--- title: CHEQ Reviews meta\_title: 'CHEQ Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 68 reviews by the users' company size, role or industry to find out how CHEQ works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 68 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### CHEQ Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value CHEQ's **exceptional customer support** and proactive partnership, enhancing their advertising efforts effectively. [(6 mentions)](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2283746&qs=pros-and-cons#reviews) Users value CHEQ's **efficiency** in detecting fraudulent traffic, resulting in cost savings and improved ad performance. [(6 mentions)](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2283730&qs=pros-and-cons#reviews) Users appreciate CHEQ for its **exceptional customer support** and its effective solutions in protecting advertising investments. [(6 mentions)](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2283764&qs=pros-and-cons#reviews) Users value CHEQ for its **effective click fraud prevention** and user-friendly integration, saving money on advertising efforts. [(5 mentions)](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2283755&qs=pros-and-cons#reviews) Users highlight the **ease of use** of CHEQ, allowing quick implementation and effective ad protection. [(5 mentions)](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2284047&qs=pros-and-cons#reviews) Users face **implementation complexity** due to workarounds, outdated documentation, and challenges for non-tech-savvy individuals. [(3 mentions)](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2283909&qs=pros-and-cons#reviews) Users find the **limited ad protection across platforms** a drawback, complicating integration and proactive advertising strategies. [(2 mentions)](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2346389&qs=pros-and-cons#reviews) Users note that CHEQ has **limited features** , lacking broad ad protection and straightforward integrations with other platforms. [(2 mentions)](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2345897&qs=pros-and-cons#reviews) Users note the **limited services** of CHEQ, particularly regarding integration and ad protection across various platforms. [(2 mentions)](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2345859&qs=pros-and-cons#reviews) Users find the **complex setup** challenging, especially those without technical expertise, despite good support resources. [(1 mentions)](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2283949&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of CHEQ ##### 1. Customer Support Users value CHEQ's **exceptional customer support** and proactive partnership, enhancing their advertising efforts effectively. [ See 6 mentions ](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2283746&qs=pros-and-cons#reviews) See Related User Reviews ![Angela M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Angela M.") AM Angela M. Enterprise (\> 1000 emp.) 5.0/5 "Outstanding Partner: User-Friendly Platform That Saves Ad Spend" What do you like about CHEQ? For more than three years now, CHEQ has proven to be an outstanding partner. Thanks to their support and comprehensive data, we have enhanced our IP b ![Filipe B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Filipe B.") FB Filipe B. Enterprise (\> 1000 emp.) 4.5/5 "Easy to use with great ROI, but integrations with certain vendors can be tricky" What do you like about CHEQ? The platform is very easy to use and helps keep my ads protected. I saw an immediate return on investment with the Cheq tool. Their customer support i ##### 2. Efficiency Users value CHEQ's **efficiency** in detecting fraudulent traffic, resulting in cost savings and improved ad performance. [ See 6 mentions ](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2283730&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 5.0/5 "Robust Fraud Protection, Strong Solution" What do you like about CHEQ? Years ago, we recognized our need for a technical solution related to fraudulent traffic hitting our websites. This traffic was coming through paid s ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 4.5/5 "Cost-Saving Bot Detection with Excellent Client Service" What do you like about CHEQ? Being able to identify where the bots are in play and trying to increase our costs. By using Cheq, we can eliminate the costs associated with the exc ##### 3. Helpful Users appreciate CHEQ for its **exceptional customer support** and its effective solutions in protecting advertising investments. [ See 6 mentions ](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2283764&qs=pros-and-cons#reviews) See Related User Reviews ![Angela M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Angela M.") AM Angela M. Enterprise (\> 1000 emp.) 5.0/5 "Outstanding Partner: User-Friendly Platform That Saves Ad Spend" What do you like about CHEQ? For more than three years now, CHEQ has proven to be an outstanding partner. Thanks to their support and comprehensive data, we have enhanced our IP b ![Filipe B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Filipe B.") FB Filipe B. Enterprise (\> 1000 emp.) 4.5/5 "Easy to use with great ROI, but integrations with certain vendors can be tricky" What do you like about CHEQ? The platform is very easy to use and helps keep my ads protected. I saw an immediate return on investment with the Cheq tool. Their customer support i ##### 4. Click Fraud Prevention Users value CHEQ for its **effective click fraud prevention** and user-friendly integration, saving money on advertising efforts. [ See 5 mentions ](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2283755&qs=pros-and-cons#reviews) See Related User Reviews ![Angela M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Angela M.") AM Angela M. Enterprise (\> 1000 emp.) 5.0/5 "Outstanding Partner: User-Friendly Platform That Saves Ad Spend" What do you like about CHEQ? For more than three years now, CHEQ has proven to be an outstanding partner. Thanks to their support and comprehensive data, we have enhanced our IP b ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 5.0/5 "Robust Fraud Protection, Strong Solution" What do you like about CHEQ? Years ago, we recognized our need for a technical solution related to fraudulent traffic hitting our websites. This traffic was coming through paid s ##### 5. Ease of Use Users highlight the **ease of use** of CHEQ, allowing quick implementation and effective ad protection. [ See 5 mentions ](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2284047&qs=pros-and-cons#reviews) See Related User Reviews ![Angela M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Angela M.") AM Angela M. Enterprise (\> 1000 emp.) 5.0/5 "Outstanding Partner: User-Friendly Platform That Saves Ad Spend" What do you like about CHEQ? For more than three years now, CHEQ has proven to be an outstanding partner. Thanks to their support and comprehensive data, we have enhanced our IP b ![Filipe B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Filipe B.") FB Filipe B. Enterprise (\> 1000 emp.) 4.5/5 "Easy to use with great ROI, but integrations with certain vendors can be tricky" What do you like about CHEQ? The platform is very easy to use and helps keep my ads protected. I saw an immediate return on investment with the Cheq tool. Their customer support i ### 5 Cons or Disadvantages of CHEQ ##### 1. Implementation Complexity Users face **implementation complexity** due to workarounds, outdated documentation, and challenges for non-tech-savvy individuals. [ See 3 mentions ](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2283909&qs=pros-and-cons#reviews) See Related User Reviews ![Filipe B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Filipe B.") FB Filipe B. Enterprise (\> 1000 emp.) 4.5/5 "Easy to use with great ROI, but integrations with certain vendors can be tricky" What do you dislike about CHEQ? Integrating with platforms such as LinkedIn often involves workarounds that are not very straightforward. Additionally, the Cheq tool does not provide ![Ruthvik M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ruthvik M.") RM Ruthvik M. Small-Business (50 or fewer emp.) 4.0/5 "The ROI is quick and incremental." What do you dislike about CHEQ? Understanding the implementation and backend can be a bit challenging for non-tech-savvy users. However, their support has always been good, explainin ##### 2. Fraud Management Users find the **limited ad protection across platforms** a drawback, complicating integration and proactive advertising strategies. [ See 2 mentions ](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2346389&qs=pros-and-cons#reviews) See Related User Reviews ![Filipe B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Filipe B.") FB Filipe B. Enterprise (\> 1000 emp.) 4.5/5 "Easy to use with great ROI, but integrations with certain vendors can be tricky" What do you dislike about CHEQ? Integrating with platforms such as LinkedIn often involves workarounds that are not very straightforward. Additionally, the Cheq tool does not provide ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 5.0/5 "Robust Fraud Protection, Strong Solution" What do you dislike about CHEQ? It feels odd to share this as a negative, but CHEQ is so committed to its lane that the product set is limited, meaning that we would love to explore ##### 3. Limited Features Users note that CHEQ has **limited features** , lacking broad ad protection and straightforward integrations with other platforms. [ See 2 mentions ](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2345897&qs=pros-and-cons#reviews) See Related User Reviews ![Filipe B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Filipe B.") FB Filipe B. Enterprise (\> 1000 emp.) 4.5/5 "Easy to use with great ROI, but integrations with certain vendors can be tricky" What do you dislike about CHEQ? Integrating with platforms such as LinkedIn often involves workarounds that are not very straightforward. Additionally, the Cheq tool does not provide ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 5.0/5 "Robust Fraud Protection, Strong Solution" What do you dislike about CHEQ? It feels odd to share this as a negative, but CHEQ is so committed to its lane that the product set is limited, meaning that we would love to explore ##### 4. Limited Services Users note the **limited services** of CHEQ, particularly regarding integration and ad protection across various platforms. [ See 2 mentions ](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2345859&qs=pros-and-cons#reviews) See Related User Reviews ![Filipe B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Filipe B.") FB Filipe B. Enterprise (\> 1000 emp.) 4.5/5 "Easy to use with great ROI, but integrations with certain vendors can be tricky" What do you dislike about CHEQ? Integrating with platforms such as LinkedIn often involves workarounds that are not very straightforward. Additionally, the Cheq tool does not provide ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 5.0/5 "Robust Fraud Protection, Strong Solution" What do you dislike about CHEQ? It feels odd to share this as a negative, but CHEQ is so committed to its lane that the product set is limited, meaning that we would love to explore ##### 5. Complex Setup Users find the **complex setup** challenging, especially those without technical expertise, despite good support resources. [ See 1 mentions ](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2283949&qs=pros-and-cons#reviews) See Related User Reviews ![Ruthvik M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ruthvik M.") RM Ruthvik M. Small-Business (50 or fewer emp.) 4.0/5 "The ROI is quick and incremental." What do you dislike about CHEQ? Understanding the implementation and backend can be a bit challenging for non-tech-savvy users. However, their support has always been good, explainin ![Tzlil S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tzlil S.") TS Tzlil S. Mid-Market (51-1000 emp.) 10/23/2023 "Exceptional Bot Protection with Stellar Support" 5/5 What do you like best about CHEQ? I find CHEQ valuable because it saves us a lot of money by blocking bots and malicious users from our paid activities. I'm very satisfied with the great service, great product, and great dashboard CHEQ offers. The initial setup was smooth thanks to their supportive team who helped us throughout the process, answered questions, and worked hand in hand with us. Review collected by and hosted on G2.com. What do you dislike about CHEQ? Nothing, they are great. Review collected by and hosted on G2.com. What problems is CHEQ solving and how is that benefiting you? I use CHEQ to block bots and malicious users, saving us a lot of money on paid activities. The service and dashboard are great, helping us efficiently manage threats. Review collected by and hosted on G2.com. Show More 5/12/2026 Validated ReviewerSource: Organic ![Angela M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Angela M.") AM Angela M. Sr. Demand Generation Manager II Enterprise (\> 1000 emp.) 10/28/2025 "Outstanding Partner: User-Friendly Platform That Saves Ad Spend" 5/5 What do you like best about CHEQ? For more than three years now, CHEQ has proven to be an outstanding partner. Thanks to their support and comprehensive data, we have enhanced our IP blocking capabilities on certain platforms and successfully negotiated refunds for invalid click traffic on others. Throughout this process, we have managed to save a substantial amount of wasted spend as we scaled our paid advertising efforts globally. The platform itself is user-friendly, and the integration process is straightforward. Review collected by and hosted on G2.com. What do you dislike about CHEQ? There’s very little to complain about. Initially, the sheer volume of available data can feel a bit overwhelming. However, the CHEQ team is fantastic at guiding us through it and often dives into the data alongside us to uncover insights. Review collected by and hosted on G2.com. What problems is CHEQ solving and how is that benefiting you? CHEQ has been instrumental in broadening our IP blocking capabilities and reducing bot and invalid traffic. The CHEQ team has assisted us in negotiating refunds with vendors and provided valuable support as we expanded our paid advertising efforts globally. Review collected by and hosted on G2.com. Show More Response from Brandon Borden of CHEQ [Editedit](https://www.g2.com/survey_responses/cheq-review-11874083/official_response/edit) Thank you so much for sharing your feedback and experience here! We're grateful for the partnership we've built with you and your team :) Validated ReviewerIncentivizedSource: Sendoso ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") EH Verified User in Higher Education Enterprise (\> 1000 emp.) 10/23/2025 "Robust Fraud Protection, Strong Solution" 5/5 What do you like best about CHEQ? Years ago, we recognized our need for a technical solution related to fraudulent traffic hitting our websites. This traffic was coming through paid sources directly, and it also impacted our retargeting/remarketing spend for webiste visitors who never intended to convert to inquiries with our business. I appreciate that CHEQ has a robust solution to our problems, is constantly evolving its tools and practices, and is attentive to our business needs. The UI is easy to navigate, and we can easily implement the solutions we need for our advertising efforts. We leverage CHEQ technology daily, and we have consistent check-ins with our support team to ensure we are getting the most out of the product. Additionally, the initial lift to implement these solutions was well within our organization's technical abilities, so we were up and running quickly. Review collected by and hosted on G2.com. What do you dislike about CHEQ? It feels odd to share this as a negative, but CHEQ is so committed to its lane that the product set is limited, meaning that we would love to explore how CHEQ's resources could be used to proactively advertise to potential customers, but CHEQ is committed to using its tools to remove fraud and protect companies instead. I respect their position. Review collected by and hosted on G2.com. What problems is CHEQ solving and how is that benefiting you? We use CHEQ to identify fraudulent web traffic to save money on digital advertising efforts. Review collected by and hosted on G2.com. Show More Response from Brandon Borden of CHEQ [Editedit](https://www.g2.com/survey_responses/cheq-review-11851983/official_response/edit) Thank you for sharing your experience! We're appreciative of the kind words and that we help keep the bad actors out of your funnel. Current UserValidated ReviewerIncentivizedSource: Sendoso ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 10/20/2025 "Exceptional Service & Data-Driven Results" 5/5 What do you like best about CHEQ? The standout aspect of working with CHEQ has been their exceptional customer service & true partnership approach. Our reps proactively flag traffic anomalies even beyond the paid search channels we're contracted for, including weekly channel-agnostic reports they provide to our Lead Quality team. They consistently go above & beyond, like when they compiled a detailed package of 200k+ invalid Bing click IDs that our internal analytics validated had a 0.004% conversion rate, helping us justify a ~$315k credit request. They've also provided video walkthroughs to help us analyze specific publishers & detailed breakdowns of search partner & syndicated traffic by referring source. Beyond the technical aspects of the partnership, our reps are also genuinely enjoyable people to work with. From a performance perspective, our internal testing validated meaningful improvements with 53% higher Profit/SR in CHEQ-protected campaigns & a 1.3pp conversion rate improvement that aligned with their invalid click rate reductions. We appreciate their data-driven, realistic approach - for example, they provided repeat rate analysis showing realistic upper bounds on their impact rather than overpromising, & they're useful for identifying bad actor patterns our internal tools miss. Review collected by and hosted on G2.com. What do you dislike about CHEQ? There's some ambiguity in definitively attributing all performance improvements solely to CHEQ versus natural market fluctuations, but based on our internal validation, we feel confident that it's a significant value-add to our business. Review collected by and hosted on G2.com. What problems is CHEQ solving and how is that benefiting you? CHEQ is solving a major problem that we couldn't effectively address on our own: bot & fake traffic clicking on our SEM ads & wasting significant ad spend. We invest roughly $150M annually in SEM across Google & Bing, so even a small percentage of fraudulent clicks adds up to millions in wasted spend. The challenge is that this damage happens on the search engine's side - once a bot clicks our ad, we're charged for it - so we need both sophisticated detection & direct integration with Google & Bing platforms to actually mitigate the issue. The benefits have been substantial - we're seeing an estimated ROI of 671%. Because the vast majority of bot traffic doesn't generate revenue, these cost savings directly boost our overall SEM profitability. We're also benefiting from cleaner data & reporting. Because bot traffic rarely converts, it was skewing our conversion rate data & making it harder to optimize campaigns effectively. Additionally, CHEQ alerts our team to fake service requests, which allows us to credit pros more proactively & improve their experience with our platform. They've even helped us identify low-quality search partners that were collectively draining spend without generating leads or revenue, enabling us to remove them from our search buys. Review collected by and hosted on G2.com. Show More Response from Brandon Borden of CHEQ [Editedit](https://www.g2.com/survey_responses/cheq-review-11838518/official_response/edit) Wow! We really appreciate the thoughtful feedback and depth you’ve shared. Our account teams strive to provide the best support and partnership, and we’re so glad that shines through in your experience with us :) Looking forward to continuing to keep bad actors and bots out of your funnel! Current UserValidated ReviewerSource: Seller invite ![Matt W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt W.") MW Matt W. VP of Digital Experience & AI Enablement Enterprise (\> 1000 emp.) 9/16/2025 "Great tech to assist with reducing click fraud and identifying bad traffic and spam." 5/5 What do you like best about CHEQ? - Onboarding was quick, the team helped us implement using our standard martech stack. - Technology helps to identify bots, reduce click fraud and block bad traffic - Helps us evaluate where to spend and how to optimize our spend for each channel. - Awesome API integration allows us to leverage the Cheq service to perform analysis on who is using the site. Review collected by and hosted on G2.com. What do you dislike about CHEQ? Parts of the documentation feel a little outdated in spots and a little hard to follow if you were trying to implement it yourself. I feel they have been moving so fast that the docs could use a refresh, the onboarding helped with this initial hurdle. Review collected by and hosted on G2.com. What problems is CHEQ solving and how is that benefiting you? We primarily use Cheq for reducing Click Fraid and helping to identify Bots and mitigate fraudulent form submissions. Review collected by and hosted on G2.com. Show More Response from Brandon Borden of CHEQ [Editedit](https://www.g2.com/survey_responses/cheq-review-11688792/official_response/edit) Thanks for taking the time to share your experience, Matt! The feedback on onboarding and realizing value is appreciated. We're also working hard to improve our documentation, so thanks for calling that out as well :) Current UserValidated ReviewerSource: Seller invite ![Filipe B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Filipe B.") FB Filipe B. Performance Marketing Manager Enterprise (\> 1000 emp.) 10/23/2025 "Easy to use with great ROI, but integrations with certain vendors can be tricky" 4.5/5 What do you like best about CHEQ? The platform is very easy to use and helps keep my ads protected. I saw an immediate return on investment with the Cheq tool. Their customer support is excellent, and I appreciate that they continue to develop new features focused on AI traffic. Review collected by and hosted on G2.com. What do you dislike about CHEQ? Integrating with platforms such as LinkedIn often involves workarounds that are not very straightforward. Additionally, the Cheq tool does not provide ad protection across all platforms, particularly when it comes to programmatic display. Review collected by and hosted on G2.com. What problems is CHEQ solving and how is that benefiting you? I use this to protect my website from ad fraud, filtering out low-quality leads and removing spammy users. It helps keep my site cleaner and ensures that only genuine users remain. Review collected by and hosted on G2.com. Show More Response from Brandon Borden of CHEQ [Editedit](https://www.g2.com/survey_responses/cheq-review-11854209/official_response/edit) Hi Filipe! We appreciate the insight and candid feedback. So glad you've quickly found value in our product. We're constantly looking at ways to improve the features and integrations, so your perspective here is needed! Current UserValidated ReviewerSource: Seller invite ![Ruthvik M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ruthvik M.") RM Ruthvik M. Marketing Lead Small-Business (50 or fewer emp.) 9/29/2025 "The ROI is quick and incremental." 4/5 What do you like best about CHEQ? CHEQ is an effective solution with many use cases. We have used it for performance marketing initiatives, and we have seen an incremental ROI year-over-year. Their support team has been very prompt and helpful. Review collected by and hosted on G2.com. What do you dislike about CHEQ? Understanding the implementation and backend can be a bit challenging for non-tech-savvy users. However, their support has always been good, explaining and providing helpful resources. Review collected by and hosted on G2.com. What problems is CHEQ solving and how is that benefiting you? We use CHEQ to detect and prevent invalid clicks on paid advertising. We also use this data to optimize our campaigns and train algorithms to not bring similar clicks (leads) in the future. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") AT Verified User in Telecommunications Enterprise (\> 1000 emp.) 5/21/2026 "Innovative Tech Backed by Great Support" 5/5 What do you like best about CHEQ? I appreciate Cheq’s innovative tech and support. Review collected by and hosted on G2.com. What do you dislike about CHEQ? One opportunity for improvement for CHEQ would be having more scientific methods for determining cost savings of their capital reduction of bot traffic through paid channels. Review collected by and hosted on G2.com. What problems is CHEQ solving and how is that benefiting you? Analysis and reduction of click fraud. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Belay Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Belay Z.") BZ Belay Z. Senior Graphic Designer Small-Business (50 or fewer emp.) 7/9/2025 "A solid tool to stop fake clicks and save ad budget" 4.5/5 What do you like best about CHEQ? As someone managing multiple digital campaigns, CHEQ has helped us cut down on fake clicks and non-human traffic. We use it mostly for Google Ads and Meta, and it’s been effective at filtering out bad traffic before it eats into our budget. It’s easy to install and doesn’t slow down our workflow. We also got clear reports that help explain where invalid traffic is coming from. Review collected by and hosted on G2.com. What do you dislike about CHEQ? The platform is good, but some parts of the setup were a bit technical at first. It took a bit of trial and error to fully understand how to get the most out of the features. Also, it would be great if the reporting tools allowed for more customization based on specific campaign goals. Review collected by and hosted on G2.com. What problems is CHEQ solving and how is that benefiting you? CHEQ is helping us stop fake traffic, bots, and click fraud across our paid campaigns. Before using it, we noticed a lot of budget going to poor-quality traffic that never converted. Now, we're able to protect our ad spend and focus more on reaching real users who are actually interested in our services. This has improved lead quality, made our campaigns more efficient, and helped us report more accurate performance to stakeholders. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Consumer Electronics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Electronics") EC Verified User in Consumer Electronics Enterprise (\> 1000 emp.) 10/22/2025 "Cost-Saving Bot Detection with Excellent Client Service" 4.5/5 What do you like best about CHEQ? Being able to identify where the bots are in play and trying to increase our costs. By using Cheq, we can eliminate the costs associated with the excess clicks. Also, the Client Service team makes it easy to understand. Review collected by and hosted on G2.com. What do you dislike about CHEQ? None at this point thanks to our great team. Review collected by and hosted on G2.com. What problems is CHEQ solving and how is that benefiting you? Duplicate clicks associated with our pay-per-click advertising. Review collected by and hosted on G2.com. Show More Response from Brandon Borden of CHEQ [Editedit](https://www.g2.com/survey_responses/cheq-review-11839101/official_response/edit) Thanks for taking the time to share your feedback and insight! 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