We have been using Clay at Denovers since October 2024 to build out most of our lead generation workflows. It brings enrichment, personalized email writing, and job finding together in one place, which has significantly reduced our manual workload. Being able to combine multiple data sources and AI-driven steps into a single workflow means our team spends far less time on repetitive research and more time developing outreach strategy. It has genuinely changed how we approach prospecting. Review collected by and hosted on G2.com.

Before I write this, what's actually bugged you about Clay? Things like credit cost at scale, occasional slow enrichment runs, learning curve for new team members, or workflow limits are common pain points, let me know what fits and I'll write it to match. Review collected by and hosted on G2.com.

What I like most about Clay is how useful it is for building and adjusting data enrichment workflows. It gives us room to test, refine, and troubleshoot as we go.

The support also makes a major difference. When we run into issues, it is easy to get practical help from someone who understands the product. Review collected by and hosted on G2.com.

There is not much I dislike about Clay. It does have a learning curve, particularly when you start building more advanced workflows, but that is understandable given how flexible and powerful the platform is. Review collected by and hosted on G2.com.

I use Clay to handle the complicated research and lead enrichment that other tools can’t do. What I like most is the “waterfall” enrichment feature: it lets me pull data from multiple sources at once, so if one provider doesn’t have an email, Clay automatically finds it through another source. The UI feels like a smart spreadsheet, which makes it easy to organize my work without needing to be a programmer. I also love Claygent, the AI agent, because it can visit company websites to find specific news or signals that I used to search for manually. That added intelligence has helped me build better GTM workflows and onboard new reps much faster. Review collected by and hosted on G2.com.

The biggest drawback for me is the learning curve. It’s clearly a very powerful tool, but it takes time to figure out how to build the most effective workflows and write prompts that work well with the AI. I also find the credit-based pricing a little difficult to predict. If you run a large list with too many enrichment steps, credits can disappear quickly, so you really have to plan your tasks carefully and keep an eye on what you’re running. On top of that, performance can sometimes feel a bit slow when processing thousands of rows at once, which definitely requires some patience. Review collected by and hosted on G2.com.

What stands out most about Clay is how flexible and powerful the platform is once you understand the workflows. It’s not just a lead database it becomes a full research and enrichment engine for outbound.

We use it to identify highly specific accounts and contacts. I remember I got a 1000 prospects data sheet (only linkedin IDs I want) in a few minutes. Review collected by and hosted on G2.com.

I think there is a learning curve for many people. It was not an issue for me as I test out many platforms. Review collected by and hosted on G2.com.

Claygent’s ability to handle real, live websites without breaking is what stands out. It doesn’t just pull from static APIs—it scrolls, clicks, waits for dynamic content, and extracts what a human would actually see. That means we can scrape JavaScript-heavy career pages, funding announcements, or tech stack listings that most enrichment tools simply miss. The natural language interface is a practical advantage. My campaign managers—none of whom write Python—build their own workflows without waiting for me or our data team. They describe what they want, and Claygent executes. On the ad side, dynamic exclusion lists have directly improved our ROAS. We sync CRM data to LinkedIn and Meta, and Clay automatically pushes “current customer” segments as exclusions. No manual CSV uploads. No accidental spend on existing accounts. For a German agency operating under GDPR, this level of control—combined with full documentation of each data source—is something I can actually present during compliance audits. Review collected by and hosted on G2.com.

Scraping is powerful but not bulletproof. Websites with aggressive bot protection (Cloudflare-heavy pages) or complex authentication still cause failures. The real issue is error messaging: “could not extract data” tells me nothing. I don’t know if the page blocked the request, if a selector changed, or if the site simply timed out. Better diagnostics—like showing which HTTP status code or which step in the scraping sequence failed—would save hours of debugging. CRM sync is another friction point. Pushing data to HubSpot works, but field mapping is largely manual. If I want to update a custom property or avoid duplicate records, I have to build workarounds. Native two-way sync with conflict resolution rules would turn Clay from an enrichment tool into a true orchestration layer. Finally, pre-built templates for common DACH use cases would accelerate onboarding. I keep rebuilding the same workflow for “companies hiring a Head of Marketing in Germany in the last 30 days.” A template library—especially for Sales Navigator list enrichment—would let junior team members contribute faster. Review collected by and hosted on G2.com.

Best thing about it is how it simplifies data enrichment and prospect research in one place. As someone working in marketing operations, I find it helpful that Clay can pull data from multiple sources and structure it in a spreadsheet like interface, which makes it easy to manage and analyze. The automation features are also quite powerful, especially when it comes to enriching contacts or company data at scale. It helps save a lot of manual effort and speeds up tasks like building and lead search. Review collected by and hosted on G2.com.

It can take time to fully understand how to use all of its features, especially if you're new to data enrichment workflows. While the spreadsheet style interface is helpful, setting up automation or integrating multiple data sources can sometimes feel bit complex at first. Review collected by and hosted on G2.com.

The most helpful part about Clay is its online community of ambassadors. I don't think I've ever come across another Sales tool that is so popularly discussed on LinkedIn and Reddit. It democratizes knowledge, use cases, best practices, all without having to engage with Clay staff. Really happy to see people really passionate about the workflows they've created with Clay. Review collected by and hosted on G2.com.

It's been hard to apply it at work since my company does not use it. Review collected by and hosted on G2.com.

I really like how Clay helps us with lead enrichment, prospecting, and workflow automation. It saves us a lot of time and money by automating the manual work behind prospecting and lead research. The integration with Salesforge is a big plus, allowing for efficient and scalable personalized outreach and email campaigns. The flexibility and ease of automation make it easy to move faster and reduce repetitive tasks. The setup was pretty easy, and the way it seamlessly integrates with Salesforge for personalized workflows is incredibly efficient for our needs. Review collected by and hosted on G2.com.

Setting up and optimizing integrations like Salesforge can take a bit of time at the beginning if you want everything fully customized for your workflow. More ready-to-use templates and onboarding guides for integration like Salesforge would help new users a lot. Review collected by and hosted on G2.com.

Clay is rich with AI and automation features. Being able to enrich data through various pre-built enrichments and designing our own with Claygent (and other models) has really empowered our marketing team. Even formatting and cleaning data is much easier than has been in Excel. We haven't scratched the surface of everything Clay is able to do and utilise all the apps it can connect to within or extending our stack. It is fairly intuitive and quick to use. Review collected by and hosted on G2.com.

It is an expensive tool and you can quickly burn through credits, though being able to preview the output of actions and enrichments is vital in ensuring credits are not wasted. I finding tables and folders fairly difficult for some reason, perhaps the table structuring (once you start adding related tables) less intuitive than working in one table. Review collected by and hosted on G2.com.

All of the powerful integrations (enrichments). It’s easy to use, basically excel on steroids. It’s the most amazing tool on the market nowadays. Makes my job way easier, as I'm sourcing companies and contacts directly from one app + doing the enrichments + importing/updating my CRM. Review collected by and hosted on G2.com.

I love Clay, nothing I dislike about it. Easy to use once you get the hang of it, and very very powerful Review collected by and hosted on G2.com.