--- title: Clay Reviews meta\_title: 'Clay Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 226 reviews by the users' company size, role or industry to find out how Clay works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 226 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

# Clay Reviews & Product Details

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Clay automates your data enrichment and email outbound motion by aggregating 100+ data providers, real-time data scraping, and AI message writing into a simple spreadsheet. Filter your dream lead lists with 300+ attributes to target the right leads at the right time, and then use AI to write personalized messages that significantly increase response rates and meetings booked. Trusted by more than 50,000 teams, Clay helps teams rapidly scale outbound without adding headcount. Experiment and run the highest performing campaigns so your sales team can focus on converting their existing pipeline.

* * *

Product Website
Clay
Seller
[Clay.com](https://www.g2.com/sellers/clay-com)
Discussions
[Clay Community](https://www.g2.com/products/clay-com-clay/discuss)
Solution Type

All-in-One

Overview by
Matt Maiale

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## Pricing

Pricing provided by Clay.

### Free

Free

[
View More Pricing Information
](https://www.g2.com/products/clay-com-clay/pricing)

## Clay Integrations
(27)

What do users say about integrations?

Verified by Clay

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Agentforce Sales (formerly Salesforce Sales Cloud)

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Apollo

](https://www.g2.com/products/apollo-2024-11-14/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Apollo.io

](https://www.g2.com/products/apollo-io/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Attio

](https://www.g2.com/products/attio/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Capsule CRM

](https://www.g2.com/products/capsule-crm/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

GetSales

](https://www.g2.com/products/getsales/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

GTM AI - Powered by ZoomInfo

](https://www.g2.com/products/gtm-ai-powered-by-zoominfo/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

GTM Workspace - Powered by ZoomInfo

](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HeyReach

](https://www.g2.com/products/heyreach/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Sales Hub

](https://www.g2.com/products/hubspot-sales-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Hunter

](https://www.g2.com/products/hunter/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Instantly

](https://www.g2.com/products/instantly/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

LeadMagic

](https://www.g2.com/products/leadmagic/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

lemlist

](https://www.g2.com/products/lemlist/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Make

](https://www.g2.com/products/integromat-by-celonis-make/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Octave

](https://www.g2.com/products/octave/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Outbound AI

](https://www.g2.com/products/outbound-ai/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Outreach

](https://www.g2.com/products/outreach/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforce B2C Commerce

](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforce Headless 360 Platform (formerly Salesforce Platform)

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforge

](https://www.g2.com/products/salesforge/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Slack

](https://www.g2.com/products/slack/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Smartlead

](https://www.g2.com/products/smartlead/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

SmartLeads

](https://www.g2.com/products/smartleads/reviews)

Show More

 ![Debnar K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Debnar K.")
DK

Debnar K.

HR Operations Coordinator

Human Resources

Mid-Market (51-1000 emp.)

3/10/2026

"Centralizes and Automates Prospect Research Efficiently"

4/5

What do you like best about Clay?

I use Clay mainly as a sales intelligence and contact enrichment tool. I like how it centralizes and automates nearly all my prospect research and contact enrichment in one place, saving me an enormous amount of time. Instead of jumping between LinkedIn, company websites, and our CRM, I can get clean, up-to-date profiles for prospects and decision-makers almost instantly. I appreciate how powerful yet intuitive the integrations are, especially with LinkedIn, email tools, and our CRM. The ability to pull in data, enrich records, and export directly to my workflow tools makes outreach much more efficient. For B2B sales and business development in Germany, where accurate, well-researched outreach is important, this consistency is a huge advantage. Clay acts as a hub for cleaner, richer, more actionable B2B contact data that supports smarter outreach and stronger client relationships. Review collected by and hosted on G2.com.

What do you dislike about Clay?

User management and team permissions lack granularity. We work with multiple teams and regional offices in Germany, and we need tight control over who can access certain datasets, export information, or modify workflows. But the current settings are fairly limited — it’s hard to restrict access to specific lists or prevent accidental changes to shared automations without complicated workarounds. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

I use Clay to streamline sales intelligence and contact enrichment, quickly finding and organizing accurate data, centralizing everything for easy access. This boosts my outreach efficiency. However, user management needs better granularity to control data and workflows in our multi-team setup. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Phomelelo M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Phomelelo M.")
PM

Phomelelo M.

Head of research

Small-Business (50 or fewer emp.)

8/25/2025

"fast and Easy to use"

4/5

What do you like best about Clay?

The AI assistance when searching for companies using key words and the ability to source contact numbers from multiple sources. Review collected by and hosted on G2.com.

What do you dislike about Clay?

Generation of contact details from multiple source when batching your lead generation. The only way to get it generate one mobile number per lead is to do so manually which takes longer. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

I am able to get specific companies using keywords, and use it to augment my ZI searches. I also run the leads I can't find on ZI on ClayAI. Review collected by and hosted on G2.com.

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5/5/2026
Current UserValidated ReviewerSource: Organic

 ![Wasim D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wasim D.")
WD

Wasim D.

CSM

Information Technology and Services

Small-Business (50 or fewer emp.)

4/28/2026

"Rich Data Quality with Slight Learning Curve"

5/5

What do you like best about Clay?

I like the data quality of Clay, which is crucial for finding qualified leads that match my ideal client profile with rich data. I also enjoy how it's sort of gamified with the clay concept, making it fun and less systematic to use. The tool helps increase my probability of closing deals by getting me to the right person. Review collected by and hosted on G2.com.

What do you dislike about Clay?

I think the onboarding process can overwhelm you at the start. I think Clay should focus more on personalizing the experience. As I mentioned, the onboarding was a little bit complex. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

I use Clay for prospecting and building lists targeting my ICP, finding qualified leads with rich data. It increases my chances of closing deals by connecting me with the right people. Review collected by and hosted on G2.com.

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Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerSource: G2 invite

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
IM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/7/2026

"Clay streamlines lead enrichment and powers faster, more targeted outreach"

4.5/5

What do you like best about Clay?

Clay brings all our lead enrichment, research, and data structuring into one workflow, which saves a huge amount of manual work. Instead of switching between multiple tools, we can build highly targeted prospect lists and enrich them in a single place. Review collected by and hosted on G2.com.

What do you dislike about Clay?

Clay can feel overwhelming at first because of how many features and workflows it offers. There’s a noticeable learning curve, especially for teams that are new to data enrichment or automation.

It also takes some time to understand how to structure workflows efficiently, and in some cases, a few data points from third-party sources still require quick manual verification to ensure accuracy. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

Clay solves the challenge of scattered prospect data and time-consuming manual research. Before using it, a lot of effort was spent collecting, cleaning, and validating lead information across different tools.

Now we use Clay to centralize lead research, enrich contact and company data, and build more accurate, well-segmented prospect lists. That cleaner data then flows directly into Salesforge.ai

, which makes our outbound process much more efficient.

The main benefit is speed and quality: we spend less time on manual data work, launch campaigns faster, and send more relevant, personalized outreach based on better context for each prospect. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Ander V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ander V.")
AV

Ander V.

Business Development Manager Latam

Mid-Market (51-1000 emp.)

12/16/2025

"Powerful Lead Enrichment That Saves Time and Boosts Personalization"

4.5/5

What do you like best about Clay?

What I like best about Clay is how powerful it is for enriching and structuring lead data at scale. It pulls information from multiple sources in one place, which saves a huge amount of manual research time and helps build highly targeted, personalized outbound lists. Review collected by and hosted on G2.com.

What do you dislike about Clay?

What I dislike about Clay is that it has a bit of a learning curve, especially at the beginning. With so many data sources and customization options, it can feel overwhelming until you fully understand how to structure workflows and avoid overusing credits Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

Clay solves the problem of fragmented and manual lead research. By automating data enrichment from multiple sources in one workflow, it saves hours of manual work and ensures I’m working with accurate, up-to-date information. This allows me to build more targeted prospect lists, personalize outreach at scale, and focus more time on closing rather than researching. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Aniket V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aniket V.")
AV

Aniket V.

Senior Business Development Manager

Small-Business (50 or fewer emp.)

4/29/2026

"Customizable Lead Generation with a Steep Learning Curve"

5/5

What do you like best about Clay?

I use Clay for outbound lead generation, and it really helps in finding our target audience and increasing reach. I appreciate how it eases the process by enriching prospect data, collecting it in a single place, and creating a workflow to reach and convert them into potential clients. What stands out best for me is how we can customize the workflow based on targeting needs and keep prospect data well-organized. Review collected by and hosted on G2.com.

What do you dislike about Clay?

There is a learning gap for new users, as the complex workflow is a little confusing for them. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

I use Clay to streamline outbound lead generation by enriching prospect data and organizing it in one place, creating workflows to reach and convert potential clients. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Hugo v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hugo v.")
HV

Hugo v.

Founder

Small-Business (50 or fewer emp.)

5/29/2026

"Won't use again"

0/5

What do you like best about Clay?

i like the data quality they provide the most Review collected by and hosted on G2.com.

What do you dislike about Clay?

the fact that they secretly switch out your own AI keys for their clay credits and don't notify you, they're essentially stealing. and some of the flows they put in a way that it will automatically run and take all your credits Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

they create more problems for me than they solve Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

5/5/2026

"User-Friendly with Limitations in Workbook Capacity"

3.5/5

What do you like best about Clay?

I like that Clay is user-friendly and resembles a spreadsheet, which makes it easy for anyone, even beginners, to learn. I also appreciate their academy feature, which enables users to get the most out of the platform. Review collected by and hosted on G2.com.

What do you dislike about Clay?

There are limitations for a workbook, I think it's around 50,000 rows at one table. This creates a problem where we need to create multiple workbooks on the same project. If the limit can be increased, it might help us. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

I use Clay for lead enrichment and finding leads. It streamlines outreach by integrating with HubSpot, offering an easy-to-use spreadsheet-like interface that simplifies data enrichment. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Yvonne T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yvonne T.")
YT

Yvonne T.

SDR Manager

Mid-Market (51-1000 emp.)

4/2/2026

"Boosts Prospecting Efficiency with Top-Notch Data Quality"

5/5

What do you like best about Clay?

I like that Clay is easily able to convert data into a CSV file, which I can upload into my dialer, making it really convenient for my workflow. It helps me get the right data quality to reach more leads and open opportunities. The better data quality compared to previous tools I used is a big plus, allowing me to prospect properly. Additionally, setting up Clay was easy. Review collected by and hosted on G2.com.

What do you dislike about Clay?

The user interface could be improved a little bit to make it easier. The ease of use could be worked on. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

Clay enriches contact data, providing quality information for prospecting. It easily converts data into CSV files for uploading into my dialer, helping me reach more leads effectively. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
II

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

5/31/2026

"Clay Streamlines Prospecting with Seamless 50+ Source Data Enrichment"

4.5/5

What do you like best about Clay?

What I like most about Clay is how seamlessly it aggregates data from 50+ enrichment sources into one cohesive spreadsheet-style interface. Rather than jumping between LinkedIn, Clearbit, and Apollo, I can pull accurate emails, phone numbers, and company insights all in one place, which makes the whole workflow feel much more streamlined. Review collected by and hosted on G2.com.

What do you dislike about Clay?

Clay uses credits/actions for enrichments and workflow steps, and usage can climb quickly when you test large tables, run waterfalls, or stack multiple providers Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

Clay solves the problem of having GTM data, enrichment tools, prospecting workflows, and AI personalization scattered across too many platforms.

For me, the biggest benefit is that it brings list building, enrichment, research, scoring, and outreach prep into one workflow. Also it has one of the richest data. Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: G2 invite

## Pricing Options

Pricing provided by Clay.

### Free

Free

### Starter

$143.00

Per Month

### Explorer

$314.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/clay-com-clay/pricing)

Clay Comparisons

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image")

Apollo.io

4.7/5(9,704)

[
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 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0fe1247bb1ae3d476bf6e9dbd470cf7d/gtm-workspace-powered-by-zoominfo.png "Product Avatar Image")

GTM Workspace - Powered by ZoomInfo

4.5/5(9,105)

[
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Lusha

4.3/5(1,665)

[
Compare Now
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##### 
##### Clay Features

Data Availability

Contact Data Availability

Company Data Availability

Industry Research Availability

Data Accuracy

Contact Data Accuracy

Company Data Accuracy

Features

Lead Builder

Integration to CRM/Marketing Automation

Data Cleaning/Enrichment

Lead Intelligence

Lead Validation

Lead Enrichment

Lead Quality

[
View More Features
](https://www.g2.com/products/clay-com-clay/features)

## Top-Rated Alternatives

[

 ![Apollo.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Apollo.io")

Apollo.io

4.7/5(9,704)

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[

 ![GTM Workspace - Powered by ZoomInfo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GTM Workspace - Powered by ZoomInfo")

GTM Workspace - Powered by ZoomInfo

4.5/5(9,105)

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[

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Lusha

4.3/5(1,665)

](https://www.g2.com/products/lusha/reviews)

[
View All Alternatives
](https://www.g2.com/products/clay-com-clay/competitors/alternatives)

##### Categories on G2

[AI Sales Assistant](https://www.g2.com/categories/ai-sales-assistant)[AI Writing Assistant](https://www.g2.com/categories/ai-writing-assistant)[Sales Intelligence](https://www.g2.com/categories/sales-intelligence)

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