What problems is CHEQ solving and how is that benefiting you?
CHEQ is solving a major problem that we couldn't effectively address on our own: bot & fake traffic clicking on our SEM ads & wasting significant ad spend. We invest roughly $150M annually in SEM across Google & Bing, so even a small percentage of fraudulent clicks adds up to millions in wasted spend. The challenge is that this damage happens on the search engine's side - once a bot clicks our ad, we're charged for it - so we need both sophisticated detection & direct integration with Google & Bing platforms to actually mitigate the issue.
The benefits have been substantial - we're seeing an estimated ROI of 671%. Because the vast majority of bot traffic doesn't generate revenue, these cost savings directly boost our overall SEM profitability.
We're also benefiting from cleaner data & reporting. Because bot traffic rarely converts, it was skewing our conversion rate data & making it harder to optimize campaigns effectively. Additionally, CHEQ alerts our team to fake service requests, which allows us to credit pros more proactively & improve their experience with our platform. They've even helped us identify low-quality search partners that were collectively draining spend without generating leads or revenue, enabling us to remove them from our search buys. Review collected by and hosted on G2.com.