--- title: ChannelMix Reviews meta\_title: 'ChannelMix Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 46 reviews by the users' company size, role or industry to find out how ChannelMix works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 46 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ChannelMix Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by ChannelMix but has limited features. Are you part of the ChannelMix team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code. - ChannelMix requires no SQL or coding knowledge — our team manages and repairs data connections for you. Clients have seen up to a 90% decrease in time to prepare data for analysis with ChannelMix. - All data is stored in a dedicated data warehouse (Amazon Redshift, Google BigQuery) managed for you by the ChannelMix team. We take the data management burden off your team. - ChannelMix integrates with the BI or visualization tool of your choice: Tableau, Google Data Studio, Power BI, Looker, Yellowfin and more. With our quick-start dashboards, you can have a reporting solution up and running in less than 3 days. - The platform is supported by a 100% US-based team. Clients receive account management and data support with same-day response. * * * Seller [InMarket](https://www.g2.com/sellers/inmarket) Discussions [ChannelMix Community](https://www.g2.com/products/channelmix/discuss) Languages Supported English Solution Type All-in-One Overview by Leanna Morken Show More ## Pricing Pricing provided by ChannelMix. ### Marketing Impact Modeling Platform Starting at $7,500.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/channelmix/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,916) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Insider One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ ![Looker](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Looker") Looker 4.4/5(1,656) ](https://www.g2.com/products/looker/reviews) [ View All Alternatives ](https://www.g2.com/products/channelmix/competitors/alternatives) ## User Insights Average based on 46 real user reviews. Implementation Time 4 months Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Carl G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carl G.") CG Carl G. Sr. Full Stack Developer Marketing and Advertising Small-Business (50 or fewer emp.) 1/10/2024 "One of the best tools I have used to integrate all data sources." 4/5 What do you like best about ChannelMix? ChannelMix provides a user-friendly experience, making it a breeze to navigate and utilize its features. The platform's support team stands out for their excellence and responsiveness, ensuring a smooth experience for users seeking assistance. Review collected by and hosted on G2.com. What do you dislike about ChannelMix? While ChannelMix boasts user-friendly features, there are some areas within the control center that could benefit from UI enhancements to further improve ease of use. Making a few changes in the control center's interface would significantly enhance the overall user experience, streamlining navigation and functionality. Review collected by and hosted on G2.com. What problems is ChannelMix solving and how is that benefiting you? ChannelMix effectively amalgamates data from various sources, enabling us to create a unified and coherent dashboard for comprehensive viewing. As an agency managing diverse clients, ChannelMix simplifies the process of handling their data. The convenience of utilizing pre-existing dashboards that seamlessly adapt to all our clients' needs is truly remarkable. Review collected by and hosted on G2.com. Show More 3/14/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Meredith W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meredith W.") MW Meredith W. Marketing Analyst Mid-Market (51-1000 emp.) 1/11/2024 "An incredible solution with even greater support." 5/5 What do you like best about ChannelMix? ChannelMix is the perfect blend between an out of the box solution that can be customized and tailored to your business's needs in a price range that makes MMM and attribution attainable for businesses of most small(ish) - mid ranges. The customer support is unmatched. I lean on my account team all the time to help me brainstorm how to answer questions I get from leadership with their tools and reports. And, if it can't be answered with the way the tool stands, they are happy to jump in and make edits to get us the answer. Another huge selling point for me was that the reports are extremely user friendly and as self explantory as you can get for the type of material it is. The implementation was super easy and I love that these reports are always up to date, unlike when we were working with our past MMM vendor. Review collected by and hosted on G2.com. What do you dislike about ChannelMix? There are some area of opportunity to improve the user interface of the Control Center where users can connect and reconnect data sources. However, I know the team has this on their roadmap and will be improved sooner rather than later. Review collected by and hosted on G2.com. What problems is ChannelMix solving and how is that benefiting you? We are leaning on ChannelMix to help us understand how our marketing dollars are working together on both a national and local level to make decisions on our marketing mix. We use it to forecast our media plans and adjust according to what it is recommending. Additionally, we use ChannelMix to see our entire pipeline performance and our conversion rates through the funnel down to marketing channels. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AB Andrew B. Mid-Market (51-1000 emp.) 1/11/2024 "Best all-in-one ETL platform" 4.5/5 What do you like best about ChannelMix? ChannelMix offered all of the features that we desired when we looked into ETL platforms. Many platforms limit the number of connections you can use--ChannelMix does not. ChannelMix comes with a comprehensive collection of dashboards which was lacking from some other platforms. And we have been able to customize some connections through their customer support team. Overall, ChannelMix has been able to fulfill all of our tracking needs for the diverse group of clients we work with. Review collected by and hosted on G2.com. What do you dislike about ChannelMix? There is a somewhat steep learning curve, which is to be expected with any full-featured platform. Review collected by and hosted on G2.com. What problems is ChannelMix solving and how is that benefiting you? The hardest part of running campaigns on multiple platforms is being to track the totals: Total spend, impressions, clicks, etc. ChannelMix allows us to connect multiple data sources, including offline sources, so that we can track these totals. But their dashboards also allow us to break everthing down by marketing channel and campaign. In addition, there are other dashboards that allow us to look at just Social Media, digital, and traditional media. This lets us drill-down into each channel to look at performance in one place instead of logging into multiple platforms. And because the dashboards are all in Tableau, we can customize them or build new ones to satisfy any custom requirements a client might have. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Government Administration](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Government Administration") AG Verified User in Government Administration Mid-Market (51-1000 emp.) 1/10/2024 "Brilliant people, intuitive solutions, collaborative success!" 4.5/5 What do you like best about ChannelMix? ChannelMix helps me feel confident in my data across all my clients. Their logic behind their normalization creates ease of use in the CM platform as well as the client facing dashboards me and my team create on a weekly basis. My team is able to focus on tailored dashboard solutions for our client using creative freedom because the datasets CM helps create are fluid and able to match most solutions we're trying to achieve. Review collected by and hosted on G2.com. What do you dislike about ChannelMix? Honestly, many of my pain points with CM have been addressed and solved over the years of our partnership. They are a very aware organization that is on the frontline of best practices and industry leading know-how. Typically any pain points we find are on my end and CM is always keen to help. i'd say at a minimum for a negative, sometimes rolling out new features there are some bugs but never anything significant that hault my day-to-day. Review collected by and hosted on G2.com. What problems is ChannelMix solving and how is that benefiting you? My Agency uses tons of platforms, vendors, tagging and attritubtion models and in the past we would manually collect, pivot, report and analyze the data which would be a very length process. To simply put it, we partnered with CM to automate as much of our data and analytics as we could to ultimately save time & money and providing more value to clients retainers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![David S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David S.") DS David S. Mid-Market (51-1000 emp.) 1/11/2024 "Great Outsourced Analytics Solution" 4.5/5 What do you like best about ChannelMix? The ability to have a reliable outsourced analytics platform, team, and quality reporting for a reasonable value is why we've stayed with ChannelMix for many years. Review collected by and hosted on G2.com. What do you dislike about ChannelMix? The only challenge we've encountered is our need for more consulting services since we do not have an in-house analytics team. The other item is getting alerted on broken data feeds, but I believe that is in the 2024 roadmap to correct. Review collected by and hosted on G2.com. What problems is ChannelMix solving and how is that benefiting you? The ability to consolidate multiple data sources from media, to website, to business data gives us the ability to tell the complete value of our agency efforts to our client Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") AC Verified User in Consulting Enterprise (\> 1000 emp.) 1/19/2024 "Channelmix has developed our Knowledge of Marketing Analytics" 4/5 What do you like best about ChannelMix? Dedicated team of professionals at your service to handle a variety of problems. The ticketing system allows for a quick and organized work. They provide custom solutions per client to build a personalized dashboard and marketing model. Review collected by and hosted on G2.com. What do you dislike about ChannelMix? My only concern at the start would be paying for Level 1 and 2 Dashboards when we really only needed Level 3 and 4. Review collected by and hosted on G2.com. What problems is ChannelMix solving and how is that benefiting you? Providing the neccesarily data science that my team lacks (Connecting to data sources, Coding, Predictive Modeling). Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Thomas L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thomas L.") TL Thomas L. Marketing Analyst Small-Business (50 or fewer emp.) 8/23/2022 "ChannelMix is a great, user-friendly tool for aggregating and viewing pre-made dashboards" 4.5/5 What do you like best about ChannelMix? The data aggregation is simple and is done mostly by support staff, making it easy for anyone to do. The pre-made dashboards also make it so anyone can view their data without needing to build anything complicated in Tableau. Review collected by and hosted on G2.com. What do you dislike about ChannelMix? When activating data and when QAing data it can be difficult since so much relies on ChannelMix support, waiting for them to respond when you are on a time crunch is not ideal. This can be avoided by setting aside enough time to get everything working properly. Review collected by and hosted on G2.com. What problems is ChannelMix solving and how is that benefiting you? ChannelMix helps us combine all of our data from multiple sources and harmonize it so we can view it in one cohesive dashboard. As an agency, we have many different clients and being able to manage all of their data in ChannelMix makes it so simple. Having pre-built dashboards that we can plug and play for all of our clients is amazing. Review collected by and hosted on G2.com. Show More 4/28/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AS Austin S. Partner Small-Business (50 or fewer emp.) 3/2/2023 "Great way to offload API management" 5/5 What do you like best about ChannelMix? Channelmix takes a very complicated set of tasks and fully manages them. Our agency uses them across our clients to aggregate all relevant media data and manage our data warehouse. They make the entire processs quick and easy for us! Review collected by and hosted on G2.com. What do you dislike about ChannelMix? There aren't a ton of cons we've experienced directly. However, one thing we dislike is that occasionally we are charged support hours for issues we believe are on their end rather than us requesting additional assistance beyond the scope of our contract. Those hours in our opinion, should not be charged to the client as they're fundamental to ChannelMix's operations. Review collected by and hosted on G2.com. What problems is ChannelMix solving and how is that benefiting you? They aggregate media data across our entire marketing mix and manage our data warehouse. We then handle the visualization and analysis on our end, but it wouldn't be possible without their expertise! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Josiah P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Josiah P.") JP Josiah P. Mid-Market (51-1000 emp.) 5/25/2023 "I enjoy working with channelmix and am satisfied with their services" 3.5/5 What do you like best about ChannelMix? I find channelmixes quick and helpful responses to be a great value add for our company. Review collected by and hosted on G2.com. What do you dislike about ChannelMix? There are a few UI changes that need be made to the control center that would help with ease of use Review collected by and hosted on G2.com. What problems is ChannelMix solving and how is that benefiting you? ChannelMix allows us the capability to union and join all of our datasets and provides a quick and convenient api connection to many of our utilized platforms Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite MI Micah I. Mid-Market (51-1000 emp.) 3/23/2023 "Data Analyst" 3.5/5 What do you like best about ChannelMix? The way ChannelMix creates their datasets makes it easy to replicate dashboards once everything is standardized. It also allows us to focus on things things that are not the ETL process. Review collected by and hosted on G2.com. What do you dislike about ChannelMix? Sometimes response time can be a little slow. Review collected by and hosted on G2.com. What problems is ChannelMix solving and how is that benefiting you? Mainly the aggregation and storage of data. We do not have our own IT department, so it makes things simpler for us to use ChannelMix. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about ChannelMix? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about ChannelMix ](https://www.g2.com/products/channelmix/discussions/new) GU Guest User What is ChannelMix used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-channelmix-used-for) [ View all Discussions ](https://www.g2.com/products/channelmix/discuss) ## Pricing Options Pricing provided by ChannelMix. ### Marketing Impact Modeling Platform Starting at $7,500.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/channelmix/pricing) ChannelMix Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/channelmix-vs-hubspot-marketing-hub) ##### ##### ChannelMix Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Reports and Dashboards Campaign Stickiness [ View More Features ](https://www.g2.com/products/channelmix/features) ##### Categories on G2 [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Attribution](https://www.g2.com/categories/attribution)[Customer Journey Mapping](https://www.g2.com/categories/customer-journey-mapping)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Predictive Analytics](https://www.g2.com/categories/predictive-analytics)[Content Analytics](https://www.g2.com/categories/content-analytics)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[Retail Analytics](https://www.g2.com/categories/retail-analytics) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What publisher ad server platforms are GDPR and CCPA compliant so a European or US publisher can run ad campaigns without creating data privacy liability?](https://www.g2.com/discussions/what-publisher-ad-server-platforms-are-gdpr-and-ccpa-compliant-so-a-european-or-us-publisher-can-run-ad-campaigns-without-creating-data-privacy-liability)[E-signature solutions](https://www.g2.com/discussions/what-e-signature-solutions-have-saved-you-time-and-money)[Which API management platform integrates with CI/CD pipelines?](https://www.g2.com/discussions/which-api-management-platform-integrates-with-ci-cd-pipelines) [User Research Tools](https://www.g2.com/discussions/which-user-research-tools-are-helping-your-team-right-now)[Best software for combining budgeting with performance tracking](https://www.g2.com/discussions/best-software-for-combining-budgeting-with-performance-tracking)[Which low code mobile app builder tools provide the strongest implementation support for large enterprise deployments?](https://www.g2.com/discussions/which-low-code-mobile-app-builder-tools-provide-the-strongest-implementation-support-for-large-enterprise-deployments) [Show MoreShow Less](javascript:void(0);)