--- title: Clay Reviews meta\_title: 'Clay Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 226 reviews by the users' company size, role or industry to find out how Clay works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 226 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

# Clay Reviews & Product Details

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Clay automates your data enrichment and email outbound motion by aggregating 100+ data providers, real-time data scraping, and AI message writing into a simple spreadsheet. Filter your dream lead lists with 300+ attributes to target the right leads at the right time, and then use AI to write personalized messages that significantly increase response rates and meetings booked. Trusted by more than 50,000 teams, Clay helps teams rapidly scale outbound without adding headcount. Experiment and run the highest performing campaigns so your sales team can focus on converting their existing pipeline.

* * *

Product Website
Clay
Seller
[Clay.com](https://www.g2.com/sellers/clay-com)
Discussions
[Clay Community](https://www.g2.com/products/clay-com-clay/discuss)
Solution Type

All-in-One

Overview by
Matt Maiale

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## Pricing

Pricing provided by Clay.

### Free

Free

[
View More Pricing Information
](https://www.g2.com/products/clay-com-clay/pricing)

## Clay Integrations
(27)

What do users say about integrations?

Verified by Clay

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Agentforce Sales (formerly Salesforce Sales Cloud)

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Apollo

](https://www.g2.com/products/apollo-2024-11-14/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Apollo.io

](https://www.g2.com/products/apollo-io/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Attio

](https://www.g2.com/products/attio/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Capsule CRM

](https://www.g2.com/products/capsule-crm/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

GetSales

](https://www.g2.com/products/getsales/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

GTM AI - Powered by ZoomInfo

](https://www.g2.com/products/gtm-ai-powered-by-zoominfo/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

GTM Workspace - Powered by ZoomInfo

](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HeyReach

](https://www.g2.com/products/heyreach/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Sales Hub

](https://www.g2.com/products/hubspot-sales-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Hunter

](https://www.g2.com/products/hunter/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Instantly

](https://www.g2.com/products/instantly/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

LeadMagic

](https://www.g2.com/products/leadmagic/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

lemlist

](https://www.g2.com/products/lemlist/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Make

](https://www.g2.com/products/integromat-by-celonis-make/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Octave

](https://www.g2.com/products/octave/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Outbound AI

](https://www.g2.com/products/outbound-ai/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Outreach

](https://www.g2.com/products/outreach/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforce B2C Commerce

](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforce Headless 360 Platform (formerly Salesforce Platform)

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforge

](https://www.g2.com/products/salesforge/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Slack

](https://www.g2.com/products/slack/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Smartlead

](https://www.g2.com/products/smartlead/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

SmartLeads

](https://www.g2.com/products/smartleads/reviews)

Show More

 ![Ahsan M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ahsan M.")
AM

Ahsan M.

Lead Generation Executive

Design

Small-Business (50 or fewer emp.)

6/30/2026

"Clay Transformed Our Prospecting with Unified AI-Driven Lead Gen Workflows"

3.5/5

What do you like best about Clay?

We have been using Clay at Denovers since October 2024 to build out most of our lead generation workflows. It brings enrichment, personalized email writing, and job finding together in one place, which has significantly reduced our manual workload. Being able to combine multiple data sources and AI-driven steps into a single workflow means our team spends far less time on repetitive research and more time developing outreach strategy. It has genuinely changed how we approach prospecting. Review collected by and hosted on G2.com.

What do you dislike about Clay?

Before I write this, what's actually bugged you about Clay? Things like credit cost at scale, occasional slow enrichment runs, learning curve for new team members, or workflow limits are common pain points, let me know what fits and I'll write it to match. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

Clay solves the problem of manually piecing together data from multiple tools for lead generation. Before Clay, we were jumping between separate platforms for enrichment, email personalization, and job finding, which slowed us down and made workflows harder to scale. Now everything runs through Clay in connected workflows, so we can enrich leads, generate personalized outreach, and track job changes all from one place. This has cut down our research time significantly and let our team focus more on outreach quality and strategy instead of manual data work. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic Review from User Profile

EA

Eiad A.

Growth Marketing Specialist

Mid-Market (51-1000 emp.)

6/23/2026

"The most useful tool in modern go-to-market, plus an outstanding support team"

5/5

What do you like best about Clay?

What I like most about Clay is how useful it is for building and adjusting data enrichment workflows. It gives us room to test, refine, and troubleshoot as we go.

The support also makes a major difference. When we run into issues, it is easy to get practical help from someone who understands the product. Review collected by and hosted on G2.com.

What do you dislike about Clay?

There is not much I dislike about Clay. It does have a learning curve, particularly when you start building more advanced workflows, but that is understandable given how flexible and powerful the platform is. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

Clay helps us consolidate a lot of manual research, enrichment, and account prioritization work into one workflow. We use it to fill data gaps, identify the right contacts, and add context that would otherwise require a significant amount of time across multiple tools.

The main benefit is speed and consistency. It allows us to work through larger account lists, improve data quality, and give Sales a clearer view of which accounts and contacts are worth prioritizing. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Manzar I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manzar I.")
MI

Manzar I.

Sales Manager

Marketing and Advertising

Enterprise (\> 1000 emp.)

4/1/2026

"Powerful automation that makes outbound sales much faster and easier"

4.5/5

What do you like best about Clay?

I use Clay to handle the complicated research and lead enrichment that other tools can’t do. What I like most is the “waterfall” enrichment feature: it lets me pull data from multiple sources at once, so if one provider doesn’t have an email, Clay automatically finds it through another source. The UI feels like a smart spreadsheet, which makes it easy to organize my work without needing to be a programmer. I also love Claygent, the AI agent, because it can visit company websites to find specific news or signals that I used to search for manually. That added intelligence has helped me build better GTM workflows and onboard new reps much faster. Review collected by and hosted on G2.com.

What do you dislike about Clay?

The biggest drawback for me is the learning curve. It’s clearly a very powerful tool, but it takes time to figure out how to build the most effective workflows and write prompts that work well with the AI. I also find the credit-based pricing a little difficult to predict. If you run a large list with too many enrichment steps, credits can disappear quickly, so you really have to plan your tasks carefully and keep an eye on what you’re running. On top of that, performance can sometimes feel a bit slow when processing thousands of rows at once, which definitely requires some patience. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

Clay solved the problem of manual, slow research for my outbound sales campaigns. Before using Clay, I spent hours every day checking LinkedIn and company websites to find the right information for my leads. With Clay, I can research at scale instead of doing everything one lead at a time. Now I have an automated system that enriches and scores my leads in minutes, which has been a huge benefit. Overall, it reduced my research time by 60–70%. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Bibhu P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bibhu P.")
BP

Bibhu P.

Founder's Office- Growth and Strategy

Small-Business (50 or fewer emp.)

5/20/2026

Guest users or non-business users of the software, not included in G2 scores.

"Clay’s Flexible, Powerful Research & Enrichment Engine for Outbound"

5/5

What do you like best about Clay?

What stands out most about Clay is how flexible and powerful the platform is once you understand the workflows. It’s not just a lead database it becomes a full research and enrichment engine for outbound.

We use it to identify highly specific accounts and contacts. I remember I got a 1000 prospects data sheet (only linkedin IDs I want) in a few minutes. Review collected by and hosted on G2.com.

What do you dislike about Clay?

I think there is a learning curve for many people. It was not an issue for me as I test out many platforms. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

Clay has significantly reduced the amount of manual prospect research we do before outreach.

Instead of spending hours searching LinkedIn, company websites, funding announcements, we can now automate most of that process and focus more on actual conversations and strategy. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Koedun P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Koedun P.")
KP

Koedun P.

Senior Digital Marketing &amp; Campaign Analytics Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

6/8/2026

"Empowers Data Enrichment and Marketing Automation"

4/5

What do you like best about Clay?

Claygent’s ability to handle real, live websites without breaking is what stands out. It doesn’t just pull from static APIs—it scrolls, clicks, waits for dynamic content, and extracts what a human would actually see. That means we can scrape JavaScript-heavy career pages, funding announcements, or tech stack listings that most enrichment tools simply miss. The natural language interface is a practical advantage. My campaign managers—none of whom write Python—build their own workflows without waiting for me or our data team. They describe what they want, and Claygent executes. On the ad side, dynamic exclusion lists have directly improved our ROAS. We sync CRM data to LinkedIn and Meta, and Clay automatically pushes “current customer” segments as exclusions. No manual CSV uploads. No accidental spend on existing accounts. For a German agency operating under GDPR, this level of control—combined with full documentation of each data source—is something I can actually present during compliance audits. Review collected by and hosted on G2.com.

What do you dislike about Clay?

Scraping is powerful but not bulletproof. Websites with aggressive bot protection (Cloudflare-heavy pages) or complex authentication still cause failures. The real issue is error messaging: “could not extract data” tells me nothing. I don’t know if the page blocked the request, if a selector changed, or if the site simply timed out. Better diagnostics—like showing which HTTP status code or which step in the scraping sequence failed—would save hours of debugging. CRM sync is another friction point. Pushing data to HubSpot works, but field mapping is largely manual. If I want to update a custom property or avoid duplicate records, I have to build workarounds. Native two-way sync with conflict resolution rules would turn Clay from an enrichment tool into a true orchestration layer. Finally, pre-built templates for common DACH use cases would accelerate onboarding. I keep rebuilding the same workflow for “companies hiring a Head of Marketing in Germany in the last 30 days.” A template library—especially for Sales Navigator list enrichment—would let junior team members contribute faster. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

Before Clay, prospect research meant juggling Sales Navigator, Apollo, and Google Sheets. Someone spent hours manually visiting company websites, checking job postings, and copying email addresses. Claygent automates the visit-and-extract loop. The benefit is measurable: campaign preparation time dropped from two days to about four hours. We run more campaigns with the same headcount, and our email bounce rate improved by roughly 15% due to waterfall email verification. GDPR compliance also became simpler. Clay documents which data source provided each piece of information. When a client asks “where did you get this email address?”, I can show them the column and the timestamp. That level of transparency was impossible with our old export-and-enrich workflow. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Riya A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Riya A.")
RA

Riya A.

Marketing Operations Analyst

Information Technology and Services

Mid-Market (51-1000 emp.)

3/14/2026

"Simplifies Data Enrichment and Prospect Research with Powerful Automation"

4.5/5

What do you like best about Clay?

Best thing about it is how it simplifies data enrichment and prospect research in one place. As someone working in marketing operations, I find it helpful that Clay can pull data from multiple sources and structure it in a spreadsheet like interface, which makes it easy to manage and analyze. The automation features are also quite powerful, especially when it comes to enriching contacts or company data at scale. It helps save a lot of manual effort and speeds up tasks like building and lead search. Review collected by and hosted on G2.com.

What do you dislike about Clay?

It can take time to fully understand how to use all of its features, especially if you're new to data enrichment workflows. While the spreadsheet style interface is helpful, setting up automation or integrating multiple data sources can sometimes feel bit complex at first. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

It helps solve the challenge of collecting and enriching prospects data from multiple sources in a structured way. Instead of manually researching contacts, companies, and additional attributes across different tools, clay brings that information together in one place and automate the enrichment process. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Christopher L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christopher L.")
CL

Christopher L.

Account Development Representative LATAM &amp; the Caribbean

Enterprise (\> 1000 emp.)

4/28/2026

Guest users or non-business users of the software, not included in G2 scores.

"Clay’s Ambassador Community Makes Learning and Use Cases Easy"

4.5/5

What do you like best about Clay?

The most helpful part about Clay is its online community of ambassadors. I don't think I've ever come across another Sales tool that is so popularly discussed on LinkedIn and Reddit. It democratizes knowledge, use cases, best practices, all without having to engage with Clay staff. Really happy to see people really passionate about the workflows they've created with Clay. Review collected by and hosted on G2.com.

What do you dislike about Clay?

It's been hard to apply it at work since my company does not use it. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

It's empowering me to use my own autonomy to create my own customer workflows. I think it positions me in a place where I can influence the outcomes I really want and not those defined by Sales Development leaders not actively on the field prospecting. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Mounib S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mounib S.")
MS

Mounib S.

Partner Engagement Manager

Mid-Market (51-1000 emp.)

5/7/2026

"Boosts Lead Enrichment and Workflow Automation"

5/5

What do you like best about Clay?

I really like how Clay helps us with lead enrichment, prospecting, and workflow automation. It saves us a lot of time and money by automating the manual work behind prospecting and lead research. The integration with Salesforge is a big plus, allowing for efficient and scalable personalized outreach and email campaigns. The flexibility and ease of automation make it easy to move faster and reduce repetitive tasks. The setup was pretty easy, and the way it seamlessly integrates with Salesforge for personalized workflows is incredibly efficient for our needs. Review collected by and hosted on G2.com.

What do you dislike about Clay?

Setting up and optimizing integrations like Salesforge can take a bit of time at the beginning if you want everything fully customized for your workflow. More ready-to-use templates and onboarding guides for integration like Salesforge would help new users a lot. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

I use Clay for lead enrichment and prospecting, cutting down on manual work. It helps organize data faster, works seamlessly with Salesforge for personalized email campaigns, and makes building workflows efficient. It saves time and money, reducing repetitive tasks. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance")
AI

Verified User in Insurance

Small-Business (50 or fewer emp.)

5/5/2026

"Rich AI Automation and Data Enrichment That Empowers Our Marketing"

4/5

What do you like best about Clay?

Clay is rich with AI and automation features. Being able to enrich data through various pre-built enrichments and designing our own with Claygent (and other models) has really empowered our marketing team. Even formatting and cleaning data is much easier than has been in Excel. We haven't scratched the surface of everything Clay is able to do and utilise all the apps it can connect to within or extending our stack. It is fairly intuitive and quick to use. Review collected by and hosted on G2.com.

What do you dislike about Clay?

It is an expensive tool and you can quickly burn through credits, though being able to preview the output of actions and enrichments is vital in ensuring credits are not wasted. I finding tables and folders fairly difficult for some reason, perhaps the table structuring (once you start adding related tables) less intuitive than working in one table. Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

Clay is enriching data in various ways for our marketing campaigns at a much faster rate than other tools or processes can. Review collected by and hosted on G2.com.

Show More

5/7/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Nick T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nick T.")
NT

Nick T.

Senior Business Development Representative

Mid-Market (51-1000 emp.)

5/2/2026

"Powerful Integrations and an Excel-on-Steroids Experience"

5/5

What do you like best about Clay?

All of the powerful integrations (enrichments). It’s easy to use, basically excel on steroids. It’s the most amazing tool on the market nowadays. Makes my job way easier, as I'm sourcing companies and contacts directly from one app + doing the enrichments + importing/updating my CRM. Review collected by and hosted on G2.com.

What do you dislike about Clay?

I love Clay, nothing I dislike about it. Easy to use once you get the hang of it, and very very powerful Review collected by and hosted on G2.com.

What problems is Clay solving and how is that benefiting you?

Building lists from scratch, cleaning up data, enriching contacts and companies, importing data into our CRM, and more. Doing automated workflows for sourcing new and enriching existing data in the CRM. is key. Review collected by and hosted on G2.com.

Show More

5/29/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite

## Pricing Options

Pricing provided by Clay.

### Free

Free

### Starter

$143.00

Per Month

### Explorer

$314.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/clay-com-clay/pricing)

Clay Comparisons

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##### 
##### Clay Features

Data Availability

Contact Data Availability

Company Data Availability

Industry Research Availability

Data Accuracy

Contact Data Accuracy

Company Data Accuracy

Features

Lead Builder

Integration to CRM/Marketing Automation

Data Cleaning/Enrichment

Lead Intelligence

Lead Validation

Lead Enrichment

Lead Quality

[
View More Features
](https://www.g2.com/products/clay-com-clay/features)

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Lusha

4.3/5(1,665)

](https://www.g2.com/products/lusha/reviews)

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