1. [Home](https://www.g2.com/) 2. ... 3. [Multichannel Retail Software](https://www.g2.com/categories/multichannel-retail) 4. [Channable Discussions](https://www.g2.com/products/channable/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4147c7f8f96d03d4219396cb0a5f8b56/channable.png "Product Avatar Image") ![Reward for good Channable reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/37303/medal.svg "Reward for good Channable reviews") ](/products/channable/reviews) [ Channable ](/products/channable/reviews) (54)4.5/5 Channable is a multichannel platform for eCommerce trusted by 17,000+ brands and agencies in 30 countries, including IKEA, Vodafone, and MediaMarkt. Founded in Utrecht in 2014, it helps eCommerce teams list, advertise, and optimize products across 3,000+ channels from one platform, processing 100 million orders and exporting 2 billion products daily. Channable is the platform that makes sure brands' products show up and sell wherever people are shopping online. Whether that is Google Shopping, Meta, Amazon, Zalando, or a price comparison site, Channable takes a retailer's product catalogue and makes sure every listing is accurate, complete, and optimized for that specific channel. What Channable does: - Automates Feed Management: Clean, transform, and optimize raw product data feeds using customizable IF/THEN rules to meet the strict specs of channels like Google Shopping, Meta, TikTok, and localized channels. - Centralizes Marketplace Management: Sync inventory and listing data across Amazon, eBay, Zalando, and hundreds of other marketplaces, automatically pulling orders back into your eCommerce platform to prevent overselling. - Generates Dynamic PPC Campaigns: Automatically create, update, and pause thousands of search ads and dynamic ad creatives on Google Ads and Microsoft Advertising based on live stock levels and price changes. - Drives Visual Ad Creatives: Turn catalog data into on-brand dynamic image and video assets for social media ad campaigns at scale without relying on design teams. - Delivers Insights & Performance Analytics: Track performance metrics down to the product level to turn off low-margin items, optimize ad spend, and maximize ROI across all sales channels. Who uses it: Channable is built for eCommerce brands, performance marketing agencies, and global enterprise retailers. - For eCommerce Managers: It eliminates overselling risk and replaces time-consuming manual listing updates with automated, real-time inventory syncs across global marketplaces. - For Digital Marketers & PPC Specialists: It connects product data directly to ad platforms, generating real-time ads that adapt instantly when products go out of stock or prices change. - For Agencies: It serves as a single, centralized platform to manage client product feeds, run multi-channel campaigns, and scale ad operations across hundreds of accounts effortlessly. Show More * * * ### 68.0 Nps Score Already have Channable? ### All Channable Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 4 years ago More Options - [ # What is feed management software? ](/discussions/channable-what-is-feed-management-software) What is feed management software? [ Multichannel Retail Software ](https://www.g2.com/tags/multichannel-retail-software)[ E-Commerce Data Integration Software ](https://www.g2.com/tags/e-commerce-data-integration-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Channable+questions+and+get+answers+from+expert+users+in+our+Channable+Discussions+section.&title=Channable+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fchannable%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Channable+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fchannable%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fchannable%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Channable+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fchannable%2Fdiscuss%0aAsk+Channable+questions+and+get+answers+from+expert+users+in+our+Channable+Discussions+section.) 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[ E-Commerce Data Integration Software ](https://www.g2.com/tags/e-commerce-data-integration-software)[ Multichannel Retail Software ](https://www.g2.com/tags/multichannel-retail-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Channable+questions+and+get+answers+from+expert+users+in+our+Channable+Discussions+section.&title=Channable+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fchannable%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Channable+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fchannable%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fchannable%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Channable+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fchannable%2Fdiscuss%0aAsk+Channable+questions+and+get+answers+from+expert+users+in+our+Channable+Discussions+section.) 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