--- title: CleverTap Reviews meta_title: 'CleverTap Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 670 reviews by the users' company size, role or industry to find out how CleverTap works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 670 scale: '5' date_modified: '2026-08-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CleverTap Reviews **Vendor:** CleverTap **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 670 ## About CleverTap CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. CleverTap's CleverAI™ Decisioning Engine and Agentic Universe is designed to maximize ROI. It enables true individualization — where every customer is a segment of one. A suite of intelligent, purpose-built AI agents works seamlessly in the background, optimizing every interaction across message, content, channel, and timing, so teams can stay focused on outcomes. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap ## CleverTap Pros & Cons **What users like:** - Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support. (45 reviews) - Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience. (45 reviews) - Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms. (38 reviews) - Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights. (35 reviews) - Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data. (34 reviews) - Users value the **flexibility and personalization** of CleverTap's campaign management, resulting in improved engagement and lower churn. (32 reviews) - Integrations (32 reviews) - Helpful (30 reviews) - Segmentation (29 reviews) - Implementation Ease (26 reviews) **What users dislike:** - Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers. (29 reviews) - Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting. (16 reviews) - Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup. (14 reviews) - Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software. (13 reviews) - Users find the **interface and features complex** , making it challenging for new users to adapt effectively. (12 reviews) - Users face **integration issues** that can lead to delays and complications, hindering the usability of CleverTap. (12 reviews) - Complexity (11 reviews) - Users find CleverTap has a **steep learning curve** , making it challenging for non-technical teams to navigate effectively. (11 reviews) - Complex Usability (9 reviews) - Difficult Setup (9 reviews) ## CleverTap Reviews ### 1. One of the best Martech tools for sending multi-channel promotional campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Kritika J. | Product manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about CleverTap?** 1. Dedicated customer success and account management SPOCs 2. Constant innovation and new feature to better target the users 3. Easy campaign creation flows 4. Multi-channel support - WhatsApp, Email, SMS and Push Notifications 5. Team is dedicated to discuss customisations if required for enterprise clients and provide alternative ways on how problems can be solved with existing or upcoming features 6. Very less downtimes and high platform performance and reliability **What do you dislike about CleverTap?** Experience so far has been great. They don't lack in anything major capabilities that the competitors might offer. **What problems is CleverTap solving and how is that benefiting you?** 1. Hyper-personalised campaigns: User location based campaigns, Vernacular campaigns, Demographics based campaigns etc. are supported for various use cases of fast-paced growth teams. Hyper personlisation is important as it helps to increase the CTR of the campaigns as leads to better user engagement. 2. User Segment creation for precise targeting: It is easy to target user with segmentation based on past behaviour of users on the app as well as event based campaigns because of multiple features available to target the right set of users. It helps to generate better leads and improve customer acquisition metrics. ### 2. The Best Analytics Console for dealing with large volume of user base. **Rating:** 4.5/5.0 stars **Reviewed by:** Saurabh V. | Android Developer, Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about CleverTap?** The CleverTap is an amazing tool that i used and workin on many applications, for increase application's visibility on online platform and also increase interaction from application via notifications and targeting user specific to their behavioural pattern. The customer support is also very responsible and handling the situations with ease. the frequency of use is also great when working with bulk crowd and dealing with millions of user. **What do you dislike about CleverTap?** The setup, sometimes be a tidious process for the fresher to integrate the process and also, integrated implementation might create a issue realted to native code in case of android, and might need additional integration of notification for different brand available in android. **What problems is CleverTap solving and how is that benefiting you?** The CleverTap play an critical role in mapping the user interactions and help us learn the interaction scenarios between user and application interaction, also it help us sharing the notification related to their ideal recommendation. ### 3. Marketing Communication Management Made Easy and Quick! **Rating:** 4.0/5.0 stars **Reviewed by:** Sanskruti S. | Manager- Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2024 **What do you like best about CleverTap?** - Extremely easy to ideate and execute marketing campaigns across channels- Whatsapp, SMS, Push Notifications, Emails etc. - Campaigns are extremely easy to schedule and set up - Clevertap segmentation and analytics is a good starting point to think of separate segments and cohorting to target the right users at the right time - Clevertap's team is one of the BEST PARTNERS to have to help with any issues being faced with the platform. **What do you dislike about CleverTap?** - Clevertap needs to coupled with other analytics tools for deeper analysis regarding your users and their behaviour. Analytics is slightly slow and not extremely user-friendly. **What problems is CleverTap solving and how is that benefiting you?** Problems: Large volume of messages to be sent to dozens of separate cohorts- marketing automation in Clevertap makes it easier! Analytics- I often use Clevertap to explore and experiment with the volume of users doing certain events form the 'segments' and 'find people' tabs ### 4. The one-stop-shop for reliable analytics, boosting engagement & customer retention **Rating:** 4.5/5.0 stars **Reviewed by:** Shanmukha T. | CRM Head- International Markets, Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2024 **What do you like best about CleverTap?** 1. The interface is very user-friendly 2. Integrating the tool with our websites/apps was a seamless process 3. Flexibility offered while configuring journeys and campaigns 4. We rely on the in-depth analytics and comprehensive report generation based on both live & past data, on a daily basis 5. The client support offered by the team is very reliable & proactive 6. Clevertap's tech support team has been very accomodating in terms of customizing the platform (functionality) based on our requirements 7. Their new feature that provides a readily exportable report on user engagement across nodes in journeys, making it very convenient for us to monitor metrics on a day to day basis 8. Ease of moving across multiple projects **What do you dislike about CleverTap?** 1. Report automation is slightly rigid as of now 2. Making changes to live journeys in real-time is not supported **What problems is CleverTap solving and how is that benefiting you?** Clevertap has helped with implementing, optimizing and maintaining our customer engagement strategies across channels. The multi-channel journeys allow us to tap customers at different points in their lifecycle as well as their purchase journey, thus helping us bring down our acquisition costs. All marketing activities are hosted under one umbrella instead of existing in silos ### 5. Best customer engagement platform available across domains **Rating:** 5.0/5.0 stars **Reviewed by:** Vishruta R. | Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about CleverTap?** Clevertap has been one of the best platform for customer retention. Its easy integration inside app makes it most convenient. Mostly we have came across only 20-30% if its entire capabilities and truly impressed by it. Push notifications, emails, inapp messages can be easily triggered without adding much efforts in the code. Based on all the notification it sends, the data which we receive and the anaylysis which they provide is truly incredible. Event the documentation which they have provided is clear and upto the point. **What do you dislike about CleverTap?** There are no such difficulties we have faced using clevertap as a SDK in our app. **What problems is CleverTap solving and how is that benefiting you?** Handling push notifications easily without doing any hustle makes the platform truly amazing. Otherwise handling services and broadcast receivers can be a bit tedious and even all the performance optimizations have been already handled by the platform which makes our task easier. ### 6. Most User-Friendly Marketing Automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Isha R. | Manager - Customer Retention Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about CleverTap?** 1. Easy-to-learn user-friendly platform. 2. Distinct features - A/B Testing, Intellinode, In-App Messaging, Native Display 3. Native Integrations for Email, SMS, and WhatsApp - have made integrations very smooth & every channel is under one place only. 4. Customer Journeys - Easy to create Customer Journeys with IntelliNode feature for A/B Testing 5. Analytics - Cohort & Trend Creation helps in studying customer behaviour & targeting them on their preferred days, and timings using their preferred marketing channels. **What do you dislike about CleverTap?** The delay in building the Link Shortener Capability for SMS Campaigns per the new TRAI guidelines dt. 1st Oct'24. **What problems is CleverTap solving and how is that benefiting you?** Analytics has been sorted since execution, DLRs & Analysis can be done on a single platform only. ### 7. Clevertap is an effective & user friendly marketing tool **Rating:** 4.5/5.0 stars **Reviewed by:** Armando D. | Senior Account Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2025 **What do you like best about CleverTap?** Clevertap is an easy to use automation tool. Clevertap can easily be integrated with other softwares and tools. Their customer support is very helpful and can always quickly resolve issues. With a vast number of features this is an effective channel communication. It is easy to implement for marketing campaigns. **What do you dislike about CleverTap?** It has scope for improvement in terms of user interface. The feature for creating cohorts and segments can be improved **What problems is CleverTap solving and how is that benefiting you?** Clevertap helps out with timely execution of marketing campaigns and also provides insightful data which helps in decision making. ### 8. A one stop method to handle every detail. **Rating:** 5.0/5.0 stars **Reviewed by:** Sayali K. | Product Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2024 **What do you like best about CleverTap?** What I like about Clevertap is how it helps businesses send the right messages to the right people, whether by email, SMS, or push notifications. It works like a smart helper that keeps customers interested, and it shows how customers are reacting, so businesses can keep improving. **What do you dislike about CleverTap?** I don't like about Clevertap is that it can feel a bit complex to set up at first, especially if you're not familiar with all the features. The learning curve can be steep, and it may take some time to get the most out of the platform. Additionally, some users might find the interface overwhelming due to the sheer number of options available. **What problems is CleverTap solving and how is that benefiting you?** Send message to people, like email or notification. See what people do, understand their action. Personalize offer or message for each person. Auto run campaign, no need do it by hand. ### 9. CleverTap: An All-round and powerful tool to manage customer engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about CleverTap?** I like the way cleverTap provides a simple and intuitive way to analyze key data insights. Advanced tools like user tracking, segmenting audiences and targeted campaigns are very helpful. One of the thing, i find useful is its easy integration with other platforms, without disturbing the existing workflows. **What do you dislike about CleverTap?** The initial setup can feel a bit overwhelming for new users. The documentation, is helpful but could be more detailed in specific areas for easier integration and debugging. **What problems is CleverTap solving and how is that benefiting you?** The data I receive on user behaviour with cleverTap helps me take an informed decision in developing features for our app. I can get measurable details which I can show to the leadership team for analyzing the product success. Also, depending on the real time analytics which cleverTap offers, i am able to quickly optimize campaigns to make sure they are effective and timely. ### 10. Efficient, User Friendly and Fast **Rating:** 4.5/5.0 stars **Reviewed by:** Indranil I. | Assistant Manager Customer Lifecycle Management and Data Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about CleverTap?** Its user friendly UI is very helpful in learning the tool and very easily implementable. Dedicated POC for us and available to clear all the doubts. We daily use it to trigger our campaigns for various channels like Whatsapp, Email and other mediums. Various tools for real time analytics, goal managements based on segmentation and AI for effective content creation. Already readily available integrated service providers so in few clicks can integrate various mediums. **What do you dislike about CleverTap?** Preview of campaigns is not to scale and sometimes while creating whatsapp campaigns gets fuzzy. **What problems is CleverTap solving and how is that benefiting you?** Every aspect of our Customer Retention strategies and campaigns for that are created,triggered and monitored through clevertap. Every communication except Ads are triggered from Clevertap. Hence it has become the most crucial and intergral part of our customer lifecycle management process. ### 11. Comprehensive Analytics and Easy Usability **Rating:** 5.0/5.0 stars **Reviewed by:** Patricia E. | CRM Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about CleverTap?** CleverTap offers an incredibly user-friendly interface with powerful analytics tools all in one place. The ability to access and analyze data seamlessly makes it a go-to platform for understanding user behavior and optimizing campaigns. Its ease of use significantly reduces the time needed to implement and evaluate marketing strategies. **What do you dislike about CleverTap?** While CleverTap is excellent for analytics, the Journey feature could benefit from more advanced functionalities. Enhancing this area would allow for even more sophisticated customer journey mapping and automation, making it a more comprehensive tool for growth marketing. **What problems is CleverTap solving and how is that benefiting you?** CleverTap is solving the challenge of understanding user behavior across multiple channels by providing a unified platform for analytics, engagement, and segmentation. This helps me to create highly targeted campaigns, leading to better user retention and increased conversion rates. The ability to track user journeys and interactions in real-time allows for more responsive and personalized marketing strategies, which ultimately drives growth and improves overall customer satisfaction. ### 12. SDK for push notifications, creating user profile **Rating:** 5.0/5.0 stars **Reviewed by:** Nawamita p. | Software Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about CleverTap?** CleverTap is the most powerful SDK that sends personalised push notifications to the users as per their most interactions which is more impactful in increasing customer engagement. Support team is also very helpful. Also a very easy to learn fopr new joiners. **What do you dislike about CleverTap?** Nothing major issues as of now but data representation is not quite presentable, could be more easy to visualise. **What problems is CleverTap solving and how is that benefiting you?** In our recharge feature, if user is in between recharge and quits the jounrney, clevertap triggers a push notification if user doesn't complete recharge within 30mins. This has helped us to complete recharge jounrneys which was abandoned by user. ### 13. A Masterpiece of Customer Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Sonal F. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about CleverTap?** CleverTap is more than just a tool; it's a masterpiece of customer engagement. This platform has revolutionized the way we interact with our users. The intuitive interface, coupled with the depth of analytics, empowers us to make data-driven decisions that truly resonate. One of the most impressive features is the personalization capabilities. We can segment our users with precision, delivering targeted messages that feel personal and relevant. The A/B testing functionality allows us to optimize our campaigns continuously, ensuring maximum impact. **What do you dislike about CleverTap?** Additional costs for advanced features or increased usage can sometimes surprise users. **What problems is CleverTap solving and how is that benefiting you?** Understand User Behavior,Personalize User Experiences,Cohort Analysis ### 14. Powerful Customer Engagement with CleverTap **Rating:** 5.0/5.0 stars **Reviewed by:** Mukul k. | CRM specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2025 **What do you like best about CleverTap?** CleverTap is user-friendly interface and has real-time analytics and multiple types of segmentation options. We are able to personalize customer journeys by using data on customer behavior. The predictive analytical features are cutting-edge. **What do you dislike about CleverTap?** In order to setup the more advanced features, some deeper technical integration is required. **What problems is CleverTap solving and how is that benefiting you?** Both customer experience as well as conversion rates are improved with the help of CleverTap. We have seen increased engagement from users driven through campaigns on CleverTap. ### 15. Has the potential to be a leader **Rating:** 3.5/5.0 stars **Reviewed by:** Alankar M. | Customer Retention Management - Senior Executive, Civic & Social Organization, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2024 **What do you like best about CleverTap?** Good numebr of options to edit and develop a user experience **What do you dislike about CleverTap?** Needs lot of refinement in UI & Data accuracy **What problems is CleverTap solving and how is that benefiting you?** It has helped me more options and freehand in editing emails, more than HubSpot has. I like the extent to how much templates can be edited. ### 16. Good, but can be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2024 **What do you like best about CleverTap?** What I like most is that you can see a lot of data and have diverse information about the clients. And that can be translated into sales, making the corresponding campaigns. **What do you dislike about CleverTap?** What I like least is that it has different errors or limitations when creating campaigns. You can't do basic things like applying different segmentation filters. I also feel that it could have more updated things, like artificial intelligence in the journeys. The email templates are very basic and the resources are limited. **What problems is CleverTap solving and how is that benefiting you?** CleverTap gives me the information I need to make decisions and improve my campaigns, such as email open rates, for example. It also helps me keep all communication centralized, for example I can send app push, web push, email, etc. from only one place. ### 17. Powerful product for user engagement and analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Mandar G. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about CleverTap?** CleverTap is easy to use and anyone can easily understand. The overview document is also very helpful which helps to understand the product in detail. We are using CleverTap mostly for push notifications, in-app messaging which has boost our products and gain the traffic which we were expecting. So going forward we are also trying to do email marketing and SMS via CleverTap so that our all marketing/promotions will be analysed only in a single product. Their reports are also in detail which helps in analysing the campaigns which were executed. CleverTap support team is very supportive and knowledgeable and they support in each and every concers/queries within 24hrs. **What do you dislike about CleverTap?** There are some areas which can be improved. For example, since we have largest database the number of profiles the dashboard and internal pages takes time to load which is time consuming. Also some new push templates has to be introduced so that we can do better user engagement **What problems is CleverTap solving and how is that benefiting you?** New push templates has to be introduced so that we can do better user engagement and performance of the portal which has largest number of profiles with reporting. ### 18. Great Product with lot of capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Prudhavi Nag K. | Lead - Acquisition & Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about CleverTap?** Ease of use: Product provides easy capabilities to create campaigns, journeys, customer segments and cohorts. Data Ingestion for Web, App. SDK integration is very basic and could be done with minimal time from the engg. Also has a manual upload option to add users without hassle. Customer Communications: Multiple Campaign types which cover different and almost all formats of comms with every template available in the industry. **What do you dislike about CleverTap?** Data Integration with lead management system is a hassle. Although there is generic API/SFTP based solution available it involves lot of engg bandwidth to setup. **What problems is CleverTap solving and how is that benefiting you?** App & Web drop off journeys are configured which increased our DAU by 20%. Lead nurturing journeys configured helped users move down the funnel. We connected internal chatbot to CT capabilities to create journeys based on user-input. Clevertap is our one stop solution for all comms to the customer. ### 19. CleverTap Push notification **Rating:** 5.0/5.0 stars **Reviewed by:** Swaraj A. | Software Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about CleverTap?** I like the functionaliity of sending notification to abandon journey and creating user's realtime profile is also a unique feature. I also liked the feature of showing floating banner on app launch. it is very useful in promoting different products. Tracking user data is also very easy. **What do you dislike about CleverTap?** As of now, I have not found any glitches **What problems is CleverTap solving and how is that benefiting you?** There are many problems, which is being solved by clevertap : - Providing analytics - Sending real time push notification to user based on some criteria - Creating user profile based on sepecific app versions ### 20. Clevertap is the best marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Aayush P. | Product Marketing Manager , Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about CleverTap?** I have been using clevertap for over 3+ years as a marketing tool for our organisation, i have had a smooth and delightful experience using the tool, it helps me engaging my customers on daily basis and helps in marketing automationas well to set my user journeys. The clevertap support team is very prompt and helps us resolve our query's instantly. **What do you dislike about CleverTap?** Can be more User friedly, probably a better UI & UX. More automation tools & capabilities would be good. **What problems is CleverTap solving and how is that benefiting you?** Clevertap helps me engage with my users on daily basis. ### 21. Customer Engagement Superpower for Finance Industry **Rating:** 4.5/5.0 stars **Reviewed by:** Prajwal R. | Digital Growth Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 06, 2025 **What do you like best about CleverTap?** The best thing about clevertap is it is very easy to use and there are lots of features available **What do you dislike about CleverTap?** Customer support needs to be enhanced and need quick support **What problems is CleverTap solving and how is that benefiting you?** Analytics are helping to find new segments and also helps to ease the way of engagement ### 22. Clever Tap a Clever Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Shalabh A. | Assistant Manager - Growth & Strategy, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about CleverTap?** User Segmentation, CleverTap’s powerful user segmentation capabilities. CleverTap’s robust performance tracking allows businesses to analyze user activities comprehensively. Real-Time Analytics: Users have praised CleverTap for its real-time analytics, which are particularly useful for mobile engagement **What do you dislike about CleverTap?** Sometimes new users get accustomed to the platform can take time **What problems is CleverTap solving and how is that benefiting you?** Majorly help me to keep the dynamic flow of users on our app with real time engagement with and personalisation that allow us to be more interactive with the engagement. Efficingy of this allow covering multiple aspect a multiple set of users. ### 23. Great for Automation, Okay for Scalability **Rating:** 4.0/5.0 stars **Reviewed by:** Ankur G. | Director Martech Consulting, Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about CleverTap?** This is by far the only tool that allows very easy P2P connections, API integrations with various CDP platforms in the easiest manner. Their product support is great in terms of reasons time and accuracy of solutions. The tool has great features like intelli node and scribe to create hyper segmented AI powered campaigns. Great tool for setting up your CRM from ground up. Even better tool if your CRM has limited experience in martech stack management. **What do you dislike about CleverTap?** Hits a roadblock in terms of scalability in terms of database management (eg. Cpanel for query based segmentation) and custom messaging (eg. ampscripting) compared to its other market competitors. **What problems is CleverTap solving and how is that benefiting you?** Clevertap allowed us to run a very low-code, low redundancy CRM setup which helped us to kickstart marketing very easily. Saved us a great deal of time to market. ### 24. Practically everything I need is all in one place. **Rating:** 4.5/5.0 stars **Reviewed by:** Neftaly R. | Promotions Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about CleverTap?** It’s their precision in audience segmentation and the detailed metrics that enable personalized and effective campaigns. **What do you dislike about CleverTap?** It's that its interface can be a bit complex at first, and some advanced features require a steeper learning curve. **What problems is CleverTap solving and how is that benefiting you?** CleverTap helps us solve key problems such as: Lack of personalization: It allows us to create specific campaigns for segmented audiences. Low retention: With detailed analytics, we optimize strategies to keep users engaged. Difficulty measuring results: Its clear metrics help evaluate and improve the impact of our actions. ### 25. Customer Retention Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Vinod K. | Business Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about CleverTap?** We Like in the Push notifications options of Scribe to given a opportunity to make our content to be smarter & with the help of A/B Testing we can use different option of content in a same campaign. Easily Operate more of the features of Clevertap Like Push,Inapp & webhook also. **What do you dislike about CleverTap?** Segment Deletion option should be in a bulk Now we are delete any segment in CT one by one. **What problems is CleverTap solving and how is that benefiting you?** This Help to Making Real Time campaigns based on user activities on them live behaviour & Past behaiviour. It help to track the numbers with the help with analytics part. In Push Campaigns we can use Scribe & make our content more attractive. With the help with A/B Testing we can use different content in a same campaigns. ### 26. A must have tool for seamless customer engagement & retention **Rating:** 5.0/5.0 stars **Reviewed by:** Ipshita B. | Senior Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2024 **What do you like best about CleverTap?** 1. User-friendly interface: Easy to navigate and locate functionalities. Campaign and journey set-up is pretty easy even for beginners 2. Multi-channel options: from email, SMS, push notification, in-platform messaging (web pop-ups, web-native displays etc) to WhatsApp, and more 3. Excellent customer service and fast resolution of issues: Customer support is available 24/7 along with a dedicated account manager who will be available during working hours. Weekly sync with the account manager to discuss any roadblocks or unresolved issues and ensure the platform is used to its maximum potential. 4. Additional quarterly reviews to reflect on the achievements of your business and future scopes. 5. Official WhatsApp Business Service provider: No dependency on third-party WhatsApp Business Service provider. 6. Integrates easily to your website/platform and is quite easy to implement newer channels. 7. Excellent onboarding experience. **What do you dislike about CleverTap?** 1. Technical glitches now and then. However, with an excellent support team, most of these bugs were promptly resolved. 2. Very long time taken to download segments. 3. Individual campaign dashboard doesn't display unique values. User can only see TOTAL numbers all over. For ex: Total views, total clicks, total sent etc. **What problems is CleverTap solving and how is that benefiting you?** - Able to use multiple communication channels from one place to keep users informed and engaged - Creating segments to run various personalised campaigns - It's serving as a single tool for us to run regular BAU campaigns as well as automated campaigns/journeys for our customers - Real-time sync with our SaaS platform ensures we are sending the right information at the right time to our customers ### 27. Great Tool for Customer Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Vinita D. | Executive Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2025 **What do you like best about CleverTap?** It is really easy to use and has lots of good features. I love how it helps me track what my customers are doing and send them personalized messages at the right time. The dashboard is also very simple to understand **What do you dislike about CleverTap?** The setup was a little tricky at first. Also, the pricing is on the higher side. **What problems is CleverTap solving and how is that benefiting you?** It has helped me reach the right customers at the right time which helped increase customer engagement and loyalty. ### 28. Push notification based on user actions **Rating:** 4.5/5.0 stars **Reviewed by:** Sahil T. | Software Development Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2024 **What do you like best about CleverTap?** I liked the feature to send messages immediately depending on specific actions performed by users also its simple interface makes it more easy to integrate sdk in app **What do you dislike about CleverTap?** Nothing to not like but sometime the profile building take more time **What problems is CleverTap solving and how is that benefiting you?** Managing the push notificaiton and also if the user leave something in the cart and is about to drop off it many platrorm are unable to tackle but clevertap helped to trigger and send the notificaiton about the same ### 29. Swiss Knife of a CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Arsh S. | Director - Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about CleverTap?** - Orchestrating multi-channel campaigns becomes super easy - Tech-Integrations are easy and most use cases are covered in their documentation - Exceptional Support - Reporting and Data Management is decent **What do you dislike about CleverTap?** A little slow in loading analytics and segments when the audience pool becomes too big (10M+) **What problems is CleverTap solving and how is that benefiting you?** Personalization - Engaging with users who speak tens of different languages and very different in their age,education, business and temperament. CleverTap's personalization engine let us cater to each user in the language they want, in a tone they will like with features/services they will appreciate. Automation - Automating thousand of communication nodes is quite easy in CleverTap. While the UI is intituitve (and deep) allowing interns to experts to work easily on it, API based campaign creation and modification capabilities are also convinient when it comes to business-as-usual/regular campaigns Integrations - Integration with both internal and external tools is quite easy and for everything that's not natively integrated, their webhook module works like a charm. ### 30. Easy way to collect and engage **Rating:** 4.5/5.0 stars **Reviewed by:** Rafael R. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2024 **What do you like best about CleverTap?** The proximity of the service team and agility in solving questions facilitated our implementation and activation of campaigns and journeys **What do you dislike about CleverTap?** There were no specific points of problems during the implementation and activation of the project. Some documentation and validations can be optimized, bringing clarity to some testing scopes in the initial process. **What problems is CleverTap solving and how is that benefiting you?** We needed to consolidate our users' journey with different communication channels. Clever has allowed us to have simpler management of these channels and engagements. ### 31. Clevertap, the best marketing automation and campaign management tool **Rating:** 4.5/5.0 stars **Reviewed by:** Sanchia F. | Human Resource Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2025 **What do you like best about CleverTap?** Clevertap is so easy to use with a vast number of features for campaign scheduling and execution. The customer support staff is very helpful and effective. It can also be easily implemented for multi purpose campaigns **What do you dislike about CleverTap?** It can improve its user interface and has scope for improvement **What problems is CleverTap solving and how is that benefiting you?** It helps in conducting marketing campaigns smoothly and efficiently ### 32. Review Clevertap **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2024 **What do you like best about CleverTap?** I like the amount of data we have available about users and how we can use it to create and optimize engagement campaigns and turn data into sales. **What do you dislike about CleverTap?** The things I don't like are more about usability, sometimes segmenting can be complicated because you can't use two filters at the same time, sometimes simple things can't be changed, I feel it needs more customization and another thing could be more intelligence to create campaigns and journeys so they are not so manual. **What problems is CleverTap solving and how is that benefiting you?** Clevertap helps me get sales by tracking all the stages of my clients' purchasing funnel and creating actions for each of them to increase conversions. ### 33. Good tool for engagement and segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Katalina C. | Analista de marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about CleverTap?** The interface is easy to use, the analytics and reporting module is useful, as is the automated journeys section. **What do you dislike about CleverTap?** User engagement information regarding the channels is not so readily available in a simple way; it can be done, but it requires applying quite a few filters. **What problems is CleverTap solving and how is that benefiting you?** The sending of automatic communications to our clients benefits us in the development of the customer lifecycle. ### 34. Very good tool for tracking user engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Nitin A. | Assistant General Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2024 **What do you like best about CleverTap?** - It's very easy to create, use, implement & target users on clevertap - Personalising is easy and effective - Journeys are very very helpful - The interface is simple for analyzing data and campaign **What do you dislike about CleverTap?** Slowness/ Product Lag is one thing that I think should be addressed. In dashboarding some features are not there. Lastly, there should be some predefined templates that will help a new business to get started in no time and some custom best-practices templates that can help a company to focus on retention and reduce churn. **What problems is CleverTap solving and how is that benefiting you?** Segmentation and reporting primarily. Rest funnel analysis and detailed study of user behaviour data is also somethings which is benefitting us. ### 35. Capable product that does not work **Rating:** 1.0/5.0 stars **Reviewed by:** Renat Z. | Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2024 **What do you like best about CleverTap?** Good amount of functionality and ideas behind the product. We aplied the Clevertap for our customer marketing automation project at the middle-size transportation and logistics company, however after initial success the whole system stopped working and had to be replaced with customer.io **What do you dislike about CleverTap?** Even simple things do not work and support is a waste of time **What problems is CleverTap solving and how is that benefiting you?** Staying in touch with customers, mass communication ### 36. Automation & User Behaviour Analytics at its best! **Rating:** 4.5/5.0 stars **Reviewed by:** Vani S. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2024 **What do you like best about CleverTap?** Clevertap is a very user friendly tool, makes life very easy in terms of setting up campaigns and journeys. The product documentation is well versed to make you understand the tool in depth. The amount of information that you can get about a user from this platform is amazing. We have run quite alot of personalised and user centric campaigns and seen really good results. **What do you dislike about CleverTap?** Due to the sheer size of data that this platform holds, we face some issues with the loading speed. **What problems is CleverTap solving and how is that benefiting you?** The main goal that Clevertap helps us solve is creating awareness and lead generation about a new product we have launched. Since our usecase is very specific with respect to, that we only want to communicate to the audience who is a user of our app. It gives us very high reachibaility and we can easily communicate with our users from multiple channels. ### 37. Great expereince so far! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2024 **What do you like best about CleverTap?** I love the analytics dashboard. It is so much better than what we had before. The customer support team was very helpful with onboarding and helped us work out problems along the way and even after onboarding. The tool is pretty user-friendly. **What do you dislike about CleverTap?** So far the only struggles have been the learning curve of switching platforms. We've noticed a few differences but for the most part all positive expereinces. **What problems is CleverTap solving and how is that benefiting you?** It is helping help to better target our audience by allowing us to have better segmentation. Also the analytics are helping us to have a better understanding of our users behaviors. ### 38. The CRM is very user friendly and easy to use and understand with a good tracking mechanism **Rating:** 4.5/5.0 stars **Reviewed by:** Juveria K. | Management Trainee, Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2024 **What do you like best about CleverTap?** Easy to use, 'Ask feature' on Clevertap, Customization with respect to campaigns, Extensive user journeys can be created, Features like 'RFM', 'Revenue tracking', 'NPS user survey', Tracking for every campaign, Customer support with respect to a dedicated Relationship manager and aslo 'Ticket support', Getting a new partner is also easy since vendors are easy to integrate with the system. **What do you dislike about CleverTap?** Segmentation with respect to Campaigns still needs improvement- as in we need to create multiple cohorts for one campaign as there is no possibility of segmenting with 'OR' and we still have to use 'AND' for most of the campaigns. **What problems is CleverTap solving and how is that benefiting you?** Tracking every campaign Result of every campaign and also overall results via System and Control Group. Automating Onboaring User journeys Personalised campaign for various cohorts Overall system and control group conversions through different channels like Email, sms, push, whatsapp, etc. RFM analysis Revenue generated through campaigns (daily tracking) as well as customized tenure Real impact via campaigns ### 39. Exceptional Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2024 **What do you like best about CleverTap?** As a product manager, I’ve had the pleasure of working extensively with CleverTap, and it’s been a game-changer for managing marketing campaigns. From push notifications and journey notifications to interstitials, in-app messages, and marketing emails, the platform’s user-friendly design makes everything seamless. What really stands out, though, is CleverTap’s exceptional customer support. They’re quick, responsive, and always go the extra mile to resolve queries. This level of support makes you feel truly supported and confident in the platform. Another highlight is its rich media capabilities—banners, interstitials, and images—that make campaigns visually engaging and more impactful. Overall, CleverTap doesn’t just simplify campaign management—it elevates it. I highly recommend it to any business aiming to streamline their marketing efforts while achieving great results. **What do you dislike about CleverTap?** No addition filters for does not do , already raised this concern **What problems is CleverTap solving and how is that benefiting you?** Helps with the Push campaign ### 40. Powerful tool for user retention and analyses **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2024 **What do you like best about CleverTap?** - Although CleverTap is a complex tool it is intuitive to use and you can quickly become familiar with its various features. - Campaign setup is clearly structured, making configuration straightforward. - There are several ways to analyse user behaviour, which provide many insights into user engagement. - CleverTap customer support is always quick and helpful. **What do you dislike about CleverTap?** - The integration was a challenge for our developers. In their opinion the the documentation could be improved. **What problems is CleverTap solving and how is that benefiting you?** - CleverTap provides the opportunity to adress clients in different segments, understanding user behavior and increase conversion rates. - The ability to track user behavior in a real time allows a more personalized marketing strategies wich are more relevant for our users. - We manage consent on the platform, which is an important feature for us to be able to target users in their preferred channel. - The link between CleverTap and our voucher tool allows us to automatically deliver vouchers to users based on their behaviour, enabling us to develop users according to our user journey. ### 41. CleverTap is an excellent tool to enhance user engagement strategies through data-driven insights **Rating:** 5.0/5.0 stars **Reviewed by:** Prakhar T. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about CleverTap?** 1.The platform offers detailed analytics 2.Enables highly personalized communication 3. Trigger campaigns based on real-time user actions **What do you dislike about CleverTap?** 1. The dashboard can be overwhelming for first-time users. **What problems is CleverTap solving and how is that benefiting you?** 1.Helps in customer retention through predictive analytics and segmentation capabilities. 2.Provides actionable insights that helps us make informed decisions to improve user experiences. 3.Simplifies omnichannel campaign orchestration, enabling us to connect with users from one platform. ### 42. Clevertap provides customised solutions based on the business requiremnts **Rating:** 4.0/5.0 stars **Reviewed by:** Neha J. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 23, 2024 **What do you like best about CleverTap?** I must say the New UI developed is much simplified, easier, and faster than the older version. What is the most attractive feature is the analytics, ease of creating campaigns across channels and the kind of reporting and pivots provided are likely to be used by any businesses for growth. **What do you dislike about CleverTap?** The least helpful is the support sometimes...The solutions or RCA provided are not apt or completely helpful. Sometimes the whole system behaves abnormally without prior notifications of system downtime. **What problems is CleverTap solving and how is that benefiting you?** Data protection, customised integration and implementation for segmentation of the data at a very minuscule level. ### 43. The best engagement tool out there currently! **Rating:** 5.0/5.0 stars **Reviewed by:** Nilesh M. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2024 **What do you like best about CleverTap?** Have been using clevertap over 2 years now. Also, having used other engagement tools, I can rightly say that the UX and the ease of integration that Clevertap has with the number of features it offers is awesome! Wait, that's just not the good part. Starting from implementing Clevertap in my current company to post implementation support was phenomenol. As a product manager you'd want to have tools with you that helps your life, Clevertap does just that! Kudos to the clevertap team for building such great product! **What do you dislike about CleverTap?** I feel it can still enhance its AI capabilites even further, right now its a bit limited. **What problems is CleverTap solving and how is that benefiting you?** We need to send a lot of PNs, Email and texts notifcations to our customers after onbaording during certain step of the journey. For example, "if a customer is not converting from step A to step B within X amount of time then perform certain actions that nudegs Y% of customer to do certain actions" This is by far my majority of use case as a product manager. This requires a lot of speed a quick building an implementation and sync between Mixpanel and Clevertap, it helps me acheive this way quicker than other engagement tools. ### 44. Multichannel Customer engagement with powerful insights and seamless personalization **Rating:** 4.0/5.0 stars **Reviewed by:** Niharika A. | CRM Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about CleverTap?** Integration Flexibility Real-Time Insights Omnichannel Engagement AI-Powered Analytics Tailored engagement to achieve a unique market position Highly responsive and effective customer service **What do you dislike about CleverTap?** While it's intended for security, the dashboard has been requesting frequent logins lately **What problems is CleverTap solving and how is that benefiting you?** Monitor campaign performance and user behavior in real-time for instant optimization. Create and manage automated, multi-step user journeys with a visual drag-and-drop builder ### 45. Powerful Customer Engagement & Retention Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2025 **What do you like best about CleverTap?** CleverTap has been a game-changer for our customer engagement and retention strategy. With its advanced segmentation, automated campaigns, and real-time analytics, we can create personalized experiences that keep our users engaged and coming back to our app. **What do you dislike about CleverTap?** The need to depend on developers for certain configurations. A no code approach would make the operations easier. **What problems is CleverTap solving and how is that benefiting you?** User retention and churn reduction Engage users proactively Personalization A/B testing ### 46. easy way to have all your communication channels in one platform **Rating:** 5.0/5.0 stars **Reviewed by:** Luis M. | CleverTap Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2024 **What do you like best about CleverTap?** The ability to provide insights and tools to improve customer engagement and retention. **What do you dislike about CleverTap?** It would be the complexity for new users and sometimes integrating CleverTap with other tools can be complex or require developer involment. **What problems is CleverTap solving and how is that benefiting you?** Undersanting customer behavior and user retention, CleverTap offers tools to identify and engage users proactively with personalized campaigns. ### 47. Seamless Marketing and Analytics platform **Rating:** 5.0/5.0 stars **Reviewed by:** Swapnil Y. | Senior Manager - Digital Channels, Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2024 **What do you like best about CleverTap?** CleverTap has intuitive Analytics system which can be seamless integrated with customer journeys. System performance is state of the art as customer data and actions are reflected in the system almost instantly. I have a high degree of control on what is seen by customer and when it is seen, Last but not the least, their product support is very proactive and helpful in nature. They repond to queries within 2-4 hours an d they follow through until a satisfactory resolution is reached. **What do you dislike about CleverTap?** Documentation and slightly steep learning curve for new users. **What problems is CleverTap solving and how is that benefiting you?** We are using CleverTap as Marketing Automation platform and for Mobile Analytics as well. Our Marketing campaigns on CleverTap bring in a significant chunk of revenue. In addition to that, CleverTap analytics help us identify gaps in customer experience, helping us maintain our brand value. ### 48. Good tool for analytics and engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Abhishek S. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about CleverTap?** It is a good tool to capture click analytics, marketing engagement, we mostly use it for app specific KPIs **What do you dislike about CleverTap?** Some pre-defined key journeys to easily replicate and send the notifications would be good **What problems is CleverTap solving and how is that benefiting you?** We use it quite for feature impact analysis and key touch points. As well as sometime for issue debuggin ### 49. Excellent Interface and speed **Rating:** 5.0/5.0 stars **Reviewed by:** Nikita R. | CRM Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about CleverTap?** Interface and self-explanatory Platform is best. **What do you dislike about CleverTap?** Company Product and CT has not synced well, leading to some restrictions while using the features **What problems is CleverTap solving and how is that benefiting you?** CRM Marketing ### 50. Best company to boost engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Alvita S. | Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2025 **What do you like best about CleverTap?** I like how Clever tap supports a growing business with insights **What do you dislike about CleverTap?** This can be overwhelming when you first start using it **What problems is CleverTap solving and how is that benefiting you?** It helps me retain my customers using a single platform, its easy to use as well ## CleverTap Discussions - [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) - 5 comments, 2 upvotes - [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) - 1 comment, 1 upvote - [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) - 1 comment, 1 upvote - [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) - 1 comment, 1 upvote - [Soon](https://www.g2.com/discussions/33809-soon) - 1 comment, 1 upvote - [View CleverTap pricing details and edition comparison](https://www.g2.com/products/clevertap/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A06%3A03+-0500&secure%5Bsession_id%5D=6b196c18-d76a-4c5e-b1f9-4e3faacf95ef&secure%5Btoken%5D=667eb92fc496fc693e29e27e059ad2755c94b0cc4788fa0d945b18dc0735406d&format=llm_user) ## CleverTap Integrations - [Ameyo by Exotel Cloud Contact Center](https://www.g2.com/products/ameyo-by-exotel-cloud-contact-center/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Exotel Customer Communication Platform](https://www.g2.com/products/exotel-customer-communication-platform/reviews) - [Firebase](https://www.g2.com/products/firebase/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [Infobip](https://www.g2.com/products/infobip/reviews) - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Piano Activation](https://www.g2.com/products/piano-activation/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) ## CleverTap Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top CleverTap Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (510 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (756 reviews)