# Choco Reviews **Vendor:** Choco **Category:** [Foodservice Distribution Software](https://www.g2.com/categories/foodservice-distribution) **Average Rating:** 4.6/5.0 **Total Reviews:** 12 ## About Choco Choco is an AI-powered food distribution platform built for food and beverage distributors. Our mission is to build the AI infrastructure powering a secure, resilient global food system. Operating across the US, UK, Europe, and the GCC, Choco modernizes and automates food distribution by connecting distributors, restaurants, and suppliers onto one intelligent platform for ordering, sales, customer management, and eCommerce. Every product is designed to reduce operational friction across the food supply chain, eliminating manual work, enabling modern self-serve buying experiences, and increasing real-time visibility across commercial operations. By unifying workflows into a single AI-powered platform, Choco helps distributors: - Improve margins - Serve customers better - Reduce waste - Strengthen operational resilience Core Products\>\> 1. CustomerHub A purpose-built foodservice CRM that transforms ERP and customer data into actionable intelligence. CustomerHub helps distributors retain every customer and grow every account by identifying churn risks, surfacing growth opportunities, and providing full account visibility across teams. 2. OrderAgent AI-powered automated order capture that processes offline orders from phone, text, email, photos, and documents with high accuracy. OrderAgent converts fragmented inputs into clean, ERP-ready data, eliminating manual entry and reducing costly errors. 3. eCommerce An AI-powered digital storefront built specifically for foodservice distribution. eCommerce delivers intuitive online and mobile ordering, real-time pricing, customer-specific catalogs, and intelligent recommendations that increase basket size and drive digital revenue. 4. SalesHub An AI-powered sales execution suite providing pipeline visibility, prospecting tools, quoting capabilities, and data-driven insights to accelerate new business and account growth. Choco integrates with leading ERP systems to ensure synchronized pricing, inventory, and customer records, scaling with growing teams, product catalogs, and order volumes, forming the foundation of modern food distribution. ## Choco Reviews ### 1. Choco Streamlined Our Ordering with a Simple, Efficient System **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Choco?** The implementation and integration of Choco was so simple, when going into this I had many worries but you are given total control from the get go. Choco has made our ordering systems far more efficient and has reduced the amount of time spent on order input. As a business who rely on taking orders 24/7 it is great to be able to know that Choco has everything loaded and ready for accepting (if it has not already been auto-piloted) to avoid any delays in production, allowing our factory to just keep on working and to be as efficient as possible. Furthermore, it has reduced our need for unnecessary phone interactions when someone simply wants to place an order, as they can speak directly to the voicemail which then goes directly into the software. This has also been an helpful feature for our customers as they no longer have to wait on the phone as we manually process their order. Over time, it has also allowed other staff members to place orders without having to search a customers history to see what spec of product it is that they are after, as the AI continues to learn and take away the guessing work for those who do not usually process orders. It is a very simple system to use and the Choco team are always taking on feedback listening to questions which they can put towards improving their systems. They are also helping us with the integration of an App which will work alongside our current systems and help with our marketing and in the long run hopefully help us to appeal to a wider clientele. **What do you dislike about Choco?** It would be useful to be able to undo a a decision after accepting an order, much like you can do on the Auto-pilot screen, for teaching the AI when someone has made a mistake when accepting an order in the hopes that it would not affect a future order by this error. There will always be human error which will then affect the AI's learning. **What problems is Choco solving and how is that benefiting you?** Improving order efficiency to allow the business to focus on other business areas such as marketing, trying to get new clientele and reviewing any drops in order activity. ### 2. Streamlined Ordering with Superb AI and Support **Rating:** 4.0/5.0 stars **Reviewed by:** Hannah R. **Reviewed Date:** January 28, 2026 **What do you like best about Choco?** I really appreciate how easy to use and user-friendly Choco is for employees with different IT skills. The Choco team has been fantastic, knowing their product well and being eager to help us maximize its potential. Their friendliness and enthusiasm stand out, and they provide consistent training. I find the AI feature brilliant, as it efficiently handles email orders, both formatted and written, and picks up voicemails from our customers. The initial setup was very easy, with helpful guidance from the team ensuring we met our timeline goals. **What do you dislike about Choco?** We do think the order cut off feature needs to be more focused. Currently, the cut off is based on when the order is processed (approved) on site; however, we feel this would be better for the customer if the cut off was based on the time the order was sent. **What problems is Choco solving and how is that benefiting you?** Choco has improved order processing efficiency, allowing staff to focus on key business tasks, reducing the need for more employees. It helps reduce human errors and costs, enhancing customer experience. ### 3. Elevates Order Management and Sales Efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** George R. **Reviewed Date:** January 28, 2026 **What do you like best about Choco?** I think the user interface on the Choco platform is really user-friendly. The team at Choco has been super helpful in getting us set up and making sure we're making the most of Choco as a platform. Having an easy-to-use interface is important since it's reassuring that it's not more complicated than our current system. Their onboarding process is really helpful, as the Choco team's support has been great for the early transition to a new way of doing things. It's pretty easy to get started, and they have a very helpful team. **What do you dislike about Choco?** We're struggling to get pricing on the app, which is kind of annoying. Also, Choco doesn't integrate with WhatsApp, so it can't read into WhatsApp like it does with emails. It's potentially a problem since we are moving away from WhatsApp, but I don't see any way around that really. **What problems is Choco solving and how is that benefiting you?** I use Choco to streamline order entry, reduce data entry errors, and provide a centralized place for sales data, improving our sales drives and helping customers view our full product range. ### 4. Smooth Integration with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Jihad H. **Reviewed Date:** January 09, 2026 **What do you like best about Choco?** I appreciate how Choco saves time on processing orders, which allows my team to focus on different tasks. It stops missing orders, making the customers happy and satisfied. The accuracy of product ordering is great, saving us from returning items and fixing problems for customers. I like how it processes orders fast, and it's reliable. I also find the insights about sales, basket, and customers very valuable. The smooth launching experience with Choco was excellent, with a supportive and knowledgeable team that answered most of our questions. **What do you dislike about Choco?** notifications could be improved if Choco noticed something not fit like different price or the outdated date to send a notification and inform the user to double check. **What problems is Choco solving and how is that benefiting you?** I use Choco for ordering and gaining insights into customer behavior. It saves time on processing orders, improves accuracy, reduces missing orders, and minimizes returns, making customers happy and freeing up the team for other tasks. ### 5. Smart Line Item Suggestions Enhance Workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Nate B. | Purchasing and logistics manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Choco?** That it suggests line items based on customer history, and provides a couple 'next best guesses'. **What do you dislike about Choco?** It is missing some critical aspects, and some odd assumptions were made. Customers initially were able to set their own pricing. The feature where it counts products, counts the line items not the cases, so we can't use that for case MOQ. There are just a few misalignments like that, that can be painful to wait on sometimes. I built the integration application internally, so that Choco would integrate properly with our ERP system, so that has been a challenge. **What problems is Choco solving and how is that benefiting you?** It is reducing the hours required to enter orders, and streamlining order entry process from the client. ### 6. Powerful AI with Room for Report Customization **Rating:** 4.5/5.0 stars **Reviewed by:** Natasha C. **Reviewed Date:** December 23, 2025 **What do you like best about Choco?** I like Choco's AI functionality that efficiently listens to voicemail orders and transcribes them into invoices, which I can review, adjust if necessary, and accept. The AI learning from adjustments is impressive, allowing anyone to do the job as it eliminates the need for 'institutional knowledge' that only a few previously had. Additionally, setting up the AI functionality was incredibly easy, which was a significant improvement over the initial non-AI setup, which was more time-intensive. **What do you dislike about Choco?** It would be great if they had customized reporting. Right now, reports are built for all and cannot or cannot easily be customized. My business would radically change if this functionality was built out, because I could pull together my buy sheets in the way I need to do my buying. **What problems is Choco solving and how is that benefiting you?** Choco streamlines invoice creation and order management, making processes faster and more accurate. The AI transcribes voicemail orders into invoices, learning from adjustments, which simplifies order handling and broadens team capability. ### 7. Outstanding Experience from Start to Finish **Rating:** 5.0/5.0 stars **Reviewed by:** Kush T. | Senior Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2026 **What do you like best about Choco?** The two best things about Choco are the user interface which is brilliant to use and the amazing customer support. **What do you dislike about Choco?** Sometimes the AI tool can interpret orders wrong so you can't be too complacent with processing orders but it's not very common. **What problems is Choco solving and how is that benefiting you?** The problem we faced was that we spent too much time processing orders but Choco has essentially cut our workload in half so we can focus on things we couldn't do before. We used to need 3-4 members of staff to do the same thing it now takes 2 people to do. ### 8. Streamlined Order Management with Minimal Errors **Rating:** 4.5/5.0 stars **Reviewed by:** Riley H. **Reviewed Date:** December 22, 2025 **What do you like best about Choco?** I love how easy it is for our customers to find products using Choco. It increases sales and eliminates a lot of human error and time on our part. Customers have access to all products organized by category, so they're reminded about all the products we offer and see everything when placing an order. **What do you dislike about Choco?** Choco only allows for currency based order minimums, like USD or EUR, but we have some accounts that have case based minimums, like 30 cases. It would be helpful to have case-related minimums, metrics, and counts for orders. **What problems is Choco solving and how is that benefiting you?** Choco automates order entry, hosts our app and webstore, and sends automated order confirmations. It simplifies product updates, helps with marketing, and organizes products for customers. It reduces human error, saves time, and boosts sales. ### 9. Effortless Customer Communication Made Easy with Choco **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda F. | Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Choco?** We love how convenient and easy it is for our customers to use. We also like how we are able to communicate with our customers direct through the Choco messenger! Lastly, the customer service is unmatched! **What do you dislike about Choco?** There really aren't any downsides to using Choco. It has been such an amazing tool for our company! **What problems is Choco solving and how is that benefiting you?** Being able to access the contact information of the individuals placing orders has made our communication with customers much more efficient. Having their direct lines available has significantly simplified our process. ### 10. Choco: Effortless Sales Management with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** cosmo n. **Reviewed Date:** December 22, 2025 **What do you like best about Choco?** I like the ease of doing business with Choco. The tech support is really helpful, as any questions are answered quickly. I also found the initial setup to be very simple with a clear step-by-step process. **What do you dislike about Choco?** I would like the pipeline to show dollar amounts in the stages rather than the percentage of what is in the stage. **What problems is Choco solving and how is that benefiting you?** I use Choco for managing potential sales. It enhances accountability and makes doing business easier. The tech support answers any questions quickly, and the initial setup is very simple with step-by-step guidance. ### 11. Simple UI That Saves Time, Plus Knowledgeable Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** joe l. | operations manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about Choco?** Simple user interface the amount of time it has saved me Easy implementation from start to finish Good level of knowledgable customer service **What do you dislike about Choco?** Frustrating intergration. with our butchers software.- Not choco fault **What problems is Choco solving and how is that benefiting you?** Time saving- team able to be more productive with their time Manual inputting errors = better customer satisfaction ### 12. User-Friendly AI with Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Choco?** User friendly and quick learning AI software and support from the technical team. **What do you dislike about Choco?** Nothing much to highlight. sometimes the process gets delayed **What problems is Choco solving and how is that benefiting you?** We process daily sales invoices through Choco. we have almost 800 individual orders receiving every day through email and Choco is converting all these orders from email to our ERP - [View Choco pricing details and edition comparison](https://www.g2.com/products/choco-choco/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-31+17%3A33%3A58+-0500&secure%5Bsession_id%5D=98f3f055-6d27-498f-a967-9e564f05f6d7&secure%5Btoken%5D=dc0d13a61622a931333ea438dba3c4341f9965968ad8074958d04e11a976623d&format=llm_user) ## Choco Integrations - [Entree V4](https://www.g2.com/products/entree-v4/reviews) - [IDEA](https://www.g2.com/products/idea/reviews) - [my2be](https://www.g2.com/products/my2be/reviews) - [NetSuite](https://www.g2.com/products/netsuite/reviews) - [Odoo](https://www.g2.com/products/odoo-odoo/reviews) - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) - [Sage 200cloud](https://www.g2.com/products/sage-200cloud/reviews) - [Sage 50cloud Accounting](https://www.g2.com/products/sage-50cloud-accounting/reviews) ## Choco Features **Agentic AI - Foodservice Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Choco Alternatives - [Icicle ERP](https://www.g2.com/products/icicle-erp/reviews) - 4.2/5.0 (28 reviews) - [Minotaur ERP](https://www.g2.com/products/minotaur-erp/reviews) - 4.6/5.0 (20 reviews) - [Aptean Food & Beverage ERP](https://www.g2.com/products/aptean-food-beverage-erp/reviews) - 4.1/5.0 (18 reviews)