# Top 10 AdRoll ABM (Formerly... Alternatives & Competitors (655)4.3 out of 5 Based on G2 reviews, AdRoll ABM (Formerly RollWorks) is often evaluated alongside top-rated alternatives that vary by use case, pricing, and features. Account Data Management Software is used by teams seeking user friendly, easy to use platforms with features like opportunity timeline , market insights , and omni-channel tracking , according to G2 reviews. In most cases, users compare alternatives based on reliability and ease of use. The best overall alternative to AdRoll ABM (Formerly RollWorks) is [Demandbase One](https://www.g2.com/products/demandbase-one/reviews), rated ~4.4 stars on G2 from 1941+ reviewers. It is frequently praised for lead generation and insights. Other well-known alternatives to AdRoll ABM (Formerly RollWorks) are: - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – known for intent data and lead generation (G2 star rating ~4.2) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) – highly rated for automation and efficiency (G2 star rating ~4.6) - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) – offers lead generation and data accuracy (G2 star rating ~4.5) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) – best suited for teams that need contact information and data accuracy (G2 star rating ~4.5) Browse top options below. Based on G2 review data, AdRoll ABM (Formerly RollWorks) is most commonly used in industries like [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence). Compare user ratings by vertical to find the best fit. [Get Price](/products/adroll-abm-formerly-rollworks/software_advice_form_fill/new) ## Top 10 Alternatives to AdRoll ABM (Formerly RollWorks) Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how AdRoll ABM (Formerly RollWorks) stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Financial Services, and Health, Wellness and Fitness, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/ab2060955b5493121b5c56fa83d6e689/demandbase-one.png "Product Avatar Image") ](https://www.g2.com/products/demandbase-one/reviews) [ Demandbase One ](https://www.g2.com/products/demandbase-one/reviews) By [Demandbase](https://www.g2.com/sellers/demandbase) [ 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews#reviews) Product Description The biggest and fastest growing companies in the world rely on Demandbase to drive their ABM and ABX strategies and to maximize their go-to-market performance. With the Demandbase ABX Cloud, fueled by our Account Intelligence, you have one platform to connect your 1st and 3rd party data for one view of the account, making it easy for revenue teams to stay coordinated across the entire buying journey, from prospect to customer. Reviewers say compared to AdRoll ABM (Formerly RollWorks), Demandbase One is: Slower to reach roi Better at meeting requirements More usable Categories in common with AdRoll ABM (Formerly...: [ Account-Based Advertising ](/categories/account-based-advertising)[ Account-Based Orchestration Platforms ](/categories/account-based-orchestration-platforms)[ Buyer Intent Data Providers ](/categories/buyer-intent-data-providers)[ Account-Based Analytics ](/categories/account-based-analytics)[ Marketing Account Intelligence ](/categories/marketing-account-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews) By [6sense](https://www.g2.com/sellers/6sense) [ 4.2/5(1,482) ](https://www.g2.com/products/6sense-revenue-marketing/reviews#reviews) Product Description 6sense is an ABM/ABX platform that helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team, helping them know everything they need to know so they can do anything needed to compete and win more often. Reviewers say compared to AdRoll ABM (Formerly RollWorks), 6sense Revenue Marketing is: More expensive Categories in common with AdRoll ABM (Formerly...: [ Account-Based Advertising ](/categories/account-based-advertising)[ Account-Based Orchestration Platforms ](/categories/account-based-orchestration-platforms)[ Buyer Intent Data Providers ](/categories/buyer-intent-data-providers)[ Account-Based Analytics ](/categories/account-based-analytics)[ Marketing Account Intelligence ](/categories/marketing-account-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/591d636846dd2fb7c5c29917cdb1879a/metadata-io.png "Product Avatar Image") ](https://www.g2.com/products/metadata-io/reviews) [ Metadata.io ](https://www.g2.com/products/metadata-io/reviews) By [Metadata](https://www.g2.com/sellers/metadata) [ 4.6/5(300) ](https://www.g2.com/products/metadata-io/reviews#reviews) Product Description Metadata is the only AI campaign execution platform for B2B marketers. Metadata’s patented technology executes thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a velocity that is not humanly possible. Reviewers say compared to AdRoll ABM (Formerly RollWorks), Metadata.io is: Better at support Easier to do business with Better at meeting requirements Categories in common with AdRoll ABM (Formerly...: [ Account-Based Advertising ](/categories/account-based-advertising)[ Account-Based Orchestration Platforms ](/categories/account-based-orchestration-platforms)[ Account-Based Analytics ](/categories/account-based-analytics)[ Marketing Account Intelligence ](/categories/marketing-account-intelligence)[ Account Data Management ](/categories/account-data-management) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/3b59d9a0ad67ae5bc9ac4f8caddba231/gtm-studio-powered-by-zoominfo.png "Product Avatar Image") ](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) [ GTM Studio - Powered by ZoomInfo ](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) By [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) [ 4.5/5(3,512) ](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews#reviews) Product Description GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace - enabling RevOps and marketing teams to launch proven plays, enrich data automatically, and activate sellers fast, with no engineering support and no ticket queues. Reviewers say compared to AdRoll ABM (Formerly RollWorks), GTM Studio - Powered by ZoomInfo is: Better at meeting requirements More usable Easier to set up Categories in common with AdRoll ABM (Formerly...: [ Account-Based Advertising ](/categories/account-based-advertising)[ Account-Based Orchestration Platforms ](/categories/account-based-orchestration-platforms)[ Buyer Intent Data Providers ](/categories/buyer-intent-data-providers)[ Account-Based Analytics ](/categories/account-based-analytics)[ Marketing Account Intelligence ](/categories/marketing-account-intelligence) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ GTM Workspace - Powered by ZoomInfo ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) By [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) [ 4.5/5(9,106) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews#reviews) Product Description GTM Workspace is a unified sales execution platform that brings together CRM data, ZoomInfo intelligence, engagement history, and buying signals in one consolidated view - so account executives and account managers can manage their entire book of business, prioritize pipeline, and act on the best opportunities without ever switching tools. Reviewers say compared to AdRoll ABM (Formerly RollWorks), GTM Workspace - Powered by ZoomInfo is: Slower to reach roi Easier to set up More expensive Categories in common with AdRoll ABM (Formerly...: [ Buyer Intent Data Providers ](/categories/buyer-intent-data-providers)[ Marketing Account Intelligence ](/categories/marketing-account-intelligence)[ Account Data Management ](/categories/account-data-management)[ Lead Intelligence ](/categories/lead-intelligence)[ Visitor Identification ](/categories/visitor-identification) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/c2fb217ed112b00cea680b08b13a3f8c/foundry-abm.jpg "Product Avatar Image") ](https://www.g2.com/products/foundry-abm/reviews) [ Foundry ABM ](https://www.g2.com/products/foundry-abm/reviews) By [Foundry](https://www.g2.com/sellers/foundry-c6ab7058-5185-45a4-b1e0-961b90464e7b) [ 4.2/5(206) ](https://www.g2.com/products/foundry-abm/reviews#reviews) Product Description The complete platform and expertise to scale your ABM Success Reviewers say compared to AdRoll ABM (Formerly RollWorks), Foundry ABM is: Slower to reach roi More expensive Easier to do business with Categories in common with AdRoll ABM (Formerly...: [ Account-Based Advertising ](/categories/account-based-advertising)[ Account-Based Orchestration Platforms ](/categories/account-based-orchestration-platforms)[ Buyer Intent Data Providers ](/categories/buyer-intent-data-providers)[ Account-Based Analytics ](/categories/account-based-analytics)[ Account Data Management ](/categories/account-data-management) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image") ](https://www.g2.com/products/stackadapt/reviews) [ StackAdapt ](https://www.g2.com/products/stackadapt/reviews) By [StackAdapt](https://www.g2.com/sellers/stackadapt) [ 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews#reviews) Product Description With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns. Reviewers say compared to AdRoll ABM (Formerly RollWorks), StackAdapt is: Better at meeting requirements Better at support Easier to do business with Categories in common with AdRoll ABM (Formerly...: [ Connected TV (CTV) Advertising Platforms ](/categories/connected-tv-ctv-advertising-platforms)[ Native Advertising ](/categories/native-advertising)[ Cross-Channel Advertising ](/categories/cross-channel-advertising)[ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp)[ Video Advertising ](/categories/video-advertising) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews) By [HubSpot](https://www.g2.com/sellers/hubspot) [ 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews#reviews) Product Description Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to AdRoll ABM (Formerly RollWorks), HubSpot Marketing Hub is: Slower to reach roi More expensive Better at meeting requirements Categories in common with AdRoll ABM (Formerly...: [ Account-Based Orchestration Platforms ](/categories/account-based-orchestration-platforms)[ Account-Based Analytics ](/categories/account-based-analytics)[ Account Data Management ](/categories/account-data-management)[ Social Media Advertising ](/categories/social-media-advertising) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") ](https://www.g2.com/products/adobe-marketo-engage/reviews) [ Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews) By [Adobe](https://www.g2.com/sellers/adobe) [ 4.1/5(3,149) ](https://www.g2.com/products/adobe-marketo-engage/reviews#reviews) Product Description Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Reviewers say compared to AdRoll ABM (Formerly RollWorks), Adobe Marketo Engage is: Slower to reach roi More expensive Categories in common with AdRoll ABM (Formerly...: [ Account-Based Analytics ](/categories/account-based-analytics)[ Marketing Account Intelligence ](/categories/marketing-account-intelligence)[ Account Data Management ](/categories/account-data-management) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") ](https://www.g2.com/products/apollo-io/reviews) [ Apollo.io ](https://www.g2.com/products/apollo-io/reviews) By [Apollo.io](https://www.g2.com/sellers/apollo-io) [ 4.7/5(9,704) ](https://www.g2.com/products/apollo-io/reviews#reviews) Product Description Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 210M contacts and 35M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises. Reviewers say compared to AdRoll ABM (Formerly RollWorks), Apollo.io is: Better at meeting requirements More usable Easier to set up Categories in common with AdRoll ABM (Formerly...: [ Buyer Intent Data Providers ](/categories/buyer-intent-data-providers)[ Marketing Account Intelligence ](/categories/marketing-account-intelligence)[ Account Data Management ](/categories/account-data-management)[ Lead Intelligence ](/categories/lead-intelligence)[ Visitor Identification ](/categories/visitor-identification) ## AdRoll ABM (Formerly RollWorks) Alternatives FAQs Generated using AI ### How does AdRoll ABM (Formerly... compare to Demandbase One? According to G2 data, [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) and [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) have comparable overall ratings, with Demandbase One slightly ahead at 4.4/5 from 1,953 reviews versus AdRoll ABM's 4.3/5 from 650 reviews. Demandbase One leads by 0.1 points in meeting requirements (8.5 vs 8.4) and usability (8.5 vs 8.4), while AdRoll ABM holds a 0.1-point advantage in ease of administration (8.6 vs 8.5). Both products score equally on ease of setup (8.3). AdRoll ABM scores marginally higher in support (8.9 vs 8.8) and ease of doing business (8.9 vs 8.8). Feature-wise, Demandbase One offers additional capabilities such as Connections, Internationalization, and Multivariate Testing, whereas AdRoll ABM provides Mobile Rich Media Capabilities. User sentiment highlights that Demandbase One excels in lead generation (190 mentions), insights (184), intent data (159), and data accuracy (111), while AdRoll ABM is praised for ease of use (167 mentions), audience targeting (104), and intent data (98). Both platforms have learning curve challenges, with Demandbase One having more mentions (86 vs 65). Demandbase One users note complexity and steep learning curves more frequently. Overall, Demandbase One is favored for its comprehensive intent data, account insights, and integration depth, making it suitable for enterprise teams seeking advanced ABM capabilities. AdRoll ABM is recognized for its user-friendliness, strong customer support, and efficient campaign management, appealing to teams valuing ease of use and quick deployment. ### What are the best alternatives to AdRoll ABM (Formerly...? Top alternatives to AdRoll ABM include [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) (4.4/5 stars, 1953 reviews), [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) (4.3/5 stars, 1434 reviews), [Metadata.io](https://www.g2.com/products/metadata-io/reviews) (4.6/5 stars, 299 reviews), [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) (4.5/5 stars, 3512 reviews), [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) (4.5/5 stars, 9099 reviews), [StackAdapt](https://www.g2.com/products/stackadapt/reviews) (4.7/5 stars, 870 reviews), [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) (4.4/5 stars, 14776 reviews), and [Apollo.io](https://www.g2.com/products/apollo-io/reviews) (4.7/5 stars, 9663 reviews). These platforms are recognized for stronger data accuracy, AI-driven insights, ease of administration, and advanced campaign orchestration. ### What features do alternatives offer that AdRoll ABM (Formerly... does not? AdRoll ABM lacks native multivariate testing, internationalization, and connections features that several alternatives provide. It also has limited reporting customization, contact-level visibility, and advanced targeting flexibility, such as AND/OR logic for persona targeting. Some competitors offer more comprehensive data enrichment, AI-driven prioritization, and seamless CRM integrations. ### Which Account Data Management tools do reviewers recommend instead of AdRoll ABM (Formerly...? Reviewers recommend [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) for its unified account intelligence, intent data, and seamless CRM integrations that enhance sales and marketing alignment. [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) is praised for AI-powered intent data and predictive analytics that improve targeting and pipeline predictability. [Metadata.io](https://www.g2.com/products/metadata-io/reviews) is favored for its AI-driven campaign automation and multivariate testing capabilities that optimize paid media efficiently. [GTM Studio](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) and [GTM Workspace](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) are recommended for their comprehensive, accurate B2B data and workflow automation that reduce manual effort. [StackAdapt](https://www.g2.com/products/stackadapt/reviews) stands out for its intuitive interface, advanced targeting, and multi-channel campaign management. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) is noted for its all-in-one marketing automation, ease of use, and strong CRM integration. [Apollo.io](https://www.g2.com/products/apollo-io/reviews) is valued for combining a large B2B contact database with outreach automation in a single platform, offering excellent value and usability. ### Why do users choose Demandbase One over AdRoll ABM (Formerly...? Users choose [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) over AdRoll ABM primarily for its robust intent data and comprehensive account insights, which enable more precise prioritization and targeting of high-value accounts. Demandbase One's integration with multiple platforms including Salesforce and HubSpot, along with its unified view of account engagement and intent signals, helps align marketing and sales teams effectively, enhancing pipeline generation and revenue impact. Demandbase One's lead generation capabilities are highly regarded, with 190 mentions highlighting its effectiveness, alongside strong analytics and automation features that save time and improve campaign efficiency. The platform's ability to provide detailed buyer intent and engagement data supports smarter outreach and personalized marketing efforts. Additionally, Demandbase One's customer support and onboarding are praised for helping users navigate its complexity and maximize value. While Demandbase One has a steeper learning curve and higher pricing, users accept these trade-offs for the advanced features and data accuracy it delivers. Its extensive feature set, including connections and multivariate testing, offers scalability and customization that appeal to larger organizations with dedicated ABM teams seeking a powerful, all-in-one solution. ### Explore Articles [ What are the best M&A software platforms for organizations transitioning from legacy systems and infrastructure? ](https://www.g2.com/discussions/what-are-the-best-m-a-software-platforms-for-organizations-transitioning-from-legacy-systems-and-infrastructure) [ Best-reviewed maintenance management systems app ](https://www.g2.com/discussions/what-s-the-best-reviewed-maintenance-management-systems-app) [ What are the most reliable M&A software platforms based on reviews from long-term enterprise users? ](https://www.g2.com/discussions/what-are-the-most-reliable-m-a-software-platforms-based-on-reviews-from-long-term-enterprise-users) [ Top-rated SAP service for office supplies management ](https://www.g2.com/discussions/top-rated-sap-services-for-managing-office-supplies) [ What's the best relational database tool for app development ](https://www.g2.com/discussions/what-s-the-best-relational-database-tool-for-app-development) [ What solution integrates incident management with ITSM tools? ](https://www.g2.com/discussions/what-solution-integrates-incident-management-with-itsm-tools) ### Spotlight Categories [ Digital Experience Platforms (DXP) ](https://www.g2.com/categories/digital-experience-platforms-dxp) [ A/B Testing Tools ](https://www.g2.com/categories/a-b-testing-tools) [ Robotic Process Automation (RPA) Software ](https://www.g2.com/categories/robotic-process-automation-rpa)