# Best Enterprise Marketing Analytics Software

## How Many Marketing Analytics Software Products Does G2 Track?

**Total Products under this Category:** 555

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** MSIGHTS (+0.87%) - Among all products in this category, MSIGHTS recorded the largest rating increase compared to last month

_Last updated: August 04, 2026_

## How Does G2 Rank Marketing Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 67,800+ Authentic Reviews
- 555+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketing Analytics Software
 ![G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-analytics/grids.png?focus%5B%5D=364&focus%5B%5D=340&focus%5B%5D=3551&focus%5B%5D=6073&focus%5B%5D=16131&focus%5B%5D=3063&focus%5B%5D=3571&focus%5B%5D=114376)

Highlighted products: HubSpot Marketing Hub, Agentforce Marketing (formerly Salesforce Marketing Cloud), Semrush, Google Cloud BigQuery, CleverTap, Invoca, SAP Engagement Cloud (formerly SAP Emarsys), and The Ansira platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=semrush&focus%5B%5D=google-cloud-bigquery&focus%5B%5D=clevertap&focus%5B%5D=invoca&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=the-ansira-platform&segment=enterprise)

**Sponsored**

### Google Cloud BigQuery

BigQuery is an AI-ready, petabyte-scale, and cost-effective data warehouse that lets you run analytics over vast amounts of data in near real time. Store 10 GiB of data and run up to 1 TiB of queries for free per month.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=624&secure%5Bchosen_at%5D=2026-08-05T16%3A01%3A00Z&secure%5Bdisplayable_resource_id%5D=624&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=624&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6073&secure%5Bresource_id%5D=624&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-analytics%2Fenterprise%3Fopen_modal_url%3D%252Fproducts%252Fclarisights%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fmarketing-analytics%25252Fenterprise%2526source%253Dcategory&secure%5Btoken%5D=c1c72ae9f393c49935ee2d4eec81f70fb748c99460c71d5d86310e91e337e409&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Fbigquery%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-bigquery%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url)

### [HubSpot Marketing Hub](https://www.g2.com/de/products/hubspot-marketing-hub/reviews)

HubSpot Marketing Hub is a software designed to consolidate marketing tools and customer data into a unified platform for modern marketing teams. The software provides email marketing, landing page management, social media management, and data analytics by leveraging a native CRM architecture that eliminates data silos. It automates data synchronization across marketing channels and reduces the time marketers spend switching between applications and reconciling data across systems. HubSpot Marketing Hub addresses fragmented customer data, inefficient execution, and wasted time on tool management by keeping all customer information, interaction history, and engagement data accessible within a single marketing workflow. The software supports use cases ranging from small marketing teams to enterprise organizations, with unified reporting that ties marketing activities to revenue and integrations across the full HubSpot CRM platform.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,239

#### How Do G2 Users Rate HubSpot Marketing Hub?

- **War the product ein guter Geschäftspartner?:** 8.7/10 (Category avg: 9.3/10)
- **Datenerhebung:** 8.3/10 (Category avg: 9.0/10)
- **Multichannel-Sendungsverfolgung:** 8.1/10 (Category avg: 8.7/10)
- **Kampagnen-Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind HubSpot Marketing Hub?

- **Verkäufer:** [HubSpot](https://www.g2.com/de/sellers/hubspot)
- **Unternehmenswebsite:** hubspot.com
- **Gründungsjahr:** 2006
- **Hauptsitz:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing-Manager, Marketing-Koordinator
- **Top Industries:** Computersoftware, Marketing und Werbung
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About HubSpot Marketing Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer loben die **Benutzerfreundlichkeit** des HubSpot Marketing Hub, der es vereinfacht, alle Marketingaktivitäten auf einer Plattform zu verwalten.
- Benutzer schätzen die **Automatisierungstools** im HubSpot Marketing Hub, die die Produktivität erheblich steigern und die E-Mail-Marketing-Prozesse vereinfachen.
- Benutzer lieben die **anfängerfreundlichen, aber dennoch leistungsstarken Funktionen** des HubSpot Marketing Hub, die Marketing- und Automatisierungsprozesse vereinfachen.
- Benutzer lieben die **leistungsstarken Automatisierungsfunktionen** des HubSpot Marketing Hub, die eine effiziente Lead-Pflege und Kampagnenverwaltung ermöglichen.
- Benutzer schätzen die **nahtlosen Integrationen** des HubSpot Marketing Hub, die die Zusammenarbeit zwischen Marketing- und Vertriebsbemühungen verbessern.

##### Cons

- Benutzer finden die **Lernkurve steil** für HubSpot Marketing Hub, was Zeit und Schulung erfordert, um seine Funktionen zu beherrschen.
- Benutzer finden die **begrenzten Funktionen** des HubSpot Marketing Hubs frustrierend, da es im Vergleich zu Wettbewerbern an wesentlichen Werkzeugen und Benutzerfreundlichkeit mangelt.
- Benutzer finden HubSpot Marketing Hub **teuer** , da die Kosten mit zunehmenden Funktionen und Kontakten erheblich steigen.
- Benutzer finden, dass die **fehlenden Funktionen** im HubSpot Marketing Hub die Flexibilität einschränken und die Kosten erhöhen, wenn ihre Bedürfnisse wachsen.
- Benutzer finden die **hohen Preise** von HubSpot Marketing Hub herausfordernd, insbesondere für kleinere Teams, die erweiterte Funktionen benötigen.

#### What Are Recent G2 Reviews of HubSpot Marketing Hub?

**["Zentralisierte Exzellenz für CRM-Management"](https://www.g2.com/de/survey_responses/hubspot-marketing-hub-review-7359266)**

**Rating:** 5.0/5.0 stars

_— Brenda T._

[Read full review](https://www.g2.com/de/survey_responses/hubspot-marketing-hub-review-7359266)

**["Leistungsstarke GraphQL- und UI-Erweiterungen, die komplexe Workflows optimieren"](https://www.g2.com/de/survey_responses/hubspot-marketing-hub-review-13175350)**

**Rating:** 4.0/5.0 stars

_— Alex F._

[Read full review](https://www.g2.com/de/survey_responses/hubspot-marketing-hub-review-13175350)

#### What Are G2 Users Discussing About HubSpot Marketing Hub?

- [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/de/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments
- [Is HubSpot Marketing Hub worth it?](https://www.g2.com/de/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes
- [Wie integriert sich HubSpot Marketing Hub mit anderen Tools, um eine kohärente digitale Marketingstrategie zu erstellen?](https://www.g2.com/de/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes
- [Wofür wird HubSpot Marketing Hub verwendet?](https://www.g2.com/de/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes
- [What is HubSpot software?](https://www.g2.com/de/discussions/what-is-hubspot-software) - 2 comments

### [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.

**Average Rating:** 4.0/5.0

**Total Reviews:** 4,385

#### How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10)
- **Data Collection:** 8.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** www.salesforce.com
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce  
579,511 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c04f36289ca03aeff007197f1d9e74e925e328ed6bcfaff98911c78b3ab382f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3185%2F&secure%5Burl_type%5D=linkedin_company_website)  
83,223 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 47% Medium, 28% Small

#### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Agentforce Marketing, enabling streamlined automation and flexible email personalization effortlessly.
- Users appreciate the **robust automation capabilities** of Agentforce Marketing, enhancing multi-channel customer engagement seamlessly.
- Users highlight the **seamless integrations** with various messaging channels, enhancing mobile engagement and user experience.
- Users admire the **powerful automation and customization** tools in Agentforce Marketing, enhancing personalized email marketing campaigns.
- Users value the **powerful features and user-friendly design** of Agentforce Marketing for managing sales and customer data.

##### Cons

- Users find the **learning curve steep** , needing more time and effort to effectively use Agentforce Marketing.
- Users face a **steep learning curve** with Agentforce Marketing, necessitating significant time and effort to master.
- Users find the **complexity** of Agentforce Marketing challenging, especially for those without prior technical experience.
- Users find the **product expensive** , especially compared to cheaper alternatives available in the market.
- Users find the **complex usage** of Agentforce Marketing challenging, especially with setup, navigation, and required SQL knowledge.

#### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)?

**["Powerful, Data-Driven Marketing Automation for Enterprise Teams"](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)**

**Rating:** 5.0/5.0 stars

_— Sadi H._

[Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)

**["Centralized, Automated Customer Engagement with Powerful Targeting"](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)

#### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)?

- [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments
- [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments
- [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) - 3 comments
- [Do you need salesforce to use pardot?](https://www.g2.com/discussions/do-you-need-salesforce-to-use-pardot) - 2 comments
- [What is Salesforce ad studio?](https://www.g2.com/discussions/what-is-salesforce-ad-studio) - 2 comments

### [Semrush](https://www.g2.com/products/semrush/reviews)

Semrush is a software designed to empower marketers to command their online presence and create measurable brand visibility impact. The software provides AI-driven insights across SEO, content marketing, paid media, and social strategy by leveraging the industry's most expansive proprietary dataset. It automates competitive intelligence gathering and reduces the manual effort required to monitor keyword rankings, backlink profiles, and paid media performance. Semrush addresses the challenge of winning visibility in an evolving digital landscape by delivering unified insights that span search, content, and social channels. The software supports more than 28 million users globally, from scaling startups to Fortune 500 companies, across North America, Europe, and Asia.

**Average Rating:** 4.4/5.0

**Total Reviews:** 3,919

#### How Do G2 Users Rate Semrush?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.3/10)
- **Data Collection:** 8.4/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Semrush?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 62% Small, 28% Medium

#### What Do G2 Reviewers Say About Semrush?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance.
- Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools.
- Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively.
- Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively.
- Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success.

##### Cons

- Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets.
- Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses.
- Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets.
- Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets.
- Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging.

#### What Are Recent G2 Reviews of Semrush?

**["Reliable, Modern Marketing Suite with Powerful API/MCP Improvements"](https://www.g2.com/survey_responses/semrush-review-13159268)**

**Rating:** 5.0/5.0 stars

_— Pasha L._

[Read full review](https://www.g2.com/survey_responses/semrush-review-13159268)

**["SEMrush: Our Go-To Powerhouse for SEO/AEO-Driven Content That Boosts Conversions"](https://www.g2.com/survey_responses/semrush-review-13129243)**

**Rating:** 5.0/5.0 stars

_— Pavel K._

[Read full review](https://www.g2.com/survey_responses/semrush-review-13129243)

#### What Are G2 Users Discussing About Semrush?

- [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes
- [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) - 5 comments
- [What is Semrush Content Marketplace used for?](https://www.g2.com/discussions/what-is-semrush-content-marketplace-used-for)
- [What is SplitSignal used for?](https://www.g2.com/discussions/what-is-splitsignal-used-for)
- [How do I delete my RingCentral account?](https://www.g2.com/discussions/how-do-i-delete-my-ringcentral-account) - 2 comments

### [Google Cloud BigQuery](https://www.g2.com/de/products/google-cloud-bigquery/reviews)

Google Cloud BigQuery is a software designed to help organizations maximize value from their data through a fully managed, AI-ready analytics platform. The software provides multi-engine, multi-format, and multi-cloud data analytics capabilities by leveraging Google's serverless infrastructure to run queries at massive scale without manual resource management. It automates storage and compute scaling and reduces the operational overhead traditionally associated with managing on-premises or self-hosted data warehouses. Google Cloud BigQuery addresses the challenge of extracting timely, actionable insights from large and complex datasets by enabling fast SQL-based queries across structured and semi-structured data. The software supports a free tier of 10 GiB of storage and up to 1 TiB of queries per month, with integrations across Google Ads, GA4, and a broad ecosystem of data engineering and business intelligence tools.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,144

#### How Do G2 Users Rate Google Cloud BigQuery?

- **War the product ein guter Geschäftspartner?:** 8.6/10 (Category avg: 9.3/10)
- **Datenerhebung:** 9.2/10 (Category avg: 9.0/10)
- **Multichannel-Sendungsverfolgung:** 9.2/10 (Category avg: 8.7/10)
- **Kampagnen-Insights:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Google Cloud BigQuery?

- **Verkäufer:** [Google](https://www.g2.com/de/sellers/google)
- **Gründungsjahr:** 1998
- **Hauptsitz:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 Mitarbeiter\*innen auf LinkedIn®
- **Eigentum:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Dateningenieur, Datenanalyst
- **Top Industries:** Informationstechnologie und Dienstleistungen, Computersoftware
- **Company Size:** 38% Large, 35% Medium

#### What Do G2 Reviewers Say About Google Cloud BigQuery?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer schätzen die **Benutzerfreundlichkeit** von Google Cloud BigQuery, die eine schnelle Analyse massiver Datensätze ohne Aufwand ermöglicht.
- Benutzer schätzen die **außergewöhnliche Geschwindigkeit** von BigQuery, die eine schnelle Verarbeitung großer Datensätze nahtlos ermöglicht.
- Benutzer lieben die **einfache Integration** mit Google Cloud-Diensten, die eine reibungslose Datenanalyse und -verwaltung ermöglicht.
- Benutzer schätzen die **schnellen Abfragefähigkeiten** von Google Cloud BigQuery, die eine mühelose Analyse massiver Datensätze ermöglichen.
- Benutzer schätzen die **Abfrageeffizienz** von BigQuery, das mühelos komplexe Abfragen auf riesigen Datensätzen mit Geschwindigkeit verarbeitet.

##### Cons

- Benutzer finden, dass die **Kosten mit Google Cloud BigQuery schnell eskalieren können** , was eine sorgfältige Abfrageoptimierung erfordert, um die Ausgaben zu verwalten.
- Benutzer haben Schwierigkeiten mit **Abfrageproblemen** in BigQuery, da sie mit steigenden Kosten und Herausforderungen bei der Abfrageoptimierung und Fehlersuche konfrontiert sind.
- Benutzer finden **Kostenmanagement herausfordernd** mit Google Cloud BigQuery aufgrund unvorhersehbarer Preisgestaltung und Vorfällen unerwarteter Gebühren.
- Benutzer erleben **Kostenprobleme** mit Google Cloud BigQuery und kämpfen mit unerwartet hohen Rechnungen und eingeschränkter Preistransparenz.
- Benutzer finden die **steile Lernkurve** von Google Cloud BigQuery herausfordernd, insbesondere bei fortgeschrittenen Funktionen und Optimierungstechniken.

#### What Are Recent G2 Reviews of Google Cloud BigQuery?

**["Einfach zu bedienendes Cloud-Tool mit teilbaren, gespeicherten Abfragen"](https://www.g2.com/de/survey_responses/google-cloud-bigquery-review-12958418)**

**Rating:** 4.0/5.0 stars

_— Reetika P._

[Read full review](https://www.g2.com/de/survey_responses/google-cloud-bigquery-review-12958418)

**["Skalierbares, sicheres BigQuery, das nahtlos über Dienste hinweg verbindet"](https://www.g2.com/de/survey_responses/google-cloud-bigquery-review-12638747)**

**Rating:** 5.0/5.0 stars

_— Aayush M._

[Read full review](https://www.g2.com/de/survey_responses/google-cloud-bigquery-review-12638747)

#### What Are G2 Users Discussing About Google Cloud BigQuery?

- [Is Big Query free?](https://www.g2.com/de/discussions/is-big-query-free) - 3 comments, 1 upvote
- [Is BigQuery part of Google Cloud Platform?](https://www.g2.com/de/discussions/is-bigquery-part-of-google-cloud-platform) - 2 comments, 2 upvotes
- [Worauf basiert Google BigQuery?](https://www.g2.com/de/discussions/what-is-google-bigquery-based-on) - 1 comment
- [Wofür wird Google BigQuery verwendet?](https://www.g2.com/de/discussions/what-is-google-bigquery-used-for) - 1 comment

### [CleverTap](https://www.g2.com/de/products/clevertap/reviews)

CleverTap is a software designed to help brands unlock customer lifetime value by creating personalized experiences that retain their most valuable customers. The software provides lifecycle analytics, real-time journey orchestration, and insightful, prescriptive AI capabilities by leveraging TesseractDB, the world's first purpose-built database for customer engagement, which delivers both speed and economies of scale. It automates personalized customer journeys across every touchpoint and reduces the lag between data insight and marketing action through real-time measurement and optimization. CleverTap addresses the challenge of engaging customers consistently across their entire lifecycle by unifying experiences from every channel into one platform that empowers smarter and faster decisions. The software supports more than 2,000 customers including TD Bank, AirAsia, Papa John's, and Tesco, with a global presence spanning 15 or more markets and integrations across digital and legacy channels.

**Average Rating:** 4.6/5.0

**Total Reviews:** 646

#### How Do G2 Users Rate CleverTap?

- **War the product ein guter Geschäftspartner?:** 9.3/10 (Category avg: 9.3/10)
- **Datenerhebung:** 8.8/10 (Category avg: 9.0/10)
- **Multichannel-Sendungsverfolgung:** 8.8/10 (Category avg: 8.7/10)
- **Kampagnen-Insights:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CleverTap?

- **Verkäufer:** [CleverTap](https://www.g2.com/de/sellers/clevertap)
- **Unternehmenswebsite:** clevertap.com
- **Gründungsjahr:** 2013
- **Hauptsitz:** Mountain View, California
- **Twitter:** @CleverTap  
21,633 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9cccb4948a9548778dcef60779341f224104f56f9a086278d4c23af76642c1fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6611801%2F&secure%5Burl_type%5D=linkedin_company_website)  
650 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Produktmanager, Marketing-Manager
- **Top Industries:** Finanzdienstleistungen, Informationstechnologie und Dienstleistungen
- **Company Size:** 54% Medium, 28% Small

#### What Do G2 Reviewers Say About CleverTap?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer finden die **Analysefähigkeiten** von CleverTap wertvoll, um die Leistung von Kampagnen zu verfolgen und aufschlussreiche Unterstützung für das Geschäft zu erhalten.
- Benutzer loben CleverTap für seinen **reaktiven Kundensupport** , der schnelle Lösungen ermöglicht und das gesamte Benutzererlebnis verbessert.
- Benutzer schätzen die **Benutzerfreundlichkeit** von CleverTap und genießen die intuitive Benutzeroberfläche sowie die nahtlose Integration mit anderen Plattformen.
- Benutzer schätzen die **personalisierte Marketingautomatisierung** von CleverTap, die das Engagement durch maßgeschneiderte Kampagnen und Einblicke verbessert.
- Benutzer schätzen die **Automatisierungsfähigkeiten** von CleverTap, die durch fortschrittliche Segmentierung und Echtzeitdaten die Strategien zur Bindung und Engagement verbessern.

##### Cons

- Benutzer finden die **Lernkurve herausfordernd** , insbesondere bei fortgeschrittenen Funktionen und anfänglichen Einrichtungskomplexitäten für Neulinge.
- Benutzer finden die **fehlenden Funktionen** in CleverTap, wie KI-Kampagnenerstellung und einfachere Vorlagen, als einschränkend.
- Benutzer bemerken, dass CleverTaps **nicht-intuitive Benutzeroberfläche** und die steile Lernkurve die effektive Nutzung und Einrichtung behindern können.
- Benutzer finden die **Preise von CleverTap hoch** , was potenzielle Kunden davon abhalten könnte, die Software zu übernehmen.
- Benutzer finden die **Oberfläche und Funktionen komplex** , was es neuen Benutzern erschwert, sich effektiv anzupassen.

#### What Are Recent G2 Reviews of CleverTap?

**["Eine einheitliche Plattform für Engagement und Bindung"](https://www.g2.com/de/survey_responses/clevertap-review-13149012)**

**Rating:** 4.5/5.0 stars

_— Rouba H._

[Read full review](https://www.g2.com/de/survey_responses/clevertap-review-13149012)

**["Die prädiktiven Fähigkeiten von CleverTap machen das Engagement kontextueller und effektiver."](https://www.g2.com/de/survey_responses/clevertap-review-12952708)**

**Rating:** 4.0/5.0 stars

_— Syed A._

[Read full review](https://www.g2.com/de/survey_responses/clevertap-review-12952708)

### [Invoca](https://www.g2.com/products/invoca/reviews)

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.

**Average Rating:** 4.5/5.0

**Total Reviews:** 926

#### How Do G2 Users Rate Invoca?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10)
- **Data Collection:** 9.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.7/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Invoca?

- **Seller:** [Invoca](https://www.g2.com/sellers/invoca)
- **Company Website:** www.invoca.com
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @Invoca  
4,204 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=10eb86be2549c90566d2b5d62a7baaeb2f5da1276c058e401b43f5cc99e87fd3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F210676%2F&secure%5Burl_type%5D=linkedin_company_website)  
387 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Hospital & Health Care
- **Company Size:** 38% Small, 33% Medium

#### What Do G2 Reviewers Say About Invoca?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **intuitive usability** of Invoca, which facilitates quick adoption and effective performance tracking.
- Users find Invoca to be **intuitive and easy to use** , enabling rapid adoption and improving team efficiency.
- Users appreciate the **intuitive analytics** of Invoca, enhancing visibility into marketing performance and improving conversion rates.
- Users commend Invoca's **knowledgeable and responsive customer support** , enhancing their experience with proactive assistance and tutorials.
- Users value the **attribution accuracy** of Invoca, enhancing visibility into leads and improving marketing performance insights.

##### Cons

- Users find the **learning curve steep** due to a lack of user-friendly design and inadequate training resources for new users.
- Users find Invoca's **missing features** frustrating, especially regarding integration complexities and unclear communication about enhancements.
- Users express frustrations with **call issues** , including privacy concerns, support challenges, and integration difficulties.
- Users find the **reporting setup complex** , requiring time and effort to customize dashboards effectively.
- Users find the **complex setup** of Invoca time-consuming and challenging, often requiring careful configuration for optimal use.

#### What Are Recent G2 Reviews of Invoca?

**["Smarter Call Routing and Campaign Tracking That Boosts Efficiency"](https://www.g2.com/survey_responses/invoca-review-12640140)**

**Rating:** 4.5/5.0 stars

_— Prajwal E._

[Read full review](https://www.g2.com/survey_responses/invoca-review-12640140)

**["Deep Call Insights and Proactive Support That Elevate Our Media Strategy"](https://www.g2.com/survey_responses/invoca-review-12570137)**

**Rating:** 5.0/5.0 stars

_— Verified User in Telecommunications_

[Read full review](https://www.g2.com/survey_responses/invoca-review-12570137)

#### What Are G2 Users Discussing About Invoca?

- [What is Invoca used for?](https://www.g2.com/discussions/what-is-invoca-used-for)

### [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

**Average Rating:** 4.2/5.0

**Total Reviews:** 615

#### How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.3/10)
- **Data Collection:** 8.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

- **Seller:** [SAP](https://www.g2.com/sellers/sap)
- **Company Website:** www.sap.com
- **Year Founded:** 1972
- **HQ Location:** Walldorf
- **Twitter:** @SAP  
297,052 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website)  
141,955 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CRM Manager, Marketing Manager
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 49% Medium, 22% Small

#### What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** in SAP Emarsys, allowing for quick and efficient campaign management.
- Users value the **automation features** of SAP Emarsys, enhancing campaign efficiency while maintaining a personal touch.
- Users appreciate the **user-friendly interface** of SAP Emarsys, enabling easy campaign setups and effective CRM strategies.
- Users value the **helpful support team** of SAP Engagement Cloud, enhancing their experience and campaign effectiveness.
- Users appreciate the **highly personalized customer interactions** enabled by SAP Emarsys, enhancing their CRM strategies effectively.

##### Cons

- Users report **missing features** in SAP Engagement Cloud, finding the new segmentation overview less intuitive and lacking essential functionality.
- The **learning curve** for SAP Engagement Cloud can be overwhelming, requiring extensive training and support for users.
- Users find the **difficult learning** curve overwhelming, requiring extensive training and support to navigate the platform.
- Users find the **limited features** of SAP Engagement Cloud challenging, complicating the overall user experience and learning process.
- Users find SAP Emarsys to have a **not intuitive** interface, making initial setup and learning challenging.

#### What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

**["Effortless Campaign Management, But Needs More Integrations"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092)**

**Rating:** 5.0/5.0 stars

_— Ayush b._

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13184092)

**["Powerful Marketing Automation with strong personalization capabilities"](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288)**

**Rating:** 5.0/5.0 stars

_— Supraja B._

[Read full review](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-13130288)

#### What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

- [What is Emarsys used for?](https://www.g2.com/discussions/what-is-emarsys-used-for)

### [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews)

The Ansira platform is a software designed to help enterprise brands manage complex ecosystems of dealers, franchisees, distributors, agents, and local partners as one synchronized marketing operation. The software provides unified technology, data management, and marketing expertise by leveraging a purpose-built architecture that connects brand-level strategy with local partner execution. It automates coordination across distributed partner networks and reduces the inconsistent messaging, inefficient spend, and limited performance visibility that result from fragmented local marketing. The Ansira platform addresses the challenge of maintaining brand consistency and marketing efficiency across large, multi-tier partner networks by enabling all participants to operate from a shared platform. The software supports enterprise brands across industries including travel, tourism, and marketing and advertising with tools designed to scale partner-driven marketing programs.

**Average Rating:** 4.9/5.0

**Total Reviews:** 281

#### How Do G2 Users Rate The Ansira platform?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10)
- **Data Collection:** 9.5/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 9.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind The Ansira platform?

- **Seller:** [Ansira](https://www.g2.com/sellers/ansira)
- **Company Website:** ansira.com
- **Year Founded:** 1919
- **HQ Location:** St. Louis, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=92bb7436dfee14d1f0cad90047039efaf4e3b6b15eba1a468c623ad06dd7d9f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15013%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,243 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Travel Advisor, Marketing Manager
- **Top Industries:** Leisure, Travel & Tourism, Marketing and Advertising
- **Company Size:** 60% Small, 22% Medium

#### What Do G2 Reviewers Say About The Ansira platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Ansira's **ease of use** invaluable for deeper analysis and efficient marketing management.
- Users find the **easy integration** of the Ansira platform enhances their marketing efficiency and effectiveness significantly.
- Users commend the **easy integrations** of the Ansira platform, enhancing their efficiency and marketing effectiveness.
- Users praise the **easy integrations** of the Ansira platform, enhancing marketing efficiency and streamlining analytics efforts.
- Users enjoy the **ease of use and powerful features** of Ansira, enhancing their marketing analysis and campaign management.

##### Cons

- Users find it challenging to adapt due to the platform's **difficult learning curve** and complex features.
- Users find the **pricing high** compared to cheaper alternatives that offer similar quality and features.
- Users find the **high pricing** of the Ansira platform concerning, especially when cheaper alternatives exist.
- Users feel the **customer service and integration processes require improvement** , affecting overall efficiency and satisfaction.
- Users express frustration with **inadequate support** , citing unresponsiveness and delays that hinder their overall experience.

#### What Are Recent G2 Reviews of The Ansira platform?

**["Responsive, Helpful Team and a User-Friendly, Efficient Platform"](https://www.g2.com/survey_responses/the-ansira-platform-review-13139392)**

**Rating:** 5.0/5.0 stars

_— Verified User in Wine and Spirits_

[Read full review](https://www.g2.com/survey_responses/the-ansira-platform-review-13139392)

**["Helped me improve sales insights and marketing performance"](https://www.g2.com/survey_responses/the-ansira-platform-review-7132366)**

**Rating:** 4.5/5.0 stars

_— Nitin S._

[Read full review](https://www.g2.com/survey_responses/the-ansira-platform-review-7132366)

#### What Are G2 Users Discussing About The Ansira platform?

- [What is the Ansira platform used for?](https://www.g2.com/discussions/what-is-the-ansira-platform-used-for)
- [How do you use Ansira?](https://www.g2.com/discussions/how-do-you-use-ansira) - 1 comment
- [How much does Ansira cost?](https://www.g2.com/discussions/how-much-does-ansira-cost) - 1 comment
- [What is Ansira?](https://www.g2.com/discussions/what-is-ansira) - 1 comment

### [Demandbase One](https://www.g2.com/products/demandbase-one/reviews)

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

**Average Rating:** 4.4/5.0

**Total Reviews:** 1,941

#### How Do G2 Users Rate Demandbase One?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10)
- **Data Collection:** 7.1/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 7.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 6.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Demandbase One?

- **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase)
- **Company Website:** www.demandbase.com
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @Demandbase  
21,346 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbd6df6ae02e0de4dfedb3f639579bc9dbe447eab6e09932935521ae69a2dba8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F89759%2F&secure%5Burl_type%5D=linkedin_company_website)  
985 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Executive, Business Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 48% Medium, 32% Large

#### What Do G2 Reviewers Say About Demandbase One?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly.
- Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies.
- Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy.
- Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly.
- Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making.

##### Cons

- Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively.
- Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features.
- Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise.
- Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills.
- Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively.

#### What Are Recent G2 Reviews of Demandbase One?

**["Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility"](https://www.g2.com/survey_responses/demandbase-one-review-12742698)**

**Rating:** 4.0/5.0 stars

_— Nijat I._

[Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698)

**["Powerful Intent Data and Account Insights for B2B Account Prioritization"](https://www.g2.com/survey_responses/demandbase-one-review-12823589)**

**Rating:** 4.5/5.0 stars

_— Himanshu J._

[Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589)

#### What Are G2 Users Discussing About Demandbase One?

- [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote
- [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for)
- [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do)
- [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity)
- [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do)

### [Adobe Customer Journey Analytics](https://www.g2.com/products/adobe-customer-journey-analytics/reviews)

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. Data Governance: Governance capabilities protect customer data with a patented, extensible framework built on Adobe Experience Platform — including data labeling, consent management, policy creation, and role-based permissions. These tools ensure AI-driven insights don't expose sensitive customer information while providing enterprise-wide access to customer intelligence and adhering to evolving privacy policies. AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. Actionable Intelligence: Activation and integration tools let you quickly support compliant personalization and engagement strategies by putting insights to work immediately through native connections to Adobe Real-Time CDP and Journey Optimizer — improving customer experiences and maximizing ROI.

**Average Rating:** 4.3/5.0

**Total Reviews:** 180

#### How Do G2 Users Rate Adobe Customer Journey Analytics?

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.3/10)
- **Data Collection:** 8.2/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.0/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Adobe Customer Journey Analytics?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 30% Large, 30% Medium

#### What Do G2 Reviewers Say About Adobe Customer Journey Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effective visualization of the customer journey** in Adobe Customer Journey Analytics, enhancing insights across channels.
- Users value the **effective visualization of customer journeys** in Adobe Customer Journey Analytics, enhancing their understanding of customer behaviors.
- Users value the **seamless data integration** in Adobe Customer Journey Analytics, enhancing insights and empowering strategic decision-making.
- Users appreciate the **ease of use** of Adobe Customer Journey Analytics, finding it intuitive and efficient for data analysis.
- Users value the **seamless integration of data** from multiple channels in Adobe Customer Journey Analytics for insightful analysis.

##### Cons

- Users find the **learning curve quite steep** , making initial setup and usage complex and overwhelming for newcomers.
- Users face a **difficult setup** process for Adobe Customer Journey Analytics, which complicates initial usage and integration.
- Users find Adobe Customer Journey Analytics to be **quite expensive** , which hampers accessibility for smaller businesses.
- Users find the **complexity** of Adobe Customer Journey Analytics overwhelming, especially for newcomers with its advanced configurations and UI challenges.
- Users find the **high complexity** of Adobe Customer Journey Analytics overwhelming, especially for newcomers and smaller teams.

#### What Are Recent G2 Reviews of Adobe Customer Journey Analytics?

**["Powerful Analytics with a Steep Learning Curve"](https://www.g2.com/survey_responses/adobe-customer-journey-analytics-review-12838033)**

**Rating:** 4.0/5.0 stars

_— Praney M._

[Read full review](https://www.g2.com/survey_responses/adobe-customer-journey-analytics-review-12838033)

**["Powerful Cross-Channel Insights with Flexible Reporting"](https://www.g2.com/survey_responses/adobe-customer-journey-analytics-review-12925490)**

**Rating:** 4.0/5.0 stars

_— Manojkumar D._

[Read full review](https://www.g2.com/survey_responses/adobe-customer-journey-analytics-review-12925490)

### [Evam](https://www.g2.com/de/products/evam/reviews)

Evam is a software designed to deliver real-time, cross-channel customer experiences for banks, telecommunications companies, and other large enterprises. The software provides continuous intelligence, AI-driven customer journey orchestration, and engagement across digital and legacy channels by leveraging real-time data analysis and a scalable, modular, low-code development platform. It automates the handling of billions of customer interactions and reduces time-to-market for new engagement programs through its low-code architecture and experienced domain expertise in telco and banking. Evam addresses the challenge of engaging customers consistently across all channels at scale by enabling enterprises to process and act on event data in real time without relying on batch processing or disconnected systems. The software supports more than 600 million end-users processing 20 billion events daily across 15 or more countries, with trusted deployments at Vodafone, T-Mobile, Turkcell, ING Bank, and Garanti BBVA, delivered directly and through more than 20 global partners.

**Average Rating:** 4.8/5.0

**Total Reviews:** 224

#### How Do G2 Users Rate Evam?

- **War the product ein guter Geschäftspartner?:** 9.8/10 (Category avg: 9.3/10)
- **Datenerhebung:** 9.9/10 (Category avg: 9.0/10)
- **Multichannel-Sendungsverfolgung:** 9.8/10 (Category avg: 8.7/10)
- **Kampagnen-Insights:** 9.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Evam?

- **Verkäufer:** [EVAM](https://www.g2.com/de/sellers/evam)
- **Unternehmenswebsite:** evam.com
- **Gründungsjahr:** 2015
- **Hauptsitz:** London
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef7c3495aecca01ded73882855805131ec0e79beba092e035ccccd0cd8cad313&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fevamtech&secure%5Burl_type%5D=linkedin_company_website)  
138 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Senior Business Analyst
- **Top Industries:** Bankwesen, Telekommunikation
- **Company Size:** 36% Large, 34% Medium

#### What Do G2 Reviewers Say About Evam?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer loben Evam für seine **Benutzerfreundlichkeit** , mit einer intuitiven Oberfläche, die das Design und die Durchführung von Kampagnen vereinfacht.
- Benutzer schätzen Evam für seine **Echtzeit-Datenverarbeitung und personalisierten Kampagnenfähigkeiten** , die ihr Kampagnenmanagement erheblich verbessern.
- Benutzer schätzen Evam für sein **intuitives Design** , das die Erstellung und Durchführung von Kampagnen mit Leichtigkeit und Effizienz verbessert.
- Benutzer schätzen die **Automatisierungsfähigkeiten** von Evam, um optimierte und effiziente Marketingkampagnen in Echtzeit zu erstellen.
- Benutzer schwärmen von der **Flexibilität von Evam** , die maßgeschneiderte Lösungen ermöglicht, die sich an unterschiedliche Geschäftsanforderungen und -größen anpassen.

##### Cons

- Benutzer finden die **Lernkurve steil** , da viele Funktionen komplex sind und erhebliche Anstrengungen erfordern, um sie zu beherrschen.
- Benutzer finden, dass das System von EVAM **schwieriges Lernen** erfordert, was Herausforderungen für diejenigen darstellt, die keine technischen Fähigkeiten und Erfahrungen haben.
- Benutzer finden die **steile Lernkurve** von Evam herausfordernd, insbesondere diejenigen ohne technischen Hintergrund.
- Benutzer finden, dass **komplexe Funktionen** von Evam ohne vorherige technische Kenntnisse schwierig einzurichten sind.
- Benutzer finden die Oberfläche von Evam **nicht intuitiv** , was die Erstellung von Kampagnen erschwert und den Bedarf an zusätzlicher Unterstützung erhöht.

#### What Are Recent G2 Reviews of Evam?

**["EVAM macht die Kundenkommunikation effizient und persönlich"](https://www.g2.com/de/survey_responses/evam-review-12977000)**

**Rating:** 5.0/5.0 stars

_— GÖRKEM U._

[Read full review](https://www.g2.com/de/survey_responses/evam-review-12977000)

**["Intuitive UI/UX, Echtzeit-Datenkonnektoren und 8-fache Konversionssteigerung"](https://www.g2.com/de/survey_responses/evam-review-12867501)**

**Rating:** 4.5/5.0 stars

_— Alfiya H._

[Read full review](https://www.g2.com/de/survey_responses/evam-review-12867501)

#### What Are G2 Users Discussing About Evam?

- [Wofür wird die Evam Continuous Intelligence Platform verwendet?](https://www.g2.com/de/discussions/what-is-evam-continuous-intelligence-platform-used-for)

### [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews)

Netcore is an agentic marketing platform trusted by 6,500+ brands across 40 countries for customer engagement, marketing automation, and personalization. We help marketing teams in ecommerce, retail, BFSI, large enterprise, and D2C build profitable growth through meaningful, data-driven customer connections. Our all-in-one MarTech platform brings together everything marketers need to engage, convert, and retain customers across channels: email marketing, WhatsApp marketing, push notifications, SMS, in-app messaging, and web personalization. With customer data platform (CDP) capabilities, customer journey orchestration, AI-led product recommendations, and onsite search, Netcore puts the customer at the core of every campaign. Netcore brings AI agents into the marketer's workflow to automate campaign creation, customer segmentation, and 1:1 personalization at scale. With predictive analytics, A/B testing, and autonomous optimization, our agents help brands lift engagement rates, improve conversions, and maximize marketing ROI. Customers using our platform report measurable results, including up to 6X revenue uplift, 70X marketing-generated ROI, and 5X digital engagement. At global scale, Netcore powers 50 billion+ emails, 5 billion+ push notifications, 200 million+ WhatsApp messages, and 1 million+ AI-driven interactions every month. From email service provider capabilities to a complete customer lifecycle management (CLM) and customer engagement suite, Netcore helps you deliver the right message, on the right channel, at the right time. Looking for a fullstack customer engagement platform with agentic capabilities? Explore Netcore.

**Average Rating:** 4.5/5.0

**Total Reviews:** 564

#### How Do G2 Users Rate Netcore Customer Engagement Platform?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10)
- **Data Collection:** 8.7/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.5/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Netcore Customer Engagement Platform?

- **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited)
- **Company Website:** netcore.ai
- **Year Founded:** 1998
- **HQ Location:** Mumbai, IN
- **Twitter:** @netcore\_cloud  
1,828 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=072da5485ee3b0c6d6e4fc5020e552f88a7af3281ad9a2f4e524605854c6eb94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnetcore-solutions%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,278 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Insurance
- **Company Size:** 49% Medium, 33% Large

#### What Do G2 Reviewers Say About Netcore Customer Engagement Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Netcore's platform, especially the intuitive drag-and-drop journey builder.
- Users value the **helpful support** provided by Netcore, enhancing engagement strategies and ensuring smooth implementation.
- Users appreciate the **intelligent automation and personalization** capabilities of Netcore's platform for seamless omnichannel engagement.
- Users value the **responsive and dedicated customer support** of Netcore, enhancing their overall experience with the platform.
- Users value the **intelligent automation and personalization features** of Netcore, enhancing customer engagement across multiple channels.

##### Cons

- Users face challenges due to **missing features** like timely reporting and comprehensive error explanations in campaigns.
- Users find a **slight learning curve** with the interface, noting challenges in usability and journey creation.
- Users experience **slow performance** when uploading large data or during peak email delivery times, affecting overall efficiency.
- Users report **slow loading times** , which hinder performance and detract from the overall experience with the platform.
- Users find the **limited features** of the Netcore platform restrict their ability to implement complex marketing strategies.

#### What Are Recent G2 Reviews of Netcore Customer Engagement Platform?

**["Efficient Engagement with Agile Support"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942)**

**Rating:** 4.5/5.0 stars

_— Marcelo L._

[Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11527942)

**["Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys"](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)**

**Rating:** 5.0/5.0 stars

_— Yash G._

[Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)

#### What Are G2 Users Discussing About Netcore Customer Engagement Platform?

- [When was Netcore founded?](https://www.g2.com/discussions/when-was-netcore-founded)
- [What is Netcore email?](https://www.g2.com/discussions/what-is-netcore-email)
- [What is Smartech Netcore?](https://www.g2.com/discussions/what-is-smartech-netcore)

### [WebEngage](https://www.g2.com/products/webengage/reviews)

WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America.

**Average Rating:** 4.5/5.0

**Total Reviews:** 756

#### How Do G2 Users Rate WebEngage?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10)
- **Data Collection:** 8.6/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.6/10 (Category avg: 8.7/10)
- **Campaign Insights:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind WebEngage?

- **Seller:** [WebEngage](https://www.g2.com/sellers/webengage)
- **Company Website:** webengage.com
- **Year Founded:** 2011
- **HQ Location:** Mumbai
- **Twitter:** @webengage  
5,055 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aeadee46de333571c05aad4d44c1e391cafe43014daea3fc8494e35be0806eed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2663547%2F&secure%5Burl_type%5D=linkedin_company_website)  
367 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Digital Marketing Manager
- **Top Industries:** Financial Services, Education Management
- **Company Size:** 55% Medium, 27% Small

#### What Do G2 Reviewers Say About WebEngage?

_AI-generated summary from verified user reviews_

##### Pros

- Users find WebEngage's interface **easy to use** , enhancing engagement and streamlining their marketing automation processes.
- Users value the **powerful analytics and segmentation features** of WebEngage, enhancing campaign effectiveness and user insights.
- Users commend the **intuitive journey designer** of WebEngage, streamlining complex marketing workflows effortlessly.
- Users value the **helpful support** from WebEngage, enhancing their marketing automation experience and user engagement.
- Users value the **user-friendly features** of WebEngage, enhancing accessibility and improving engagement through intuitive tools.

##### Cons

- Users find the **learning curve steep** , making it challenging to fully utilize WebEngage's features effectively.
- Users experience **slow performance** with loading segments and dashboard responsiveness, which can be quite inconvenient.
- Users find the **time-consuming loading times** for segments and setups to be quite frustrating and inconvenient.
- Users find **missing features** frustrating, with slow enhancements and inaccessible options behind paywalls affecting their experience.
- Users experience a **steep learning curve** , finding the interface and setup complex for new users to navigate.

#### What Are Recent G2 Reviews of WebEngage?

**["Powerful Customer Engagement and Marketing Automation"](https://www.g2.com/survey_responses/webengage-review-12701689)**

**Rating:** 5.0/5.0 stars

_— Rahul K._

[Read full review](https://www.g2.com/survey_responses/webengage-review-12701689)

**["Events Analytics Makes Retention Insights Seamless"](https://www.g2.com/survey_responses/webengage-review-12981114)**

**Rating:** 4.5/5.0 stars

_— Marmik S._

[Read full review](https://www.g2.com/survey_responses/webengage-review-12981114)

### [Singular](https://www.g2.com/de/products/singular/reviews)

Singular is a software designed to uncover true ROI across all marketing channels through end-to-end marketing attribution and analytics. The software provides superior ROI reporting, advanced fraud prevention, and user engagement capabilities by leveraging the unification of campaign data from thousands of channels with cross-device attribution data. It automates the aggregation of complex marketing data into actionable insights and reduces wasted spend by identifying underperforming channels and fraudulent activity. Singular addresses the challenge of measuring true marketing performance across a fragmented channel landscape by connecting campaign-level spend data to user-level attribution outcomes. The software supports leading brands including LinkedIn, Nike, WB Games, and Rovio with unmatched data accessibility and integrations that enable faster growth decisions.

**Average Rating:** 4.6/5.0

**Total Reviews:** 519

#### How Do G2 Users Rate Singular?

- **War the product ein guter Geschäftspartner?:** 9.2/10 (Category avg: 9.3/10)
- **Datenerhebung:** 8.9/10 (Category avg: 9.0/10)
- **Multichannel-Sendungsverfolgung:** 8.7/10 (Category avg: 8.7/10)
- **Kampagnen-Insights:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Singular?

- **Verkäufer:** [Singular](https://www.g2.com/de/sellers/singular)
- **Unternehmenswebsite:** www.singular.net
- **Gründungsjahr:** 2014
- **Hauptsitz:** Palo Alto, California
- **Twitter:** @TweetSingular  
1,316 Twitter-Follower
- **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0847141c79afc034c2203bfbfdb76877ac8c9bb6d16fbb1283fca2a504f4262b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3739623%2F&secure%5Burl_type%5D=linkedin_company_website)  
361 Mitarbeiter\*innen auf LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Benutzerakquisitionsmanager, Marketing-Manager
- **Top Industries:** Computerspiele, Finanzdienstleistungen
- **Company Size:** 52% Medium, 26% Small

#### What Do G2 Reviewers Say About Singular?

_AI-generated summary from verified user reviews_

##### Pros

- Benutzer heben den **außergewöhnlichen Kundensupport** von Singular hervor und bemerken schnelle Reaktionen und effektive Problemlösungen.
- Benutzer finden Singular **einfach zu implementieren und benutzerfreundlich** , was ihre Kampagnenverwaltungserfahrung erheblich verbessert.
- Benutzer finden den **Support und Kundenservice von Singular unschätzbar** , da er rechtzeitige Unterstützung und maßgeschneiderte Lösungen effektiv bietet.
- Benutzer schätzen die **Flexibilität und Anpassungsmöglichkeiten** von Singular, die ihre Datenanalyse und Entscheidungsprozesse verbessern.
- Benutzer schätzen die **klaren und benutzerfreundlichen Berichtsfunktionen** von Singular, die das Kampagnenmanagement und den Support verbessern.

##### Cons

- Benutzer bemerken das **schlechte Schnittstellendesign** von Singular und finden einige Arbeitsabläufe und UI-Elemente unintuitiv und umständlich.
- Benutzer finden die **Benutzeroberfläche mangelhaft** , da sie zusätzliche Unterstützung und Flexibilität für ein reibungsloseres Erlebnis erfordert.
- Benutzer bemerken die **begrenzten Freigabeoptionen** und haben Schwierigkeiten mit der Genauigkeit bei Umrechnungen, was das Vertrauen in Leistungsdaten beeinträchtigt.
- Benutzer bemerken **Datenbeschränkungen** wie unvollständige Konvertierungen und verzögerte Berichterstattung, die die Kampagnenoptimierung und das Vertrauen in die Ergebnisse beeinträchtigen.
- Benutzer erleben **eingeschränkte Attributionsmöglichkeiten** mit Singular, was zu Lücken und Ungenauigkeiten in der Leistungsanalyse für Kampagnen führt.

#### What Are Recent G2 Reviews of Singular?

**["Großartige Plattform, unterstützt von einem herausragenden Team"](https://www.g2.com/de/survey_responses/singular-review-13176647)**

**Rating:** 5.0/5.0 stars

_— Santiago D._

[Read full review](https://www.g2.com/de/survey_responses/singular-review-13176647)

**["Singular macht kanalübergreifendes Reporting und ROAS-Tracking schnell und einfach."](https://www.g2.com/de/survey_responses/singular-review-12624145)**

**Rating:** 5.0/5.0 stars

_— Marko D._

[Read full review](https://www.g2.com/de/survey_responses/singular-review-12624145)

#### What Are G2 Users Discussing About Singular?

- [Wofür wird Singular verwendet?](https://www.g2.com/de/discussions/what-is-singular-used-for)

### [IBM Planning Analytics](https://www.g2.com/products/ibm-planning-analytics/reviews)

IBM Planning Analytics is an AI-powered integrated planning solution that automates your planning, budgeting, and forecasting processes, enabling real-time analysis on a single governed platform. Eliminate manual models, spot risks sooner, and make decisions that keep your numbers ahead of the trends. Designed for finance and business operations leaders across Finance, Supply Chain, HR, Marketing, Sales, and beyond, IBM Planning Analytics helps eliminate inefficient and error-prone planning processes by connecting financial and operational plans. Automate data integration, analysis, and collaboration for greater agility across the business. Key Capabilities: Integrated Planning: Connect financial and operational plans using a governed source of truth under a single license, unifying teams and accelerating planning cycles. Performance Tracking: Monitor, analyze, and communicate performance with interactive dashboards, personalized reports, and a native spreadsheet experience for trusted, real-time insights. AI-Powered Forecasting: Improve speed and accuracy of forecasts with built-in AI, enabling smarter scenario modeling and predictive insights. Collaborative Decision-Making: Increase participation and streamline workflows by lowering the skill barrier with a generative AI assistant, driving faster, more informed decisions. Bring collaborative, AI-powered business planning to your organization starting at $825/month for 5 users.

**Average Rating:** 4.4/5.0

**Total Reviews:** 222

#### How Do G2 Users Rate IBM Planning Analytics?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.3/10)
- **Data Collection:** 8.9/10 (Category avg: 9.0/10)
- **Multichannel Tracking:** 8.9/10 (Category avg: 8.7/10)
- **Campaign Insights:** 9.4/10 (Category avg: 8.8/10)

#### Who Is the Company Behind IBM Planning Analytics?

- **Seller:** [IBM](https://www.g2.com/sellers/ibm)
- **Company Website:** www.ibm.com
- **Year Founded:** 1911
- **HQ Location:** Armonk, New York, United States
- **Twitter:** @IBMSecurity  
74,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=14b544adaece4fdbc987f1d7f7028048c22259946811200cc751263825586af9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1009%2F&secure%5Burl_type%5D=linkedin_company_website)  
328,202 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Financial Analyst
- **Top Industries:** Information Technology and Services, Financial Services
- **Company Size:** 51% Large, 36% Medium

#### What Do G2 Reviewers Say About IBM Planning Analytics?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **enhanced efficiency** of IBM Planning Analytics, streamlining data analysis and minimizing manual tasks.
- Users value the **planning efficiency** of IBM Planning Analytics, enhancing data management and simplifying budgeting processes.
- Users value the **strong data visualization features** that simplify complex data analysis for informed financial decisions.
- Users appreciate the **forecasting accuracy** of IBM Planning Analytics, empowering them to make data-driven decisions efficiently.
- Users appreciate the **user-friendly interface** of IBM Planning Analytics, enabling efficient modeling and real-time data analysis.

##### Cons

- Users find the **learning curve challenging** , especially with the complex interface and initial setup of IBM Planning Analytics.
- Users face a **challenging learning difficulty** with IBM Planning Analytics, particularly during initial setup and onboarding.
- Users face a **steep learning curve** with IBM Planning Analytics, often finding it complex and unintuitive for new users.
- Users find the **complexity** of IBM Planning Analytics challenging, particularly during initial setup and navigation for newcomers.
- Users find the **difficult learning** curve challenging, especially for new users navigating complex features and workflows.

#### What Are Recent G2 Reviews of IBM Planning Analytics?

**["Powerful Planning & Forecasting With Fast Updates and Smooth Excel Integration"](https://www.g2.com/survey_responses/ibm-planning-analytics-review-12648783)**

**Rating:** 4.5/5.0 stars

_— Himanshu J._

[Read full review](https://www.g2.com/survey_responses/ibm-planning-analytics-review-12648783)

**["Robust, Efficient Yet Complex for New Users"](https://www.g2.com/survey_responses/ibm-planning-analytics-review-12802559)**

**Rating:** 4.0/5.0 stars

_— Jeanpierre L._

[Read full review](https://www.g2.com/survey_responses/ibm-planning-analytics-review-12802559)

#### What Are G2 Users Discussing About IBM Planning Analytics?

- [What is IBM Planning Analytics with Watson used for?](https://www.g2.com/discussions/what-is-ibm-planning-analytics-with-watson-used-for)
- [How do you upgrade planning analytics workspace?](https://www.g2.com/discussions/how-do-you-upgrade-planning-analytics-workspace)
- [What is planning analytics for Excel?](https://www.g2.com/discussions/what-is-planning-analytics-for-excel)
- [What is IBM planning analytics workspace?](https://www.g2.com/discussions/what-is-ibm-planning-analytics-workspace)
- [How do I use IBM Planning Analytics?](https://www.g2.com/discussions/how-do-i-use-ibm-planning-analytics)

- ‹ Prev‹ Prev
- 1
- [2](/categories/marketing-analytics/enterprise?open_modal_url=%2Fproducts%2Fclarisights%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-analytics%252Fenterprise%26source%3Dcategory&order=g2_score&page=2#product-list)
- [3](/categories/marketing-analytics/enterprise?open_modal_url=%2Fproducts%2Fclarisights%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-analytics%252Fenterprise%26source%3Dcategory&order=g2_score&page=3#product-list)
- [4](/categories/marketing-analytics/enterprise?open_modal_url=%2Fproducts%2Fclarisights%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-analytics%252Fenterprise%26source%3Dcategory&order=g2_score&page=4#product-list)
- [Next ›Next ›](/categories/marketing-analytics/enterprise?open_modal_url=%2Fproducts%2Fclarisights%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-analytics%252Fenterprise%26source%3Dcategory&order=g2_score&page=2#product-list)

Spotlight Categories

[Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)

[Sales Enablement Software](https://www.g2.com/categories/sales-enablement)

[Chatbots Software](https://www.g2.com/categories/chatbots)

[Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

[Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)

Similar Categories

- [Account-Based Marketing](/categories/account-based-marketing)
- [Affiliate Marketing](/categories/affiliate-marketing)
- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Marketing Analytics Themes](/categories/marketing-analytics/themes)