The software contains integrations with most major online marketing and analytics platforms, and the team has been helpful in developing integrations or workarounds for those not yet built in. Dashboards are highly customizable to be able both monitor PPC spend and to show data to internal stakeholders and clients. Review collected by and hosted on G2.com.

The logistics of the onboarding process can take a while to get fully set up and running. Dashboards refresh by default once a day, so it can be difficult to see changes in real time unless a manual refresh is requested. Review collected by and hosted on G2.com.

ability to create lightning datasets and activate and backfill quickly and at the same time have the option to customize any dataset if the data is available Review collected by and hosted on G2.com.

not able to backfill far enough without involving their support team and not a good view to their scheduling system and data freshness Review collected by and hosted on G2.com.

The blend of automation with a support ticket system makes Channelmix a powerful and flexible platform and partner. It allows us to get the exact views we need with our data. Review collected by and hosted on G2.com.

Sometimes support tickets (even simple ones) run two weeks to completion. Not always the case though, sometimes they are finished within a day or two. When it does happen it can push deadlines out further. Review collected by and hosted on G2.com.

Working alongside their teams makes setting up dashboards for our clients easy. ChannelMix is truly able to provide a one-stop shop for data solutions that we are then able to sell to our clients. Review collected by and hosted on G2.com.

The team is always communicative but in our time working with them, we have seen turnover on our projects. This has been fine though, because every new person seems to know what works and what needs to get done. Review collected by and hosted on G2.com.

ChannelMix meets our needs and comes with great partnership to help us evaluate and elevate our analytics capabilities and offerings. Review collected by and hosted on G2.com.

Set up can take awhile and the process for establishing data normalization can be rather lengthy depending on input sources. Review collected by and hosted on G2.com.

The way it aggregates all of the data from a variety of disparate sources together in a cohesive fashion. Review collected by and hosted on G2.com.

While the greatest strength, mentioned above, is that it mixes the results together very well, it doesn't have all available data when necessary. For example, in some platforms, you have multiple types of "clicks" and all of them are- by default - turned into a single column. Ideally, all sources would be merged when appropriate but at times when a data source has other similar metrics available, it would be best if those columns were also available all the time. Review collected by and hosted on G2.com.

Alight is a fantastic tool to upload and analyze data. Users can compile big data sets into dashboards. This is very helpful for when clients want to know how an ad is performing but don't necessarily want to get deep into the details. Review collected by and hosted on G2.com.

I do want Alight to find a way to target specific demographics. In this era of marketing, it is so essential advertisements get to the correct user who needs the product or service. Without this capability, we're shooting in the dark. Review collected by and hosted on G2.com.

We have been able to completely transform our analytics processes and create standardizations and consistencies where we would have never been able to otherwise. Having the ability to automate all of our digital reporting and solve internal challenges like pacing has been a gamechanger for us, as the teams can now spend more time actually generating insights and making optimizations that are meaningful. It has allowed us to offer analytics services to our clients that have been a differentiator for us. Review collected by and hosted on G2.com.

I haven't run into any downsides with ChannelMix at this time. We were able to automate over 600 dashboard views in 1/2 the amount of time originally anticipated due to increased efficiencies. Review collected by and hosted on G2.com.

The best part is their customer support—interactive dashboards. The data engineers who work on dashboards are very patience on work and are ready to fulfill every requirement. Review collected by and hosted on G2.com.

I don't find any dislikes as of now. Very satisfied with the service Review collected by and hosted on G2.com.

How easy it is to use for my colleagues and myself. I appreciate how much simpler it has made our reporting. We report on social media, radio, digital, television. Review collected by and hosted on G2.com.

Sometimes, living in Alaska makes data collection difficult.

Everything works properly.

The product could not be much better, but it would be nice to not be in a rural area. Review collected by and hosted on G2.com.