--- title: CleverTap Reviews meta\_title: 'CleverTap Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 670 reviews by the users' company size, role or industry to find out how CleverTap works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 670 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### CleverTap Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support. [(45 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499419&qs=pros-and-cons#reviews) Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience. [(45 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1498249&qs=pros-and-cons#reviews) Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms. [(38 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499174&qs=pros-and-cons#reviews) Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights. [(35 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499215&qs=pros-and-cons#reviews) Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data. [(34 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499773&qs=pros-and-cons#reviews) Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers. [(29 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499545&qs=pros-and-cons#reviews) Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting. [(16 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1500938&qs=pros-and-cons#reviews) Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup. [(14 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499930&qs=pros-and-cons#reviews) Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software. [(13 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499981&qs=pros-and-cons#reviews) Users find the **interface and features complex** , making it challenging for new users to adapt effectively. [(12 mentions)](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1501202&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of CleverTap ##### 1. Analytics Users find CleverTap's **analytics capabilities** valuable for tracking campaign performance and gaining insightful business support. [ See 45 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499419&qs=pros-and-cons#reviews) See Related User Reviews ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you like about CleverTap? Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp. We can r track real time data. Mul ![Vatsal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vatsal S.") VS Vatsal S. Mid-Market (51-1000 emp.) 4.5/5 "Robust Segmentation and Dependable Journey Builder for Multi-Channel Campaigns" What do you like about CleverTap? Segmentation is robust, the journey builder has been dependable, and the reporting and dashboards make it straightforward to track performance and kee ##### 2. Customer Support Users praise CleverTap for its **responsive customer support** , facilitating quick resolutions and enhancing overall user experience. [ See 45 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1498249&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you like about CleverTap? The features and the way it has it product suite developed helps us track most of the omni channel marketing execution at one place, it is easy to imp ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you like about CleverTap? Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp. We can r track real time data. Mul ##### 3. Ease of Use Users appreciate the **ease of use** of CleverTap, enjoying its intuitive interface and seamless integration with other platforms. [ See 38 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499174&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you like about CleverTap? The features and the way it has it product suite developed helps us track most of the omni channel marketing execution at one place, it is easy to imp ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you like about CleverTap? Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp. We can r track real time data. Mul ##### 4. Personalization Users value the **personalized marketing automation** of CleverTap, enhancing engagement through tailored campaigns and insights. [ See 35 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499215&qs=pros-and-cons#reviews) See Related User Reviews FC Felice C. Mid-Market (51-1000 emp.) 4.5/5 "Seamless Marketing Automation with Powerful Analytics" What do you like about CleverTap? We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, ever ![Hafsal M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hafsal M.") HM Hafsal M. Mid-Market (51-1000 emp.) 3.5/5 "Affordable Marketing Automation with UI Limits" What do you like about CleverTap? I love CleverTap's user interface because it's so easy to navigate and find various options, which greatly simplifies my workflow. Additionally, I fin ##### 5. Automation Users value the **automation capabilities** of CleverTap, enhancing retention and engagement strategies through advanced segmentation and real-time data. [ See 34 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499773&qs=pros-and-cons#reviews) See Related User Reviews FC Felice C. Mid-Market (51-1000 emp.) 4.5/5 "Seamless Marketing Automation with Powerful Analytics" What do you like about CleverTap? We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, ever ![David F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David F.") DF David F. Mid-Market (51-1000 emp.) 5.0/5 "Personalization and Automation at Their Best" What do you like about CleverTap? Personalization, automation. We can create a lot of campaigns, journeys with different channels for upgrade our performance. ### 5 Cons or Disadvantages of CleverTap ##### 1. Learning Curve Users find the **learning curve challenging** , especially with advanced features and initial setup complexities for newcomers. [ See 29 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499545&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you dislike about CleverTap? One downside to CleverTap being it is little techincal when it comes to ease of use by marketing or non-tech teams, ex: it could be little better by i ![paola r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paola r.") PR paola r. Small-Business (50 or fewer emp.) 3.0/5 "Powerful Analytics and Segmentation, But Room for Growth" What do you dislike about CleverTap? I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extr ##### 2. Missing Features Users find the **missing features** in CleverTap, like AI campaign creation and simpler templates, to be limiting. [ See 16 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1500938&qs=pros-and-cons#reviews) See Related User Reviews ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you dislike about CleverTap? Its not allowing to user AI to create any campaigns. Advanced features need to fix. ![paola r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paola r.") PR paola r. Small-Business (50 or fewer emp.) 3.0/5 "Powerful Analytics and Segmentation, But Room for Growth" What do you dislike about CleverTap? I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extr ##### 3. Not Intuitive Users note that CleverTap's **non-intuitive interface** and steep learning curve can hinder effective usage and setup. [ See 14 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499930&qs=pros-and-cons#reviews) See Related User Reviews ![Santhosh Kumar Reddy T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Santhosh Kumar Reddy T.") ST Santhosh Kumar Reddy T. Mid-Market (51-1000 emp.) 4.5/5 "Experience & Jounrey with CleverTap" What do you dislike about CleverTap? One downside to CleverTap being it is little techincal when it comes to ease of use by marketing or non-tech teams, ex: it could be little better by i ![Archit K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Archit K.") AK Archit K. Mid-Market (51-1000 emp.) 4.5/5 "Easy to use and handle all the execution across channels" What do you dislike about CleverTap? I think analytics could me more simpler. ##### 4. Expensive Users find the **pricing of CleverTap to be high** , which may deter potential customers from adopting the software. [ See 13 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1499981&qs=pros-and-cons#reviews) See Related User Reviews ![paola r.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "paola r.") PR paola r. Small-Business (50 or fewer emp.) 3.0/5 "Powerful Analytics and Segmentation, But Room for Growth" What do you dislike about CleverTap? I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extr ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Tool to help you understand Customer Behaviour" What do you dislike about CleverTap? The cost can be bit more reasonable this way we can we leaverage this more. ##### 5. Complex Features Users find the **interface and features complex** , making it challenging for new users to adapt effectively. [ See 12 mentions ](https://www.g2.com/products/clevertap/reviews?filters%5Bsentiment_snippet%5D=1501202&qs=pros-and-cons#reviews) See Related User Reviews ![Paramesh G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paramesh G.") PG Paramesh G. Mid-Market (51-1000 emp.) 4.5/5 "Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting" What do you dislike about CleverTap? Its not allowing to user AI to create any campaigns. Advanced features need to fix. ![Vatsal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vatsal S.") VS Vatsal S. Mid-Market (51-1000 emp.) 4.5/5 "Robust Segmentation and Dependable Journey Builder for Multi-Channel Campaigns" What do you dislike about CleverTap? At scale, it can start to feel complex - we needed strong discipline around event naming, property definitions, and campaign structure across multiple ![Aastha M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aastha M.") AM Aastha M. Deputy Manager Enterprise (\> 1000 emp.) 10/10/2024 "7+ years of experience with Clevertap and counting more" 5/5 What do you like best about CleverTap? One thing I always appreciate is support- their proactiveness and willngness of helping businesses to solve their use cases. Have seen the consistency of support is not limit to the scale of company. Have been part of companies where I have seen company going from 0 to 1 to 100 their dedication and responsiveness have helped us leveraging the Clevertap's full potential. Review collected by and hosted on G2.com. What do you dislike about CleverTap? I would rather write as recommendation or must have feature/requirement- They can ehance the user experience by giving pro active alerts in the campaigns and events if stop working once it is configured. For instance, if there's a problem with events not coming through or a campaign stops delivering as expected, a pop-up alert could notify the team immediately. This would help address any issues in real-time, preventing delays in campaign performance or missed opportunities in customer engagement. Having these alerts integrated directly into the dashboard would make monitoring and quick action much easier for the entire team. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? Clevertap helps us solve key challenges around user engagement, retention, and personalized communication. It allows us to create highly targeted segments and send personalized messages based on user behavior, increasing our campaign effectiveness. This has significantly boosted our conversion rates and overall customer experience. Mutltichannel approach is something that Clevertap solves really well. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Sahil K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sahil K.") SK Sahil K. Assistant Manager - Marketing Automation Information Technology and Services Enterprise (\> 1000 emp.) 10/3/2024 "Unlocking marketing potential with CleverTap" 4.5/5 What do you like best about CleverTap? 1. The user interface is easy to use. 2. Helps in understanding user behaviour & trends in detail using advanced analytical capabilities & user segmentation. 3. Ability to build highly segmented automated user journeys. 4. Ability to create boards for KPI tracking. 5. Active support by the customer success manager. Review collected by and hosted on G2.com. What do you dislike about CleverTap? 1. Would like to see options like sharing a report using boards over email. 2. For live behaviour campaigns, we cannot filter by event properties in "who have not done" section while defining the segment. 3. In some analytical features like pivots, we can only use them for event count not user count. 4. Funnels are limited to 7 steps with drop-offs being calculated based on the first step added in the funnel. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? Clevertap primarily helps us in analyzing our user trends and user segmentation. We are able to create highly targeted user engagement campaigns using a mix of multiple channels like push notifications, WhatsApp & Emails. We are able to drive higher user activation & retention using these campaign. Review collected by and hosted on G2.com. Show More 10/8/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 12/20/2024 "Smoother Journeys, Higher Retention" 5/5 What do you like best about CleverTap? CleverTap provides us with the ideal mix of insights and resources for connecting with our users in a more personal manner. Their real-time analytics and flexible segmentation help us understand when and how to engage with various groups of users. Their toolkit for understanding user intent combined with RFM analysis ensures we're almost always talking to the right people at the right time. Review collected by and hosted on G2.com. What do you dislike about CleverTap? If you're not a tech whiz, you might find yourself leaning on developers more than you'd like. Adding more intuitive templates and making some features simpler could really help teams get results faster. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? We know from experience that a good problem statement is half a solution, and we always start our work with one specific clear objective in mind: to engage our users with the right content, at the right time, in the right way. In our context, "right" means content that relates well to the users and "informed" actions on our part that drive significant user growth. We've learned that CleverTap helps us do all of this very well. And it doesn't hurt that their dashboard is beautiful and easy to use. Review collected by and hosted on G2.com. Show More 12/23/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Shalom F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shalom F.") SF Shalom F. Senior Customer Retention Executive Mid-Market (51-1000 emp.) 11/26/2024 "Clevertap - Great tool for CRM and end to end campaign management" 4.5/5 What do you like best about CleverTap? Clevertap has a smooth and easy to navigate functions with dedicated space for analytics, campaign scheduling and management along with a plethora of channels to execute campaigns and it's always on the lookout with additions of up to date features and tools required as per market conditions. It is easy to implement with timely customer support and can be integrated with multiple other marketing softwares Review collected by and hosted on G2.com. What do you dislike about CleverTap? Sometimes lags with over storage of data. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? It helps with end to end campaign management and execution and helps plan out campaigns and segmentations Review collected by and hosted on G2.com. Show More 2/6/2025 Current UserValidated ReviewerSource: Organic KB Kanika B. Product Manager Mid-Market (51-1000 emp.) 11/15/2024 "Great product with evolving features & Prompt support" 4.5/5 What do you like best about CleverTap? 1. CleverTap has an intuitive UI which makes the tool super easy to use. 2. Great tool to identify user segments basis user behaviour, which also helps targeting the right audience for our business growth. 3. Their user analytics help prioritise product features and drive product roadmap. 4. Excellent and prompt service by the support team. They are available round the clock to assist us for any blocker we encounter. 5. The team promptly takes initiative to do audits on changes we implement. Review collected by and hosted on G2.com. What do you dislike about CleverTap? The login journey is a bit cumbersome with 2 steps authentications, using authication apps. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? User behaviour analytics help us drive our marketing campaigns and product innovations. Real time tracking of user journeys help us prompty address issues that our customers are facing and proactively solve them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Lakhan v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lakhan v.") LV Lakhan v. Software developer Mid-Market (51-1000 emp.) 12/9/2024 "Review for clever tap sdk" 5/5 What do you like best about CleverTap? CleverTap delivers a comprehensive, data-driven approach to personalized, automated marketing that boosts engagement and retention across multiple channels. Sends personalized messages through push notifications, emails, and in-app messages, triggered by user actions. Review collected by and hosted on G2.com. What do you dislike about CleverTap? Don't have anything specific but just a feedback, some users may find the platform's interface and features a bit complex at first, especially for those who are new to mobile marketing or marketing automation tools. A more intuitive user experience or additional onboarding resources could make it easier to get started. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? If user is in between reacharge journey and user drops somewehere then it sends notification to notify user that recharge is still not complete and same kind of experience in ecommerce checkout page. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Akansha R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akansha R.") AR Akansha R. Senior Retention Specialist Enterprise (\> 1000 emp.) 9/30/2024 "Easy to use platform for customer engagement from a user point of view" 4.5/5 What do you like best about CleverTap? It's been a smooth ride learning and working on Clevertap. As a new comer with no knowledge of such platforms, I had a great time working with Clevertap. The support system too at clevertap is very prompt with their services! It's easy to integrate with other platforms too, for ex. we use a third party platform to deploy whatsapps, CT has been very easy to integrate it with and also supports features such as carousel, LTO etc. Review collected by and hosted on G2.com. What do you dislike about CleverTap? 1. Sometimes, the loading of various attributes of the campaign in 'who' section takes a lot of time, which increases the time to deploy a campaign. 2. I think there should be a bulk select option for the end goal of the campaigns while downloading it. Ex. if I want to download all campaigns from the past month, there should be a feature to select "App launched in 30 minute", right now this feature is missing. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? 1. Scaling campaigns on a large scale across various Zomato Verticals in a limited time 2. Optimising Zomato's in-house tech and integrating it with Clevertap for a smoother collaboration 3. Different kinds of pushes — image pushes, carousel pushes etc. 4. Analytics — easy to understand and quick delivery of campaigns Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Newspapers](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Newspapers") UN Verified User in Newspapers Mid-Market (51-1000 emp.) 12/11/2024 "User Friendly interface to Analyse data and reach out to relevant user at their best time" 4.5/5 What do you like best about CleverTap? The best thing about CleverTap is that its user friendly. One can learn to make journeys and execute the campaigns in short span. The Analytics helps us to review the trends and act quickly to do moment marketing. The Support and tech team are really very helpful and supportive, as they will not only help you to set up the integrations, but also suggest more ways to use the capabilities of CleverTap in efficient manner. We use the platform daily to monitor the trends and the preset templates have helped us to turn around things with ease and quickly Review collected by and hosted on G2.com. What do you dislike about CleverTap? There are no downsides as such but room for improvement. I would like to give below recommendations: 1. The product should be customisable based on the industry requirement 2. Analysis can be further refined to help users deep dive into data. E.g. Funnel and flows can be further deep dived to understand exact drop offs 3. Error prompts incase of any issue in the campaign to resolve in real time Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? CleverTap is helping us to understand the user journey and mapping the points of interaction and dropoffs. We are able to reach out to the users based on their activity. E.g. Targeting the Cart abandons and giving them real time offers with web exit intent, Sending personalised news based on their interest and activity to engage the users Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Namdev P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Namdev P.") NP Namdev P. Data Analyst Enterprise (\> 1000 emp.) 12/5/2024 "CleverTap as an analytics tool is very much helpful to understand user behaviour." 5/5 What do you like best about CleverTap? 1) As CT SDK integration in an app tracks individual user's end to end joureny , it is much simpler for business to focus and constant improvement in key areas. 2) Also, CleverTap allows to send push notification campaings , it is easier and helpful to retarget users which in turn helps in increasing app engagemnet. 3) Most important thing about CT is , you can target a segemt of users from a large pile of users engaging in an app. Review collected by and hosted on G2.com. What do you dislike about CleverTap? There is only one disadvantage I can think of , is , CT doesn't allow multiple level of filters during campaign setup . e.g. If I want to send a push notifiaction to user who launches my app and does any transaction , and suppose it got failed due some api downtime in app . Then in user who does condition i can apply filter as "app launch" and in "user who does not do " condition i can only apply transaction condition , though I want to apply 2 level filtering ,first is "tranction" and second level "success" . I can't do this in CT as of now. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? For me , CT is solving a problem of remarketing , due to this feature I can increase Daily Active users (DAU) as well as Monthly Active users (MAU) of the app. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Review from User Profile ![Himanshu S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Himanshu S.") HS Himanshu S. Assistant Manager Enterprise (\> 1000 emp.) 9/20/2024 "Clevertap is the best tool to engage with users based on behaviour and provides real time insights" 5/5 What do you like best about CleverTap? CleverTap provides the ability to segment users based on their interests and behavior, allowing for more relevant and precise targeting. Additionally, it supports personalized messaging through various methods such as linked content, and catalog. These features help create more relevant and impactful communication with users and help us to drive better engagement and conversions. Review collected by and hosted on G2.com. What do you dislike about CleverTap? There’s nothing that I dislike about CleverTap, I've identified two areas for improvement - The lack of WhatsApp support in the bulletin feature, limits our ability to fully leverage the channel that drives better CTR and click-to-conversion for our brand CARS24. - The absence of a carousel feature, which would help us to engage users with more cards and show more products. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? Clevertap helps us to nudge users with the relevant communication at the relevant times. Clevertap introduced us to the feature called Bulletin which helps us to send car back in stock and price drop campaigns not only to the last viewed car of the user but to any car they have shown interest in. Bulletin as a feature also helped us with good percentage of CTR from those campaigns and conversions as well. CTR%: ~21% and 25 car delivery using bulletin. Review collected by and hosted on G2.com. 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