--- title: CleverTap Reviews meta\_title: 'CleverTap Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 670 reviews by the users' company size, role or industry to find out how CleverTap works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 670 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### CleverTap Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support. [(45 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499419&qs=pros-and-cons#reviews) Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience. [(45 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1498249&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms. [(38 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499174&qs=pros-and-cons#reviews) Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights. [(35 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499215&qs=pros-and-cons#reviews) Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data. [(34 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499773&qs=pros-and-cons#reviews) Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers. [(29 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499545&qs=pros-and-cons#reviews) Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting. [(16 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1500938&qs=pros-and-cons#reviews) Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup. [(14 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499930&qs=pros-and-cons#reviews) Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software. [(13 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499981&qs=pros-and-cons#reviews) Users find the **interface and features complex** , making it challenging for new users to adapt effectively. [(12 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1501202&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of CleverTap ##### 1. Analytics Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support. [ See 45 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499419&qs=pros-and-cons#reviews) See Related User Reviews ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you like about CleverTap? Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp. We can r track real time data. Mul ![Vatsal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vatsal S.") VS Vatsal S. Mid-Market (51-1000 emp.) 4.5/5 "Robust Segmentation and Dependable Journey Builder for Multi-Channel Campaigns" What do you like about CleverTap? Segmentation is robust, the journey builder has been dependable, and the reporting and dashboards make it straightforward to track performance and kee ##### 2. Customer Support Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience. [ See 45 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1498249&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you like about CleverTap? The features and the way it has it product suite developed helps us track most of the omni channel marketing execution at one place, it is easy to imp ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you like about CleverTap? Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp. We can r track real time data. Mul ##### 3. Ease of Use Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms. [ See 38 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499174&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you like about CleverTap? The features and the way it has it product suite developed helps us track most of the omni channel marketing execution at one place, it is easy to imp ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you like about CleverTap? Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp. We can r track real time data. Mul ##### 4. Personalization Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights. [ See 35 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499215&qs=pros-and-cons#reviews) See Related User Reviews FC Felice C. Mid-Market (51-1000 emp.) 4.5/5 "Seamless Marketing Automation with Powerful Analytics" What do you like about CleverTap? We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, ever ![Hafsal M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hafsal M.") HM Hafsal M. Mid-Market (51-1000 emp.) 3.5/5 "Affordable Marketing Automation with UI Limits" What do you like about CleverTap? I love CleverTap's user interface because it's so easy to navigate and find various options, which greatly simplifies my workflow. Additionally, I fin ##### 5. Automation Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data. [ See 34 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499773&qs=pros-and-cons#reviews) See Related User Reviews FC Felice C. Mid-Market (51-1000 emp.) 4.5/5 "Seamless Marketing Automation with Powerful Analytics" What do you like about CleverTap? We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, ever ![David F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David F.") DF David F. Mid-Market (51-1000 emp.) 5.0/5 "Personalization and Automation at Their Best" What do you like about CleverTap? Personalization, automation. We can create a lot of campaigns, journeys with different channels for upgrade our performance. ### 5 Cons or Disadvantages of CleverTap ##### 1. Learning Curve Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers. [ See 29 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499545&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you dislike about CleverTap? One downside to CleverTap being it is little techincal when it comes to ease of use by marketing or non-tech teams, ex: it could be little better by i ![paola r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paola r.") PR paola r. Small-Business (50 or fewer emp.) 3.0/5 "Powerful Analytics and Segmentation, But Room for Growth" What do you dislike about CleverTap? I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extr ##### 2. Missing Features Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting. [ See 16 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1500938&qs=pros-and-cons#reviews) See Related User Reviews ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you dislike about CleverTap? Its not allowing to user AI to create any campaigns. Advanced features need to fix. ![paola r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paola r.") PR paola r. Small-Business (50 or fewer emp.) 3.0/5 "Powerful Analytics and Segmentation, But Room for Growth" What do you dislike about CleverTap? I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extr ##### 3. Not Intuitive Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup. [ See 14 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499930&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you dislike about CleverTap? One downside to CleverTap being it is little techincal when it comes to ease of use by marketing or non-tech teams, ex: it could be little better by i ![Archit K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Archit K.") AK Archit K. Mid-Market (51-1000 emp.) 4.5/5 "Easy to use and handle all the execution across channels" What do you dislike about CleverTap? I think analytics could me more simpler. ##### 4. Expensive Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software. [ See 13 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499981&qs=pros-and-cons#reviews) See Related User Reviews ![paola r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paola r.") PR paola r. Small-Business (50 or fewer emp.) 3.0/5 "Powerful Analytics and Segmentation, But Room for Growth" What do you dislike about CleverTap? I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extr ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Tool to help you understand Customer Behaviour" What do you dislike about CleverTap? The cost can be bit more reasonable this way we can we leaverage this more. ##### 5. Complex Features Users find the **interface and features complex** , making it challenging for new users to adapt effectively. [ See 12 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1501202&qs=pros-and-cons#reviews) See Related User Reviews ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you dislike about CleverTap? Its not allowing to user AI to create any campaigns. Advanced features need to fix. ![Vatsal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vatsal S.") VS Vatsal S. Mid-Market (51-1000 emp.) 4.5/5 "Robust Segmentation and Dependable Journey Builder for Multi-Channel Campaigns" What do you dislike about CleverTap? At scale, it can start to feel complex - we needed strong discipline around event naming, property definitions, and campaign structure across multiple ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 8/6/2026 "CleverTap Journeys Make Multichannel Campaign Automation Effortless" 4.5/5 What do you like best about CleverTap? What I like most about CleverTap is the Journeys feature. It helps us automate campaigns easily, understand user behavior, track user activities in real time, and improve reachability by connecting with users through multiple channels like Push, SMS, WhatsApp, InApp. Review collected by and hosted on G2.com. What do you dislike about CleverTap? One thing I don't like about CleverTap is that we can't make changes while a Journey is live. We have to stop the Journey first, which can interrupt the campaign. I also feel the campaign performance comparison feature could be better. Other than that, I really like the platform. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CleverTap solved problem for me by giving complete visibility into campaign performance. In my previous platform, I couldn't see who received push notifications, who clicked them, or analyze the reach across different channels. With CleverTap, I can easily track these metrics and measure campaign performance in one place. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Sachin K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sachin K.") SK Sachin K. Assistant Manager - CRM Mid-Market (51-1000 emp.) 4/29/2026 "Deep Behavioral Insights and Easy Segmentation Strengthen Platform Utility Despite Bugs" 5/5 What do you like best about CleverTap? The ability to bring together analytics and engagement within a single platform is really valuable. It provides deep insights into user behavioural data, and the automation and personalization features make it easy to target our users more effectively. Review collected by and hosted on G2.com. What do you dislike about CleverTap? Whenever we roll out new features, we run into some kind of bug. We then have to raise a ticket, and the support team resolves the issue. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CleverTap helps address the challenge of understanding and engaging users in a more meaningful, data-driven way. Rather than relying on scattered tools or incomplete insights, it brings customer data, behavior tracking, and campaign management together in a single platform. This makes it much easier to spot user patterns, segment audiences more accurately, and reach people with relevant messaging at the right moment. Overall, it saves a lot of time and effort while also improving campaign effectiveness and the user experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Pavitra D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pavitra D.") PD Pavitra D. Senior Manager - Customer Retention Small-Business (50 or fewer emp.) 6/15/2026 "CleverTap Unifies Customer Data, Segmentation, Analytics, and Engagement" 5/5 What do you like best about CleverTap? What I like best about CleverTap is its ability to bring customer data, segmentation, analytics, and engagement into a single platform. Review collected by and hosted on G2.com. What do you dislike about CleverTap? The platform has certain limitations, such as restricted flexibility in automating data pushes to external servers. Additionally, fallback WhatsApp messaging can sometimes fail due to Meta’s frequency constraints, which can impact delivery reliability in specific use cases. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CleverTap helps solve key challenges - customer data fragmentation, user engagement, and lifecycle marketing execution. By bringing analytics, segmentation, and multi-channel messaging into a single platform, it removes the need to rely on multiple disconnected tools. From a business perspective, this leads to better customer retention, higher campaign efficiency, and improved conversion rates. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite LS Luciana S. IT Manager Health, Wellness and Fitness Mid-Market (51-1000 emp.) 6/3/2026 "CleverTap Unifies Segmentation, Real-Time Analytics, and Multichannel Engagement" 4.5/5 What do you like best about CleverTap? CleverTap demonstrates it powered features where it connects custome segmentation, analytics and engagement, making them work together I like the efficiency of user segmentation, which helps us in creating reliable and targeted campaigns, and this happens due to demographics and behavior The software creates solid and real time analytics, where it gives timely customer journey and feedback, ensuring that we make reliable decisions The engagement mechanisms from the application are multi channel, and this involves email, push notifications, in app messages and SMS I appreciate the simplified automated approach the tool offers, and this makes marketing process more intuitive and successful Review collected by and hosted on G2.com. What do you dislike about CleverTap? CleverTap has detailed and technical instructions or features and they need proper understanding to make them successful The process of setting campaigns sometimes feels overwhelming and this includes managing multiple clients details Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CleverTap has been very resourceful in eliminating customer churn and this happens through enabling targeted marketing campaigns. The program is designed to help users understand clients behaviors across different channels and touch points CleverTap is a comprehensive application, that helps in segmentation, analytics and customer engagement, which happens without involving multiple platforms The program has enabled us improve on clients retention, where we share personalized messages based on clients preferences The engagement campaigns are successfully automated by this application and this increases on efficiency We enjoy the clarity of getting customers insights from the previous histories and this makes it easy for us to convert them to more revenue The level of engagement significantly increases using CleverTap and we focus on personalized campaigns Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Ujjwaal M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ujjwaal M.") UM Ujjwaal M. Co-Founder Mid-Market (51-1000 emp.) 6/10/2026 "Powerful Engagement tool backed by AI Agents to make marketing automation and analytics a breeze" 5/5 What do you like best about CleverTap? The AI segmentation feature makes analysis very easy Review collected by and hosted on G2.com. What do you dislike about CleverTap? Still the same, faster load time for detailed user level dashboards. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? 1. Making sense of vasts amounts of data to understand customer behaviour and patterns. 2. Automate multi channel engagement making sure different channels can be used in sync to maximise results. 3. Assisted Agents for Agentic Marketing - keeping team involved while AI assists with analytics, segmentation, orchestrating campaigns, recommendations, and decisioning 4. Using agents to segment data in the way we want and in future run entire campaigns based on the Agents. 5. Solve customer retention for us by giving us industry best practices Review collected by and hosted on G2.com. Show More 6/11/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Vatsal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vatsal S.") VS Vatsal S. Growth Manager Mid-Market (51-1000 emp.) 2/23/2026 "Robust Segmentation and Dependable Journey Builder for Multi-Channel Campaigns" 4.5/5 What do you like best about CleverTap? Segmentation is robust, the journey builder has been dependable, and the reporting and dashboards make it straightforward to track performance and keep iterating across our different verticals. We rely on Clevertap to run journeys and campaigns across email, WhatsApp, web and mobile popups, web push, and mobile push. At VSF, CleverTap is our central CRM for Sadhana App, Tantra Sadhana, Black Lotus, AstroSadhana, Sadhana Tablet, and Sadhana Shop, spanning both our apps and our websites/landing pages. Review collected by and hosted on G2.com. What do you dislike about CleverTap? At scale, it can start to feel complex - we needed strong discipline around event naming, property definitions, and campaign structure across multiple verticals. And when we’re trying to answer very specific questions (for example, debugging a drop-off within a particular journey branch), the analysis can sometimes require extra effort or an export to get to the bottom of it. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? It helps us centralize lifecycle marketing across products and platforms, rather than relying on separate tools for each channel. We can coordinate messaging across app and web, automate onboarding, nurture, and reactivation flows, and measure results in one place. Overall, this improves execution speed, targeting, and visibility, which supports stronger engagement and retention across VSF verticals. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite RE Rinalon E. Threat Intelligence Manager Information Technology and Services Mid-Market (51-1000 emp.) 5/7/2026 "Brilliant User Segmentation with Real-Time Tracking and Powerful AI Personalization" 4.5/5 What do you like best about CleverTap? CleverTap is a brilliant user segmentation solution, which groups them based on interests, preferences, purchase history, behaviors, among others The program issues real time tracking of clients, and their actions are recorded to help the marketing team understand the campaign mode to use The engagement channels are multiple and this helps users to engage using emails, WhatsApp, SMS, and web notifications CleverTap has a great goal of customer retention, snd this creates a long-term engagement plan The automation strategy for CleverTap helps in capturing customer journey and this guides in setting up campaigns The powerful AI personalization capabilities is something that helps in identifying any marketing opportunities and customize messages Review collected by and hosted on G2.com. What do you dislike about CleverTap? CleverTap has a dashboard with multiple features and they create a complex learning trend for users The implementation, set up documentation and integration takes a different path that drains the company Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CleverTap is resourceful in improving the customer retention and satisfaction and this is through understanding their behaviors and personalizing the engagement The customer support is well centralized and this makes messages be well responded and proper analysis done The consistent tracking of customer behavior by the app brings a powerful interaction scope for the company CleverTap supports personalized marketing, with specific messages to specific customers through the behavioral analytics The insights we capture from clients through the app are very actionable and they help us run campaigns the most effective way Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Irene M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Irene M.") IM Irene M. Growth Marketing Lead Mid-Market (51-1000 emp.) 4/30/2026 "Efficient Automation, but Slow Support" 3.5/5 What do you like best about CleverTap? I like the possibility of automating processes in CleverTap. I enjoy the possibilities of automation in general, such as being able to update properties, connect with information databases, create journeys, and have periodic communications. The journeys, properties, and recurring campaigns are also aspects that I value greatly. Review collected by and hosted on G2.com. What do you dislike about CleverTap? The segments are too static and new ones have to be made each time. Uploads via SFTP are not straightforward and sometimes do not work well. Some functions that used to work stop doing so and screen loading is very slow. Help through tickets and emails is very slow. Support is too slow and they do not accept when there is an error. The download of users is not clear, the identities have too many IDs in the same field and it makes analysis difficult without a very good filter on the information. The unification of identities has been problematic several times, not only for analysis but also with sending information to the wrong person. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? I use CleverTap to automate communication, conduct surveys, drive traffic, and promote offers. Automation reduces the repetition of long and difficult tasks. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller inviteAI Translated ![R M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "R M.") RM R M. Engineering Manager Mid-Market (51-1000 emp.) 4/29/2026 "Streamlined User Engagement with Room for Improvement" 4.5/5 What do you like best about CleverTap? I like how CleverTap makes it easy to create campaigns and analyze data. The way it lets us track events, monitor logs, and understand user behavior through funnels is great. Creating and sending campaigns feels straightforward and doesn't take much time to get things up and running. Everything about the data feels clear and accessible, which helps us make better decisions and continuously improve our product. Review collected by and hosted on G2.com. What do you dislike about CleverTap? Overall it works for us, but there are a few areas that could be improved. Sometimes the learning curve can feel a bit steep when you're trying to set up more advanced features, funnels, or segmentation. Some parts of the UI could be a bit more intuitive. The initial setup was somewhere between moderate and difficult, especially if you want to activate advanced features. Getting the basics up and running is easy. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? I use CleverTap for analytics and engagement, simplifying data analysis and user behavior understanding. It helps us see user paths clearly, streamline campaign creation, and make better decisions, improving our product continuously. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Rishabh P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rishabh P.") RP Rishabh P. Retention Marketing Manager Enterprise (\> 1000 emp.) 5/4/2026 "A great martech tool for Customer Engagement, Retention and Powerful AI-Driven Analytics" 5/5 What do you like best about CleverTap? It’s a great martech tool in the industry right now. The integration is very easy, and the support team will help you thoroughly. Great performance in terms of dashboards and analytics, with a few amazing AI features for segmentation, analytics, and content writing. Go for this if you have an app-based product for the best roi. Review collected by and hosted on G2.com. What do you dislike about CleverTap? Some parts can feel a bit complicated for beginners. While the basic campaign setup is straightforward, mastering advanced segmentation, event mapping, and lifecycle automation can be difficult. The dashboard includes a lot of features, which are powerful, but it can also make navigation feel unintuitive, especially when you’re managing multiple campaigns or trying to analyse cohorts. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? We’re solving multiple use cases, including product discovery, ATC, and checkout journeys, supported by lifecycle campaigns. The AI-led features, such as predictive segmentation and content generation, also help a lot. Review collected by and hosted on G2.com. 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