--- title: Clay Reviews meta_title: 'Clay Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 226 reviews by the users' company size, role or industry to find out how Clay works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 226 scale: '5' date_modified: '2026-07-17' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Clay Reviews **Vendor:** Clay.com **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.6/5.0 **Total Reviews:** 226 ## About Clay Clay automates your data enrichment and email outbound motion by aggregating 100+ data providers, real-time data scraping, and AI message writing into a simple spreadsheet. Filter your dream lead lists with 300+ attributes to target the right leads at the right time, and then use AI to write personalized messages that significantly increase response rates and meetings booked. Trusted by more than 50,000 teams, Clay helps teams rapidly scale outbound without adding headcount. Experiment and run the highest performing campaigns so your sales team can focus on converting their existing pipeline. ## Clay Pros & Cons **What users like:** - Users commend the **ease of use** of Clay, navigating effortlessly and achieving results quickly within weeks. (16 reviews) - Users praise Clay for its **seamless integrations** , enabling efficient workflows and enhanced data management across platforms. (16 reviews) - Users value the **efficient lead generation** capabilities of Clay, enhancing personalization and data accessibility seamlessly. (14 reviews) - Users appreciate the **time-saving features** of Clay, streamlining processes and reducing manual updates effortlessly. (13 reviews) - Users value the **automation capabilities** of Clay, which streamline workflows and enhance productivity significantly. (12 reviews) - Users highlight the **extensive integrations and powerful features** of Clay, enhancing workflow and data management significantly. (11 reviews) - Helpful (8 reviews) - Useful (8 reviews) - AI Features (6 reviews) - Contact Information (6 reviews) **What users dislike:** - Users find the **learning curve steep** , making initial adoption and setup challenging for new users of Clay. (16 reviews) - Users find the **learning difficulty** with Clay steep, making initial setup and adoption quite challenging. (16 reviews) - Users find Clay to be **expensive** , especially for small teams due to its high premium pricing structure. (9 reviews) - Users face challenges with **limited credits** , affecting their ability to efficiently manage workflows and data usage. (5 reviews) - Users find the **time-consuming setup process** of Clay challenging, impacting their ability to use the product efficiently. (5 reviews) - Users find Clay's **complexity** overwhelming, hindering ease of use and extending ramp-up time significantly. (4 reviews) - Inaccuracy (4 reviews) - Users find the **credits limitation** frustrating due to low allowance and risks of misuse, impacting overall usage. (3 reviews) - Difficult Setup (3 reviews) - Not Intuitive (3 reviews) ## Clay Reviews ### 1. Best sales tool I've used in my career! **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff T. | Sr. Account Executive & Director of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2023 **What do you like best about Clay?** Being able to source data from every corner of the internet in one place is speacial. The Learn Clay Tutorial are really well done and the support on Slack is second to none. **What do you dislike about Clay?** It has so much functionality packed into one platform that creates a bit of a learning curve, but they provide you with great materials to pick it up at your pace. **What problems is Clay solving and how is that benefiting you?** Rapid prospecting and incorporating AI into automations. ### 2. One of the best tech stack tools I've ever used **Rating:** 5.0/5.0 stars **Reviewed by:** Andreas A. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Clay?** - Access to 50+ databases all in one place - Pre-built enrichment recipes that can be used in one click - Active Slack community and speedy customer support - Integrations with numerous other tech providers **What do you dislike about Clay?** Nothing I dislike, just hope in the future they add an agency pricing that will help companies like mine achieve even better margins. **What problems is Clay solving and how is that benefiting you?** Data enrichment - having access to all the data providers is getting increasingly costly and Clay allows you to use them on an ad-hoc basis through an easy-to-use credit system. ### 3. Clay gives you prospecting superpowers **Rating:** 5.0/5.0 stars **Reviewed by:** Tim G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Clay?** I've been doing outbound prospecting for a long time and I've never seen a tool as powerful and versatile as Clay. The ability to generate customized lists of accounts and prospects and tie in personalized messaging using AI is truly unique. I feel like I've just scratched the surface, but I'm excited to add it into more of our prospecting efforts. **What do you dislike about Clay?** Nothing really although there is a bit of a learning curve. By no means should this dissuade you though, it's a phenemonal product! **What problems is Clay solving and how is that benefiting you?** Outbound prospecting and personalized email creation. ### 4. Saves me hours in prospecting allowing me to focus on outbounding **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Clay?** Clay has been a huge help in helping me automate my prospecting, personalization and outreach. It's able to compile information from companies, scrape posts and job postings to help me quickly filter out the noise and allow me to spend more time focussing on reaching out to my target companies. Their Slack channel is also great for getting support but with their library of tutorial videos, you can find most of your answers there. **What do you dislike about Clay?** There is a bit of a learning curve and it does take some time to set up and tweak but once you figure it out, its quite intuitive. **What problems is Clay solving and how is that benefiting you?** Personalization at scale and helping me find opportunities that I would've otherwise had to spend hours researching. ### 5. Best Process Improvement Tool for Outbound **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Clay?** With integrations with so many data sources, tools, etc. It's a life saver when it comes to managing and operating cold email campaigns at scale. I use it pretty much everyday and it has become a vital hub for us **What do you dislike about Clay?** Haven't found anything that I don't like **What problems is Clay solving and how is that benefiting you?** Having a place that consolidates all of the data sources and tools that we use in our work flow makes me way more productive. ### 6. Very useful enrichment tool **Rating:** 4.0/5.0 stars **Reviewed by:** Maxime R. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2023 **What do you like best about Clay?** Clay is quite an easy enrichment to use. We've been using it for the past month after a recommendation of a provider and we are very happy that he talked to us about it. When faced with an issue, their Customer support has been reactive (12 hours). The most practical part of this tool is that it integrates with most softwares (CRM, Linkedin, Crunchbase). **What do you dislike about Clay?** Clay is very useful. As a non power user however, we'd find it useful if it integrated with our CRM for less than 800$ **What problems is Clay solving and how is that benefiting you?** It facilitates the research of data when we look for lead information ! ### 7. An exceptional tool for data enrichment, it counts as an entire sales department! **Rating:** 4.5/5.0 stars **Reviewed by:** Marco P. | Business Strategy Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Clay?** The ease with which you can create flows and processes for data enrichment and the huge amount of integrations with external tools **What do you dislike about Clay?** Complexity in understanding the credits that an enrichment flow may require **What problems is Clay solving and how is that benefiting you?** Data enrichment and dataset preparation for cold mail outbound sales process automation ### 8. Game-Changer for Targeted Prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas Graham P. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Clay?** With Clay, I've found that I can build an A-list of prospects without breaking a sweat. I built out a funnel that gets me a 45% response rate. **What do you dislike about Clay?** I've had some bumps with data quality. Nothing's worse than paying for leads that end up being duds. I get charged for these and that feels like throwing money down the drain. It's a sore point that's hard to overlook. **What problems is Clay solving and how is that benefiting you?** It makes it easy to enrich profiles of leads based on very little information ### 9. Game Changing Manipulation Layer **Rating:** 5.0/5.0 stars **Reviewed by:** Austin S. | Head of Customer Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Clay?** Love that it's able to connect into our systems and pull data, get new data, manipulate data and make my life so much easier! Overall can efficiently scale without much issue which is a big plus. **What do you dislike about Clay?** The learning curve for Clay can be a bit steep. **What problems is Clay solving and how is that benefiting you?** Clay helps bring personalization at scale with incredible tools and directions. ### 10. Insanely Productive + Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron B. | Member, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Clay?** Clay makes it so you can literally scape, or assemble any type of data from almost every provider. I couldn't be happier with it. **What do you dislike about Clay?** Least helpful? Hmm... the one thing I wish we could do is pay for more credits without going up a tier. But they may have added that recently. **What problems is Clay solving and how is that benefiting you?** Lead gen, any kind of scraping, using GPT with all my data, making my data better, creating personalize messages all with some info + GPT. It's insane. ### 11. Saves lots of time **Rating:** 5.0/5.0 stars **Reviewed by:** Ruperd W. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2023 **What do you like best about Clay?** The ability to bring your own apis makes the platform very flexible and allows for a lot of creativity when aggregating data about prospects **What do you dislike about Clay?** It's a bit expensive. That is the only complaint I have **What problems is Clay solving and how is that benefiting you?** Uploading data to our email software smartlead. Aggregating prospect data from various sources using APIs ### 12. Clay is great! **Rating:** 5.0/5.0 stars **Reviewed by:** Douglas Y. | Managing Director, Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Clay?** Really like how much Clay has evovled since I first started using it. They've worked hard to make it easier to use for folks not super techy. Also, Customer Support via Slack is amaing. **What do you dislike about Clay?** It's great, but the credits do get used quickly! **What problems is Clay solving and how is that benefiting you?** Clay helps me list build, find validated emails, and mobile phone numbers very easily. I'm learning to do more advanced features, which Clay has streamlined by creating "recipes" that help make these tasks more automated. ### 13. Take your customer leads to another level **Rating:** 5.0/5.0 stars **Reviewed by:** James S. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2024 **What do you like best about Clay?** Gives you access to leads you would never consider before. **What do you dislike about Clay?** You lose the credits if you don't use them. **What problems is Clay solving and how is that benefiting you?** I needed some data on customers and the email lists you can build are quite complex if you want them to be. ### 14. Powerful tool covering tons of bases **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Clay?** Clay is a highly powerful tool and the team is constantly improving it. They're frequently bringing in new data sources and providing additional functionality for teams to make the most of Clay for a variety of purposes. **What do you dislike about Clay?** There can be a learning curve with Clay. We have had some salespeople struggle to quickly get up to speed with the tool. With how fast the team is moving, we had to redo a decent amount of work to make templates that we had built out functional again after they changed some tooling that rendered our old templates inoperable. **What problems is Clay solving and how is that benefiting you?** Clay helpfully aggregates a number of data sources and makes it quick to pull information quickly ### 15. Clay makes Operations easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Patty T. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Clay?** Using Clay helps us to be more efficient with building lists and finding information for potential leads. Their support and Slack channel makes the platform user friendly and a valuable resource for any team. **What do you dislike about Clay?** So far the only thing we have encountered is the limit on the number of columns we can have in a table (I believe it is 60) **What problems is Clay solving and how is that benefiting you?** Effiencies in our lead pulling process, reducing the time it takes to research information ### 16. Easy to build targeted lists **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor U. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Clay?** Easy to use to build lists - cuts down on a ton of time, and helps align sales and marketing after the same accounts. We're using it to test messaging and set meetings at scale. Also support is pretty great **What do you dislike about Clay?** Some integrations aren't super polished and requires a bit of refreshing **What problems is Clay solving and how is that benefiting you?** We use clay to filter/sort accounts based on signals and then target our key personas at each account. This saves a ton of time and allows us to build targeted and aligned campaigns at scale. ### 17. The best toolOur best ally for prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Jordi C. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Clay?** hanks to Clay, our sales team is much more productive, and we have significantly increased our prospecting limit. The versatility and integration with tools are a great help. **What do you dislike about Clay?** It's a tool that can be a bit complex at first, but once you have it set up and understand how it works, it's wonderful! There's also a Slack channel to resolve any doubts, and it works wonders too. **What problems is Clay solving and how is that benefiting you?** Massive Prospecting ### 18. Simplifies automation for lead gen **Rating:** 5.0/5.0 stars **Reviewed by:** Justin C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Clay?** Makes it so easy to build complex flows for prospecting. I use it mainly for GPT enrichments but have used it for other flows. Customer support is great. **What do you dislike about Clay?** Bit slow sometimes, but it is being improved. **What problems is Clay solving and how is that benefiting you?** Lead research, saving me time in my agency ### 19. Pure Magic for Outbound **Rating:** 5.0/5.0 stars **Reviewed by:** Matt R. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Clay?** Clay allows my team and I at Advocate to build predictable AI-led outbound machines. I wouldn't trade Clay for the world. **What do you dislike about Clay?** While Clay is an earlier product, there's nothing else like it. And, their team is so fast at taking feedback and improving the product. I'm blown away most weeks. **What problems is Clay solving and how is that benefiting you?** Clay helps me bring together so many different data providers and enrichment workflows, including programmatic access to GPT. ### 20. Constantly evolving, endless capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler R. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Clay?** Clay is one of the more helpful tools I've ever used in prospecting. The use cases are truly endless, which makes it challenging to describe. It can pretty much replace, or streamline any of your current workflows - from lead sourcing to CRM uploads/exports, email writing, etc. **What do you dislike about Clay?** Given they are a newer platform, they don't quite have all of the onboarding resources baked out. So while it's not difficult to figure out on your own, you will need to be willing to dedicate some time to getting in the tool and playing around, or searching for your specific problem. **What problems is Clay solving and how is that benefiting you?** Prospecting, data cleanliness, segmentation ### 21. Clay is awesome for direct mail!!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Grayson H. | Logistics Management Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2024 **What do you like best about Clay?** I've only used the free version, but the Google Maps data is next level. It's also extremly easy to use right from the get go! **What do you dislike about Clay?** Nothing at the moment. I guess if I had to complain... I wish it was all free, but then they wouldn't make any money. **What problems is Clay solving and how is that benefiting you?** Direct mail campaigns and locating data on company physical addresses. ### 22. A game changer for building outbound campaigns at scale **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Clay?** Clay simplifies list building and data enrichment, combining AI with an easy-to-use interface. It's ideal for personal and company-level research and offers excellent community support. Perfect for users that don't know how to code. **What do you dislike about Clay?** Clay is one of the best tools to use for building outbound campaigns, and I can't say anything bad about it, except for the one or two times I've encountered a bug or issue. **What problems is Clay solving and how is that benefiting you?** Helping us build personalized outbound campaigns at scale. ### 23. Prospecting and Outbound campaigns in Steroids! **Rating:** 5.0/5.0 stars **Reviewed by:** Deep S. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Clay?** The ability to integrate multiple data providers and power it up with GPT is seamless! Building workflows is easy, Community Support + Learning Tutorials are awesome and the team is always working hard to push new updates. **What do you dislike about Clay?** Been using clay for over a year now. Nothing that comes to my mind. **What problems is Clay solving and how is that benefiting you?** 1. Building hyper-personalized outbound campaigns 2. Talent Screening ### 24. Incredible sales prospecting tool **Rating:** 5.0/5.0 stars **Reviewed by:** Nate W. | CEO & Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Clay?** Clay enables you to pull data from many sources such as LinkedIn, Google, etc., find emails, and the build custom outreach with the use of AI. **What do you dislike about Clay?** Because it's so customizable, there can be a bit of a learning curve. But they offer many tutorials and great support. **What problems is Clay solving and how is that benefiting you?** Clay enables our company to find leads and research them extremely efficiently. ### 25. Clay is the ultimate game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Will S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Clay?** The ability to centralize & consolidate the prospecting process to one table and automate personalization with ChatGPT. **What do you dislike about Clay?** It has an Apollo integration but no way to transfer personalized GPT output into Apollo sequences. **What problems is Clay solving and how is that benefiting you?** Clay completely eliminates my need to spend time prospecting. It helps me craft hyper-personalized & relevant language that I include in cold emails. Not only does it make me more efficient, but it also increases the effectiveness of my outreach. With its AI integration, I can write emails that sound like they took me an hour to draft (which prospects appreciate) at scale. ### 26. Redefines how we do prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Mathias S. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Clay?** Being able to enrich spreadsheets in a very flexible and diverse way, solid enrichments (incl. waterfall function), many useful features, several integrations and a smooth scraping tool as well. Using it daily. **What do you dislike about Clay?** Not being able to Undo if you make mistakes, and a bit difficult to organise tables in the folders. **What problems is Clay solving and how is that benefiting you?** Increase efficiency in prospecting and building lead/account lists with info for personalised messaging. Saves us hours of work each day. ### 27. A revolution! **Rating:** 5.0/5.0 stars **Reviewed by:** Benoit C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2024 **What do you like best about Clay?** Just as the discovery of fire marked a before and after in human history, the advent of Clay has similarly transformed the realm of sales. **What do you dislike about Clay?** Too expensive **What problems is Clay solving and how is that benefiting you?** Personalization at scale for cold email ### 28. Honestly the most exciting part of my tech stack **Rating:** 5.0/5.0 stars **Reviewed by:** Liam M. | owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Clay?** The power that clay provides you is so amazing and huge! From prospecting to automation. I'm so excited to have this massive asset in my business. **What do you dislike about Clay?** To be honest - it's hard to setup - if you have skills in javascript and spreadsheets its a plus **What problems is Clay solving and how is that benefiting you?** Qualification of leads + research + ai personalisation for outreach at scale ### 29. Game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Max A. | Director of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Clay?** Clay is a supercharger for prospecting efficiency and effectiveness. It saves me hours of time per week. **What do you dislike about Clay?** Because it's so innovative and flexible, there's a learning curve. However, their guides are great and the team is incredibly responsive over Slack (which doesn't cost extra as of this writing). **What problems is Clay solving and how is that benefiting you?** Finding, researching, and enrolling high quality prospects in sequences. ### 30. A true game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline K. | Co-Founder & COO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Clay?** Clay provides endless possibilities for outbound. You can pull data from a ton of different sources and then act on that data in a way that was just not possible for most. **What do you dislike about Clay?** Working within Clay can be slow and glichy at times especially when working with a lot of data in a table. **What problems is Clay solving and how is that benefiting you?** Making it easy to gather insightful data that levels-up how you are able to show up and speak directly to your prospects. With Clay, we've been able to test all kinds of new campaigns. It's completely changed how we segment our lists and how we personalize messages. ### 31. Incredible **Rating:** 5.0/5.0 stars **Reviewed by:** Adam A. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Clay?** It integrates with tons of other data providers so I get great coverage. It's ability to call GPT is also awesome **What do you dislike about Clay?** The runtime of certain API calls can be slow sometimes - but it's still a lot faster than doing it myself **What problems is Clay solving and how is that benefiting you?** It helps us enrich our prospects and leads so we can do hyper-personalized engagement ### 32. The backbone of my outbound go to market **Rating:** 5.0/5.0 stars **Reviewed by:** Matt H. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Clay?** Ease of use, the community that offers guides and quick support **What do you dislike about Clay?** When you are working with a high scale, it can become pricey, but worth it IMO. Nothing has increased our positive reply rate and booked meeting rate like clay. **What problems is Clay solving and how is that benefiting you?** Enrichment, Dynamic messaging, lead scoring, everything ### 33. What a Great Tool for Outbound **Rating:** 5.0/5.0 stars **Reviewed by:** Sam H. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Clay?** Easy to use, straightforward, and powerful. Clay is Airtable x Apollo, Sales Nav, and Instantly all in one. **What do you dislike about Clay?** Cost, Clay can be very expensive, but to get around this, we use HTTP Requests with the Polaris API. **What problems is Clay solving and how is that benefiting you?** Allowing me to do all of my lead-generation all in one. ### 34. Most powerful feature/ integrations + easy of use **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor H. | CEO, Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Clay?** That I can automate all of my prcesses, and data check from multiple vendors **What do you dislike about Clay?** Slight learning curve in the begining, but worth it **What problems is Clay solving and how is that benefiting you?** Data Enrichment at Scale. But, I wish it could have scheduled enrichments, and automatic de-duplications. So automation tools built into Clay workflows would make this perfect ### 35. The only prospecting tool you need **Rating:** 5.0/5.0 stars **Reviewed by:** Tom S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2023 **What do you like best about Clay?** Everything you could ever need is in one platform **What do you dislike about Clay?** There is definitely a learning curve but that might just be me **What problems is Clay solving and how is that benefiting you?** IT saves me a huge amount of time and allows me to send more personalised campaigns at scale. ### 36. Seeming endless capacity to support sales prospecting, targeting and insights **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew T. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2023 **What do you like best about Clay?** The AI integration on top of all the enrichment brings the tool to life **What do you dislike about Clay?** It takes a little trial and error to get the outcome you want but a little perseverance pays off **What problems is Clay solving and how is that benefiting you?** Scalability of business development prospecting ### 37. One of the most powerful sales tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Clay?** That the service is highly customizeable, we are able to use various data sources and now with claygent and AI integration, we can do a multitude of analysis and tailored messaging **What do you dislike about Clay?** That the clay reset every month, so you have to use them all every month **What problems is Clay solving and how is that benefiting you?** Assembming and executing on data in one place for thousands of profiles at the same time ### 38. Beating the concurrence **Rating:** 5.0/5.0 stars **Reviewed by:** Timothy E. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Clay?** Integrations, Enrichment, Workflow, GPTs and easy to use **What do you dislike about Clay?** Expensive but it's totally normal at this point **What problems is Clay solving and how is that benefiting you?** Personalize at scale ### 39. Best tool for sales and GTM outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Ruud V. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2023 **What do you like best about Clay?** Quickly personalize 1000s of emails based on several different data points that are super easy to import into the tool. No coding required! Great customer support with a large active community. **What do you dislike about Clay?** No real issues with the product so far, product requests are picked up quickly. **What problems is Clay solving and how is that benefiting you?** Personalizing outbound email campaigns ### 40. Huge time saver **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Clay?** Clay's ability to consildate data providers is better than almost anything I've seen. It's a playground for marketers and sales people. **What do you dislike about Clay?** The credits aren't cheap; but you can work around this by integrating providers directly via API key which is great. **What problems is Clay solving and how is that benefiting you?** The job search function has been game changing for us finding recruitment services leads. ### 41. Clay has become a necessary tool for outbound **Rating:** 5.0/5.0 stars **Reviewed by:** Seth N. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Clay?** It saves time, increases our cold email volume, and the quality of our emails has 100x'd. **What do you dislike about Clay?** It's got a pretty big learning curve and can be pretty expensive when doing a lot of volume. **What problems is Clay solving and how is that benefiting you?** Data enrichment, verification, segmentation, and email personalization. ### 42. Coolest automated outbound tool out there! **Rating:** 5.0/5.0 stars **Reviewed by:** Alan Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Clay?** It's excel spreadsheets for sales on steroids because it integrates with all your favorite tools **What do you dislike about Clay?** Can be hard to pick up but their support is excellent! **What problems is Clay solving and how is that benefiting you?** I used to have to manually add people to personalized sequences. But now with Clay I can just add accounts to the spreadsheet and it will auto-send the sequence. Thousands of personalized emails can go out very quickly. Speed is order of magnitude faster than manually doing it. ### 43. Advanced data prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Callum S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Clay?** The ability to go deep with collecting data and using it to make outbound highly relevant. **What do you dislike about Clay?** That it's not always bug-free or as smooth as I'd like it to be. **What problems is Clay solving and how is that benefiting you?** Who to contact and what to say to them. ### 44. Doubled the output of my SDR team **Rating:** 5.0/5.0 stars **Reviewed by:** Collin S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Clay?** I watched my SDRs work for an afternoon and was able to automate 90% of the manual research they were doing. The mobile numbers enrichment doubled my SDRs connect rates. They also have the best support, their slack is shockingly active and their team is unreasonably good at getting back to people. **What do you dislike about Clay?** I wish I heard about it before I signed a big contract with a well known data provider. **What problems is Clay solving and how is that benefiting you?** Automating SDR research Finding mobile numbers Writing AI messaging ### 45. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Sadya Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Clay?** Clay's tool is easy to use and very helpful. It saved our sales team a lot of time and resources. **What do you dislike about Clay?** it takes time to get used familiar with the tools **What problems is Clay solving and how is that benefiting you?** Having my team manually review data. ### 46. It's the tool I pay most for as a Seed-stage company, which should say a lot **Rating:** 5.0/5.0 stars **Reviewed by:** Marty K. | Angel Investor, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Clay?** It's super flexible and powerful. It allows me to setup workflows that are would be way to hard and expensive to setup as a company at our stage. It also aggregates all the data providers so that you don't have to pick between one or another, and have optionality. It's honestly like magic 🪄 **What do you dislike about Clay?** I wish the CRM integration was included in a lower tier. **What problems is Clay solving and how is that benefiting you?** Lead generation, lead scoring, and sales ops workflows. ### 47. Great tool for prospecting and building the right target list **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Clay?** It gives me the ability to scrape the web and personalize my targeting to the exact target audience with the exact relevant messaging **What do you dislike about Clay?** They're still building features, and don't have everything I need, but support has been helpful when I've run into roadblocks. **What problems is Clay solving and how is that benefiting you?** Clay helps me create hit lists based on very specific criteria that I haven't been able to target on across other tools. ### 48. Incredible tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Clay?** Clay makes life a breeze and gives one person the productivity of 5x BDR's. Great central command base for all things enrichment. Great customer support and slack community. **What do you dislike about Clay?** It's a bit pricey. You used to get more credits for the monthly cost. **What problems is Clay solving and how is that benefiting you?** All the data providers under one roof. ### 49. Swiss Army Knife Sales Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Everett B. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Clay?** Spreadsheet interface and data sources combine for a very valuable tool. **What do you dislike about Clay?** Interface can be a little finicky with a lot of data. **What problems is Clay solving and how is that benefiting you?** Easy integration of sales data sources. ### 50. Incredible product, unlocked so much data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Clay?** We used to spend hours writing scripts to slice and dice different datasets together, now clay just lets us do that and way more in a fraction of the time. **What do you dislike about Clay?** Can be a bit hard to learn at first, but they've improved a bunch of the Ui and added a bunch of tutorials. **What problems is Clay solving and how is that benefiting you?** Enriching good data on leads so we can send useful marketing emails - [View Clay pricing details and edition comparison](https://www.g2.com/products/clay-com-clay/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+16%3A54%3A12+-0500&secure%5Bsession_id%5D=d8b5097c-d36a-44ef-820c-2d6728643dba&secure%5Btoken%5D=d1b60231fb4823fc41d7e9c0ab8d3f125c830e4fcc02481dd13f72cb238a132d&format=llm_user) ## Clay Integrations - 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Industry Research Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Grammar** - Grammar Check - Tone Check - Sentence Formatting **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Formatting** - Plagiarism Check - Style Editor - Citation Finder **Agentic AI - Lead Intelligence** - Cross-system Integration **Performance Analysis** - Coaching - Peformance Tracking **Content ** - Idea Recommendation - Content Generation - Form Generation **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Sales Analysis** - ROI Forecasting - Sales Forecasting **Product Type** - Standalone Application - Plugin **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging ## Top Clay Alternatives - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,359 reviews) - 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