--- title: Clay Reviews meta\_title: 'Clay Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 226 reviews by the users' company size, role or industry to find out how Clay works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 226 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Clay Reviews & Product Details Visit Website Clay automates your data enrichment and email outbound motion by aggregating 100+ data providers, real-time data scraping, and AI message writing into a simple spreadsheet. Filter your dream lead lists with 300+ attributes to target the right leads at the right time, and then use AI to write personalized messages that significantly increase response rates and meetings booked. Trusted by more than 50,000 teams, Clay helps teams rapidly scale outbound without adding headcount. Experiment and run the highest performing campaigns so your sales team can focus on converting their existing pipeline. * * * Product Website Clay Seller [Clay.com](https://www.g2.com/sellers/clay-com) Discussions [Clay Community](https://www.g2.com/products/clay-com-clay/discuss) Solution Type All-in-One Overview by Matt Maiale Show More ## Pricing Pricing provided by Clay. ### Free Free [ View More Pricing Information ](https://www.g2.com/products/clay-com-clay/pricing) ## Clay Integrations (27) What do users say about integrations? Verified by Clay [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apollo ](https://www.g2.com/products/apollo-2024-11-14/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Capsule CRM ](https://www.g2.com/products/capsule-crm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ChatGPT ](https://www.g2.com/products/chatgpt/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GetSales ](https://www.g2.com/products/getsales/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GTM AI - Powered by ZoomInfo ](https://www.g2.com/products/gtm-ai-powered-by-zoominfo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GTM Workspace - Powered by ZoomInfo ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HeyReach ](https://www.g2.com/products/heyreach/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hunter ](https://www.g2.com/products/hunter/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instantly ](https://www.g2.com/products/instantly/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LeadMagic ](https://www.g2.com/products/leadmagic/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") lemlist ](https://www.g2.com/products/lemlist/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Make ](https://www.g2.com/products/integromat-by-celonis-make/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Octave ](https://www.g2.com/products/octave/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Outbound AI ](https://www.g2.com/products/outbound-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Outreach ](https://www.g2.com/products/outreach/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce B2C Commerce ](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforge ](https://www.g2.com/products/salesforge/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Smartlead ](https://www.g2.com/products/smartlead/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SmartLeads ](https://www.g2.com/products/smartleads/reviews) Show More ![Nurana A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nurana A.") NA Nurana A. Email and Content Specialist Small-Business (50 or fewer emp.) 7/10/2025 "Very succesful Sales Intelligence tool" 4.5/5 What do you like best about Clay? Clay made the whole process more efficient and effective. Learning curve is shallow. Review collected by and hosted on G2.com. What do you dislike about Clay? Unfortunately, it cannot be used as a complex CRM. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? It helped me boost productivity and kick start automation of small tasks. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Chase L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chase L.") CL Chase L. Head of operations / Revops Small-Business (50 or fewer emp.) 1/16/2025 "Best way to scale and data enrich your TAM" 5/5 What do you like best about Clay? I actually love how how you can make your imagination run wild with this, from over 100 data providers incl the use of AI, to do 10X from what was possible before Review collected by and hosted on G2.com. What do you dislike about Clay? CLay is absolutely awesome, however if you do not have API's it can work out rather expensive depending on what you want or need to do Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Well from only being able to do 20-50 manual enrichments, Im now able to do 1000's. SO it has save me tons of time Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jordan G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jordan G.") JG Jordan G. Sr Manager of RevOps Strategy Mid-Market (51-1000 emp.) 8/28/2024 "Revolutionizing RevOps with Unmatched AI and Seamless Data Integration" 5/5 What do you like best about Clay? As a RevOps Strategist with an expert-level proficiency in Excel, I am absolutely floored by how much more efficient my workflow has become since integrating Clay Labs into our tech stack. The AI assistant is not just a game-changer; it’s a revolution in productivity. I can simply instruct it to create a complex similarity score to compare two columns, and within seconds, the formula is drafted and finely tuned, saving me countless hours of manual configuration. This is just the tip of the iceberg—Clay’s ability to seamlessly integrate with any data source connected to the internet means that our GTM strategy is always informed by real-time, accurate data. The AI assistant within Clay has turned what used to be a labor-intensive task into a streamlined, automated process, allowing our team to focus on strategy rather than getting bogged down in the weeds of data manipulation. Review collected by and hosted on G2.com. What do you dislike about Clay? Honestly, there’s very little to dislike about Clay. If I had to nitpick, it would be that the sheer depth and breadth of its capabilities can be overwhelming at first. However, with a little time and the excellent customer support team, this quickly becomes a non-issue. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? I was able to cleanse customer data using integrations Clay has with 3rd party data brokers and I was able to seamlessly add formula logic and even generative AI to augment data streams. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jason S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jason S.") JS Jason S. Founder Small-Business (50 or fewer emp.) 10/30/2024 "Best enrichment tool on the market" 5/5 What do you like best about Clay? Provides the most accurate data by using multiple providers so it has improved our reachability a great deal. Has the feel of a spreadsheet so quite easy to get up and running. Review collected by and hosted on G2.com. What do you dislike about Clay? Can go through credits very quickly if you don't know what you are doing. It can become expensive very quickly and there is only pricing relief in terms of cost per credit on the highest plan. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? It allows us to find leads and enrich them and then send out multi-channel campaigns via other tools. It solves the problem of getting incorrect data that we used to have when using a single data provider. It also helps to generate hyper personal messaging. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 1/19/2024 "Best prospecting tool and very powerful" 5/5 What do you like best about Clay? Really powerful data tools, I love being able to combine all the sources of data while prospecting. The enrichment is amazing. Also the AI copy writing tools are great, they take some upfront investment but are worth it. Generally, so easy to use and get started. Review collected by and hosted on G2.com. What do you dislike about Clay? Nothing I dislike, but I wish it was easier to integrate with my CRM and LinkedIn. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Enriching leads, better than any tool I've tried. Also by building intelligence and research on leads. Review collected by and hosted on G2.com. Show More 2/5/2025 Current UserValidated ReviewerSource: Organic ![James B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James B.") JB James B. Account Executive Mid-Market (51-1000 emp.) 1/22/2025 "Impossible to use, waste of time" 0/5 What do you like best about Clay? Support seem to be helpful and responsive but I shouldn't have to be speaking with them so often. I used Cognism before and it was far better. Review collected by and hosted on G2.com. What do you dislike about Clay? It is so complex, so much so that I am put off using it. It takes so much time to get anywhere, and I still haven't gotten any benefit from the tool. It is incredibly frustrating to have a prospecting tool that wastes so much of my time trying to use it. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? None so far, too complex Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 1/8/2025 "Clay is the new Slay!" 5/5 What do you like best about Clay? Its a whole package in itself, can help you do A-Z in all the data work. From scarping and enriching lead data to sending super personalised email campaigns, it does it all. I also love how it allows you to integrate with your existing techstack for free too so that we dont waste double credits here. Review collected by and hosted on G2.com. What do you dislike about Clay? Can be more on the costlier side when it comes to actual credit usage. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Data enrichment, data scaping, Ai that understands a given filter and cleans/bifurcates lead Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerSource: Organic Review from User Profile ![Rayan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rayan A.") RA Rayan A. Sr. Legal Business & Technologist Small-Business (50 or fewer emp.) 9/20/2024 "Clay is a tool to increase efficiency." 4/5 What do you like best about Clay? Clay is a good tool made for sales to optimize their time and enhance efficiency in the outbound sales process. What I like most about Clay is that it is a tool that works quickly, has a good, accurate database, and can be integrated with another tool. Review collected by and hosted on G2.com. What do you dislike about Clay? The interface looks like a spreadsheet, which is not bad, but it would be better to have something more explicit. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Clay basically has a pretty accurate database that helps teams create good lists of prospects. This solution can improve efficiency in the process. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Wayne H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wayne H.") WH Wayne H. Small-Business (50 or fewer emp.) 3/1/2024 "If Google Sheets and Zapier had a baby specialized in outbound sales" 5/5 What do you like best about Clay? It's google sheets but with easier ways to connect apis. the ecosystem and the APIs available Review collected by and hosted on G2.com. What do you dislike about Clay? The clay credits are overpriced. They're not valuable over using the API key directly. I don't use Clay for the credits, I use clay for the features and the amazing company and people search. The credits could make sense if the model was that I pay a percentage of the price more. For example if using Dropcontact through clay credits only costs 5% more, then yes it makes sense. Because it allows me to not have to create an account with them, etc, etc... Sometimes a clay credit is 10x more expensive than its API counterpart. And this is ridiculous. Despite all of this. Clay is a game changer and will disrupt the world of No-code outbound sales, and probably more than that. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Building an outbound lead generation pipeline Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic SM sami m. Co-Founder Internet Small-Business (50 or fewer emp.) 7/5/2024 "game changing tool" 5/5 What do you like best about Clay? changed what I thought is possible with sales automation and prospecting, easy to learn and implement,amazing support team, I use it too often, can integrate to all other known tools Review collected by and hosted on G2.com. What do you dislike about Clay? not everyone can affoard a payed sub but they make up for it in thier free tier. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? helping us prospect and personalize outreach at scale. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Pricing Options Pricing provided by Clay. ### Free Free ### Starter $143.00 Per Month ### Explorer $314.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/clay-com-clay/pricing) Clay Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") Apollo.io 4.7/5(9,704) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-clay-com-clay) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/clay-com-clay-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,665) [ Compare Now ](https://www.g2.com/compare/clay-com-clay-vs-lusha) ##### ##### Clay Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Integration to CRM/Marketing Automation Data Cleaning/Enrichment Lead Intelligence Lead Validation Lead Enrichment Lead Quality [ View More Features ](https://www.g2.com/products/clay-com-clay/features) ## Top-Rated Alternatives [ ![Apollo.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Apollo.io") Apollo.io 4.7/5(9,704) ](https://www.g2.com/products/apollo-io/reviews) [ ![GTM Workspace - Powered by ZoomInfo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GTM Workspace - Powered by ZoomInfo") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ ![Lusha](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lusha") Lusha 4.3/5(1,665) ](https://www.g2.com/products/lusha/reviews) [ View All Alternatives ](https://www.g2.com/products/clay-com-clay/competitors/alternatives) ##### Categories on G2 [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant)[Sales Intelligence](https://www.g2.com/categories/sales-intelligence) [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant)[Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Lead Intelligence](https://www.g2.com/categories/lead-intelligence) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Easier Alternative to VMware HCI](https://www.g2.com/discussions/looking-for-easier-alternative-to-vmware-hci-suggestions)[Best software for integrating big data with analytics platforms](https://www.g2.com/discussions/what-is-the-best-software-for-integrating-big-data-with-analytics-platforms)[What are the most trusted gym management platforms by gym managers and fitness studio owners based on user reviews?](https://www.g2.com/discussions/what-are-the-most-trusted-gym-management-platforms-by-gym-managers-and-fitness-studio-owners-based-on-user-reviews) [What is the top-rated translation management system for enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-translation-management-system-for-enterprises)[Which newsroom management platforms include a built-in media database and journalist contact integration?](https://www.g2.com/discussions/which-newsroom-management-platforms-include-a-built-in-media-database-and-journalist-contact-integration)[Pros and Cons Details](https://www.g2.com/products/clay-com-clay/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)