Classy not only offers an outstanding variety of tools, like donation pages, crowdfunding campaign pages, peer-to-peer fundraising and more, they provide unmatched design capabilities. You do not have to simply accept a bland, generic prototype like other platforms, but can customize the look and feel of each to best support your brand and the particular appeal. To the extent features are standardized and cannot be changed, Classy is constantly adding new functionality and always innovating and looking for ways to improve their product. In addition, their customer service is excellent. The reporting tools (how many transactions, how much, by whom, when, etc.) are also sophisticated.
I think some of the reporting tools prior to the recent upgrade in software were easier to use, but I'm confident the kinks in the new version will be ironed out.
We became Classy clients in order to better monetize our website and begin to build a robust online fundraising presence. To date, three years into using Classy, we have achieved these goals and continue to grow our online donations at a rapid pace.