Manager of Customer Experience Small-Business (50 or fewer emp.) 5/7/2026 "Easy Customer Journey Setup and Tracking That Delivers" 4/5 What do you like best about CleverTap? Setting up customer journey and tracking mechanism Review collected by and hosted on G2.com. What do you dislike about CleverTap? UI could have been improved. Currently it is more clumsy. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? Helping to engage with our drivers and customer Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Alive L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alive L.") AL Alive L. 11/25/2025 "Powerful for Marketing, But Improvement Needed in Previews" 4.5/5 What do you like best about CleverTap? I really like the different communication methods that CleverTap offers, as they allow me to effectively manage my marketing strategies. I find the strategy plan and the platform itself very valuable. Additionally, their statistics system through events conducted in the application in Analytics is good, as it provides me with the necessary information and analyses to make decisions. Review collected by and hosted on G2.com. What do you dislike about CleverTap? I would like CleverTap to improve its preview function in campaigns. It would be very helpful to have some kind of message preview in campaigns that are native display. Additionally, I found that the initial setup was not so easy since there are sections of the platform that are a bit complicated to understand. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? I use CleverTap to improve communications and create effective journeys, especially with its communication methods. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Darsh Nath S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Darsh Nath S.") DS Darsh Nath S. Marketing Intern Mid-Market (51-1000 emp.) 5/19/2025 "Amazing. Intuitive and super helpful" 4.5/5 What do you like best about CleverTap? I use CleverTap for my day-to-day work as a Marketing Intern at AllEvents. So far, my experience has been super amazing with it. The support team is very responsive, my doubts get cleared easily and overall the analytics help me track the performance of my campaigns as well Review collected by and hosted on G2.com. What do you dislike about CleverTap? There is nothing specific that comes to my mind. So far, the experience has been pretty good Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? The ability to send push notifications and get real-time analytics tracking on has helped me smoothen my work. Review collected by and hosted on G2.com. Show More 12/9/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking") UB Verified User in Banking Mid-Market (51-1000 emp.) 4/7/2026 "AI-Driven Insights and Seamless Notifications" 5/5 What do you like best about CleverTap? I really value the insights and AI-based information that CleverTap provides, especially when it comes to optimizing campaigns and offering creative inputs. These suggestions are super handy for setting up and optimizing campaigns. Additionally, although the initial setup was slightly tricky, I found their team to be really helpful. Review collected by and hosted on G2.com. What do you dislike about CleverTap? I don't like the downtimes and the pre-planning required for the setup of campaign go-live. The initial setup was slightly tricky. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CleverTap streamlines communication flow, keeps track of customer engagement, and offers AI-generated insights for optimizing campaigns and creative inputs. Review collected by and hosted on G2.com. Show More 4/20/2026 Validated ReviewerIncentivizedSource: G2 invite ![Luisa Fernanda T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luisa Fernanda T.") LT Luisa Fernanda T. Líder de medios propios Mid-Market (51-1000 emp.) 10/14/2025 "Clevertap: Easy Integration and Versatile" 4.5/5 What do you like best about CleverTap? What I appreciate about Clevertap is how simple it is to integrate with other platforms. I also value that it offers a wide range of solutions all within a single platform. Review collected by and hosted on G2.com. What do you dislike about CleverTap? To ensure the platform is as effective as possible, it is crucial to have an internal team that can support operations and adapt alongside platform upgrades. However, it can sometimes be challenging to maintain the necessary technical resources within the organization. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? Having both the app and channel analytics available in one place makes it much easier for me to manage growth and run marketing campaigns more efficiently. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Ankit P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankit P.") AP Ankit P. software engineer Small-Business (50 or fewer emp.) 6/10/2025 "Our Growth Journey – CleverTap Truly Delivers" 5/5 What do you like best about CleverTap? CleverTap has been a true growth partner for us. It helped us deeply understand our users and create meaningful, personalized experiences at scale. From onboarding to re-engagement, the journey builder made it easy to connect with the right users at the right time. Review collected by and hosted on G2.com. What do you dislike about CleverTap? Even though it's packed with amazing tools for understanding your customers and getting them to stick around, it can feel pretty overwhelming to actually dive in and use everything it offers. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? Here are a few more quick ways CleverTap helps you perfect that customer journey: Segments and Personalizes Messages: It helps you group similar customers together (like "new users who abandoned a cart") and then send them specifically messages that truly resonate. No more one-size-fits-all emails! Predicts Future Behavior: CleverTap uses AI to actually guess what your customers might do next. This means you can proactively engage them before they even think about leaving, or nudge them towards a purchase you know they're likely to make. A/B Tests Every Step: You can easily test different versions of your messages or journey paths to see what works best. This takes the guesswork out of optimizing and ensures you're always improving the customer experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Angie R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Angie R.") AR Angie R. 12/5/2025 "CleverTap: All-in-one for Personalized Campaigns and CRM" 5/5 What do you like best about CleverTap? I like the ease of segmenting with CleverTap and consider it an all-in-one, as it allows me to create all kinds of campaigns and validate segments to achieve a more personalized experience. It is easy to create simple campaigns and it is a tool that allows for progressive learning as more complex things are created, which I find good. Review collected by and hosted on G2.com. What do you dislike about CleverTap? It could allow more advanced journeys that are simpler to make. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? I use CleverTap to create marketing campaigns and automated CRM journeys. It's an all-in-one tool that allows me to validate segments to offer a more personalized experience. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![Achyuth f.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Achyuth f.") AF Achyuth f. Product Designer Small-Business (50 or fewer emp.) 5/28/2025 "Experience is great with the CleverTap" 4.5/5 What do you like best about CleverTap? What I like best about CleverTap is how it makes connecting with customers feel less like a guessing game and more like a smooth conversation. It’s super smart at understanding what users want, sending the right message at the right time, and helping businesses grow without all the hassle. Basically, it’s like having a marketing genius on your team who never sleeps Review collected by and hosted on G2.com. What do you dislike about CleverTap? Honestly, if I’m being real, CleverTap can be pretty overwhelming at the start — it’s like they just throw you into this massive, complicated pool without much of a lifeguard. There’s so much going on, so many features, and at first, you’re just fumbling around trying to figure out what’s what. I won’t lie, I definitely felt lost more than once, like wandering in a maze with no clue where the exit was. But once you spend some time with it, things start clicking, and it gets way easier to handle. Then it’s smooth sailing... well, mostly! Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CleverTap is solving our hassle of managing notifications by acting like a smart marketing manager who never takes a coffee break. Instead of juggling endless messages and guessing what works, it handles all the timing and targeting for us, making sure the right notifications reach the right people at the right moment. This means less stress, more focus, and marketing that actually gets results—without us having to micromanage every single ping. Talk about a lifesaver! Review collected by and hosted on G2.com. Show More 5/30/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![paola r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paola r.") PR paola r. crm growth manager Small-Business (50 or fewer emp.) 11/5/2025 "Powerful Analytics and Segmentation, But Room for Growth" 3/5 What do you like best about CleverTap? The analytics section in Clevertap is invaluable to a company; the heat maps and segmentation based on queries make my work and strategy generation much easier. Review collected by and hosted on G2.com. What do you dislike about CleverTap? I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extra feature, and this is very important for a company. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? It solves quick segmentations, and offers a custom user properties option. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Dennis J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dennis J.") DJ Dennis J. Mobile Application Developer Mid-Market (51-1000 emp.) 5/27/2025 "One of the Best Platforms for Boosting User Engagement in Your Business" 5/5 What do you like best about CleverTap? As a mobile application developer and user activity analyst at AllEvents, I can confidently say that CleverTap is one of the best solutions for user engagement and business growth. The push notification and analytics features are my favorites. Using CleverTap, I was able to implement feature-rich push notifications within my application. I could easily add custom sounds, icons, deep links, and more. CleverTap also provides well-prepared documentation that explains the entire integration process, which made my job unbelievably easy. The CleverTap dashboard for sending notifications is clean, minimal, and aesthetically pleasing with a soothing light theme. It’s very easy for us to send and schedule notifications targeting individual users or groups of users with specific interests. There are tons of options we can include in a notification, such as custom icons, sounds, deep link URLs, images, texts, and more. My second favorite feature is the analytics. Integrating it into the app was also straightforward, thanks to CleverTap's excellent documentation. CleverTap enabled me to effortlessly track all user activities within the application. I could also view graphs showing user engagement for each feature in the app. The dashboard and overall user experience are perfect. Additionally, if we ever have any questions or run into issues, CleverTap’s customer support is outstanding. Since implementing CleverTap, the frequency of users engaging with our app has increased by around 50%, thanks to push notifications and our ability to evaluate the data provided by CleverTap analytics. Review collected by and hosted on G2.com. What do you dislike about CleverTap? When I try to send notifications to users, I occasionally encounter an error called "Chrome: failed." This minor issue has cost me valuable time. Additionally, when attempting to send a notification targeting a single user, I see multiple "Send Push" options in the table, but only one of them actually works. This can be confusing and inefficient. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CleverTap is solving key problems like user engagement, retention, and behavior tracking and all in one platform. For us at AllEvents, it’s been a game-changer. We can easily send personalized push notifications, re-engage users, and make data-driven decisions with the help of their powerful analytics. The clean dashboard, smart segmentation, and excellent support make it an essential tool in our growth strategy. We always want out users of AllEvents engaged with best Events and happenings curated for them. For making this all possible, Clevertap is the best finding of ours. Review collected by and hosted on G2.com. 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