--- title: Clay Reviews meta\_title: 'Clay Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 226 reviews by the users' company size, role or industry to find out how Clay works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 226 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Clay Reviews & Product Details Visit Website Clay automates your data enrichment and email outbound motion by aggregating 100+ data providers, real-time data scraping, and AI message writing into a simple spreadsheet. Filter your dream lead lists with 300+ attributes to target the right leads at the right time, and then use AI to write personalized messages that significantly increase response rates and meetings booked. Trusted by more than 50,000 teams, Clay helps teams rapidly scale outbound without adding headcount. Experiment and run the highest performing campaigns so your sales team can focus on converting their existing pipeline. * * * Product Website Clay Seller [Clay.com](https://www.g2.com/sellers/clay-com) Discussions [Clay Community](https://www.g2.com/products/clay-com-clay/discuss) Solution Type All-in-One Overview by Matt Maiale Show More ## Pricing Pricing provided by Clay. ### Free Free [ View More Pricing Information ](https://www.g2.com/products/clay-com-clay/pricing) ## Clay Integrations (27) What do users say about integrations? Verified by Clay [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apollo ](https://www.g2.com/products/apollo-2024-11-14/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apollo.io ](https://www.g2.com/products/apollo-io/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Attio ](https://www.g2.com/products/attio/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Capsule CRM ](https://www.g2.com/products/capsule-crm/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") ChatGPT ](https://www.g2.com/products/chatgpt/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GetSales ](https://www.g2.com/products/getsales/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GTM AI - Powered by ZoomInfo ](https://www.g2.com/products/gtm-ai-powered-by-zoominfo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") GTM Workspace - Powered by ZoomInfo ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HeyReach ](https://www.g2.com/products/heyreach/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hunter ](https://www.g2.com/products/hunter/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instantly ](https://www.g2.com/products/instantly/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LeadMagic ](https://www.g2.com/products/leadmagic/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") lemlist ](https://www.g2.com/products/lemlist/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Make ](https://www.g2.com/products/integromat-by-celonis-make/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Octave ](https://www.g2.com/products/octave/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Outbound AI ](https://www.g2.com/products/outbound-ai/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Outreach ](https://www.g2.com/products/outreach/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce B2C Commerce ](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforge ](https://www.g2.com/products/salesforge/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Smartlead ](https://www.g2.com/products/smartlead/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") SmartLeads ](https://www.g2.com/products/smartleads/reviews) Show More ![Janvi P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Janvi P.") JP Janvi P. Business Development Executive Small-Business (50 or fewer emp.) 12/17/2025 Guest users or non-business users of the software, not included in G2 scores. "Simplifying Outreach With Clean, Enriched Data" 4.5/5 What do you like best about Clay? What I like best about Clay is how intuitive and flexible it is. It brings data, enrichment, and workflows into one place, which saves a lot of manual effort. It’s especially useful for building targeted outreach lists quickly while still keeping control over customization and logic. It's easy to integrate in my routine. I use clay the moment i login in my work. Review collected by and hosted on G2.com. What do you dislike about Clay? For me it's best platform to build my database. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Clay solves the problem of scattered data and time-consuming manual research by bringing enrichment, list building, and workflow automation into a single platform. Instead of switching between multiple tools and spreadsheets, everything happens in one place. This helps me work faster, maintain cleaner data, and focus more on strategy and outreach rather than repetitive operational tasks. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Chetan D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chetan D.") CD Chetan D. Marketing Executive Small-Business (50 or fewer emp.) 3/21/2026 "Powerful Enrichment Features for Building B2B Prospects in Clay" 4/5 What do you like best about Clay? I really Like enrichment featurres that offer me build my B2b propects inside the clay enviroment Review collected by and hosted on G2.com. What do you dislike about Clay? In the Find Leads section, I couldn’t find any PEO companies, which are my ideal target audience. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? B2B outreach in one platform, from prospecting to sending emails. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Faraz A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Faraz A.") FA Faraz A. Founder Small-Business (50 or fewer emp.) 4/7/2026 "Easy to Use AI Capabilities with Strong Integrations" 4.5/5 What do you like best about Clay? Ease to use and AI Capibilities and the integrations Review collected by and hosted on G2.com. What do you dislike about Clay? too expensive and can be hard to use for a new user Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? to generate leads annd personalised messaging Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 4/22/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Cygnet I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cygnet I.") CI Cygnet I. Marketing Manager Mid-Market (51-1000 emp.) 10/9/2025 "Incredible Capabilities and Integration options" 4/5 What do you like best about Clay? Clay, ideally could be costly, however there are ways to best utilize its true power with integration with multiple other tools. This makes it a great platform that facilitates effective ABM. Review collected by and hosted on G2.com. What do you dislike about Clay? Standalone Clay could be costly. It also requires some training to use the platform effectively. However, they have good learning materials and support to help you navigate with ease. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? While working on targeted accounts, it is difficult to manually research about the prospect through web search. This is where we use clay. It not only help me in enriching the data, but helps us in identifying a lot of other signals that helps our sales colleagues to prepare themselves before approaching a prospect. We also use clay to create highly personalized mailers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Phomelelo M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Phomelelo M.") PM Phomelelo M. Head of Research Small-Business (50 or fewer emp.) 5/5/2026 "Artificial intelligence with lead generation" 3.5/5 What do you like best about Clay? The AI help when doing research, you are able to search for specific companies. Review collected by and hosted on G2.com. What do you dislike about Clay? Generating leads from multiple sources at the same time and it uses credits when doing that. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? You able to use AI to get additional information without supplementing with google or any web search. You also get information overview of the company. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") CC Verified User in Consulting Small-Business (50 or fewer emp.) 10/17/2025 "Clay: A Game-Changer for Effortless Lead Generation and Workflow Auto" 5/5 What do you like best about Clay? Clay saves me an incredible amount of time on prospecting and lead qualification. What I love most is how easy it is to connect different data sources and build powerful workflows without writing a single line of code. The interface is clean, the learning curve is short, and the product feels designed for growth and marketing teams. It’s a real game-changer for building hyper-relevant lead lists and automating repetitive tasks. Review collected by and hosted on G2.com. What do you dislike about Clay? Honestly, very little. Some advanced features could be slightly more intuitive, but nothing that gets in the way. The product improves fast, and the team keeps shipping updates that make the platform even better over time. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Clay helps me solve the biggest bottleneck in outbound: identifying and qualifying the right leads fast. It centralizes data from multiple sources, enriches it in real time, and makes it easy to build highly targeted prospect lists. This saves hours of manual work every week, improves campaign precision, and gives me a much higher reply rate. It’s a huge productivity boost for both prospecting and scaling personalized outreach. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic GJ Gurunath J. Search Engine Marketing Specialist Mid-Market (51-1000 emp.) 9/22/2025 "Clay Review" 5/5 What do you like best about Clay? I love Clay for its ease of use and smooth, intuitive design. It was super easy to implement and quickly synced with my email, calendar, and contacts. The number of features such as smart profiles, reminders, and notes, is impressive. Integration was seamless, and it’s perfect for managing relationships without feeling like a CRM. Review collected by and hosted on G2.com. What do you dislike about Clay? I have been using it frequently for the past few years and have no dislikes really. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? It solves the problem of losing touch with important contacts and forgetting key details. It centralizes all my relationships, syncs automatically with email and calendars, and reminds me when to follow up. I no longer need spreadsheets or mental notes. Clay helps me stay organized, build stronger connections, and maintain meaningful, consistent communication effortlessly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite SB Siddhant B. Business and Technology Advisor Small-Business (50 or fewer emp.) 7/24/2025 "Clay is our go-to tool for generating results for B2B companies!" 5/5 What do you like best about Clay? Clay is hands-down the most powerful data enrichment and outreach automation platform I've used. Its modular, spreadsheet-like interface is intuitive yet incredibly powerful. With native integrations to tools like Apollo, Clearbit, Google Maps, LinkedIn, and built-in AI steps, it allows you to build complex workflows without writing a line of code. You can create highly personalized outbound campaigns, enrich data at scale, scrape websites, validate emails, and trigger sequences—all in one place. Review collected by and hosted on G2.com. What do you dislike about Clay? The learning curve can be steep at first. While the UI is elegant, understanding how to structure your data and optimize performance takes some trial and error. Also, some APIs have rate limits or costs that need to be monitored, especially when scaling to large datasets. However, the Clay team is very responsive to all feedback. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Clay has completely changed how we do outbound sales and lead research. Instead of manually sourcing and enriching leads, we now automate the entire process - from ICP definition to campaign-ready lists. It's also helped us reduce costs significantly by caching results and avoiding redundant API calls. For agencies like ours, it’s a backend engine that powers dozens of campaigns without the need for a large team. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Andrei R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrei R.") AR Andrei R. Sales Strategy Associate Enterprise (\> 1000 emp.) 10/15/2025 Guest users or non-business users of the software, not included in G2 scores. "Huge time-saver for prospecting and personalization" 5/5 What do you like best about Clay? Clay makes prospecting way more efficient. It connects to multiple data sources, enriches leads instantly, and lets us build workflows that used to take hours in spreadsheets. The UI is simple, and once you get used to formulas, it’s incredibly powerful. Review collected by and hosted on G2.com. What do you dislike about Clay? It takes a bit of trial and error to set up more complex workflows, and API limits can be frustrating if you’re running large-scale automations. But overall, not a dealbreaker. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? It automates research and lead enrichment, pulling accurate company and contact data in one place. We’ve cut manual research time dramatically and can personalize outreach at scale without sacrificing quality Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User 12/17/2025 "Powerful Sales Automation with Intuitive Features" 4.5/5 What do you like best about Clay? I really like Clay for its extensive features that help with top of funnel generation. I love the integrated spreadsheet and all of the waterfall campaigns that you can use. It's great because instead of having to use multiple tabs in multiple applications to run a campaign, you can do it all within Clay. That's the best feature that really makes Clay valuable to me. Review collected by and hosted on G2.com. What do you dislike about Clay? I find the learning curve with Clay quite steep, making it challenging to start using. It would be helpful to find ways to make it easier to adopt. The initial setup process was extensive, feeling like it took an entire university, which added to the challenge. Review collected by and hosted on G2.com. What problems is Clay solving and how is that benefiting you? Clay solves prospecting issues, improving top of funnel outreach. The integrated spreadsheet and waterfall campaigns make it easier by centralizing tasks, removing the need to use multiple apps. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Pricing Options Pricing provided by Clay. ### Free Free ### Starter $143.00 Per Month ### Explorer $314.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/clay-com-clay/pricing) Clay Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image") Apollo.io 4.7/5(9,704) [ Compare Now ](https://www.g2.com/compare/apollo-io-vs-clay-com-clay) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) [ Compare Now ](https://www.g2.com/compare/clay-com-clay-vs-gtm-workspace-powered-by-zoominfo) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4d67371257a51328c0872a8494a9e450/lusha.png "Product Avatar Image") Lusha 4.3/5(1,665) [ Compare Now ](https://www.g2.com/compare/clay-com-clay-vs-lusha) ##### ##### Clay Features Data Availability Contact Data Availability Company Data Availability Industry Research Availability Data Accuracy Contact Data Accuracy Company Data Accuracy Features Lead Builder Integration to CRM/Marketing Automation Data Cleaning/Enrichment Lead Intelligence Lead Validation Lead Enrichment Lead Quality [ View More Features ](https://www.g2.com/products/clay-com-clay/features) ## Top-Rated Alternatives [ ![Apollo.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Apollo.io") Apollo.io 4.7/5(9,704) ](https://www.g2.com/products/apollo-io/reviews) [ ![GTM Workspace - Powered by ZoomInfo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GTM Workspace - Powered by ZoomInfo") GTM Workspace - Powered by ZoomInfo 4.5/5(9,106) ](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) [ ![Lusha](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lusha") Lusha 4.3/5(1,665) ](https://www.g2.com/products/lusha/reviews) [ View All Alternatives ](https://www.g2.com/products/clay-com-clay/competitors/alternatives) ##### Categories on G2 [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant)[Sales Intelligence](https://www.g2.com/categories/sales-intelligence) [AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant)[Sales Intelligence](https://www.g2.com/categories/sales-intelligence)[Lead Intelligence](https://www.g2.com/categories/lead-intelligence) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Easier Alternative to VMware HCI](https://www.g2.com/discussions/looking-for-easier-alternative-to-vmware-hci-suggestions)[Best software for integrating big data with analytics platforms](https://www.g2.com/discussions/what-is-the-best-software-for-integrating-big-data-with-analytics-platforms)[What are the most trusted gym management platforms by gym managers and fitness studio owners based on user reviews?](https://www.g2.com/discussions/what-are-the-most-trusted-gym-management-platforms-by-gym-managers-and-fitness-studio-owners-based-on-user-reviews) [What is the top-rated translation management system for enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-translation-management-system-for-enterprises)[Which newsroom management platforms include a built-in media database and journalist contact integration?](https://www.g2.com/discussions/which-newsroom-management-platforms-include-a-built-in-media-database-and-journalist-contact-integration)[Pros and Cons Details](https://www.g2.com/products/clay-com-clay/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)