What I like best about Clay is how intuitive and flexible it is. It brings data, enrichment, and workflows into one place, which saves a lot of manual effort. It’s especially useful for building targeted outreach lists quickly while still keeping control over customization and logic. It's easy to integrate in my routine. I use clay the moment i login in my work. Review collected by and hosted on G2.com.

For me it's best platform to build my database. Review collected by and hosted on G2.com.

I really Like enrichment featurres that offer me build my B2b propects inside the clay enviroment Review collected by and hosted on G2.com.

In the Find Leads section, I couldn’t find any PEO companies, which are my ideal target audience. Review collected by and hosted on G2.com.

Ease to use and AI Capibilities and the integrations Review collected by and hosted on G2.com.

too expensive and can be hard to use for a new user Review collected by and hosted on G2.com.

Clay, ideally could be costly, however there are ways to best utilize its true power with integration with multiple other tools. This makes it a great platform that facilitates effective ABM. Review collected by and hosted on G2.com.

Standalone Clay could be costly. It also requires some training to use the platform effectively. However, they have good learning materials and support to help you navigate with ease. Review collected by and hosted on G2.com.

The AI help when doing research, you are able to search for specific companies. Review collected by and hosted on G2.com.

Generating leads from multiple sources at the same time and it uses credits when doing that. Review collected by and hosted on G2.com.

Clay saves me an incredible amount of time on prospecting and lead qualification. What I love most is how easy it is to connect different data sources and build powerful workflows without writing a single line of code. The interface is clean, the learning curve is short, and the product feels designed for growth and marketing teams. It’s a real game-changer for building hyper-relevant lead lists and automating repetitive tasks. Review collected by and hosted on G2.com.

Honestly, very little. Some advanced features could be slightly more intuitive, but nothing that gets in the way. The product improves fast, and the team keeps shipping updates that make the platform even better over time. Review collected by and hosted on G2.com.

I love Clay for its ease of use and smooth, intuitive design. It was super easy to implement and quickly synced with my email, calendar, and contacts. The number of features such as smart profiles, reminders, and notes, is impressive. Integration was seamless, and it’s perfect for managing relationships without feeling like a CRM. Review collected by and hosted on G2.com.

I have been using it frequently for the past few years and have no dislikes really. Review collected by and hosted on G2.com.

Clay is hands-down the most powerful data enrichment and outreach automation platform I've used. Its modular, spreadsheet-like interface is intuitive yet incredibly powerful.

With native integrations to tools like Apollo, Clearbit, Google Maps, LinkedIn, and built-in AI steps, it allows you to build complex workflows without writing a line of code.

You can create highly personalized outbound campaigns, enrich data at scale, scrape websites, validate emails, and trigger sequences—all in one place. Review collected by and hosted on G2.com.

The learning curve can be steep at first. While the UI is elegant, understanding how to structure your data and optimize performance takes some trial and error.

Also, some APIs have rate limits or costs that need to be monitored, especially when scaling to large datasets.

However, the Clay team is very responsive to all feedback. Review collected by and hosted on G2.com.

Clay makes prospecting way more efficient. It connects to multiple data sources, enriches leads instantly, and lets us build workflows that used to take hours in spreadsheets. The UI is simple, and once you get used to formulas, it’s incredibly powerful. Review collected by and hosted on G2.com.

It takes a bit of trial and error to set up more complex workflows, and API limits can be frustrating if you’re running large-scale automations. But overall, not a dealbreaker. Review collected by and hosted on G2.com.

I really like Clay for its extensive features that help with top of funnel generation. I love the integrated spreadsheet and all of the waterfall campaigns that you can use. It's great because instead of having to use multiple tabs in multiple applications to run a campaign, you can do it all within Clay. That's the best feature that really makes Clay valuable to me. Review collected by and hosted on G2.com.

I find the learning curve with Clay quite steep, making it challenging to start using. It would be helpful to find ways to make it easier to adopt. The initial setup process was extensive, feeling like it took an entire university, which added to the challenge. Review collected by and hosted on G2.com.