--- title: CHEQ Reviews meta_title: 'CHEQ Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 68 reviews by the users' company size, role or industry to find out how CHEQ works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 68 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # CHEQ Reviews **Vendor:** CHEQ AI Technologies Ltd. **Category:** [Click Fraud Software](https://www.g2.com/categories/click-fraud) **Average Rating:** 4.8/5.0 **Total Reviews:** 68 ## About CHEQ CHEQ is The Intelligence Standard for the Human-AI Era. 15,000+ companies, from industry innovators to the Fortune 50, trust CHEQ to decode the truth behind every digital interaction. Human, bot, or AI agent—CHEQ instantly reveals the entity behind it, its authenticity, and its intent with industry-leading accuracy. By bringing Traffic, Trust, and Identity Intelligence together with deep go-to-market expertise, CHEQ enables businesses to establish trust, govern risk, and operate with confidence—powering and protecting the digital experiences that fuel the next generation of growth. ## CHEQ Pros & Cons **What users like:** - Users value CHEQ's **exceptional customer support** and proactive partnership, enhancing their advertising efforts effectively. (6 reviews) - Users value CHEQ's **efficiency** in detecting fraudulent traffic, resulting in cost savings and improved ad performance. (6 reviews) - Users appreciate CHEQ for its **exceptional customer support** and its effective solutions in protecting advertising investments. (6 reviews) - Users value CHEQ for its **effective click fraud prevention** and user-friendly integration, saving money on advertising efforts. (5 reviews) - Users highlight the **ease of use** of CHEQ, allowing quick implementation and effective ad protection. (5 reviews) - Users find CHEQ's **problem-solving capabilities** effective in optimizing spend and preventing bot traffic efficiently. (5 reviews) - Users appreciate the **comprehensive analytics** of CHEQ, enabling informed decisions and effective ad protection strategies. (4 reviews) - Fraud Prevention (4 reviews) - Protection (4 reviews) - Users value the **effective bot detection** by CHEQ, enhancing ad spending efficiency and optimizing marketing strategies. (3 reviews) **What users dislike:** - Users face **implementation complexity** due to workarounds, outdated documentation, and challenges for non-tech-savvy individuals. (3 reviews) - Users find the **limited ad protection across platforms** a drawback, complicating integration and proactive advertising strategies. (2 reviews) - Users note that CHEQ has **limited features** , lacking broad ad protection and straightforward integrations with other platforms. (2 reviews) - Users note the **limited services** of CHEQ, particularly regarding integration and ad protection across various platforms. (2 reviews) - Users find the **complex setup** challenging, especially those without technical expertise, despite good support resources. (1 reviews) - Users find the **difficult learning** curve due to outdated documentation challenging when trying to implement CHEQ independently. (1 reviews) - Users find the **difficult setup** of CHEQ challenging, often requiring more intuitive documentation and onboarding support. (1 reviews) - Expensive (1 reviews) - Feature Issues (1 reviews) - Users find the **implementation issues** challenging, especially for those without technical expertise, despite good support resources. (1 reviews) ## CHEQ Reviews ### 1. Outstanding Partner: User-Friendly Platform That Saves Ad Spend **Rating:** 5.0/5.0 stars **Reviewed by:** Angela M. | Sr. Demand Generation Manager II, Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about CHEQ?** For more than three years now, CHEQ has proven to be an outstanding partner. Thanks to their support and comprehensive data, we have enhanced our IP blocking capabilities on certain platforms and successfully negotiated refunds for invalid click traffic on others. Throughout this process, we have managed to save a substantial amount of wasted spend as we scaled our paid advertising efforts globally. The platform itself is user-friendly, and the integration process is straightforward. **What do you dislike about CHEQ?** There’s very little to complain about. Initially, the sheer volume of available data can feel a bit overwhelming. However, the CHEQ team is fantastic at guiding us through it and often dives into the data alongside us to uncover insights. **What problems is CHEQ solving and how is that benefiting you?** CHEQ has been instrumental in broadening our IP blocking capabilities and reducing bot and invalid traffic. The CHEQ team has assisted us in negotiating refunds with vendors and provided valuable support as we expanded our paid advertising efforts globally. **Official Response from Brandon Borden:** > Thank you so much for sharing your feedback and experience here! We're grateful for the partnership we've built with you and your team :) ### 2. Robust Fraud Protection, Strong Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about CHEQ?** Years ago, we recognized our need for a technical solution related to fraudulent traffic hitting our websites. This traffic was coming through paid sources directly, and it also impacted our retargeting/remarketing spend for webiste visitors who never intended to convert to inquiries with our business. I appreciate that CHEQ has a robust solution to our problems, is constantly evolving its tools and practices, and is attentive to our business needs. The UI is easy to navigate, and we can easily implement the solutions we need for our advertising efforts. We leverage CHEQ technology daily, and we have consistent check-ins with our support team to ensure we are getting the most out of the product. Additionally, the initial lift to implement these solutions was well within our organization's technical abilities, so we were up and running quickly. **What do you dislike about CHEQ?** It feels odd to share this as a negative, but CHEQ is so committed to its lane that the product set is limited, meaning that we would love to explore how CHEQ's resources could be used to proactively advertise to potential customers, but CHEQ is committed to using its tools to remove fraud and protect companies instead. I respect their position. **What problems is CHEQ solving and how is that benefiting you?** We use CHEQ to identify fraudulent web traffic to save money on digital advertising efforts. **Official Response from Brandon Borden:** > Thank you for sharing your experience! We're appreciative of the kind words and that we help keep the bad actors out of your funnel. ### 3. Exceptional Service & Data-Driven Results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 20, 2025 **What do you like best about CHEQ?** The standout aspect of working with CHEQ has been their exceptional customer service & true partnership approach. Our reps proactively flag traffic anomalies even beyond the paid search channels we're contracted for, including weekly channel-agnostic reports they provide to our Lead Quality team. They consistently go above & beyond, like when they compiled a detailed package of 200k+ invalid Bing click IDs that our internal analytics validated had a 0.004% conversion rate, helping us justify a ~$315k credit request. They've also provided video walkthroughs to help us analyze specific publishers & detailed breakdowns of search partner & syndicated traffic by referring source. Beyond the technical aspects of the partnership, our reps are also genuinely enjoyable people to work with. From a performance perspective, our internal testing validated meaningful improvements with 53% higher Profit/SR in CHEQ-protected campaigns & a 1.3pp conversion rate improvement that aligned with their invalid click rate reductions. We appreciate their data-driven, realistic approach - for example, they provided repeat rate analysis showing realistic upper bounds on their impact rather than overpromising, & they're useful for identifying bad actor patterns our internal tools miss. **What do you dislike about CHEQ?** There's some ambiguity in definitively attributing all performance improvements solely to CHEQ versus natural market fluctuations, but based on our internal validation, we feel confident that it's a significant value-add to our business. **What problems is CHEQ solving and how is that benefiting you?** CHEQ is solving a major problem that we couldn't effectively address on our own: bot & fake traffic clicking on our SEM ads & wasting significant ad spend. We invest roughly $150M annually in SEM across Google & Bing, so even a small percentage of fraudulent clicks adds up to millions in wasted spend. The challenge is that this damage happens on the search engine's side - once a bot clicks our ad, we're charged for it - so we need both sophisticated detection & direct integration with Google & Bing platforms to actually mitigate the issue. The benefits have been substantial - we're seeing an estimated ROI of 671%. Because the vast majority of bot traffic doesn't generate revenue, these cost savings directly boost our overall SEM profitability. We're also benefiting from cleaner data & reporting. Because bot traffic rarely converts, it was skewing our conversion rate data & making it harder to optimize campaigns effectively. Additionally, CHEQ alerts our team to fake service requests, which allows us to credit pros more proactively & improve their experience with our platform. They've even helped us identify low-quality search partners that were collectively draining spend without generating leads or revenue, enabling us to remove them from our search buys. **Official Response from Brandon Borden:** > Wow! We really appreciate the thoughtful feedback and depth you’ve shared. Our account teams strive to provide the best support and partnership, and we’re so glad that shines through in your experience with us :) Looking forward to continuing to keep bad actors and bots out of your funnel! ### 4. Easy to use with great ROI, but integrations with certain vendors can be tricky **Rating:** 4.5/5.0 stars **Reviewed by:** Filipe B. | Performance Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2025 **What do you like best about CHEQ?** The platform is very easy to use and helps keep my ads protected. I saw an immediate return on investment with the Cheq tool. Their customer support is excellent, and I appreciate that they continue to develop new features focused on AI traffic. **What do you dislike about CHEQ?** Integrating with platforms such as LinkedIn often involves workarounds that are not very straightforward. Additionally, the Cheq tool does not provide ad protection across all platforms, particularly when it comes to programmatic display. **What problems is CHEQ solving and how is that benefiting you?** I use this to protect my website from ad fraud, filtering out low-quality leads and removing spammy users. It helps keep my site cleaner and ensures that only genuine users remain. **Official Response from Brandon Borden:** > Hi Filipe! We appreciate the insight and candid feedback. So glad you've quickly found value in our product. We're constantly looking at ways to improve the features and integrations, so your perspective here is needed! ### 5. The ROI is quick and incremental. **Rating:** 4.0/5.0 stars **Reviewed by:** Ruthvik M. | Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2025 **What do you like best about CHEQ?** CHEQ is an effective solution with many use cases. We have used it for performance marketing initiatives, and we have seen an incremental ROI year-over-year. Their support team has been very prompt and helpful. **What do you dislike about CHEQ?** Understanding the implementation and backend can be a bit challenging for non-tech-savvy users. However, their support has always been good, explaining and providing helpful resources. **What problems is CHEQ solving and how is that benefiting you?** We use CHEQ to detect and prevent invalid clicks on paid advertising. We also use this data to optimize our campaigns and train algorithms to not bring similar clicks (leads) in the future. ### 6. Cost-Saving Bot Detection with Excellent Client Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about CHEQ?** Being able to identify where the bots are in play and trying to increase our costs. By using Cheq, we can eliminate the costs associated with the excess clicks. Also, the Client Service team makes it easy to understand. **What do you dislike about CHEQ?** None at this point thanks to our great team. **What problems is CHEQ solving and how is that benefiting you?** Duplicate clicks associated with our pay-per-click advertising. **Official Response from Brandon Borden:** > Thanks for taking the time to share your feedback and insight! ## CHEQ Discussions - [What is CHEQ Paradome used for?](https://www.g2.com/discussions/what-is-cheq-paradome-used-for) - [How do you use Cheq?](https://www.g2.com/discussions/how-do-you-use-cheq) - [What is CHEQ AI?](https://www.g2.com/discussions/what-is-cheq-ai) - [What does CheQ do?](https://www.g2.com/discussions/what-does-cheq-do) - [Do you feel like you are realizing cost savings with Facebook, Taboola or Outbrain Ads?](https://www.g2.com/discussions/do-you-feel-like-you-are-realizing-cost-savings-with-facebook-taboola-or-outbrain-ads) - 1 upvote - [View CHEQ pricing details and edition comparison](https://www.g2.com/products/cheq/reviews?filters%5Bsentiment_snippet%5D=2283746&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+18%3A10%3A18+-0500&secure%5Bsession_id%5D=cc26f3ab-a9df-4ded-98ff-08cb3524b900&secure%5Btoken%5D=a1921fcf59c3d8f7a6be7d1c5c9618098337457bf54c66b68a97d74ca9338f20&format=llm_user) ## CHEQ Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [API](https://www.g2.com/products/api/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Salesforce CRM Connector](https://www.g2.com/products/salesforce-crm-connector/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## CHEQ Features **Detection** - Payment Verification - Bot Mitigation - Real-Time Monitoring - Alerts **Trading** - Keyword Tracking - Refund Management - Third-Party Integrations - Click Tracking - Time on Site Tracking - ROI Tracking - Visitor Tracking - Conversion Tracking - Campaign Management **Functionality** - Dashboard - Reporting - Integrations - End-user management - Audit trails - APIs - Mobile SDK - Customizable design - Server-side storage **Bot Detection & Classification - Bot Detection and Mitigation** - Bot Traffic Analytics - Good Bot Identification - Malicious Bot Detection **Analysis ** - ID Analytics - Intelligence Reporting - Incident Reports - Reporting/Analytics **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules - Email Alerts - Activity Monitoring - Social Media Monitoring - VPN Detection - Bot Detection **Protection & Mitigation - Bot Detection and Mitigation** - Automated Bot Mitigation - API Abuse Protection - Account Takeover Protection **Administration** - Fraud Markers - Transaction Scoring - Blacklisting **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking - Multi-Campaign **AI-Powered Detection & Intelligence - Bot Detection and Mitigation** - AI-Powered Bot Detection - AI Agent & LLM Traffic Management - Adaptive AI Threat Response **Additional Functionality** - Web Traffic Monitoring - Anomaly/Malware Detection - Fraud Detection - Event Logs - Bot Mitigation - Vulnerability Scanning - Real-time Alerts - Threat Intelligence - Bot Detection - Dashboard - AI/Machine Learning - Generative AI - AI Copilot - Behavioral Analytics **Agentic AI - Fraud Detection** - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Campaign Analytics - Geolocation - Performance Metrics - Session Recording - Activity Dashboard - Threat Intelligence - Reporting & Statistics - Website Analytics - AI Copilot - Device Fingerprinting - Web Traffic Reporting - API - Real-Time Analytics - Mobile Access - GDPR Compliance - Keyword Analysis - Generative AI - Bot Mitigation **Additional Functionality** - Onboarding - Risk Management - Digital Signature - Workflow Management - Data Capture and Transfer - Consent Management - Customer Data Management - AI Copilot - Mobile Access - For Financial Institutions - Audit Trail - Video Conferencing - Behavior Tracking - API - Compliance Management - Blockchain Support - SDKs - Search/Filter - Geolocation - Generative AI - Multi-Language - Scheduling - Authentication - Case Management - Approval Process Control - Alerts/Notifications - Access Controls/Permissions - Lifecycle Management - Secure Data Storage - Address Validation - Biometrics - Document Management - Forms Management ## Top CHEQ Alternatives - 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