
  # Best Video Conferencing Software - Page 15

  *By [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)*


   Video conferencing software enables online communication through audio calls, video meetings, and virtual seminars, offering built-in capabilities such as chat, screen sharing, and recording to support long-distance collaboration and reduce travel costs. These tools allow employees, partners, and customers to meet virtually from any location while maintaining consistent and effective communication.

### Core Capabilities of Video Conferencing Software

To qualify for inclusion in the Video Conferencing category, a product must:

- Provide online video and audio communication between two or more parties
- Allow video conference hosts to modify meeting specifications and invite guests
- Offer features such as screen sharing and chat within individual conferences
- Offer recording capabilities for future reference or presentations

### How Video Conferencing Software Differs from Other Tools

Video conferencing platforms reduce the need for in-person meetings by supporting both quick internal discussions and formal client sessions. Unlike broader collaboration or communication suites, these tools focus specifically on real-time visual and audio interaction. Some systems also integrate with related tools like [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) and [CRM Software](https://www.g2.com/categories/crm), syncing key business data to streamline follow-up actions and account updates.

### Insights from G2 on Video Conferencing Software

Based on category trends on G2, the convenience of eliminating travel, the ability to connect dispersed teams, and the improved consistency of client and internal communication stand out as primary benefits.




  
## Top Video Conferencing Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Google Workspace](https://www.g2.com/products/google-workspace/reviews) | 4.6/5.0 (45,593 reviews) | Integrated collaboration workspace | "[Perfect for managing my B.Sc. assignments and lab work](https://www.g2.com/survey_responses/google-workspace-review-12957410)" |
| 2 | [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) | 4.4/5.0 (17,516 reviews) | Enterprise chat and meetings | "[Microsoft Teams: The All-in-One Tool That Actually Lives Up to It](https://www.g2.com/survey_responses/microsoft-teams-review-12963388)" |
| 3 | [Webex Suite](https://www.g2.com/products/cisco-webex-suite/reviews) | 4.2/5.0 (17,654 reviews) | Structured enterprise meetings | "[Reliable collaboration platform for meetings and team communication](https://www.g2.com/survey_responses/webex-suite-review-12923027)" |
| 4 | [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) | 4.5/5.0 (53,467 reviews) | Easy video meetings with recording | "[Easy, Reliable Collaboration in One Platform with Zoom Workplace](https://www.g2.com/survey_responses/zoom-workplace-review-12958814)" |
| 5 | [JioMeet](https://www.g2.com/products/jiomeet/reviews) | 4.4/5.0 (447 reviews) | Simple video calls | "[Simple, Reliable Meetings with JioMeet at a Great Value](https://www.g2.com/survey_responses/jiomeet-review-12880867)" |
| 6 | [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) | 4.6/5.0 (5,519 reviews) | Productivity suite with meeting access | "[All in One Productivity Ecosystem with Seamless Collaboration Across Devices](https://www.g2.com/survey_responses/microsoft-365-review-12930516)" |
| 7 | [Riverside](https://www.g2.com/products/riverside/reviews) | 4.8/5.0 (1,721 reviews) | — | "[Riverside Streamlined My Podcast Workflow with Magic Audio and Clips](https://www.g2.com/survey_responses/riverside-review-12899447)" |
| 8 | [GoTo Meeting](https://www.g2.com/products/goto-meeting/reviews) | 4.2/5.0 (16,570 reviews) | Simple remote meeting access | "[Easy to Implement, Efficient Phone Service with Seamless iOS/Android Integration](https://www.g2.com/survey_responses/goto-meeting-review-12798106)" |
| 9 | [Amazon Chime](https://www.g2.com/products/amazon-chime/reviews) | 4.3/5.0 (634 reviews) | AWS-aligned meeting communication | "[Frictionless Meeting Links and Smooth Calendar Integration](https://www.g2.com/survey_responses/amazon-chime-review-12812753)" |
| 10 | [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews) | 4.5/5.0 (1,136 reviews) | Webinars and online meetings | "[Zoho Meeting’s Unified Workflow Makes Webinars and Demos Effortless](https://www.g2.com/survey_responses/zoho-meeting-review-12870215)" |

    ---
## What Are the Most Common Questions About Video Conferencing Software?
*AI-generated · Last updated: May 26, 2026*
  ### Which video call software is best for customer meetings?
  Based on G2 reviews, Microsoft Teams stands out for customer meetings because verified users repeatedly describe it as a centralized place for meetings, chats, and file sharing, with reliable video meetings and smooth screen sharing. According to verified users, it is especially useful when organizations already need scheduling, communication, and collaboration in one workflow. G2 reviewers mention that Teams helps connect internal staff and external clients in one place, while some users also note that search and notifications can take getting used to. For buyers focused on structured customer conversations and shared context, recent reviews most often highlight Teams as a dependable option for business-facing meetings.


  ### What is best desktop video conferencing software with good reviews?
  Based on G2 reviews, desktop buyers most often highlight tools that balance call quality, collaboration, and usability. According to verified users, Microsoft Teams is frequently described as a strong fit for desktop use because it brings meetings, chat, calling, and file sharing into one workspace. G2 reviewers mention dependable video meetings, live captions, recordings, and organized channels, especially for remote and hybrid teams. At the same time, some users say the interface can feel heavy or crowded, particularly for new users or lower-end devices. If you want a desktop-focused option backed by recurring recent review activity, Teams is the most consistently mentioned product in this dataset.

**Here are some of the top-rated products on G2:**

- [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) – commonly used for desktop meetings, chat, file sharing, and cross-team collaboration
- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) – valued for Meet integration with Calendar, Gmail, and shared docs in day-to-day work
- [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) – praised for reliable desktop meetings, screen sharing, and AI meeting summaries


  ### Which affordable video conferencing platform is great audio?
  Based on G2 reviews, buyers looking for affordable options often mention products that combine accessible pricing with dependable call quality. According to verified users, Google Workspace is repeatedly described as cost-effective for small businesses and helpful for meetings, file sharing, and daily communication in one suite. G2 reviewers mention that Google Meet is convenient to launch from Calendar and Gmail, while some also point to secure access and simple onboarding. At the same time, reviewers note that offline use and some advanced needs can be limiting. For budget-conscious teams, the strongest recent signals favor broadly adopted products that pair audio reliability with familiar workflows.

**Here are some of the top-rated products on G2:**

- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) – often described as a cost-conscious choice for meetings, calendars, and shared collaboration
- [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) – frequently noted as bundled value for organizations already using Microsoft tools
- [JioMeet](https://www.g2.com/products/jiomeet/reviews) – highlighted for free long meetings, simple access, and solid audio on average connections


  ### What secure video conferencing software is for legal firms?
  Based on G2 reviews, secure video conferencing buyers in regulated environments most often emphasize control, privacy, and stable collaboration. According to verified users, Webex Suite is repeatedly described as strong on security, centralized communication, and dependable audio and video for enterprise use. G2 reviewers mention that it helps teams handle meetings, messaging, and screen sharing in one place, and several recent reviews call out secure communication and strong administrative confidence. Some users do mention a more complex interface and heavier setup than lighter meeting tools. For legal firms prioritizing controlled collaboration and secure remote discussions, Webex Suite shows the clearest review-based fit in this dataset.


  ### What recommended video conferencing tools are for startups?
  Based on G2 reviews, startups often favor platforms that are simple to launch, easy to learn, and practical for remote collaboration. According to verified users, Zoom Workplace is frequently praised for quick meeting setup, dependable calls, and straightforward joining for external participants. G2 reviewers mention AI summaries, screen sharing, calendar integrations, and a generally intuitive experience across desktop and mobile. Reviewers also note that it can become resource-heavy or feel crowded as more features are added. For startup teams that need fast-moving communication without much setup friction, Zoom Workplace appears often in recent reviews as a reliable option for day-to-day meetings.


  ### What is best video conferencing app for small business?
  Based on G2 reviews, Google Workspace is the strongest fit for small business needs in this dataset. According to verified users, it is often described as easy to adopt, affordable for core communication needs, and useful for combining email, file sharing, calendars, and meetings in one place. G2 reviewers mention that Google Meet is simple to launch, onboarding is straightforward, and the broader workspace helps teams stay organized without juggling too many separate tools. Some users mention pricing concerns as needs grow, plus occasional limitations around offline use or advanced admin controls. Still, for small businesses wanting an accessible app with broad collaboration value, Google Workspace is the most clearly supported option.


  ### What easy to use video conference solution is for our office?
  Based on G2 reviews, ease of use is most often tied to familiar interfaces, quick joining, and low setup friction. According to verified users, Zoom Workplace is regularly described as simple to use for meetings, screen sharing, and daily communication, with clear audio and video that support office collaboration. G2 reviewers mention quick meeting setup, clean navigation for common tasks, and dependable performance across devices. Some users do note update prompts and heavier system usage during long sessions. If your office wants a solution that staff can adopt quickly without much technical support, recent review patterns suggest Zoom Workplace is one of the easiest options to roll out.


  ### What is best rated video calling software for international communication?
  Based on G2 reviews, products suited for international communication are usually praised for stable calls, cross-device access, and easy external joining. According to verified users, Zoom Workplace is repeatedly highlighted for reliable calls, simple guest access, and useful features like recordings, summaries, and calendar coordination. G2 reviewers mention that it supports customer meetings, interviews, workshops, and cross-team discussions without much friction. Some users mention that the app can use significant resources or require frequent updates, but the overall call experience is described as dependable. For organizations communicating across regions and devices, Zoom Workplace appears consistently strong in recent review feedback.

**Here are some of the top-rated products on G2:**

- [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) – commonly used for international meetings with reliable video, webinars, and cross-device access
- [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) – supports global team communication with meetings, channels, and Microsoft 365 integration
- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) – often used for global collaboration through Meet, Calendar, Gmail, and shared documents


  ### What most reliable video meeting service is for large companies?
  Based on G2 reviews, reliability at enterprise scale usually means stable calls, centralized workflows, and predictable collaboration across teams. According to verified users, Microsoft Teams is often described as an all-in-one hub for large organizations, with dependable meetings, channels, file sharing, and broad Microsoft ecosystem integration. G2 reviewers mention that it helps replace fragmented tools and keeps communication organized in one platform. Some users note that the interface can feel heavy or overwhelming, especially with many channels and notifications. Even so, for larger companies prioritizing consistent day-to-day operations and broad internal adoption, Teams shows the strongest recent review signals for reliability.

**Here are some of the top-rated products on G2:**

- [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) – frequently used by large organizations for meetings, collaboration, channels, and file sharing
- [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) – often praised for stable large meetings, webinars, and consistent call performance
- [Webex Suite](https://www.g2.com/products/cisco-webex-suite/reviews) – highlighted for enterprise security, centralized communication, and support for large internal sessions


  ### What are top video conference software for remote teams?
  Based on G2 reviews, remote teams usually value tools that reduce app switching and keep meetings, messaging, and shared work connected. According to verified users, Microsoft Teams, Zoom Workplace, and Google Workspace appear most often in recent feedback for supporting remote and hybrid collaboration. G2 reviewers mention channels, recordings, chat, screen sharing, calendar integrations, and shared documents as key strengths across these platforms. They also note common tradeoffs, such as heavier interfaces, update prompts, or occasional resource demands. For buyers comparing options for distributed teams, the clearest review-based theme is that the best remote collaboration tools combine dependable meetings with built-in workflows people already use daily.

**Here are some of the top-rated products on G2:**

- [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) – centralizes meetings, chat, channels, and file sharing for hybrid and remote collaboration
- [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) – supports remote work with reliable meetings, summaries, chat, and easy guest joining
- [Google Workspace](https://www.g2.com/products/google-workspace/reviews) – keeps remote teams aligned through Meet, Calendar, Drive, and real-time document collaboration



  
## How Many Video Conferencing Software Products Does G2 Track?
**Total Products under this Category:** 217

### Category Stats (Jun 2026)
- **Average Rating**: 4.39/5 (↓0.01 vs May 2026) The average rating of products in this category, based on all submitted ratings
- **New Reviews This Quarter**: 2,802
- **Buyer Segments**: Small-Business 50% │ Mid-Market 34% │ Enterprise 16% Represents the distribution of reviewers across all products in this category.
- **Top Trending Product**: Muvi Live (+4.18%) - Among all products in this category, Muvi Live recorded the largest rating increase compared to last month
*Last updated: June 01, 2026*

  
## How Does G2 Rank Video Conferencing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 197,100+ Authentic Reviews
- 217+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Video Conferencing Software Is Best for Your Use Case?

- **Leader:** [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
- **Highest Performer:** [Gather](https://www.g2.com/products/gather-town-gather/reviews)
- **Easiest to Use:** [Riverside](https://www.g2.com/products/riverside/reviews)
- **Top Trending:** [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
- **Best Free Software:** [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews)

  
---

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---

    
## Video Conferencing Software Features & Capabilities

### What are the Best Video Conferencing Software with Presentations?
Presenters can cue up a Powerpoint presentation or other slideshow for display in the conference.

**Top-rated Video Conferencing Software for Presentations:**
- [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews)
- [Webex Suite](https://www.g2.com/products/cisco-webex-suite/reviews)
- [GoTo Meeting](https://www.g2.com/products/goto-meeting/reviews)
[Explore Video Conferencing Software with Presentations](https://www.g2.com/categories/video-conferencing/f/presentations)

### What are the Best Video Conferencing Software with Whiteboarding?
Provides a virtual whiteboard for collaborative use.

**Top-rated Video Conferencing Software for Whiteboarding:**
- [Webex Suite](https://www.g2.com/products/cisco-webex-suite/reviews)
- [JioMeet](https://www.g2.com/products/jiomeet/reviews)
- [GoTo Meeting](https://www.g2.com/products/goto-meeting/reviews)
[Explore Video Conferencing Software with Whiteboarding](https://www.g2.com/categories/video-conferencing/f/whiteboarding)

### What are the Best Video Conferencing Software with Hand Raising?
Allows conference participants to notifiy conference hosts when they want to speak.

**Top-rated Video Conferencing Software for Hand Raising:**
- [Webex Suite](https://www.g2.com/products/cisco-webex-suite/reviews)
- [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews)
- [JioMeet](https://www.g2.com/products/jiomeet/reviews)
[Explore Video Conferencing Software with Hand Raising](https://www.g2.com/categories/video-conferencing/f/hand-raising)


  
    ## What Is Video Conferencing Software?
  [Collaboration &amp; Productivity Software](https://www.g2.com/categories/collaboration-productivity)
  ## What Software Categories Are Similar to Video Conferencing Software?
    - [Webinar Platforms](https://www.g2.com/categories/webinar)
    - [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)
    - [Screen Sharing Software](https://www.g2.com/categories/screen-sharing)

  
---

## How Do You Choose the Right Video Conferencing Software?

### What You Should Know About Video Conferencing Software

### What is Video Conferencing Software?

Video conferencing software enables online communication for audio meetings, video meetings, and seminars, with built-in features such as chat, screen sharing, and recording. This software can be an incredibly flexible tool in a business’s software ecosystem. Video conferencing solutions eliminate the need for in-person attendance, adding convenience to daily schedules for all involved, improving client relationships, and ensuring open and consistent communication between teams.

These solutions can be used for internal check-ins, conference calls, external meetings, and presentations. Many video conferencing tools also offer additional functionality outside of video conferencing itself, providing file sharing and instant communication features that support collaboration within teams.&amp;nbsp;Some video conferencing systems offer integrations with [marketing automation software](https://www.g2.com/categories/marketing-automation) and [CRM software](https://www.g2.com/categories/crm) to sync critical business data into relevant conferences and allow for streamlined follow-up communications and updates to contact accounts.

Outside of the straightforward video calling capability, many video conferencing products come with extensive feature sets that support collaboration and communication on several fronts. This can include the option for simple audio calling without video, whiteboarding and screen sharing, and call recording tools. Understanding which of these features the business might need outside of video conferencing is key to finding the best product.

### What are the Common Features of Video Conferencing Software?

The following are some core features within video conferencing software that enable users to communicate and collaborate in real time:

**Video calling:** Apart from face-to-face meetings, high-quality video calls are the next best thing for one-on-ones or team meetings. Video calling not only enhances collaboration but helps teams feel more connected when they are unable to meet in person.

**Audio calling** : Many video conferencing tools will offer the option to attend a video conference via audio only by joining via a dial-in number. These calls are akin to a typical phone call or phone system, and utilize VoIP software. Similarly, most products will give participants the option to join a conference call with either audio only or video and audio.

**Recording:** Products with this feature will allow users to record a video or audio conference call so it can be reviewed later. Some products will even host the recorded video within the platform with the option to download it to share either within or outside of the organization.

**Screen sharing:** This feature allows participants to share their screens alongside, or instead of, a webcam feed. [Screen sharing software](https://www.g2.com/categories/screen-sharing) is a great collaborative tool, especially for remote or hybrid teams that participate in frequent online meetings.&amp;nbsp;

**Document sharing:** Document sharing features will occasionally be built inside of a text chat function, but this is not a hard-and-fast rule. Some video conferencing software will offer straightforward document sharing without a text chat.

**Scheduling:** The ability to schedule meetings in-app comes with some video conferencing tools. Others will integrate with external scheduling or [calendar software](https://www.g2.com/categories/calendar).

**Text chat:** Some video conferencing tools provide a live text chat for participants to use alongside or instead of audio. These text chats can be recorded and referred to later. Some video conferencing products will allow for peer-to-peer or peer-to-group instant messaging outside of video meetings as well.

**Presentations:** While some video conferencing tools will allow for presentation hosting via integration with external [presentation software](https://www.g2.com/categories/presentation), others will allow users to build and present slideshows within the application.

**Subtitles and closed captions:** Some video conferencing products offer subtitles and closed captions, which is not only inclusive but allows global teams to reduce friction around language barriers or cultural differences. In some cases, live transcription may be available as well. However, the supported languages may differ from one product to another.

**Other Features of Video Conferencing Software:** [Hand Raising](https://www.g2.com/categories/video-conferencing/f/hand-raising), [Presentations](https://www.g2.com/categories/video-conferencing/f/presentations), [Whiteboarding](https://www.g2.com/categories/video-conferencing/f/whiteboarding)

### What are the Benefits of Video Conferencing Software?

**Save costs:** Video conferencing software can be a financially beneficial tool as it can save users the costs associated with long distance and international calls. For businesses, this means no hiccups in communication for remote employees, potential prospects, or outside stakeholders, regardless of travel capability. Video conferencing software can also reduce travel costs by allowing employees to attend meetings from the comfort of their office. This can be especially useful for small businesses looking to grow without exorbitant travel costs.

Another financial benefit of some video conferencing platforms is the ability to utilize this software in replacement of traditional [webinar software](https://www.g2.com/categories/webinar). If a company needs to host a webinar or virtual event but doesn’t necessarily need all of the bells and whistles of a traditional webinar tool, using video conferencing software can result in substantial savings. Furthermore, savings can increase significantly if a company can get by on a free plan vs paid plan as many video conferencing tools offer free plans (with limitations, of course).

**Maximize time and resources:** By utilizing video conferencing software, colleagues can easily meet for a quick one-on-one or hold a last-minute virtual meeting. Others can boost team collaboration by screen sharing, file sharing, and using collaborative whiteboards—all without leaving their desks or having to book meeting rooms unnecessarily. This can save time and free up conference rooms for those who need them.&amp;nbsp;

**Empower remote and hybrid teams:** In addition to enhancing collaboration, video conferencing enables teams to work together while working remotely. Employees are no longer required to work from the same office building or even the same state, or country, for that matter. In a post-pandemic world that is shifting to remote and hybrid teams, video conferencing tools are critical for connection and collaboration. Additionally, these tools allow companies to pursue prospects outside of a specific location, which can boost talent acquisition.

### Who Uses Video Conferencing Software?

**Most businesses:** A variety of businesses and industries, regardless of size, can benefit from video conferencing tools. Client-facing businesses, such as consulting and advisory firms, legal firms, and other services providers, can leverage these tools as a means to reduce unnecessary travel and work with clients near and far.&amp;nbsp;Video conferencing software is also used by growing businesses to expand their prospects and check in with employees, regardless of location. Even mid-market and enterprise-level businesses use video conferencing in their daily operations to connect with stakeholders and prospects.&amp;nbsp;&amp;nbsp;

**Freelancers:** Many free video conferencing options are available as well, making them an appealing tool for small businesses, freelancers, and other self-employed individuals. Free versions of video conferencing offerings usually provide less extensive functionality and limit the number of participants, making these plans more suitable for single users or small teams.

**Schools:** Video conferencing tools are sometimes built into [online learning platforms](https://www.g2.com/categories/online-learning-platform) or [learning management systems](https://www.g2.com/categories/learning-management-system-lms) as a medium to connect teachers with their students. These offerings are more specialized to the online learning environment, often providing additional collaboration tools such as file sharing, polling, and whiteboarding capability to effectively simulate a physical learning space.

### Challenges with Video Conferencing Software&amp;nbsp;

Video conferencing solutions can come with their own set of challenges, including:&amp;nbsp;

**Call quality:** One of the most common issues with video conferencing software is call quality. While the software itself can be robust, the quality of the video or audio itself is highly dependent on the internet speed of the users involved. It’s critical to ensure that users have access to reliable internet when using video conferencing software to prevent potential frustration.

**Security concerns:** As with any software used for internal and confidential communication, buyers need to assess a product’s security protocol. While video conferencing tools have been the subject of security breaches in the past, vendors have taken steps to enhance meeting security, such as requiring passcodes to enter a meeting, implementing the use of waiting rooms, and strengthening administrative controls.

### What are the top video conferencing software options for remote teams?

For remote teams, the best video conferencing software offers reliability, strong collaboration features, and seamless integration across devices and tools. Based on G2 reviews, these platforms are top choices for distributed workforces:

- [Google Meet](https://www.g2.com/products/google-meet/reviews): A simple, browser-based solution that integrates with Google Workspace, offering real-time captions, screen sharing, and easy calendar-based scheduling for remote collaboration.
- [Skype](https://www.g2.com/products/skype/reviews): Known for its familiarity and ease of use, Skype supports HD video and chat for smaller teams needing a straightforward communication tool without added complexity.
- [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews): Combines video conferencing, team chat, file sharing, and app integrations in one platform, ideal for remote teams already using Microsoft 365.
- [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews): Delivers consistently high-quality video and audio, along with breakout rooms, recordings, and strong security controls, making it a remote work staple for businesses of all sizes.

### What is the best video conferencing app for small businesses?

For everyday meetings and client calls, [small businesses](https://www.g2.com/categories/video-conferencing/small-business) value simplicity, reliability, and strong core features. According to G2 reviews, these tools deliver exactly that:

- [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews): A browser-based platform that offers secure video meetings, screen sharing, and webinar tools—well-suited for small teams looking for affordability and ease of use without sacrificing essential features.
- [Webex Suite](https://www.g2.com/products/cisco-webex-suite/reviews): Provides HD video, built-in AI enhancements (like background noise removal), and whiteboarding tools, all in a scalable package that supports small businesses as they grow.
- [BlueJeans Meetings](https://www.g2.com/products/bluejeans-meetings/reviews): Delivers crisp audio and video quality with Dolby Voice, along with meeting analytics and calendar integrations,ideal for small businesses prioritizing call clarity and professionalism.

### How to Buy Video Conferencing Software&amp;nbsp;

#### Requirements Gathering (RFI/RFP) for Video Conferencing Software

Whether a company is just starting to explore video conferencing software or looking for a more appropriate solution for its needs, G2.com can help inform buyers of the market and assist them in selecting the best software for their business.

The first step in deciding what kind of video conferencing software a buyer should look at is to assess the needs of the organization as a whole. Does the organization already use this kind of software? If so, what works and what doesn’t? Is this the first time the organization will be using video conferencing software? If that’s the case, buyers will need to determine how they plan to implement this software and whether or not their current systems are compatible. Some points to consider are:

**Company size:** Buyers will need to ensure that the products they are looking at will suit the size and need of the organization. When purchasing software, it’s important to ensure the product has the appropriate scalability to adapt to changing needs.&amp;nbsp;

**Integrations:** Many companies need to leverage adaptable solutions that easily fit into an existing software ecosystem. To ensure that a new product is adopted and properly utilized by employees, it’s critical to ensure that the new tool is compatible with a company’s devices and applications, such as calendars, [email software](https://www.g2.com/categories/email), [CRM software](https://www.g2.com/categories/crm), and [project management software](https://www.g2.com/categories/project-management). Additionally, buyers must confirm that the new conferencing system is compatible with existing technology such as room systems, mobile devices (iOS and Android), operating systems such as PC and Mac, as well as common web browsers such as Safari and Chrome. This will help to reduce any potential friction users frequently face when implementing new technology.&amp;nbsp;

#### Compare Video Conferencing Software Products

**Create a long list**

The first step to finding the perfect video conferencing software is to create a preliminary list of products that fit the buyer’s general needs. The next step is to narrow down the list by selecting specific features that are must haves or requirements for the buyer. G2.com provides information about the best video conferencing software, allowing buyers to filter options as well as user reviews to help narrow down the product list to a more relevant selection.

**Create a short list**

Creating a short list of products is an important step in the buying process. While it may be daunting to filter through various products, users can get help by utilizing G2’s compare feature. This feature will take products of choice and display them side by side so the buyer can easily determine which software ticks the important boxes on the list.

**Conduct demos**

Once the buyer has narrowed down the product list, the next step is to conduct a demo. Demos allow buyers to see a product and its features in more detail. To ensure a buyer gets the most out of a demo, it’s important to go in prepared. Buyers should have a business scenario ready that will fully test each product in consideration. Additionally, buyers should inquire about cost, vendor support, and any concerns they have about the product. Adequate preparation will make it easier for a buyer to compare products after the demos are completed.

#### Selection of Video Conferencing Software

**Choose a selection team**

Video conferencing software is very practical and widely used in many businesses. With that in mind, a good starting point would be to select three to five team members from various departments and seniority levels (such as IT, upper management, and associates) to be part of the selection team. The more varied the selection team is, the better a company can assess how well a product will meet its needs.

**Negotiation**

Once the selection team has narrowed down their software picks, it’s time to discuss customization options, pricing, and the type of support needed from the vendor. It’s always important to address pricing options, even when they are listed on a vendor’s website. Many software vendors will provide discounts and custom pricing options based on what the buyer is looking to purchase.&amp;nbsp;

**Final decision**

Once a buyer has made the final decision on a product and is ready to move forward with a purchase, it is recommended that they conduct a final demo, inquire about a trial run, and determine what the next steps are if the product doesn’t ultimately fit their needs. It&#39;s also important to look into the kind of support the vendor provides following implementation. Most vendors will provide customer support services, such as video chat, to ensure ease of use as well as a pleasant customer experience. These steps can provide a buyer with an additional sense of security and confidence when making a final decision.

### Video Conferencing Software Trends

**Focus on security and privacy**

Due to remote work and hybrid teams becoming more common, companies will begin to permanently rely on video conferencing software for everyday communications. As a result, privacy and security are becoming increasingly important to businesses. Following some well-known security concerns in 2020, such as the infamous [FBI warning](https://www.fbi.gov/contact-us/field-offices/boston/news/press-releases/fbi-warns-of-teleconferencing-and-online-classroom-hijacking-during-covid-19-pandemic) about hackers and the hijacking of online meetings, software vendors are continuing to implement changes to ensure customers are protected from outside threats. Features such as end-to-end encryption, passcodes, and multi-factor authentication are becoming more common across various video conferencing tools.&amp;nbsp;

**Enhanced user experience**

Vendors are utilizing advanced artificial intelligence (AI) and machine learning to enhance audio and video functionality and quality, which is vital now that so many people are working from home who rely on these tools daily. For example, natural language processing, a subset of AI, can automatically detect unwanted sounds, toning down the background noise for those who are not on mute and enhancing the speaker’s voice. Visually, computer vision is used to blur the user’s background or add a virtual backdrop, adjust color and lighting, and even touch up the user’s appearance. These advanced features take HD video conferencing solutions to a new level.



