Plug in and play approach for many common digital data sources. Review collected by and hosted on G2.com.

The lack of flexibility and ability to customize the data warehouse and connect to it directly. Review collected by and hosted on G2.com.

The data is organised and easy to understand. All the field help in better understanding of data and create insights Review collected by and hosted on G2.com.

The data of channel mix is sometime not clean and contains null or irregular marking. Some field explanation page would also be helpful Review collected by and hosted on G2.com.

Templated dashboards and the ability to customize based on needs. Review collected by and hosted on G2.com.

Some of our requirements require customized elements, which can take some time to implement. Review collected by and hosted on G2.com.

Lightning data sets are fast to stand up and help get our deliverables together quickly. CMX folks are always willing to answer any/all questions. Review collected by and hosted on G2.com.

I've been using google search trends a lot. It would be great if there was a form that generates the search trends urls based on keyword, geo, and date for quicker connections. Review collected by and hosted on G2.com.

I like the option to include several different platforms into 1 single roll up. Google ads, google analytics, facebook organic or ads, semrush...the list goes on. All in one. Review collected by and hosted on G2.com.

Nothing comes to mind so far in with my experiences with ChannelMix. Review collected by and hosted on G2.com.

Easy steps for connections. The mapping views between platforms help too. Review collected by and hosted on G2.com.

Most of our issues resolve around the service times Alight takes to perform needed tasks as well as the lack of communication on projects and time used. Review collected by and hosted on G2.com.

The versatility of the connections the Alight team has built to various platforms. Review collected by and hosted on G2.com.

They've changed their model to mitigate a lot of the issues we had early on. The product keeps changing for the better. Review collected by and hosted on G2.com.

It is helpful and important that they allow onboarding for each project. Once they are on boarded, I appreciate their speedy responses. Review collected by and hosted on G2.com.

If you want customization options it costs more. Review collected by and hosted on G2.com.

The team at Alight is amazing to work with. They are fast, friendly, and knowledgeable. The ChannelMix platform itself is a game changer but it's the whole Alight team that really makes it shine. Review collected by and hosted on G2.com.

We sometimes run into performance issues in the ChannelMix Library due to the size of our data ecosystem. This is only a minor inconvenience though. Review collected by and hosted on G2.com.

Provide non technical people the opportunity to have access to aggregated data in an easy way and able to visualize it. The aggregation of data and the maintenance of APIs is extremely helpful. Review collected by and hosted on G2.com.

It is product that does everything it boasts, but there tends to be some limit in what out of the box things you may want to do that require greater sophistication. The control over data sources and transparency seems to be lacking. The team does most of the heavy lifting which again is very beneficial with a non technical audience- but as organizations grow will they be able to provide the resources that we need? Review collected by and hosted on G2.com.