Citadel Holdings, LLC, is an innovative digital signage software start-up located southwest Austin, TX . Citadel is a cloud-based, video content, digital signage and DOOH advertising management software designed for small to large businesses looking to implement digital out of home streaming video signage to engage, educate, entertain and inform their customers. “Citadel was created as an internal project intended to better manage our growing DOOH network in audiology practices” states Michele Ahlman founder & CEO of Citadel Holdings, LLC and Clear Digital Media, LLC. “We found the complexity and cost of the platform we were using to manage our 1000+ screens in audiology practices overwhelming and frustrating”, says Ahlman. Once the system was rolled out, the decision was made to introduce it to the market and make it available to other businesses. Citadel was developed to easily, elegantly and affordably manage a single screen to thousands of screens requiring very little staff or training. Complexity is the enemy of execution is the fundamental belief of the Citadel team. Citadel offers two pricing/feature levels: Citadel Business for small businesses with a single user and Citadel Pro for small-large business looking for advanced reporting and unlimited users. Citadel streams via a Roku, Raspberry PI or Android or a browser-based player, bridging the gap between DOOH software and OTT streaming, allowing for maximum flexibility. In addition, Citadel offers video content libraries for a variety of industries including audiology, dental, pediatrics, dermatology, functional medicine, dermatology, chiropractic, salons, breweries, and fitness centers.