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What I like best is its ability to unify fragmented customer data across channels and devices, creating a more accurate and complete customer profile. The identity resolution is highly reliable, and the enriched audience insights significantly improve our campaign targeting and segmentation strategies. Review collected by and hosted on G2.com.
The main drawback is the initial learning curve, especially for new users unfamiliar with data onboarding or segmentation logic. While the platform is powerful, it would benefit from more in-platform tutorials or guided workflows to speed up user adoption. Review collected by and hosted on G2.com.
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This reviewer was offered a nominal gift card as thank you for completing this review.
Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.
