I really appreciate the waterfall enrichment in Clay, which has transformed our workflow by significantly reducing the time spent on list building and improving email match rates. Claygent has been particularly useful for handling unstructured tasks, like scanning career pages and pulling recent news, making pre-call preparation more efficient. The Salesforce sync is another feature I find valuable, as it operates reliably and ensures our data is accurately updated without needing constant oversight. Review collected by and hosted on G2.com.

The credit model could be better. Failed enrichments still burn credits, and we've blown through monthly credits early a couple of times. Some kind of cost estimate would be a good solution. The UI looks like a friendly spreadsheet, but when you need conditional logic and formula chains, it's basically programming. The phone number coverage is really weak, with mobile matches only around 30-35%. Support could also be quicker; the back and forth on tickets takes longer, especially when something breaks mid-campaign. Review collected by and hosted on G2.com.

I like the fact that with Clay, you can build your own flows inside the platform. It's also flexible enough that when a vendor is not available inside it, we can still make HTTP calls to that vendor to API keys and things of that nature, which helps build more flexible flows. Review collected by and hosted on G2.com.

Sometimes with Clay, it's hard to run live signal flows, as any signal is captured only once a day. If you want faster cadences, it creates some challenges. For example, when building a block list in your CRM and keeping it updated inside Clay or other tools reading off your workflow, Clay only connects with your CRM once a day to update the block list. This can allow some leads to slip through the block list. Review collected by and hosted on G2.com.

I really like Clay for how it centralizes everything. It's great that it uses multiple enrichment tools in a single platform, which standardizes the data for us. This makes it a lot easier because we can import it directly to HubSpot in a standardized way. The columns are standardized too, and we have multiple tools including JAI, which helps with small tasks and automation. The kind of waterfall we can create using Clay is amazing. I also love the way you can save your credits by checking it on HubSpot and everything. Review collected by and hosted on G2.com.

I feel there can be more integrations, like more AI. Maybe something like having tools built in Clay similar to Zapier or any other would be amazing, so we don't have to rely on external tools for integrations. Review collected by and hosted on G2.com.

What I like most is how everything comes together in one place data enrichment, prospecting, and automation. You can pull data from multiple sources and build workflows exactly how you want. Once you get the hang of it, it saves a ton of manual effort and makes outbound way more personalized. Review collected by and hosted on G2.com.

It’s not the easiest tool to pick up on day one, and there’s definitely a learning curve—especially if you haven’t used similar tools before. I also noticed that credits can get used up pretty quickly if you’re not careful, so it helps to keep an eye on how you’re using them. Review collected by and hosted on G2.com.

I like Clay's table-like automation system. It's really easy for me to look into automations, even though I'm not a technical person. I can easily debug any automation, run any rows, even a single row, and build all the AI outbound workflows inside Clay itself. The credit system in Clay is also super helpful as it contains all the software we need, eliminating the hassle of manually tracking top-ups for every other software. Using Clay credits inside the platform itself streamlines our process. Review collected by and hosted on G2.com.

To be honest, pricing seems a bit cliche. Only if the pricing could be a bit cheaper, it will be really great. Review collected by and hosted on G2.com.

Big plus is how quickly you can go from idea to execution. Whether it’s building a targeted lead list or drafting personalized outreach at scale, it reduces what would normally take days into something you can spin up in a few hours. Review collected by and hosted on G2.com.

There is a steep learning curve. I will take some practice. Review collected by and hosted on G2.com.

It's really super helpful for enriching and qualifying the leads and then scoring the leads, sending them to the automation tool. It's really handy when it comes to outbound workflow. Review collected by and hosted on G2.com.

They recently changed the pricing, so they are a bit expensive compared to the previous pricing. That's the only thing that's a downside Review collected by and hosted on G2.com.

I like that Clay is easy to use. It lets us find data in batches, making it easier to do things so I don't have to search for contacts one by one. I find it user-friendly and I can even upload a whole CSV to complete tasks. This efficiency means I don't have to spend hours trying to find data and can instead run a CSV and move on with my day. Review collected by and hosted on G2.com.

Sometimes it takes a while for Clay to find information or find some numbers. I mean, it's not bad. I can just use another table to do that. Review collected by and hosted on G2.com.

I really like Clay for its flexibility, which allows me to enrich data, automate research, and build highly targeted workflows all in one place without feeling restrictive. I also appreciate its ability to automate lead research and enrich contact details, saving me from manual grunt work and allowing for more actual selling. The integration features in Clay are great as it can pull accurate information from multiple sources, automate workflows, and make outreach more personalized. Moreover, the initial setup was made easy as their team trained the management and is available for further guidance. Review collected by and hosted on G2.com.

Clay can feel a bit overwhelming at first; the learning curve is real if you are new. Also, some data sources can be inconsistent, so you still need to double-check accuracy sometimes. Some third-party data sources can have outdated emails or job details. Review collected by and hosted on G2.com.

I like that Clay has a structured way to go through, column by column, to really control exactly how you're enriching data. The HubSpot integration is something I think works really well. I also appreciate the visual interface that allows me to easily see what each column is doing, whether it's validating an email or researching a website for specific information. Clay gives a little bit better structure if I want to ensure that I'm building out a very specific process and want to see that it's followed step by step. Review collected by and hosted on G2.com.

Clay's AI assistant could be improved. It feels like there's a trade-off between high structure and quick ease of setup. While Clay's AI assistant is okay, it may not be as good as something like OpenClaw. I also sense that as AI continues to grow, Clay might fall behind if it doesn't keep up. Review collected by and hosted on G2.com.