What I like most about Cimmaron is how much it simplifies the marketing and communication side of our business. I can run reports, build campaigns, and schedule automated broadcasts all from one place. It keeps everything organized, so our loan officers stay consistently in front of clients and partners without having to manually manage every touchpoint.

I also love the flexibility—being able to segment our database, set up targeted messaging, and track who’s engaging with what helps me make sure our outreach is meaningful, not just “noise.” It’s the kind of system that works quietly in the background and makes our team look polished and prepared.

And honestly, one of my favorite parts is their customer service and support team. They’re responsive, patient, and genuinely helpful. Any time I hit a snag or need guidance, they jump in quickly and make sure I’m taken care of. That support makes a big difference when you’re managing marketing for multiple loan officers. Review collected by and hosted on G2.com.

If I had to pick one thing I dislike about Cimmaron, it’s that some of the tools feel a little dated and take more clicks than necessary. When you’re managing reports and campaigns for multiple loan officers, those extra steps add up. I’d love a more intuitive interface and smoother navigation, especially when building campaigns or pulling segmented lists.

There’s also room for more customization—sometimes I know exactly what I want to automate or track, but the system doesn’t always allow it. Not deal-breakers, but a refreshed user experience would make a big difference for those of us handling the marketing day-to-day. Review collected by and hosted on G2.com.

I like Cimmaron Mortgage Manager for its automation and text messaging capabilities. It really helps when I mark status updates in my LOS system, as it automates email responses and sends auto notifications for major milestones, keeping my clients and realtor partners updated with their loan process. The text messages feature is nice, especially with Birthday notifications, and it has helped me get business just with those features alone. I also found the initial setup relatively easy because the Cimmaron team provided great support during the setup process. Review collected by and hosted on G2.com.

The interface, at times, can be pretty hard to learn. There is a learning curve; however, the Cimmaron team is always available to help. Review collected by and hosted on G2.com.

Cimmaron Mortgage Manager has been a huge part of my business plan. The ease of use is superior. The few times I have needed customer support, Goran Stijacic, has taken the time to set up Zoom or Team meetings for a "like to see it" learner like me. I use Cimmaron at least four to five times a week. Cimmaron is always staying on top of new developments recently implementing AI tools. Review collected by and hosted on G2.com.

This is on me, but I used to rely on others at my office to learn about the features of Cimmaron so using Cimmaron was foreign to me. Once I really dug in and learned, then I could go on my own and refine and fine-tune. Give a person a fish and you feed that person for a day, teach a person to fish and you feed that person for a lifetime. Review collected by and hosted on G2.com.

I love the monthly newsletters and the one-on-one support and coaching that Cimmaron Mortgage Manager offers. Review collected by and hosted on G2.com.

The integration with Apple Products could be better. Cimmaron Mortgage Manager is only web-based with a Mac and loses some functionality. Review collected by and hosted on G2.com.

Cimmaron has helped us with keeping notes for clients, following up on task with prospects and keeping our clients informed throughout the loan process. The customer is support has always been easy and helpful. Review collected by and hosted on G2.com.

Sometimes we experience syncing issues with our loan software. Review collected by and hosted on G2.com.

Loaded with features and a customer centered team for support. Review collected by and hosted on G2.com.

So far very satisfied with the product available. Review collected by and hosted on G2.com.

The team was very helpful and always willing to create new requested items. Review collected by and hosted on G2.com.

There was a lack of training materials on how to thoroughly use the program. Review collected by and hosted on G2.com.

Most CRM's create a solution they think everyone should use, but do not consider how different originators think they should run their business. As a result, customization is very limited, costly, and/or takes a long time to implement. With Cimmaron, we have been able to quickly and easily implement some intense customizations using multiple 3rd party applications. And while we have been able to stump even the most sophisticated and costly CRM's with our conditional logic, Cimmaron has been able to handle it with ease. In short, if you can think it - there is likely a way Cimmaron can do it. Their customer support is incredible and works with you to help you acheive your individual goals, not just push you to what they have already setup for you. So whether you are a "hands off" LO that just wants something that works, or a power user looking to create the latest and greatest POS system that integrates with LOS's and industry vendors - you can make Cimmaron work for you. Review collected by and hosted on G2.com.

There is so much power and opportunity in Cimmaron it can be overwhelming. The user interface (UX) of the desktop application can appear cumbersome or outdated, but that is because it is like the advanced command center. Once you learn the simple fields you need to edit, or simply setup the automations to work as they should, it will appear much better. And if you use the website portal that matches the interface of the mobile app, it looks even better/cleaner and much easier to use. Just have to get past the initial intimidation of all the controls to learn that with the automations and integrations you can GREATLY simply it. Review collected by and hosted on G2.com.

User friendly and prompt customer service Review collected by and hosted on G2.com.

Newsletters, freezes sometimes, and wish alerts were netter Review collected by and hosted on G2.com.

Incredible support and staff making system no touch and automated. The ease of use and integration with our LOS made theimplementation process simple. Review collected by and hosted on G2.com.

Nothing yet...and I have used system in multiple companies. Review collected by and hosted on G2.com.