# Top 10 AdRoll Alternatives & Competitors (787)4.1 out of 5 AdRoll is one of the most-searched tools in the Cross-Channel Advertising Software category on G2. Cross-Channel Advertising Software is used by teams seeking simple, time saving platforms with features like manage email deliverability, social functionality, and campaign optimization, according to G2 reviews. When comparing AdRoll with other tools, reviewers most often evaluate user interface and customer service as key differentiators. The best overall alternative to AdRoll is [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews), rated ~3.8 stars on G2 from 218+ reviewers. It is frequently praised for reliability and scalability. Other well-known alternatives to AdRoll are: - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) – known for audience targeting and advertising management (G2 star rating ~4.2) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) – highly rated for customer support and team helpfulness (G2 star rating ~4.7) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) – offers audience targeting and targeting (G2 star rating ~4.4) - [Basis](https://www.g2.com/products/basis/reviews) – best suited for teams that need insights and range (G2 star rating ~4.5) Browse top options below. Based on G2 review data, AdRoll is most commonly used in industries like [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising). Compare user ratings by vertical to find the best fit. ## Best Paid & Free Alternatives to AdRoll - Criteo Commerce Growth - Facebook for Business - StackAdapt - The Trade Desk - Basis - Google Marketing Platform - MediaMath by Infillion - Choozle ## Top 10 Alternatives to AdRoll Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how AdRoll stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Apparel & Fashion, and Internet, and find the best product for your business. [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/6650096d6e95271ad6609f5d23068c09/criteo-commerce-growth.png "Product Avatar Image") ](https://www.g2.com/products/criteo-commerce-growth/reviews) [ Criteo Commerce Growth ](https://www.g2.com/products/criteo-commerce-growth/reviews) By [Criteo](https://www.g2.com/sellers/criteo) [ 3.8/5(242) ](https://www.g2.com/products/criteo-commerce-growth/reviews#reviews) Product Description Criteo Commerce Growth drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads. Reviewers say compared to AdRoll, Criteo Commerce Growth is: More expensive Categories in common with AdRoll: [ Connected TV (CTV) Advertising Platforms ](/categories/connected-tv-ctv-advertising-platforms)[ Retargeting ](/categories/retargeting)[ Native Advertising ](/categories/native-advertising)[ Cross-Channel Advertising ](/categories/cross-channel-advertising)[ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image") ](https://www.g2.com/products/facebook-for-business/reviews) [ Facebook for Business ](https://www.g2.com/products/facebook-for-business/reviews) By [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) [ 4.2/5(1,456) ](https://www.g2.com/products/facebook-for-business/reviews#reviews) Product Description Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. Reviewers say compared to AdRoll, Facebook for Business is: Slower to reach roi Better at meeting requirements Easier to admin Categories in common with AdRoll: [ Native Advertising ](/categories/native-advertising)[ Cross-Channel Advertising ](/categories/cross-channel-advertising)[ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp)[ Video Advertising ](/categories/video-advertising)[ Social Media Advertising ](/categories/social-media-advertising) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image") ](https://www.g2.com/products/stackadapt/reviews) [ StackAdapt ](https://www.g2.com/products/stackadapt/reviews) By [StackAdapt](https://www.g2.com/sellers/stackadapt) [ 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews#reviews) Product Description With StackAdapt, ad buyers plan data-driven digital advertising campaigns across all devices, inventory and publisher partners. Plan the best campaigns. Reviewers say compared to AdRoll, StackAdapt is: Better at support Easier to do business with Better at meeting requirements Categories in common with AdRoll: [ Connected TV (CTV) Advertising Platforms ](/categories/connected-tv-ctv-advertising-platforms)[ Native Advertising ](/categories/native-advertising)[ Cross-Channel Advertising ](/categories/cross-channel-advertising)[ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp)[ Video Advertising ](/categories/video-advertising) [![G2 Advertising](/assets/my-g2-logo-41632af6f81a240a0a9886638f412b2ac9a29f4001534f8c83be89a58ef9d45d.svg "G2 Advertising")](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) Sponsored G2 Advertising Get 2x conversion than Google Ads with G2 Advertising! G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments. [ Learn More ](https://sell.g2.com/case-studies/how-aisdr-uses-g2-ads-to-turn-g2-into-top-5-traffic-source) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image") ](https://www.g2.com/products/the-trade-desk/reviews) [ The Trade Desk ](https://www.g2.com/products/the-trade-desk/reviews) By [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) [ 4.4/5(184) ](https://www.g2.com/products/the-trade-desk/reviews#reviews) Product Description The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. Reviewers say compared to AdRoll, The Trade Desk is: More expensive Better at support Easier to do business with Categories in common with AdRoll: [ Connected TV (CTV) Advertising Platforms ](/categories/connected-tv-ctv-advertising-platforms)[ Native Advertising ](/categories/native-advertising)[ Cross-Channel Advertising ](/categories/cross-channel-advertising)[ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp)[ Video Advertising ](/categories/video-advertising) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/2e18fab527f3ed96070b6bdb96ab1ca5/basis.jpg "Product Avatar Image") ](https://www.g2.com/products/basis/reviews) [ Basis ](https://www.g2.com/products/basis/reviews) By [Basis Technologies](https://www.g2.com/sellers/basis-technologies) [ 4.5/5(287) ](https://www.g2.com/products/basis/reviews#reviews) Product Description Basis is the platform advertisers need to run successful online advertising across every channel. Reviewers say compared to AdRoll, Basis is: Better at support Easier to do business with Better at meeting requirements Categories in common with AdRoll: [ Native Advertising ](/categories/native-advertising)[ Cross-Channel Advertising ](/categories/cross-channel-advertising)[ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp)[ Video Advertising ](/categories/video-advertising)[ Mobile Advertising ](/categories/mobile-advertising) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/9b41dcabf66800e6c7e53cbdcc8a5471/google-marketing-platform.jpg "Product Avatar Image") ](https://www.g2.com/products/google-marketing-platform/reviews) [ Google Marketing Platform ](https://www.g2.com/products/google-marketing-platform/reviews) By [Google](https://www.g2.com/sellers/google) [ 4.1/5(300) ](https://www.g2.com/products/google-marketing-platform/reviews#reviews) Product Description Google Marketing Platform is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. Reviewers say compared to AdRoll, Google Marketing Platform is: Slower to reach roi More expensive Better at meeting requirements Categories in common with AdRoll: [ Cross-Channel Advertising ](/categories/cross-channel-advertising)[ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp)[ Video Advertising ](/categories/video-advertising)[ Mobile Advertising ](/categories/mobile-advertising)[ Display Advertising ](/categories/display-advertising) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "Product Avatar Image") ](https://www.g2.com/products/mediamath-by-infillion/reviews) [ MediaMath by Infillion ](https://www.g2.com/products/mediamath-by-infillion/reviews) By [Infillion](https://www.g2.com/sellers/infillion) [ 3.9/5(126) ](https://www.g2.com/products/mediamath-by-infillion/reviews#reviews) Product Description MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals. Reviewers say compared to AdRoll, MediaMath by Infillion is: Slower to reach roi More expensive Easier to do business with Categories in common with AdRoll: [ Cross-Channel Advertising ](/categories/cross-channel-advertising)[ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp)[ Video Advertising ](/categories/video-advertising)[ Social Media Advertising ](/categories/social-media-advertising)[ Mobile Advertising ](/categories/mobile-advertising) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/f7c8ad5cbc089b7c8406f9fd82cde51f/choozle.png "Product Avatar Image") ](https://www.g2.com/products/choozle/reviews) [ Choozle ](https://www.g2.com/products/choozle/reviews) By [Choozle, Inc.](https://www.g2.com/sellers/choozle-inc) [ 4.2/5(211) ](https://www.g2.com/products/choozle/reviews#reviews) Product Description Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface. Reviewers say compared to AdRoll, Choozle is: Better at support Easier to do business with Slower to reach roi Categories in common with AdRoll: [ Cross-Channel Advertising ](/categories/cross-channel-advertising)[ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp)[ Video Advertising ](/categories/video-advertising)[ Mobile Advertising ](/categories/mobile-advertising)[ Display Advertising ](/categories/display-advertising) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/45b776015e4dda222197d517a6c5c9b3/adobe-advertising-cloud.png "Product Avatar Image") ](https://www.g2.com/products/adobe-advertising-cloud/reviews) [ Adobe Advertising Cloud ](https://www.g2.com/products/adobe-advertising-cloud/reviews) By [Adobe](https://www.g2.com/sellers/adobe) [ 3.7/5(97) ](https://www.g2.com/products/adobe-advertising-cloud/reviews#reviews) Product Description The days of siloed media are finally over. Welcome to Adobe Advertising Cloud — the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale. Reviewers say compared to AdRoll, Adobe Advertising Cloud is: Slower to reach roi More expensive Categories in common with AdRoll: [ Native Advertising ](/categories/native-advertising)[ Cross-Channel Advertising ](/categories/cross-channel-advertising)[ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp)[ Social Media Advertising ](/categories/social-media-advertising)[ Display Advertising ](/categories/display-advertising) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/b80f5bb0461e54245b4c3bc66dbc533d/roku-oneview-formerly-dataxu.png "Product Avatar Image") ](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) [ Roku OneView (formerly Dataxu) ](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) By [Roku](https://www.g2.com/sellers/roku) [ 3.8/5(86) ](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews#reviews) Product Description dataxu helps marketing professionals use data to improve their advertising. Its software empowers you to connect with real people across all channels. Reviewers say compared to AdRoll, Roku OneView (formerly Dataxu) is: Slower to reach roi Better at support Easier to do business with Categories in common with AdRoll: [ Cross-Channel Advertising ](/categories/cross-channel-advertising)[ Demand Side Platform (DSP) ](/categories/demand-side-platform-dsp)[ Video Advertising ](/categories/video-advertising)[ Mobile Advertising ](/categories/mobile-advertising)[ Display Advertising ](/categories/display-advertising) ## AdRoll Alternatives FAQs Generated using AI ### How does AdRoll compare to Criteo Commerce Growth? According to G2 data, [AdRoll](https://www.g2.com/products/adroll/reviews) holds a slight advantage over [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) in key usability and support dimensions. AdRoll scores 8.3 in both Usability and Ease of Setup compared to Criteo's 8.1 and 7.7 respectively, indicating a more user-friendly and quicker onboarding experience. AdRoll also leads in Ease of Admin (8.1 vs 7.8) and Support (8.0 vs 7.7), reflecting stronger customer service and simpler platform management. Both platforms share the same score for Ease of Doing Business With (8.1). AdRoll has a significantly larger review base with 776 reviews averaging 4.1 stars, compared to Criteo's 242 reviews at 3.8 stars, suggesting broader user adoption and satisfaction. User feedback highlights AdRoll's ease of use, straightforward campaign setup, and strong retargeting capabilities, while Criteo users emphasize its scalability and AI-driven audience targeting for retail. However, AdRoll users frequently praise its customer support and integration capabilities, especially with platforms like Shopify and HubSpot, which enhance campaign management efficiency. Conversely, Criteo reviews note higher costs and some onboarding challenges. Overall, AdRoll provides a more accessible, well-supported platform with a larger user base and higher satisfaction scores, making it a preferred choice for ease and support, while Criteo focuses on AI-powered commerce targeting with less user-friendliness. ### What are the best alternatives to AdRoll? According to G2 data, the best alternatives to [AdRoll](https://www.g2.com/products/adroll/reviews) in the Cross-Channel Advertising category include [StackAdapt](https://www.g2.com/products/stackadapt/reviews) (4.7/5 stars, 869 reviews), [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) (4.4/5 stars, 173 reviews), and [Basis](https://www.g2.com/products/basis/reviews) (4.5/5 stars, 287 reviews). These platforms have higher user ratings than AdRoll's 4.1/5 across 776 reviews, reflecting strong user satisfaction. Additionally, [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) (4.2/5 stars, 1455 reviews) and [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) (4.1/5 stars, 300 reviews) are notable alternatives with extensive reach and features. ### Which Cross-Channel Advertising tools do reviewers recommend instead of AdRoll? Reviewers recommend [StackAdapt](https://www.g2.com/products/stackadapt/reviews) for its ease of use (121 mentions), excellent customer support (116 mentions), and advanced targeting capabilities, making it a top choice for cross-channel campaigns. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) is praised for its powerful audience targeting, transparent reporting, and seamless integrations, with 31 mentions of features and 27 mentions of ease of use. [Basis](https://www.g2.com/products/basis/reviews) stands out for its usability and strong support, with reviewers noting its automation and comprehensive reporting. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) is favored for its broad audience targeting and ease of use, with 26 mentions each, making it effective for social media advertising. [Choozle](https://www.g2.com/products/choozle/reviews) is recommended for its user-friendly interface and helpful support, suitable for small to mid-sized agencies. These platforms offer robust cross-channel advertising solutions that reviewers consider superior alternatives to AdRoll. ### Why do users choose Criteo Commerce Growth over AdRoll? Users choose [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) primarily for its strong AI-driven audience targeting and scalability in retail environments. Reviewers appreciate Criteo's ability to leverage billions of commerce signals to refine targeting and reach the right geographic audiences effectively, which is crucial for programmatic ad campaigns embedded within content such as articles. The platform's speed and scalability for long-tail clients are also highlighted as key benefits. Despite a smaller review volume and slightly lower usability scores compared to AdRoll, Criteo's AI and performance marketing features attract users seeking advanced, data-driven campaign management tailored to retail commerce. Additionally, some users value Criteo's extensive retail audience reach, which supports precise customer acquisition strategies. These factors make Criteo Commerce Growth a preferred option for businesses prioritizing sophisticated AI targeting and retail-focused programmatic advertising over ease of use or broader platform support. ### Explore Articles [ Which application shielding vendors avoid vendor lock-in and keep pricing transparent as your app scales to a larger user base? ](https://www.g2.com/discussions/which-application-shielding-vendors-avoid-vendor-lock-in-and-keep-pricing-transparent-as-your-app-scales-to-a-larger-user-base) [ Which batch management platforms reduce operational overhead by eliminating infrastructure provisioning requirements? ](https://www.g2.com/discussions/which-batch-management-platforms-reduce-operational-overhead-by-eliminating-infrastructure-provisioning-requirements) [ What is the best work management tool for cross-functional teams? ](https://www.g2.com/discussions/what-is-the-best-work-management-tool-for-cross-functional-teams) [ Which AI legal tool is best for case law analysis? ](https://www.g2.com/discussions/which-ai-legal-tool-is-best-for-case-law-analysis) [ Best platforms for creating real-time visualization dashboards ](https://www.g2.com/discussions/best-platforms-for-creating-real-time-visualization-dashboards) [ Top AI assistants for meeting agenda preparation ](https://www.g2.com/discussions/what-are-the-top-ai-assistants-for-meeting-agenda-preparation) ### Spotlight Categories [ Outbound Call Tracking Software ](https://www.g2.com/categories/outbound-call-tracking) [ Online Community Management Software ](https://www.g2.com/categories/online-community-management) [ Threat Intelligence Software ](https://www.g2.com/categories/threat-intelligence)