--- title: Channel99 Reviews meta\_title: 'Channel99 Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 23 reviews by the users' company size, role or industry to find out how Channel99 works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 23 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Channel99 Reviews & Product Details Visit Website Channel99 leverages A.I. to improve B2B marketing investment decisions. We have solved for a myriad of data issues and broken attribution models and are now layering on marketing-trained LLMs to extend the power of A.I. to marketing operations and financial decision making. Trust the founders of Demandbase and Bizible to bring you the next generation of marketing transformation. Learn more at www.channel99.com. Why Channel99? 1) Visitor identification - Identify 50%+ more accounts leveraging C99’s proprietary multi-sourced technology. 2) Unveil the actual source of your “Direct” (Unknown) traffic – C99’s Smart Pixel technology detects and validates view-through visits originating from digital ads, email, content syndication and other channels. 3) Attribution that is predictive - C99 correlates investment changes to outcomes and without relying on legacy touch based approaches that are NOT predictive. 4) KPI’s for Marketing, Sales and Finance - Measure campaigns, vendors and channels consistently with uniform and unbiased KPI’s based on the audiences and target accounts you are trying to reach and engage. 5) A.I. models built for marketing - C99’s LLM’s are created to show you how to improve campaign and vendor performance, identify financial opportunities and recommend where to invest in growth. * * * Product Website Channel99 Seller [Channel99](https://www.g2.com/sellers/channel99) Discussions [Channel99 Community](https://www.g2.com/products/channel99/discuss) Overview by Beth Tiltges Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/channel99/pricing) ## Channel99 Integrations (8) What do users say about integrations? Verified by Channel99 [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AdRoll ABM (Formerly RollWorks) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Display Ad Network ](https://www.g2.com/products/google-display-ad-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Reddit for business ](https://www.g2.com/products/reddit-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") TikTok Ads ](https://www.g2.com/products/tiktok-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") X ](https://www.g2.com/products/x/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") YouTube Advertising ](https://www.g2.com/products/google-youtube-advertising/reviews) Show More ![Liam A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Liam A.") LA Liam A. 12/12/2025 "Intuitive Platform with Fantastic Marketing Insights" 5/5 What do you like best about Channel99? I love Channel99 because the platform is very intuitive, making it easy to use. Their team and support structure are great, which really enhances my overall experience. It helps us analyze our marketing channels effectively and tie marketing activity back to revenue impact. I also appreciate the fantastic view through attribution and LinkedIn integrations it offers. The initial setup was very easy too. Review collected by and hosted on G2.com. What do you dislike about Channel99? Nothing, really. Review collected by and hosted on G2.com. What problems is Channel99 solving and how is that benefiting you? Channel99 helps us analyze marketing channels, connect marketing activities to revenue, assess vendor efficiency, and improve ROI. It provides clear insights into what's working, especially with view-through attribution and LinkedIn integrations. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") EM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 8/5/2025 "Way beyond just attribution" 5/5 What do you like best about Channel99? Channel99 isn't just another marketing attribution company... and there are plenty of those. They've got robust technology that tackles tough data challenges head-on and their AI is trained to help improve campaign performance and figure out where to invest more for growth. The UI is clean, the reporting is fast and working with them has been easy, efficient and pleasant. Chris (Founder/CEO) and the team deeply understand B2B marketing and media and are clearly committed to helping their customers succeed. Review collected by and hosted on G2.com. What do you dislike about Channel99? Nothing really. I think the AI will get smarter and smarter as Channel99 scales and am excited about where they are going with dynamic audience activation. Review collected by and hosted on G2.com. What problems is Channel99 solving and how is that benefiting you? Channel99 gives our customers who use Channel99 actionable and smart target accounts with high intent to better generate customer prospects. They help customers quickly pinpoint and fix what’s not working across all marketing channels, thanks to their clear, AI-powered insights and recommendations Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Christopher M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christopher M.") CM Christopher M. AVP Digital Marketing Enterprise (\> 1000 emp.) 7/31/2025 "Real Visibility Into What Is Working" 4.5/5 What do you like best about Channel99? The platform's ability to highlight channel effectiveness is its strongest feature. The visualizations are clear and make it easy to see which investments are driving pipeline, helping us optimize our spend for real-world results. Review collected by and hosted on G2.com. What do you dislike about Channel99? The product is still evolving, so some advanced features are on the roadmap but not yet available. Also, the initial setup of the tracking pixels can have a slight learning curve, but their support team is very helpful in getting you through it. Review collected by and hosted on G2.com. What problems is Channel99 solving and how is that benefiting you? Channel99 delivers on its promise to demystify B2B marketing performance. It's the first platform we've used that effectively cuts through the 'unknown' traffic to show which accounts our campaigns are reaching. The account-level insights are crucial for our marketing strategy, and the team behind the product is fantastic—always responsive and open to feedback." Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Review from Pop Up ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 4/22/2025 "Channel99: A+ solution and team" 5/5 What do you like best about Channel99? I like that we are able to see all of marketing's impact in one location. We are able to justify the cost of our programs and measure impact outside of a single last-touch model. I have also thoroughly enjoyed the onboarding process with Garrett, Mark, and the team. They're super responsive and helpful-- even working to add new features that we've brought up. It's very easy to use if you're familiar with data, reporting, and dashboards. The implementation process is quick-- you simply add the Channel99 tag to your website and let the data flow in. I find myself in there on a near-daily basis checking our different marketing campaigns. Review collected by and hosted on G2.com. What do you dislike about Channel99? The only downsides I have so far are that a few "nice to haves" are still getting worked on and aren't released in the product yet. There are reporting options that would be super helpful for our team that will be released in the next few weeks, but it would've been great if they were already in there when we purchased. Review collected by and hosted on G2.com. What problems is Channel99 solving and how is that benefiting you? We had a few issues that Channel99 solves for. The biggest one is our ability to view how are paid ads are performing beyond the initial metrics. We historically didn't have a way to tie our paid ad efforts to opportunities and closed won deals. Channel99 solves for this, which is huge for our org. This allows us to validate our paid ad budget and identify what's working and what isn't-- which means we can be smarter with our dollar. Another issue Channel99 solves for is how marketing is measured and attributed. Historically, we've used a "last-touch" attribution model, which isn't reflective of the entire marketing funnel. Marketing touches so many things along the way, and Channel99 is able to help visualize all of those touchpoints in one view. We can see the effectiveness of all our marketing channels, campaigns, and vendors in one spot. This means we can finally know what's working beyond that last touch and we can make smarter decisions as an organization to drive growth. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Geo H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Geo H.") GH Geo H. Digital Marketing Manager Mid-Market (51-1000 emp.) 4/18/2025 "An indispensable product for PPC budget allocation" 4.5/5 What do you like best about Channel99? The concept of creating a single source of truth for multichannel ROI is extremely compelling. The UI is great and features are robust. The team has an ambitious roadmap for new features and the product gets updated very regularly. Review collected by and hosted on G2.com. What do you dislike about Channel99? Like with any marketing attribution product, C99 data sometimes does not line up perfectly with walled garden data. The team is currently working hard to resolve these drawbacks. Review collected by and hosted on G2.com. What problems is Channel99 solving and how is that benefiting you? Channel99 helps us understand which channels and campaigns are driving the most ROI so we can manage budget allocation and spend the most dollars where we get the highest return Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ellen S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ellen S.") ES Ellen S. Director of Marketing Small-Business (50 or fewer emp.) 4/24/2025 "Channel99 Delivers Clarity and Results for B2B Campaigns" 5/5 What do you like best about Channel99? Channel99 has is such a great tool to enhance your B2B marketing strategies by providing visibility into campaign performance. It’s great to see what channels are working for our audiences. The team at Channel99 is super responsive and committed to making continuous improvements for us marketers. Review collected by and hosted on G2.com. What do you dislike about Channel99? I found understanding how to implement the pixels were a bit difficult to understand at first but with the support of the Channel99 team, it became second nature to our team. Review collected by and hosted on G2.com. What problems is Channel99 solving and how is that benefiting you? Channel99 helps me spend smarter by understanding what channels are working for my audiences. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Jasmine A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jasmine A.") JA Jasmine A. Help Desk Analyst Mid-Market (51-1000 emp.) 9/16/2025 "Amazing for marketing" 4.5/5 What do you like best about Channel99? Thee wonderful service that they provide Review collected by and hosted on G2.com. What do you dislike about Channel99? Nothing at all is disliked it just can be slow at times to navigating around things Review collected by and hosted on G2.com. What problems is Channel99 solving and how is that benefiting you? Solving the way to utilize my technology on my personal device. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Pat O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pat O.") PO Pat O. Advisor Small-Business (50 or fewer emp.) 10/24/2024 "Powerful account insights and great traffic de-anonymization" 4.5/5 What do you like best about Channel99? In a period of time when all marketing spend is scrutinized, and optimization is critical, Channel99 gives more insights into what channels and efforts drive real impact, and which don't. Being able to see channel contribution at an account level instead of person level is helpful for companies like ours that are enterprise-focused and selling to multiple complex buying groups within each account. Review collected by and hosted on G2.com. What do you dislike about Channel99? So far we haven't identified any gaps. The platform is simple to set up, instantly populating results, and reports are digestible and inline with what I would expect. The traffic de-anonymization is also better than our match rates with 3 other technology platforms that we have currently in our stack. Review collected by and hosted on G2.com. What problems is Channel99 solving and how is that benefiting you? It shows much more relevant web and contribution data than we see through GA4 or any of the Account-Based and Marketing Automation platforms that are hooked into our site because it isolates accounts in our TAM, and it seems to be able to identify them more precisely than any-one platform in our stack. Being able to see traffic from people in targeted accounts vs bots vs non-targets is interesting as we ramp advertising spend across a multitude of channels. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") CM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 6/18/2025 "Channel99: Finally, Real ABM Visibility" 5/5 What do you like best about Channel99? Channel99 is the first platform I’ve used that gives true domain-level visibility into ABM traffic. It cuts through "unknown" traffic and bot noise, showing exactly where impressions are landing and whether spend is actually driving value. Their customer support is outstanding—collaborative, proactive, and truly invested in client success. Review collected by and hosted on G2.com. What do you dislike about Channel99? Some custom reporting or integrations may require more hands-on support or workarounds. That said, their team is highly responsive and open to feedback, which helps offset the growing pains. Review collected by and hosted on G2.com. What problems is Channel99 solving and how is that benefiting you? Visibility into domain-level traffic. By integrating the Smart Pixel directly into creatives, I'm able to see exactly which companies are engaging with campaigns, finally bringing visibility into dark traffic. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Enterprise (\> 1000 emp.) 4/16/2025 "Channel99 Review" 4/5 What do you like best about Channel99? We love how it provides "Shift Left" views of the buyer journey. Display advertising activities for example, are difficult to track and analyze via traditional attribution platforms. Channel99 "turns on the lights" to key activities. Review collected by and hosted on G2.com. What do you dislike about Channel99? Product roadmap is still a work in progress. lack of guidance around how to use and interpret dashboards (built in guidance for new users) Review collected by and hosted on G2.com. What problems is Channel99 solving and how is that benefiting you? Channel99 is providing us more visibility to top of funnel activities and providing rich analytics around Display advertising attribution, which would not otherwise have. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 2 months [ View More Pricing Information ](https://www.g2.com/products/channel99/pricing) ##### ##### Channel99 Features Marketing Operations ROI Tracking Data Collection Customer Insights Campaign Activity Campaign Insights Reports and Dashboards Campaign Stickiness [ View More Features ](https://www.g2.com/products/channel99/features) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Demandbase One](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agentforce Marketing (formerly Salesforce Marketing Cloud)") Agentforce Marketing (formerly Salesforce Marketing Cloud) 4/5(4,629) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) [ View All Alternatives ](https://www.g2.com/products/channel99/competitors/alternatives) ##### Categories on G2 [Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Attribution](https://www.g2.com/categories/attribution) [Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Attribution](https://www.g2.com/categories/attribution)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best job search sites for tech professionals](https://www.g2.com/discussions/what-are-the-best-job-search-sites-for-tech-professionals)[Amazon Corretto vs Azul Platform Core (Zulu) vs Azul Platform Prime for an enterprise evaluating Java Development Kit distributions: which gives the best mix of performance, LTS coverage, and commercial support without unnecessary licensing complexity?](https://www.g2.com/discussions/amazon-corretto-vs-azul-platform-core-zulu-vs-azul-platform-prime-for-an-enterprise-evaluating-java-development-kit-distributions-which-gives-the-best-mix-of-performance-lts-coverage-and-commercial-support-without-unnecessary-licensing-complexity)[Best value EDI software for manufacturing](https://www.g2.com/discussions/what-s-the-best-value-edi-software-for-manufacturing) [Which AI content tool is best for social media posts?](https://www.g2.com/discussions/which-ai-content-tool-is-best-for-social-media-posts)[What's the best workforce management solution for call centers](https://www.g2.com/discussions/what-s-the-best-workforce-management-solution-for-call-centers)[Pros and Cons Details](https://www.g2.com/products/channel99/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)