# Best Sales Coaching Software

## How Many Sales Coaching Software Products Does G2 Track?

**Total Products under this Category:** 221

### Category Stats (Jul 2026)

- **Average Rating:** 4.62/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Oliv AI (+1.66%) - Among all products in this category, Oliv AI recorded the largest rating increase compared to last month

_Last updated: July 26, 2026_

## How Does G2 Rank Sales Coaching Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 105,600+ Authentic Reviews
- 221+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Sales Coaching Software
 ![G2 Grid® for Sales Coaching Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sales-coaching/grids.png?focus%5B%5D=24724&focus%5B%5D=506&focus%5B%5D=5280&focus%5B%5D=156120&focus%5B%5D=1188166&focus%5B%5D=135441&focus%5B%5D=1333617&focus%5B%5D=57876)

Highlighted products: Gong, Agentforce Sales (formerly Salesforce Sales Cloud), Mindtickle, Fathom, Nooks, GTM Studio - Powered by ZoomInfo, Substrata, and SmartWinnr.

Underlying data: [Grid® JSON](https://www.g2.com/categories/sales-coaching/grids.json?focus%5B%5D=gong&focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=mindtickle&focus%5B%5D=fathom-video&focus%5B%5D=nooks&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=substrata-substrata&focus%5B%5D=smartwinnr)

**Sponsored**

### Reevo

Reevo is the AI-native sales platform that runs prospecting, outreach, conversation intelligence, deal management, forecasting, and coaching on the full context of your business. Because every call, email, meeting, and deal update lives in a single memory, Reevo AI has a complete view of every account and can act on it – drafting follow-ups, updating the CRM, and flagging deal risk across the pipeline. Over time it learns how your team actually sells – your stages, signals, and patterns – and gets more accurate about your buyers. That shared memory also carries your team's knowledge, so new sellers ramp with the same account context and institutional know-how your top reps have, instead of rebuilding it from scratch. Layer Reevo over the tools you already use, or run it as your CRM and system of record out of the box. Because it works from one source of truth rather than partial views, your team spends less time on manual updates and makes decisions on the full picture.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1034&secure%5Bchosen_at%5D=2026-07-28T00%3A40%3A51Z&secure%5Bdisplayable_resource_id%5D=1034&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1034&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1395075&secure%5Bresource_id%5D=1034&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsales-coaching&secure%5Btoken%5D=e0619ee867d8fe985484bd1cc3183c95c356b924ee7ac2909e70d340709d159a&secure%5Burl%5D=https%3A%2F%2Freevo.ai%2Fsee-reevo-p1-b-g2%3Futm_source%3Dg2%26utm_medium%3Dreview_site%26utm_campaign%3Dg2_paid&secure%5Burl_type%5D=custom_url)

### [Gong](https://www.g2.com/products/gong/reviews)

Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000—including LinkedIn, Shopify, Slack, Twilio, Zillow, and Morningstar—companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. Recognized by G2 as the #1 Best Software Product for multiple years, Gong continues to lead in customer satisfaction, innovation, and AI-powered revenue transformation. For more information, visit www.gong.io.

**Average Rating:** 4.7/5.0

**Total Reviews:** 6,504

#### How Do G2 Users Rate Gong?

- **Ease of Use:** 9.3/10 (Category avg: 9.2/10)
- **Knowledge Base:** 9.0/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.8/10 (Category avg: 8.8/10)
- **Playbook Creation:** 8.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Gong?

- **Seller:** [Gong](https://www.g2.com/sellers/gong)
- **Company Website:** https://www.gong.io
- **Year Founded:** 2015
- **HQ Location:** San Francisco, California
- **Twitter:** @Gong\_io (7,641 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10454372/ (2,605 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Customer Success Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 69% Medium, 18% Large

#### What Do G2 Reviewers Say About Gong?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Gong's **time-saving insights** invaluable, enhancing visibility into conversations and simplifying reviews and coaching sessions.
- Users find Gong's **ease of use** invaluable for quickly accessing and analyzing sales call insights.
- Users love the **call recording feature** of Gong, praising its ease of use and AI-driven insights for coaching.
- Users value the **transcription accuracy** of Gong, enabling actionable insights and effective coaching for improved team performance.
- Users appreciate Gong's **intuitive AI tools** , which elevate sales efficiency and provide vital insights effortlessly.

##### Cons

- Users experience **call access delays** that hinder quick follow-ups and make searching past recordings challenging.
- Users experience **recording issues** with Gong, including mistakes in audio translation and trouble locating past calls.
- Users find the **AI inaccuracy** frustrating, impacting efficiency and the relevance of insights provided by Gong.
- Users find the **AI limitations** frustrating, particularly in accuracy and lack of real-time analysis and integration.
- Users are frustrated by the **missing features** , particularly with limited search functionality and action item suggestions.

#### What Are Recent G2 Reviews of Gong?

**["Actionable Conversation Insights That Keep Teams Aligned."](https://www.g2.com/survey_responses/gong-review-12837945)**

**Rating:** 5.0/5.0 stars

_— Connor H._

[Read full review](https://www.g2.com/survey_responses/gong-review-12837945)

**["Brilliant AI, Extremely Intuitive Platform"](https://www.g2.com/survey_responses/gong-review-12892641)**

**Rating:** 5.0/5.0 stars

_— Lilian S._

[Read full review](https://www.g2.com/survey_responses/gong-review-12892641)

### [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless. Build Pipeline Faster with AI Agents: Sales Agents Sales AI Sales Engagement Sales Programs Buyer Engagement Accelerate Productivity with Automation: Sales Data Sales Analytics Sales Team Productivity Revenue Intelligence Drive Revenue on an Integrated Platform: Revenue Lifecycle Management and CPQ Sales Performance Management Partner Relationship Management

**Average Rating:** 4.4/5.0

**Total Reviews:** 24,676

#### How Do G2 Users Rate Agentforce Sales (formerly Salesforce Sales Cloud)?

- **Ease of Use:** 8.2/10 (Category avg: 9.2/10)
- **Knowledge Base:** 8.8/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.6/10 (Category avg: 8.8/10)
- **Playbook Creation:** 8.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Agentforce Sales (formerly Salesforce Sales Cloud)?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (579,511 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Account Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 46% Medium, 34% Large

#### What Do G2 Reviewers Say About Agentforce Sales (formerly Salesforce Sales Cloud)?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of Agentforce Sales, appreciating seamless access to all customer information in one location.
- Users value the **feature-rich platform** of Agentforce Sales, enhancing seller efficiency and customer engagement.
- Users value the **powerful lead management** features of Agentforce Sales, enhancing customer experience and team collaboration.
- Users value the **extensive customization options** of Agentforce Sales, tailoring it to fit unique business needs effortlessly.
- Users value the **extensive customizability** of Agentforce Sales, allowing tailored solutions for unique business needs.

##### Cons

- Users find the **learning curve steep** , as configuration is time-consuming and report creation can be confusing.
- Users find **customization limitations** and complexity frustrating, especially for smaller teams with simpler needs.
- Users find the **missing features** in Agentforce Sales hinder their ability to manage complex issues easily.
- Users find the **limited features** of Agentforce Sales require time and expertise for effective customization and reporting.
- Users find the **pricing model expensive** , which can be prohibitive for smaller companies and those with limited budgets.

#### What Are Recent G2 Reviews of Agentforce Sales (formerly Salesforce Sales Cloud)?

**["Agentforce Sales Delivers Clear Lead Visibility and Smoother Marketing-to-Sales Handoff"](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13164950)**

**Rating:** 4.0/5.0 stars

_— Akshara G._

[Read full review](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13164950)

**["Scalable CRM for Modern Enterprise Sales Teams"](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13141005)**

**Rating:** 5.0/5.0 stars

_— 岡本 健太 O._

[Read full review](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13141005)

### [Mindtickle](https://www.g2.com/products/mindtickle/reviews)

Mindtickle is the market-leading AI-powered revenue enablement platform that combines on-the-job learning and deal execution to drive behavior change and get more revenue per rep. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product. With awards and accolades from the Stevie Awards, AI Breakthrough Awards, Forrester Wave, and more. Mindtickle is celebrated for both innovation and world-class customer support. Mindtickle is also recognized across: - Sales Enablement Software - AI Sales Role Play Software - Sales Coaching Software - Sales Performance Management Software - Conversation Intelligence Software - Digital Sales Rooms Software Unlike other vendors, Mindtickle delivers a single, integrated platform to grow revenue and retain customers by improving sales and support performance. With Mindtickle, you can: - Improve rep skills and performance with personalized training and AI-powered role-plays - Improve deal outcomes with tailored buying experiences - Level up frontline managers with data-driven coaching - Drive strategic change management with bite-sized learning, reinforcement, and actionable insights - Simplify revenue tech stacks with a single platform for seller performance For more information, visit www.mindtickle.com

**Average Rating:** 4.7/5.0

**Total Reviews:** 2,238

#### How Do G2 Users Rate Mindtickle?

- **Ease of Use:** 9.4/10 (Category avg: 9.2/10)
- **Knowledge Base:** 9.5/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.3/10 (Category avg: 8.8/10)
- **Playbook Creation:** 9.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Mindtickle?

- **Seller:** [MindTickle](https://www.g2.com/sellers/mindtickle)
- **Company Website:** https://www.mindtickle.com
- **Year Founded:** 2012
- **HQ Location:** San Francisco, California
- **Twitter:** @mindtickle (5,772 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2337411/ (685 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Therapy Manager
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 61% Large, 29% Medium

#### What Do G2 Reviewers Say About Mindtickle?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Mindtickle to be **straightforward and easy to use** , enhancing their training experience effectively.
- Users commend Mindtickle for its **interactive teaching strategies** , enhancing engagement and understanding in sales training.
- Users appreciate the **intuitive nature** of Mindtickle, finding it straightforward and easy to use for effective learning.
- Users value the **interactive learning strategies** of Mindtickle, enhancing understanding and retention of complex sales concepts.
- Users commend Mindtickle for its **interactive teaching strategies** and high-quality content that enhances sales training effectiveness.

##### Cons

- Users find the **missing live listening feature** limits functionality and complicates the overall user experience on Mindtickle.
- Users experience **slow loading times** in Asset Hub and Digital Sales Rooms, hindering productivity in critical activities.
- Users find Mindtickle's **limited features** hinder integration with other tools, affecting usability and overall satisfaction.
- Users experience **slow performance** with Mindtickle, particularly during heavy content use, impacting productivity and user experience.
- Users often face a **steep learning curve** with Mindtickle due to interruptions and unclear course navigation.

#### What Are Recent G2 Reviews of Mindtickle?

**["Smooth, Easy-to-Manage Sales Training with Mindtickle"](https://www.g2.com/survey_responses/mindtickle-review-12908229)**

**Rating:** 5.0/5.0 stars

_— Ravindran G._

[Read full review](https://www.g2.com/survey_responses/mindtickle-review-12908229)

**["Mindtickle enhances sales performance through ongoing learning opportunities"](https://www.g2.com/survey_responses/mindtickle-review-12946564)**

**Rating:** 5.0/5.0 stars

_— Wolf S._

[Read full review](https://www.g2.com/survey_responses/mindtickle-review-12946564)

### [Fathom](https://www.g2.com/products/fathom-video/reviews)

Fathom is the #1-rated AI meeting partner that captures what matters and turns every conversation into clear, actionable outcomes. It surfaces decisions, makes every meeting searchable, and syncs insights directly into CRM and productivity tools – eliminating manual work. Named to G2’s 2026 Best Software Awards Top 100, and recognized by HubSpot as its 2025 Most Used App of the Year, Fathom is trusted by hundreds of thousands of companies worldwide to help individuals stay focused, teams stay aligned, and organizations move faster.

**Average Rating:** 5.0/5.0

**Total Reviews:** 6,943

#### How Do G2 Users Rate Fathom?

- **Ease of Use:** 9.7/10 (Category avg: 9.2/10)
- **Knowledge Base:** 8.5/10 (Category avg: 8.8/10)
- **Leaderboard:** 7.8/10 (Category avg: 8.8/10)
- **Playbook Creation:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Fathom?

- **Seller:** [Fathom](https://www.g2.com/sellers/fathom)
- **Company Website:** https://www.fathom.ai/
- **Year Founded:** 2020
- **HQ Location:** San Francisco, CA
- **Twitter:** @fathomdotai (2,469 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/fathom-video (184 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** CEO, Founder
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 78% Small, 20% Medium

#### What Do G2 Reviewers Say About Fathom?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Fathom for its **incredible accuracy** in note-taking, enhancing engagement and streamlining meeting recaps.
- Users enjoy the **delightfully simple setup** of Fathom, enhancing their meeting experience across various platforms effortlessly.
- Users value Fathom for its **helpful automatic note-taking** and efficient task management during meetings, enhancing productivity.
- Users find Fathom's **ease of use** exceptional, enhancing productivity with its intuitive interface and seamless navigation.
- Users value the **accurate and efficient note-taking** of Fathom, enhancing focus during meetings and streamlining communication.

##### Cons

- Users face challenges with **meeting report accuracy** and find some features limited to paid subscriptions.
- Users experience **recording issues** with Fathom, including inaccuracies and unnecessary automatic recordings during meetings.
- Users face **call attribution issues** during ad hoc meetings, complicating reporting and future call tracking.
- Users face **recording limitations** with Fathom, inadvertently capturing meetings they don't wish to record.
- Users experience **joining issues** with Fathom, needing to manually add it to meetings instead of automatic participation.

#### What Are Recent G2 Reviews of Fathom?

**["Precise Transcripts, Clickable Summaries, and Powerful Call Insights"](https://www.g2.com/survey_responses/fathom-review-13144954)**

**Rating:** 5.0/5.0 stars

_— Soledad T._

[Read full review](https://www.g2.com/survey_responses/fathom-review-13144954)

**["Stay Present in Zoom Meetings with Fathom’s Reliable Notes and Recaps"](https://www.g2.com/survey_responses/fathom-review-13133298)**

**Rating:** 4.5/5.0 stars

_— Braden S._

[Read full review](https://www.g2.com/survey_responses/fathom-review-13133298)

### [Nooks](https://www.g2.com/products/nooks/reviews)

Nooks is the Agent Workspace for intelligent outbound. We pair human judgment with AI execution so reps spend less time on busywork and more time building real relationships that turn into pipeline. Nooks brings signals, account history, and next-best actions into one multi-channel system for AI sequencing so outbound stays relevant as you scale. Over 100 teams have switched from legacy sequencing tools to Nooks, more than doubling email-sourced pipeline, cutting research time by 90%, and consolidating multiple vendors into one platform. Over 1200 customers, including sophisticated sales orgs at HubSpot, Deel, ZoomInfo, and Rippling use Nooks to generate more pipeline with less context switching.

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,638

#### How Do G2 Users Rate Nooks?

- **Ease of Use:** 9.3/10 (Category avg: 9.2/10)
- **Knowledge Base:** 9.7/10 (Category avg: 8.8/10)
- **Leaderboard:** 10.0/10 (Category avg: 8.8/10)
- **Playbook Creation:** 9.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Nooks?

- **Seller:** [Nooks](https://www.g2.com/sellers/nooks)
- **Company Website:** https://www.nooks.ai/
- **HQ Location:** San Francisco, California
- **Twitter:** @JoinNooks (390 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/nooksapp (390 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** SDR, Business Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 50% Medium, 25% Small

#### What Do G2 Reviewers Say About Nooks?

_AI-generated summary from verified user reviews_

##### Pros

- Users find that Nooks offers **time-saving** features, enhancing efficiency and allowing for more calls in less time.
- Users find Nooks to be exceptionally **easy to use** , with a beginner-friendly interface and intuitive navigation.
- Users find Nooks enables **exceptional efficiency** with faster dialing and intuitive features that enhance productivity.
- Users love the **efficient parallel dialing** feature of Nooks, boosting their call volume and enhancing conversations.
- Users value the **efficient lead generation** capabilities of Nooks, enhancing productivity and enabling targeted outreach effectively.

##### Cons

- Users face frequent **call issues** with Nooks, including slow connections and frustrating glitches during calls.
- Users face **dialer issues** with incorrect numbers being dialed and challenges in connecting with intended contacts.
- Users find the **missing features** in Nooks limiting, particularly lacking sorting options and multi-tab operation.
- Users face **dialer limitations** with Nooks, including issues with task triggers and double calls to prospects.
- Users report **connection issues** with Nooks, including delays and drops during calls, impacting communication quality.

#### What Are Recent G2 Reviews of Nooks?

**["Nooks Delivers Huge ROI with Seamless CRM Integrations and Rockstar Onboarding"](https://www.g2.com/survey_responses/nooks-review-13144456)**

**Rating:** 5.0/5.0 stars

_— Kevin C._

[Read full review](https://www.g2.com/survey_responses/nooks-review-13144456)

**["Significant Boost in Connect Rates with Seamless CRM"](https://www.g2.com/survey_responses/nooks-review-13124572)**

**Rating:** 5.0/5.0 stars

_— Laura N._

[Read full review](https://www.g2.com/survey_responses/nooks-review-13124572)

### [Substrata](https://www.g2.com/products/substrata-substrata/reviews)

Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.

**Average Rating:** 4.9/5.0

**Total Reviews:** 1,096

#### How Do G2 Users Rate Substrata?

- **Ease of Use:** 9.8/10 (Category avg: 9.2/10)
- **Knowledge Base:** 9.8/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.7/10 (Category avg: 8.8/10)
- **Playbook Creation:** 9.6/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Substrata?

- **Seller:** [Substrata](https://www.g2.com/sellers/substrata-221a11cc-8331-453c-b030-2fd1cd2f19ea)
- **Company Website:** https://www.substrata.me/
- **Year Founded:** 2020
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @SubstrataHQ (517 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/substrata-company/ (33 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Sales Development Representative, Project Manager
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 45% Small, 41% Medium

#### What Do G2 Reviewers Say About Substrata?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **accuracy** of Substrata in enhancing communication clarity and strategic messaging for stakeholders.
- Users find Substrata **invaluable for project management** , enhancing communication, coordination, and decision-making efficiency in solar projects.
- Users highly value the **clarified and actionable communication** enabled by Substrata's advanced tools for effective outreach.
- Users value the **strategic communication enhancement** from Substrata, empowering them to engage clients effectively with tailored messages.
- Users value the **time-saving capabilities** of Substrata, enabling efficient prospect tracking and streamlined outreach efforts.

##### Cons

- Users find the **initial learning curve** of Substrata challenging, needing time to master its features and insights.
- Users desire more **customization options** for improved usability, especially for C-level executives managing diverse metrics.
- Users find the **initial setup and complex interface** of Substrata overwhelming, impacting the overall user experience.
- Users find the **time-consuming setup** and analysis process of Substrata challenging, creating hurdles in quick data access.
- Users find the **dashboard overwhelming** initially, needing time to learn and customize advanced features effectively.

#### What Are Recent G2 Reviews of Substrata?

**["Caught a silent deal-breaker using Q for Email and SoundWave"](https://www.g2.com/survey_responses/substrata-review-13135490)**

**Rating:** 5.0/5.0 stars

_— Chetan H._

[Read full review](https://www.g2.com/survey_responses/substrata-review-13135490)

**["The best way to coach reps on maintaining control in multi-party meetings"](https://www.g2.com/survey_responses/substrata-review-13141232)**

**Rating:** 5.0/5.0 stars

_— Malene S._

[Read full review](https://www.g2.com/survey_responses/substrata-review-13141232)

### [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews)

Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3,395

#### How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?

- **Ease of Use:** 8.8/10 (Category avg: 9.2/10)
- **Knowledge Base:** 8.7/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.4/10 (Category avg: 8.8/10)
- **Playbook Creation:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind GTM Studio - Powered by ZoomInfo?

- **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706)
- **Company Website:** https://www.zoominfo.com/
- **Year Founded:** 2000
- **HQ Location:** Vancouver, WA
- **Twitter:** @ZoomInfo (23,515 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,221 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 63% Medium, 24% Large

#### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **accurate B2B contact data** and intuitive filtering options, enhancing targeted prospecting and campaign efficiency.
- Users appreciate the **accuracy of data and intent signals** , enhancing their lead generation and targeting efforts effectively.
- Users find **GTM Studio easy to use** , enhancing lead enrichment with simple segmentation and sorting options.
- Users value the **reliable and accurate B2B contact data** from GTM Studio, enhancing campaign targeting and efficiency.
- Users value the **reliable and accurate B2B contact data** offered by GTM Studio, enhancing their targeting and campaign efficiency.

##### Cons

- Many users find the **pricing too high** for small teams, making it less accessible for their needs.
- Users experience **data inaccuracy** , with outdated information and missing data for niche roles affecting reliability.
- Users note that the **high pricing** may not be suitable for smaller teams with limited budgets.
- Users find the **learning curve steep** initially due to the platform's complexity and extensive features.
- Users find the **complex interface** of GTM Studio challenging initially, requiring training to navigate effectively.

#### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo?

**["Amazing Platform That Helps Marketers Bridge the Gap with your Audience"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)**

**Rating:** 5.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)

**["Account Exectuive"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)**

**Rating:** 5.0/5.0 stars

_— Alex P._

[Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)

### [SmartWinnr](https://www.g2.com/products/smartwinnr/reviews)

SmartWinnr is an AI-driven sales enablement platform built to help large enterprises train and certify customer-facing teams at scale. The platform combines AI-powered roleplays, personalized learning, and gamified coaching to improve product fluency, objection handling, and compliance alignment. Sales teams practice in simulated real-world scenarios, receive real-time feedback, and stay sharp through continuous reinforcement. SmartWinnr helps organizations accelerate readiness, drive consistency in field messaging, and improve performance across dispersed teams.

**Average Rating:** 4.9/5.0

**Total Reviews:** 245

#### How Do G2 Users Rate SmartWinnr?

- **Ease of Use:** 9.9/10 (Category avg: 9.2/10)
- **Knowledge Base:** 9.9/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.8/10 (Category avg: 8.8/10)
- **Playbook Creation:** 9.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind SmartWinnr?

- **Seller:** [SmartWinnr, Inc.](https://www.g2.com/sellers/smartwinnr-inc)
- **Company Website:** https://smartwinnr.com/
- **Year Founded:** 2014
- **HQ Location:** Walnut, California
- **Twitter:** @smartwinnr (1,045 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10193761/ (100 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Pharmaceuticals, Insurance
- **Company Size:** 69% Large, 26% Medium

#### What Do G2 Reviewers Say About SmartWinnr?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of SmartWinnr, making training and reporting seamless for various teams.
- Users find SmartWinnr's **helpful LMS features** essential for efficient training and communication across teams.
- Users value the **time-saving features** of SmartWinnr, enabling efficient training and quick access to essential information.
- Users value the **efficient training structure** of SmartWinnr, enabling quick, focused learning and immediate feedback.
- Users appreciate the **clean and concise reporting** in SmartWinnr, enabling efficient tracking and sharing of training progress.

##### Cons

- Users desire improved **automation capabilities** for report generation, as manual processes hinder efficiency and customization.
- Users note **data management issues** in SmartWinnr, especially regarding lack of tracking and integration options.
- Users experience **data transfer issues** with SmartWinnr, highlighting the need for improved integration and transparency measures.
- Users find the **difficult reporting** feature limits customization, preferring automated solutions tailored to their needs.
- Users face **filtering issues** with SmartWinnr, making data integration and transparency in support tracking challenging.

#### What Are Recent G2 Reviews of SmartWinnr?

**["Rolling out AI role plays in regional languages across a large Insurance field force"](https://www.g2.com/survey_responses/smartwinnr-review-13094852)**

**Rating:** 5.0/5.0 stars

_— Khusbu K._

[Read full review](https://www.g2.com/survey_responses/smartwinnr-review-13094852)

**["Scaling AI role plays to more than 5,000 of our Channel field force in B2B Selling environment"](https://www.g2.com/survey_responses/smartwinnr-review-13091672)**

**Rating:** 5.0/5.0 stars

_— Rutvi V._

[Read full review](https://www.g2.com/survey_responses/smartwinnr-review-13091672)

### [RingEX](https://www.g2.com/products/ringex/reviews)

WHAT IS RINGEX? RingEX is the all-in-one business communications platform that connects teams, customers, and conversations across voice, video, messaging, SMS, and AI agents all powered by AI. Designed for organizations that value productivity, customer satisfaction, and simplicity, RingEX brings together everything your business needs to collaborate and engage effectively from anywhere. ADVANCED AI WITH AIR, AVA, AND ACE RingEX transforms every interaction into a strategic advantage through three specialized AI agents. AI Receptionist (AIR) acts as an intelligent digital front desk, answering calls 24/7 in natural, multilingual conversations to answer FAQs, capture leads, schedule appointments, and route complex calls with full context. AI Virtual Assistant (AVA) acts as a proactive co-pilot for daily tasks, automatically capturing meeting summaries, generating follow-up actions, and drafting context-aware messages. AI Conversation Expert (ACE) serves as a flagship conversation intelligence platform, analyzing every interaction to provide coaching, automated call scoring, and deep sentiment analysis. By turning raw data into executive insights and syncing directly with your CRM, ACE helps leaders replicate winning behaviors and stay ahead of customer trends. NEW: CUSTOMER ENGAGEMENT BUNDLE Built for small and mid-sized customer-facing teams, the Customer Engagement Bundle helps businesses deliver faster, more connected customer support without the complexity of a full contact center. The bundle seamlessly blends voice and SMS support in one unified workspace. Key capabilities include a shared SMS inbox for team visibility, automated SMS opt-out compliance, and reply templates to maintain a consistent brand voice. It also features queue transparency with place-in-line updates and live reports for real-time visibility into agent performance and service quality. WHY RINGEX? Whether your team is connecting internally or engaging customers, RingEX delivers reliability, flexibility, and intelligence in one platform. Backed by enterprise-grade security, RingEX helps you stay connected and responsive at every moment that matters. RingEX customers gain smarter communication with AVA, revenue intelligence with ACE, and better customer experiences through the Customer Engagement Bundle. RingEX isn’t just a phone system. It is the intelligent core of your business that ensures every conversation—internal or external—is connected, analyzed, and impactful.

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,382

#### How Do G2 Users Rate RingEX?

- **Ease of Use:** 8.6/10 (Category avg: 9.2/10)
- **Knowledge Base:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind RingEX?

- **Seller:** [RingCentral](https://www.g2.com/sellers/ringcentral)
- **Company Website:** https://www.ringcentral.com
- **Year Founded:** 1999
- **HQ Location:** Belmont, CA
- **Twitter:** @RingCentral (61,963 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/60868/ (6,726 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** CEO, Office Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Small, 34% Medium

#### What Do G2 Reviewers Say About RingEX?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of RingEX, finding it perfect for seamless communication and updates.
- Users value the **helpful customer support** of RingEX, enhancing their overall experience and satisfaction.
- Users value the **high-quality phone calls** from RingEX, enhancing communication in customer support with ease of use.
- Users find the **exceptional reliability and support** of RingEX invaluable for seamless communication and collaboration.
- Users commend the **reliability** of RingEX, ensuring consistent connections and high-quality communication experiences.

##### Cons

- Users find the **customer support lacking** , often facing challenges and unnecessary complexities when seeking assistance.
- Users find the **complex processes** frustrating, often needing support to navigate system administration and setup challenges.
- Users find the **difficulties with customer service** occasionally complicate resolutions and frustrate the overall experience.
- Users report frequent **call issues** with RingEX, including poor call tracking and frustratingly inadequate customer support.
- Users find the **customer support challenging** , often requiring extra steps for known issues and complicated administration.

#### What Are Recent G2 Reviews of RingEX?

**["Seamless Communication, Unifies Our Workflow"](https://www.g2.com/survey_responses/ringex-review-12983792)**

**Rating:** 5.0/5.0 stars

_— Suhasu U._

[Read full review](https://www.g2.com/survey_responses/ringex-review-12983792)

**["Stable calls, solid messaging, and AI that actually helps after meetings"](https://www.g2.com/survey_responses/ringex-review-13097268)**

**Rating:** 4.5/5.0 stars

_— Omar S._

[Read full review](https://www.g2.com/survey_responses/ringex-review-13097268)

### [Rilla](https://www.g2.com/products/rilla/reviews)

Rilla is the leading AI coaching platform for in-person sales. Reps record their in-person sales conversations with the Rilla app, and our AI automatically transcribes, analyzes, and delivers feedback giving managers 100% visibility into what's happening in the field. Our mission is to make the offline world as searchable and easy to understand as the internet. Trusted by thousands of sales teams across property management, home services, home building, automotive, dental, senior living, and more. Rilla works with over 2000 customers including Fortune 500 companies like Home Depot, LG, Kohler, Andersen Windows and many more.

**Average Rating:** 4.8/5.0

**Total Reviews:** 80

#### How Do G2 Users Rate Rilla?

- **Ease of Use:** 9.3/10 (Category avg: 9.2/10)
- **Knowledge Base:** 9.8/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.4/10 (Category avg: 8.8/10)
- **Playbook Creation:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Rilla?

- **Seller:** [Rilla](https://www.g2.com/sellers/rilla)
- **Company Website:** https://rilla.com
- **Year Founded:** 2019
- **HQ Location:** New York, NY
- **LinkedIn® Page:** http://www.linkedin.com/company/rilla-co (121 employees on LinkedIn®)

#### Who Uses This Product?

- **Top Industries:** Construction, Real Estate
- **Company Size:** 46% Small, 40% Medium

#### What Do G2 Reviewers Say About Rilla?

_AI-generated summary from verified user reviews_

##### Cons

- Users report significant **connectivity issues** with Rilla, highlighting problems when internet access is unavailable.

#### What Are Recent G2 Reviews of Rilla?

**["Easy-to-Use AI Call Summaries That Save Time and Improve Coaching"](https://www.g2.com/survey_responses/rilla-review-13147528)**

**Rating:** 5.0/5.0 stars

_— Brian L._

[Read full review](https://www.g2.com/survey_responses/rilla-review-13147528)

**["Seamless Insights - Could use better user interface"](https://www.g2.com/survey_responses/rilla-review-13119371)**

**Rating:** 5.0/5.0 stars

_— Joe C._

[Read full review](https://www.g2.com/survey_responses/rilla-review-13119371)

### [Second Nature AI](https://www.g2.com/products/second-nature-ai/reviews)

Second Nature is a cutting-edge AI role play training solution designed to enhance onboarding, development, and coaching for teams at scale. This innovative platform allows users to create realistic role play training simulations, enabling teams to practice various conversations with human-like AI avatars. By fostering a practice-based learning environment, Second Nature helps employees build confidence, refine their skills, and ultimately drive better results in their roles. Targeted primarily at organizations looking to streamline their training processes, Second Nature is particularly beneficial for companies that prioritize employee development and effective onboarding. The platform caters to a wide range of industries, making it suitable for sales teams, customer service representatives, and any personnel that require strong communication skills. With its ability to simulate real-world scenarios, Second Nature provides a unique opportunity for teams to engage in hands-on practice that traditional training methods often lack. One of the standout features of Second Nature is its ease of use. Users can create role play simulations in just minutes by typing a few prompts or uploading existing training materials. This flexibility allows organizations to quickly adapt their training programs to meet evolving needs. Additionally, Second Nature seamlessly integrates with various Learning Management Systems (LMS) via SCORM or LTI, including popular platforms like Workday, Adobe Learning Manager, and Cornerstone. This ensures that companies can incorporate Second Nature into their existing training frameworks without disruption. The platform's analytics capabilities further enhance its value proposition. Second Nature provides comprehensive insights into employee performance, usage details, and session overviews, allowing organizations to identify what is working well and where improvements can be made. By leveraging these analytics, companies can make informed decisions about their training strategies, ultimately leading to improved proficiency and reduced onboarding time by up to 30%. Powered by generative AI and machine learning, Second Nature delivers immersive role-play simulations that engage users in natural-language conversations. The AI-driven personas are designed to ask questions, pose objections, and adjust their tone, creating a dynamic learning experience. After each session, the AI evaluates participants on knowledge accuracy, conversational style, and essential soft skills such as clarity and confidence. This rigorous assessment ensures that employees are not only learning but are also prepared to apply their skills effectively in real-world situations. With its proven performance, Second Nature has become a trusted solution for leading companies like Adobe, Oracle, and T-Mobile, solidifying its position as a leader in AI role play training.

**Average Rating:** 4.6/5.0

**Total Reviews:** 363

#### How Do G2 Users Rate Second Nature AI?

- **Ease of Use:** 9.4/10 (Category avg: 9.2/10)
- **Knowledge Base:** 9.5/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.6/10 (Category avg: 8.8/10)
- **Playbook Creation:** 9.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Second Nature AI?

- **Seller:** [Second Nature](https://www.g2.com/sellers/second-nature)
- **Company Website:** https://secondnature.ai/
- **Year Founded:** 2018
- **HQ Location:** New York, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/second-nature-ai/ (85 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Sales Manager, Security Engineer
- **Top Industries:** Information Technology and Services, Insurance
- **Company Size:** 45% Large, 41% Medium

#### What Do G2 Reviewers Say About Second Nature AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **sales skill enhancement** provided by Second Nature AI, boosting confidence and engagement in training.
- Users appreciate the **ease of use** of Second Nature AI, facilitating effective training and user-friendly experiences.
- Users value the **AI integration** of Second Nature AI, enhancing training and performance tracking for sales reps.
- Users appreciate the **flexible training options** of Second Nature AI, enhancing skill development and performance for sales reps.
- Users value the **interactive AI experience** with Jenny, enhancing learning and confidence during training sessions.

##### Cons

- Users experience frustrating moments due to **inaccurate information** , leading to mismatched answers and misunderstandings during conversations.
- Users find the **learning curve steep** for newcomers, requiring time to adapt to Second Nature AI's features.
- Users find that **AI inaccuracies** lead to frustration due to mismatched answers and inconsistent responses during conversations.
- Users find the **lack of interactivity** frustrating, as it disrupts the flow and limits engagement during sessions.
- Users find **language issues** hinder accessibility and effectiveness, especially for non-English speakers using Second Nature AI.

#### What Are Recent G2 Reviews of Second Nature AI?

**["Keeps every trainer teaching the same playbook"](https://www.g2.com/survey_responses/second-nature-ai-review-13128230)**

**Rating:** 5.0/5.0 stars

_— Keith W._

[Read full review](https://www.g2.com/survey_responses/second-nature-ai-review-13128230)

**["Keeps the global pitch from drifting region to region"](https://www.g2.com/survey_responses/second-nature-ai-review-13129104)**

**Rating:** 5.0/5.0 stars

_— Gail B._

[Read full review](https://www.g2.com/survey_responses/second-nature-ai-review-13129104)

### [Balto](https://www.g2.com/products/balto/reviews)

Balto is the AI workforce for the contact center. Balto delivers a complete contact center solution in a single license, uniting best-in-class Agent Assist, QA, Compliance, Coaching, Notes, and Insights in one cohesive platform. The result is value at every level of the organization: agents perform better, QA teams eliminate manual reviews, supervisors can coach at scale, and executive leaders gain clear visibility into conversation-driven business trends. Top-performing contact centers rely on Balto to protect revenue, reduce compliance risk, and improve customer experiences. To date, Balto has guided 500M+ conversations, supports 300+ customers, and leads our G2 category with 500+ five-star reviews. Products Include: - Real-Time Guidance (Agent Assist): Balto automatically provides agents with resources in real-time. - Quality Assurance: Balto automatically scores interactions. - Compliance: Balto automatically flags compliance issues. - Coaching: Balto automatically surfaces and delivers coaching recommendations. - Notes: Balto automatically summarizes conversations. - Insights: Balto automatically extracts insights from conversation data.

**Average Rating:** 4.8/5.0

**Total Reviews:** 578

#### How Do G2 Users Rate Balto?

- **Ease of Use:** 9.6/10 (Category avg: 9.2/10)
- **Knowledge Base:** 9.4/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.3/10 (Category avg: 8.8/10)
- **Playbook Creation:** 9.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Balto?

- **Seller:** [Balto](https://www.g2.com/sellers/balto)
- **Company Website:** https://www.balto.ai/
- **Year Founded:** 2017
- **HQ Location:** St Louis, US
- **Twitter:** @balto\_ai (243 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/16265721/ (163 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Medicare Sales Representative, MSR
- **Top Industries:** Insurance, Consumer Services
- **Company Size:** 48% Medium, 25% Large

#### What Do G2 Reviewers Say About Balto?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Balto to be **easy to use** , enhancing their performance and providing seamless access to notes and calls.
- Users find Balto's **time-saving features** invaluable, streamlining calls and enhancing customer interactions effortlessly.
- Users praise Balto for its **accuracy** , providing reliable support that enhances performance during calls and transactions.
- Users admire the **call recording feature** of Balto for its accuracy and detailed summaries of each call.
- Users rave about Balto's **immediate support and guidance** , enhancing efficiency and boosting confidence during client interactions.

##### Cons

- Users face **call issues** with Balto, including bugs, app timeouts, and difficulties retrieving past call notes.
- Users experience **accuracy issues** with Balto, finding it vague and sometimes not responsive to their input.
- Users find Balto's suggestions to be **inaccurate and sometimes vague** , which hampers effective communication during calls.
- Users are frustrated by the **missing features** in Balto, including disappearing prompts and data loss on connection issues.
- Users often experience **pop-up issues** with Balto, finding them obstructive and distracting during calls, impacting workflow.

#### What Are Recent G2 Reviews of Balto?

**["Balto Keeps Calls Confident, Compliant, and Natural with Real-Time Coaching"](https://www.g2.com/survey_responses/balto-review-12794530)**

**Rating:** 5.0/5.0 stars

_— Schantera M._

[Read full review](https://www.g2.com/survey_responses/balto-review-12794530)

**["The Pros and Cons of using Balto."](https://www.g2.com/survey_responses/balto-review-9832751)**

**Rating:** 4.0/5.0 stars

_— Eric M._

[Read full review](https://www.g2.com/survey_responses/balto-review-9832751)

### [Jiminny](https://www.g2.com/products/jiminny/reviews)

Jiminny is the conversation intelligence platform designed to help Revenue Leaders capture and analyze critical go-to-market insights across video, voice, and email. This innovative solution automates the integration of these insights into your CRM, enabling teams to make informed decisions and drive revenue growth effectively. Jiminny benefits the entire Revenue Team. For Sales Reps, it automates routine admin tasks, allowing them to focus more on selling and enhancing their performance. This not only streamlines their workflow but also increases their productivity, enabling them to close deals more efficiently. Managers benefit from Jiminny by gaining access to actionable insights that help them develop their teams, fostering an environment of continuous improvement and confidence-building. Executives can rely on Jiminny to provide a trustworthy source of data for making strategic, data-driven decisions. The platform transforms the CRM into a reliable launchpad for revenue growth, ensuring that leadership can track progress and identify areas for improvement with ease. This comprehensive approach to GTM conversation intelligence empowers all levels of the organization to work collaboratively towards revenue goals. Key features of Jiminny include its ability to analyze conversations in real-time, providing instant feedback and insights that can be acted upon immediately. The platform's fast onboarding process and user-friendly interface ensure that teams can quickly adapt and start reaping the benefits without significant downtime. Sell smarter, grow faster, and ultimately win more deals with Jiminny. The platform not only enhances individual performance but also cultivates a data-driven culture that supports sustained growth and success across the entire organization.

**Average Rating:** 4.6/5.0

**Total Reviews:** 928

#### How Do G2 Users Rate Jiminny?

- **Ease of Use:** 8.9/10 (Category avg: 9.2/10)
- **Knowledge Base:** 8.5/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.2/10 (Category avg: 8.8/10)
- **Playbook Creation:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Jiminny?

- **Seller:** [Jiminny](https://www.g2.com/sellers/jiminny)
- **Company Website:** https://www.jiminny.com
- **Year Founded:** 2016
- **HQ Location:** London, England
- **Twitter:** @JiminnyInc (384 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10815921/ (60 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Customer Success Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 63% Medium, 31% Small

#### What Do G2 Reviewers Say About Jiminny?

_AI-generated summary from verified user reviews_

##### Pros

- Users love Jiminny for its **ease of use** and valuable insights, enhancing their sales processes effectively.
- Users praise Jiminny for its **ease of use** , enhancing daily meetings with effortless navigation and automatic features.
- Users value the **automated call summaries** from Jiminny, aiding in quick and effective conversation reviews.
- Users find Jiminny to be a **time-saving tool** , streamlining call reviews and enhancing communication efficiency.
- Users value the **effective call recording** features of Jiminny, enhancing review processes and providing actionable insights.

##### Cons

- Users report **call issues** such as problems with recordings and challenging settings, impacting their overall experience.
- Users report **AI inaccuracy** , with issues like incorrect word transcription and misinterpretation of conversation context.
- Users experience **accuracy issues** with call transcriptions, often encountering incorrect words and misunderstandings in conversations.
- Users find **inaccuracies with accents and languages** in Jiminny's AI, limiting its effectiveness for diverse users.
- Users face **recording issues** with unpredictable processing times and limitations on adding recordings to internal calls.

#### What Are Recent G2 Reviews of Jiminny?

**["AI-Powered Call Insights with Accurate Highlights, Summaries, and CRM Integration"](https://www.g2.com/survey_responses/jiminny-review-12917847)**

**Rating:** 4.5/5.0 stars

_— Luciana S._

[Read full review](https://www.g2.com/survey_responses/jiminny-review-12917847)

**["Jiminny’s Excellent Recording and AI Chat Make Coaching a Breeze"](https://www.g2.com/survey_responses/jiminny-review-12694816)**

**Rating:** 4.5/5.0 stars

_— Mathilde L._

[Read full review](https://www.g2.com/survey_responses/jiminny-review-12694816)

### [Allego](https://www.g2.com/products/allego/reviews)

Allego is the market-leading revenue enablement platform teams trust and love. Across the customer lifecycle, Allego helps revenue teams close deals, hit their number, and stay aligned through change by making the next best action clear. Learning, content, coaching, digital selling, and secure, practical AI come together in one natively built platform. Guidance appears directly in everyday workflows so reps know what to say, share, and do when it matters most. Organizations that switch to Allego reduce complexity and lower total software costs by consolidating multiple point solutions into one unified system. Allego Learning: Allego embeds learning into the flow of work so skills show up in real opportunities. AI-powered role play, video practice, and automated coaching help reps build confidence through realistic scenarios with instant feedback. Built-in Conversation Intelligence captures buyer interactions, surfaces risks and opportunities, and connects coaching directly to deal performance. Allego Modern Content: Allego makes content easy to manage, personalize, and activate in selling moments. Centrally governed assets are surfaced through AI-powered search and CRM context so reps can quickly find and share what works. Deep analytics tie engagement to pipeline and revenue outcomes, giving marketing and enablement leaders clear proof of impact. Allego Digital Rooms: Allego Digital Rooms create secure, personalized buyer spaces that streamline engagement across the selling process. Reps and buyers collaborate in branded environments that centralize content, communication, and next steps. AI highlights engagement signals and recommends follow-up actions so opportunities maintain momentum and close faster. Allego takes a human-first approach to AI. Secure, practical AI is embedded across workflows to surface next best actions, highlight deal risks, reinforce messaging, and accelerate follow-up. All AI capabilities are grounded in approved content and governed with enterprise controls. Organizations using Allego report measurable impact, including up to 50% shorter sales cycles, 45% higher win rates, and significant reductions in enablement software spend. Allego is recognized as a Leader in the Gartner Magic Quadrant for Revenue Enablement Platforms and ranked #1 on G2 for Ease of Use and Customer Satisfaction. Learn more at www.allego.com

**Average Rating:** 4.6/5.0

**Total Reviews:** 689

#### How Do G2 Users Rate Allego?

- **Ease of Use:** 8.9/10 (Category avg: 9.2/10)
- **Knowledge Base:** 8.9/10 (Category avg: 8.8/10)
- **Leaderboard:** 8.4/10 (Category avg: 8.8/10)
- **Playbook Creation:** 8.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Allego?

- **Seller:** [Allego](https://www.g2.com/sellers/allego)
- **Company Website:** https://www.allego.com
- **Year Founded:** 2013
- **HQ Location:** Waltham, Massachusetts
- **Twitter:** @allegosoftware (1,043 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4994402 (213 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Sales Enablement Manager
- **Top Industries:** Financial Services, Computer Software
- **Company Size:** 44% Medium, 39% Large

#### What Do G2 Reviewers Say About Allego?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Allego, enjoying its intuitive interface and smooth integration of resources.
- Users appreciate the **engaging interactive courses** and top-notch customer service offered by Allego, enhancing their experience.
- Users praise Allego for its **excellent customer support** , noting their responsiveness and helpful solutions for various needs.
- Users cherish the **intuitive design** of Allego, enhancing training and team alignment for better productivity.
- Users highlight Allego's **significant time-saving capabilities** , enabling faster insights and efficient training across teams.

##### Cons

- Users find the **learning curve steep** , with a cluttered interface and inadequate documentation posing challenges for beginners.
- Users desire **more detailed video editing features** , improved analytics, and solutions for broken links and obstructive pop-out windows.
- Users find the **cluttered and confusing interface** of Allego challenging, especially for newcomers learning the software.
- Users find the **poor organization** of Allego's interface leads to confusion and overwhelms new users.
- Users find Allego's interface to be **not user-friendly** , making navigation challenging, especially for newcomers.

#### What Are Recent G2 Reviews of Allego?

**["Organized, Intuitive, and Packed with Capabilities"](https://www.g2.com/survey_responses/allego-review-11687292)**

**Rating:** 4.5/5.0 stars

_— Cheryl N._

[Read full review](https://www.g2.com/survey_responses/allego-review-11687292)

**["Allego Boosts Sales Execution with Training, Coaching, and Peer Learning"](https://www.g2.com/survey_responses/allego-review-13032529)**

**Rating:** 4.5/5.0 stars

_— Giovane P._

[Read full review](https://www.g2.com/survey_responses/allego-review-13032529)

### [Salesken](https://www.g2.com/products/salesken/reviews)

Salesken.ai is a Sales AI platform designed to enhance sales team performance while lowering acquisition costs. By offering real-time cues during conversations, the tool empowers sales reps to engage more effectively with customers. Salesken also provides leaders and reps with full visibility into every call through advanced Call Analytics, capturing emotions, objections, intent, and more. Salesken delivers tailored solutions for both Sales Leaders and Reps, driving revenue success through: - Pipeline Management: Accurate forecasts based on deep conversation insights. - Deal Tracking: Instant summaries, identification of BANT gaps, and clear next steps. - Team Coaching: Personalized coaching for each rep and every deal, on demand. - Marketing Insights: Actionable insights extracted from sales conversations. - Quality Assurance: Evaluate 100% of sales calls with AI-driven QA, offering personalized coaching and reducing manual efforts while improving overall sales quality and consistency For Sales Reps, Salesken offers: - Real-Time Cueing: Provides live cues and battle cards to help reps perfect their pitches. - CRM Enrichment: Automates CRM data entry and updates. - Custom Outreach: Simplifies and automates outreach, saving time and increasing efficiency. Salesken is the go to AI for the whole sales team. Book a demo and learn about more features and capabilities.

**Average Rating:** 4.9/5.0

**Total Reviews:** 386

#### How Do G2 Users Rate Salesken?

- **Ease of Use:** 9.9/10 (Category avg: 9.2/10)
- **Knowledge Base:** 9.8/10 (Category avg: 8.8/10)
- **Leaderboard:** 9.8/10 (Category avg: 8.8/10)
- **Playbook Creation:** 9.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Salesken?

- **Seller:** [Salesken](https://www.g2.com/sellers/salesken)
- **Year Founded:** 2018
- **HQ Location:** New York, New York
- **Twitter:** @SaleskenAi (117 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/salesken/about (84 employees on LinkedIn®)

#### Who Uses This Product?

- **Who Uses This:** Sales, Sales Executive
- **Top Industries:** Education Management, E-Learning
- **Company Size:** 57% Medium, 37% Large

#### What Do G2 Reviewers Say About Salesken?

_AI-generated summary from verified user reviews_

##### Pros

- Users benefit from the **real-time feedback and actionable data** that significantly boosts sales team performance.
- Users value the **real-time feedback** from Salesken, enhancing productivity and performance for sales teams significantly.
- Users commend Salesken for its **AI-driven insights** that enhance call productivity and empower sales teams to succeed.
- Users value the **automation features** of Salesken, which significantly enhance sales team productivity and efficiency.
- Users highlight the **enhanced efficiency** of Salesken, enabling sales teams to leverage actionable data for improved performance.

##### Cons

- Users request **improved call connectivity** as issues with calls not connecting hinder their overall experience.
- Users desire **better call connection** and increased customization, as issues occasionally hinder their experience with Salesken.
- Users express frustration over **poor transcription** quality, which negatively impacts their overall experience with Salesken.
- Users experience frustrating **recording issues** with Salesken, hindering their overall satisfaction and functionality.
- Users frequently experience **accuracy issues** with transcripts, impacting their overall satisfaction with Salesken.

#### What Are Recent G2 Reviews of Salesken?

**["Turn Your Sales Reps Into Rock Stars."](https://www.g2.com/survey_responses/salesken-review-10386293)**

**Rating:** 5.0/5.0 stars

_— Madhan k._

[Read full review](https://www.g2.com/survey_responses/salesken-review-10386293)

**["Real-Time Call Insights and AI Coaching That Boost Sales Performance"](https://www.g2.com/survey_responses/salesken-review-12599904)**

**Rating:** 5.0/5.0 stars

_— Anup K._

[Read full review](https://www.g2.com/survey_responses/salesken-review-12599904)

- &lsaquo; Prev‹ Prev
- 1
- [2](/categories/sales-coaching?order=g2_score&page=2#product-list)
- [3](/categories/sales-coaching?order=g2_score&page=3#product-list)
- [4](/categories/sales-coaching?order=g2_score&page=4#product-list)
- [5](/categories/sales-coaching?order=g2_score&page=5#product-list)
- …
- [14](/categories/sales-coaching?order=g2_score&page=14#product-list)
- [15](/categories/sales-coaching?order=g2_score&page=15#product-list)
- [Next &rsaquo;Next ›](/categories/sales-coaching?order=g2_score&page=2#product-list)

Spotlight Categories

[SaaS Backup Software](https://www.g2.com/categories/saas-backup)

[Live Chat Software](https://www.g2.com/categories/live-chat)

[Talent Assessment Software](https://www.g2.com/categories/talent-assessment-software)

[SAP Store Software](https://www.g2.com/categories/sap-store)

[Identity Verification Software](https://www.g2.com/categories/identity-verification)

Similar Categories

- [AI Sales Roleplay Tools](/categories/ai-sales-roleplay-tools)
- [Conversation Intelligence](/categories/conversation-intelligence)
- [Digital Sales Room](/categories/digital-sales-room)
- [Email Tracking](/categories/email-tracking)

- [Lead-to-Account Matching and Routing](/categories/lead-to-account-matching-and-routing)
- [Outbound Call Tracking](/categories/outbound-call-tracking)
- [Sales Enablement](/categories/sales-enablement)
- [Sales Engagement](/categories/sales-engagement)

- [Salesforce CRM Document Generation](/categories/salesforce-crm-document-generation)
- [Sales Performance Management](/categories/sales-performance-management)
- [Sales Planning](/categories/sales-planning)
- [Sales Training and Onboarding](/categories/sales-training-and-onboarding)

[Browse Sales Coaching Themes](/categories/sales-coaching/themes)

 ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung")
JJ

Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung)

Updated October 3, 2024

Sales coaching software gives salespeople and managers the ability to analyze sales calls to help refine technique, establish best practices, and improve sales close rates. Sales coaching tools enable continuous training with features such as conversation intelligence, live feedback from observers, and the signalling of upsell or close opportunities. These platforms may also provide a repository of previously recorded sales calls, as well as a list of upcoming sales deals in the pipeline. This provides greater visibility over which sales calls may have a direct influence over revenue. In some cases, live feedback or review is offered by a third-party representative or artificial intelligence. With help from these tools, teams can reduce ramp time by quickly identifying areas for improvement and aligning the messaging and approach among client-facing salespeople.

Sales coaching software is a natural complement to [sales training and onboarding software](https://www.g2.com/categories/sales-training-and-onboarding) which trains new hires and provides continual training through role playing, skills assessments, and microcourses. Sales coaching software may integrate with [outbound call tracking software](https://www.g2.com/categories/outbound-call-tracking) to streamline cold dialing and lead follow-up calls, and integrate with or share features of [video conferencing software](https://www.g2.com/categories/video-conferencing) for joint or observed calls with clients. These tools may also integrate with [sales enablement software](https://www.g2.com/categories/sales-enablement) and [sales performance management software](https://www.g2.com/categories/sales-performance-management) so sellers can access relevant resources and receive feedback on their overall success respectively. Emails and calls captured within a sales coaching platform will often be tied to customer data in the company’s [CRM software](https://www.g2.com/categories/crm).

To qualify for inclusion in the Sales Coaching category, a product must:

- Offer capture, analysis, and feedback tools related to sales calls
- Help identify pivotal moments or opportunities in conversations, as well as areas for improvement, to share with the corresponding salesperson
- Integrate with call dialers, CRM software, or both to pull and store sales call information

Top Tools at a Glance

| 

 | 

Call recording with AI-driven rep coaching

 | 

User Review

"Actionable Conversation Insights That Keep Teams Aligned."

 |
| 

 | 

Live deal-data coaching inside Salesforce pipelines

 | 

User Review

"Agentforce Sales Delivers Clear Lead Visibility and Smoother Marketing-to-Sales Handoff"

 |
| 

 | 

Practice-driven readiness with AI call coaching

 | 

User Review

"Smooth, Easy-to-Manage Sales Training with Mindtickle"

 |
| 

 | 

AI call recording with CRM-synced summaries

 | 

User Review

"Precise Transcripts, Clickable Summaries, and Powerful Call Insights"

 |
| 

 | 

Live cold call coaching in virtual sales floors

 | 

User Review

"Nooks Delivers Huge ROI with Seamless CRM Integrations and Rockstar Onboarding"

 |
| 

 | 

B2B deal coaching with behavioral signal intelligence

 | 

User Review

"Caught a silent deal-breaker using Q for Email and SoundWave"

 |
| 

 | 

Pharma field rep readiness with AI roleplay

 | 

User Review

"Rolling out AI role plays in regional languages across a large Insurance field force"

 |

* * *

Show More

* * *

## How Do You Choose the Right Sales Coaching Software?

### What You Should Know About Sales Coaching Software

### What is Sales Coaching Software?

A sales coaching software allows executive sales teams to analyze sales calls and identify proactive ways to improve both general sales tactics and the overall relationship with a particular client. This software allows users to improve their technique with two main features: call audio recordings and call video recordings.&nbsp;

Call audio recordings generally come with call transcriptions that allow users to identify critical talking points they brought up during a call or points they missed. This allows sales representatives to identify what talking points were effective. Video recordings can be equally effective as it can allow sales representatives to analyze their body language or general cadence as they pitch to potential clients. Used together, both video recordings and audio recordings allow sales representatives to consistently refine their technique and see success through more effective sales pitches.

#### What Types of Sales Coaching Software Exist?

**Standalone sales coaching software**

Standalone sales coaching software is often a point solution that is intended specifically for the use case of sales coaching. These solutions often come with video coaching, audio recording, and call transcription features but not much else.

**All-encompassing sales solutions**

Some sales coaching software are packaged as modules as a feature of a larger sales acceleration solution. These all-encompassing solutions generally have features for sales enablement, sales engagement, sales training and onboarding, email tracking, and any additional features that can accelerate sales.

### What are the Common Features of Sales Coaching Software?

The following are some core features within sales coaching software:

**Sales pipeline:** A core feature of most sales coaching software is sales pipeline features. Sales pipeline features allow users to see all sales deals that are currently in the pipeline. If a sales representative sees a deal in the pipeline they may go back to past conversations with that customer or prospect and identify what matters the most to the customer as well as the most obvious pain points. This makes conversations much more effective with customers.

**Video coaching:** Video coaching features allow users to coach sales representatives by assigning them video assessments. Video assessments prompt sales representatives to record themselves on video while they perform a mock pitch. After recording themselves, sales representatives send the video over to their managers to be assessed. Video coaching features provide managers with an easy way to score the sales representative’s pitch and provide feedback.

**Machine scoring:** Machine scoring is an artificial intelligence (AI) embedded feature that automatically scores the overall performance of a sales call or video coaching assessment. Machine scoring features automatically transcribe a sales call and identify if key topics were covered, or if the speaking rate was good, and that all emotions exhibited were positive throughout a call.

**Sales call library:** Sales coaching solutions generally provide a library or repository of past recorded sales calls. By having access to a wide range of past sales calls, new sales representatives easily access calls that were successful and use them to improve their overall sales pitches.

**Conversation intelligence (CI):** CI features are almost always found in a sales coaching solution. CI records, transcribes, and analyzes sales calls. By analyzing sales calls, it identifies keywords and topics of conversation so users can quickly jump to those points in the recorded sales calls and further derive valuable insights.

Other Features of Sales Coaching Software: [Coaching Card Capabilities](https://www.g2.com/categories/sales-coaching/f/coaching-card), [Competition Capabilities](https://www.g2.com/categories/sales-coaching/f/competition), [Playbook Creation Capabilities](https://www.g2.com/categories/sales-coaching/f/playbook-creation)

### What are the Benefits of Sales Coaching Software?

**Increase sales revenue:** One of the main goals of deploying sales coaching software is to increase overall sales revenue. By analyzing past calls and identifying what worked and what didn’t, sales representatives can refine their sales tactics and strategies. This improves the overall success of future sales calls and potentially increases overall sales revenue.

**Onboarding:** Sales coaching software makes onboarding more efficient for new sales representatives. Sales coaching software provides a repository of recorded sales calls that new sales representatives can take a look at during their onboarding process. By looking through these recorded sales calls, new sales representatives see how seasoned sales representatives at a company pitch the product and, which tactics were the most effective. This reduces onboarding time for new sales representatives and increases the chances of their first few calls being more successful.

**Consistent messaging:** Sales coaching software helps to establish consistent messaging across all sales calls. One of the key ways to improve sales strategies is to establish a common message across all sales calls. This common message allows all sales representatives to pitch the product they are selling with consistent brand messaging that has been proven to be successful in the past. Having a consistent message also allows sales representatives to come prepared for every sales pitch without having to change up messaging every single time.

### Who Uses Sales Coaching Software?

Sales coaching software helps unify sales managers or top sellers with the sales representatives who are still perfecting their craft:

**Sales managers:** For managers or team leads, sales coaching software offers timely insights and metrics to shape feedback for specific employees and the team as a whole. With instructor-led training, managers provide the necessary feedback to strengthen team performance and see improved customer satisfaction and revenue growth.

**Sales representatives:** For the general sales team, ongoing sales training is the ideal way to improve confidence and technique en route to hitting sales goals and collecting higher commissions. With features such as voice transcription and recorded sales calls, sales representatives can review their sales pitches and continuously improve their sales techniques.

#### Software Related to Sales Coaching Software

A well-oiled sales floor often involves several solutions built around sales training, performance measurement, and timely assistance. This is in addition to basics like CRM software. Below are some examples of software that supplement sales coaching software at one or more points in the journey:

[Sales training and onboarding software](https://www.g2.com/categories/sales-training-and-onboarding) **:** Sales training and onboarding software is designed for the education and ramping of new hires. These involve components, such as product or brand messaging, sales call scripts, and virtual role playing, that help sales representatives get comfortable selling a particular offering. Though there will inevitably be pain points and opportunities for coaching, these learning applications can get new hires up to speed and prepared to hit the floor running.

[Sales analytics software](https://www.g2.com/categories/sales-analytics) **:** Sales analytics software provides an up-to-date perspective on sales goals, general efficiency, and other aspects of the business process. The dashboards that are assembled in these programs are valuable for managers to gauge the health of the operation and adjust the strategy or staffing as necessary. Dashboards are also displayed on sales floors to give the entire team an updated view of their critical numbers so they know where they stand, when or where to improve, and when to celebrate.

[Sales enablement software](https://www.g2.com/categories/sales-enablement) **:** Marketing collateral is an important tool for any salesperson. Sales enablement software gives salespeople easy access to playbooks, product descriptions, and scripts so they can study and practice their sales techniques around this company knowledge. These tools are also useful during sales meetings or pitches with customers to help present the most valuable information and bolster product knowledge during critical moments.

### Challenges with Sales Coaching Software

**Time spent on building playbooks:** One of the major features that get included with most sales coaching software is the ability to create sales playbooks. This allows users to create a step-by-step process for pitching to a client. A potential pitfall is creating too many playbooks which makes it very easy to become disorganized and buried under overdue tasks and activities. Every pitch does not need a fully fleshed-out playbook which may take up a lot of a sales representatives’ time.

**Protecting buyer privacy:** A lot of sales coaching solutions offer video recording, which allows users to record every sales call with a potential buyer. This may feel invasive to the client, especially if they don’t know they’re being recorded. The wise thing to do is choose a solution that allows users to clearly state that the buyer is being recorded so they are aware of the situation and can opt out of the call.&nbsp;

### Which Companies Should Buy Sales Coaching Software?

**Companies that have enterprise sales teams:** The most common use case for sales coaching software is for companies that have enterprise sales teams. Enterprise sales teams generally sell over video calls or audio conference calls, as a part of a long sales cycle. This sales cycle can take anywhere from one month to a whole year. Sales coaching software can help these teams constantly refine their sales technique as they analyze their cadence over sales calls.

### How to Buy Sales Coaching Software

#### Requirements Gathering (RFI/RFP) for Sales Coaching Software

While there aren’t necessarily stark differences between any two sales coaching software, some offerings do provide more or less functionality, and some software are geared towards certain industries. Buyers can narrow down their choices to choose the software that best suits their needs.&nbsp;

#### Compare Sales Coaching Software Products

**Create a long list**

Long lists are created by eliminating software options that do not provide critical functionality. To make a long list for a sales coaching software, a buyer should look at the following functionalities and deem which products provide the necessary functionality:

- Video recordings
- Audio recordings
- Machine scoring
- Sales pipeline tracking
- Call transcriptions
- Sales onboarding and training
- Sales playbook creation
- Manager review scorecards
- Sales rep gamification and leaderboards
- Sales coaching knowledgebase

**Create a short list**

Once a buyer has narrowed down their list from the following functionality above, it’s then important to get even more specific requirements. For example, some sales coaching software are intended for financial or high tech sales, while others are for insurance sales, travel sales, etc. If the company is in a very specific vertical, the buyer must look for a solution that caters to their specific needs.&nbsp;

**Conduct demos**

Demos are one of the most important stages in the buying journey. This allows a buyer to sit through an actual product demo and see if the product matches all of the requirements. To make sure the demo runs smoothly, buyers must ensure that the vendor has all of their requirements beforehand so they can showcase their features properly. Some of the critical features that should be showcased in a product demo include video recording, call transcriptions, and audio recording, as these are the cornerstones of any sales coaching software

#### Selection of Sales Coaching Software

**Choose a selection team**

It’s essential to have input from the end users of the software before making any purchasing decisions. Businesses must create a small selection team for sales coaching software. It’s important to get input from sales managers as team leads understand what’s critical for the training of the sales representatives they manage. It’s also important for a few sales representatives to demo some potential products and get their input on what features they like or what they need to improve their selling skills. This will allow a conversation where people can voice their concerns and conclude on the software that best fits the team’s needs.

**Negotiation**

When it comes down to the negotiation stage it’s important to consider implementation and training costs. Once a buyer ensures that all other requirements are met, the last stage is ensuring that workers are properly trained on the new software. This should be included in the price of the software, especially if it’s a recurring revenue cost.&nbsp;

**Final decision**

After the negotiation stage is conducted, the final decision requires buy-in from everyone on the selection team. It’s important to get everyone on the same page to ensure that all requirements are met and the final decision is supported by everyone involved.

### What Does Sales Coaching Software Cost?

There are a few factors to note when it comes to the cost of sales coaching software. The pricing of sales coaching software is generally run on a software as a service (SaaS) model. This means that the software is a subscription, and businesses must pay a monthly fee to use it. Pricing also depends on the number of seats being purchased. This is generally dictated by the number of sales representatives that have their login and account on the software. The more seats purchased, the higher the price will be every month. The price of a sales coaching software varies heavily depending on if it is a standalone product that focuses only on sales coaching versus a product that offers sales coaching features as a part of a larger sales enablement solution.&nbsp;

**Standalone sales coaching solution pricing:** Since these are point solutions they are often cheaper than all-encompassing sales solutions. Generally, the price of a standalone solution is anywhere from $300-$2,000 a month depending on the number of seats purchased.

**All-in-one sales coaching solution pricing:** As stated previously, some sales coaching software are packaged as modules as a feature of a larger sales acceleration solution. These solutions can cost anywhere from $800-$5,000 a month depending on the number of seats needed.&nbsp;

#### Return on Investment (ROI)

Businesses that implement sales coaching software generally see a return on their investment within a year. After a year. Below is the breakdown of the estimated time to ROI according to our review data on G2 as of December 4, 2020:

- 41% of buyers see an ROI in 6 months or less
- 31% of buyers see an ROI in 7-12 months
- 17% of buyers see an ROI in 13-24 months
- 11% of all other buyers see an ROI from 24 months onwards