Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"ChannelMix Review"
4.5/5
What do you like best about ChannelMix?

The UI is relatively intuitive and makes the data connection process easy as can be. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

After the connections are made, there are a lot of tickets that need to be manually created. Having a way to auto-create and submit tickets inside C3 would be ideal. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"The process for getting things stood up has been very challenging and slow w/ data point limitations"
2/5
What do you like best about ChannelMix?

The visualizations and dashboards are nice. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

The slow process to get reports and data populated. There are no demographics available to access which is challenging for what we need for our client.s Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Intuitive software with even better support"
4.5/5
What do you like best about ChannelMix?

The userface is very intuitive and the simplicity makes it very easy to accomplish goals. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

The library layout of rows and columns can be a little difficult to use because the scroll is only top to bottom rather than allowing for left to right navigation as well. It also can take a little bit of time to swap rows and columns and sometimes I'll have to restart my sessions due to freezing pages and occasional errors. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Verified User in Leisure, Travel & Tourism
Mid-Market (51-1000 emp.)
"A great agency solution for essential database needs"
4/5
What do you like best about ChannelMix?

We appreciate the dependability of data connections. Blake and Kayla are also fantastic to work with. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

The ChannelMix user interface is my least favorite part of the service. I also wish users had the ability to query on top of the data. Without this ability, we are at the mercy of Alight support to customize datasets, which adds time to process improvement and limits what we can make possible with our data. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Verified User in Online Media
Small-Business (50 or fewer emp.)
"Very organized platform to submit tickets and manage datasets."
4.5/5
What do you like best about ChannelMix?

Easy to submit tickets and get timely responses. You can also see all the historic tickets on the platform so I can get the contexts from the tickets submitted by other data analysts in my company. Furthermore, it's a good platform to handle data for all clients by data sources. So I can review the data not only for my own clients but also get access to data from other clients if I need to use them. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

Cannot see the data refresh time for each dataset on channel mix so I had to go to the alight dashboard to see the actual refresh time. I think it'll be much more convenient if we can see the data refresh time for each dataset.

Furthermore, sometimes I had to re-authenticate some platforms but there is no reminder on the website for me to re-authenticate so sometimes there will be disconnection for the data on some platforms such as Linkedin. It would be great if we can have that in channelmix. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"ChannelMix Review"
5/5
What do you like best about ChannelMix?

It's the only solution of it's kind that I've found that can bring in the data sets we need and get into the Tableau dashboards.

The templated reports are good. But once the data is in place the options are limitless. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

The user interface and experience for connecting data is clunky.

However, what ChannelMix lacks on that end, they more than make up for with personal support with onboarding. Review collected by and hosted on G2.com.

Michelle K.
MK
Michelle K.
Senior Marketing Analyst
Mid-Market (51-1000 emp.)
"Alight Analytics: A vital part of my analytics toolbox."
5/5
What do you like best about ChannelMix?

Alight Analytics Channel Mix product allows me to efficiently do my job without worrying about how I'm going to manage and aggregate data from hundreds of data connector APIs. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

The onboarding was more intense that I anticipated. Alight's staff was awesome when communicating to me during the process of onboarding, and that helped quite a bit. However, it does take some time and patience to get things going on your first client. Every client I've added after that has been much easier. Review collected by and hosted on G2.com.

AD
Ashley D.
D
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Excellent service and product"
5/5
What do you like best about ChannelMix?

ChannelMix is easy to use and integrate for different brands. We have used this for 2 years and its become valuable for both new pitches and current clients. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

I haven't seen any negative aspects of ChannelMix after being a user for 2 years. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
AH
Verified User in Hospital & Health Care
Mid-Market (51-1000 emp.)
"CMX Data Mapping and Standards"
3.5/5
What do you like best about ChannelMix?

Standards are setup with good intention. Support is always very kind. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

Slow turnaround times. Lack of thorough communication. Promises not kept and deadlines missed too often. Not having the right people in the conversation. Review collected by and hosted on G2.com.

TH
Tracy H.
Mid-Market (51-1000 emp.)
"ChannelMix by Alight Analytics provides a 360 view of all our digital analytics."
5/5
What do you like best about ChannelMix?

I have one dashboard that integrates all of our digital media analytics - paid search, display, paid social media and website performance. Channelmix makes Marketing time and spending more efficient. It has been a great tool for reporting upward with Executives and proving out the value of Marketing. Review collected by and hosted on G2.com.

What do you dislike about ChannelMix?

There is a little bit of set-up time needed to hook all the pipes but the team are experts to help you through it. Review collected by and hosted on G2.com.