I use Chameleon to create in-app onboarding and guidance, like product tours, tooltips, and announcements, which helps drive feature adoption and improve the user experience by delivering contextual messages at the right time. I like how easy it is to build and launch polished in-app experiences quickly without relying on engineering. Beyond the core features, it works especially well for targeting the right users at the right moment and iterating quickly based on feedback, which makes experimentation and optimization much easier. It lets me tailor experiences to specific user behaviors and quickly refine messaging based on real usage and feedback, ensuring in-app guidance stays relevant and effective. Review collected by and hosted on G2.com.

Some advanced customizations and complex targeting can feel a bit limiting without developer involvement, and the learning curve is slightly steep at first. More flexible customization options without requiring custom code, along with clearer templates for complex use cases, would make advanced setups easier. Improving onboarding documentation and in-product guidance for power features could also help reduce the initial learning curve. Review collected by and hosted on G2.com.

Chameleon makes it incredibly easy to design and launch in-app experiences for activation and onboarding. The UX is intuitive, the builder is flexible, and it’s simple to customize journeys without relying on engineering. I especially like the variety of patterns (tours, microsurveys, embeddables) and how well it handles dark/light themes out of the box. Integrations work smoothly and the product clearly improves at a fast, thoughtful pace. Review collected by and hosted on G2.com.

I’d love to see stronger analytics and more advanced ways to slice results, especially for filtering microsurvey responses by user traits. Localization support for tooltip labels is another gap. These are refinements rather than dealbreakers — overall it’s still a standout tool for in-app experiences. Review collected by and hosted on G2.com.

I love Chameleon for its flexibility, allowing me to create custom flows without needing developers, which is a game-changer. It reduces support tickets significantly, meaning users get stuck less often, and my team can focus on more important tasks. Chameleon’s integration with our CRM, HubSpot, and analytics tool, Mixpanel, is smooth, making it easy to use alongside other tools. The UI is much more intuitive compared to our previous tool, WalkMe, and fits our budget better. The support team has been great, helping a lot, especially with the surprisingly smooth initial setup process, which took only a day thanks to their excellent docs and support. Review collected by and hosted on G2.com.

Analytics could be more robust 😕. Would love deeper insights into user behavior Review collected by and hosted on G2.com.

I like how easy it is to create in-app tours and banners without dev support with Chameleon. These features help us to move faster and let us launch onboarding flows in real time. It was fairly straightforward and quick to set up. Review collected by and hosted on G2.com.

Some features are slightly complex to set up initially while configuring targeting and custom triggers. There are limitations in deeper customization and analytics. Review collected by and hosted on G2.com.

I really like how easy Chameleon is to use. It's visual, so we don't have to code it (and so there's less engineering overhead), and I can place it wherever I want. It's intuitive using the UI, and creating pop-ups is faster with it than us building those flows ourselves. Review collected by and hosted on G2.com.

It's like small details when I'm editing. Sometimes, I wish it'd be a little bit more flexible, like, if I add an image, I can't also add a tag. I can only add one image. And then, like, the placement of something is not as intuitive, but after using it, like, I get used to it, so it's not a huge deal. Review collected by and hosted on G2.com.

I like Chameleon because it's quite flexible when creating in-app communication, including embedding content and branding for a white-labeled experience. It's also pretty user-friendly, and their support team is always available to help. The initial setup was very easy, especially with the help from their success team. Review collected by and hosted on G2.com.

Their user tracking is a bit lacking. For example, at first glance, you can not tell how many users click the hyperlinks in your tours or tooltips. Sometimes I struggle to understand how the numbers add up too. Better visuals into the user engagement would be nice. They show it as a flow or funnel right now, but it would be nice to choose how you want to visualize it. Review collected by and hosted on G2.com.

I like the seamless integration that Chameleon offers with a wide variety of existing software stacks like CRM and ERP, which prevents data silos and allows information to flow freely across an organization. It helps eliminate data silos, enabling a unified 360-degree view of the customer, and automating workflows across departments. Its GUI is user-friendly, making the initial setup process straightforward and easy to complete. Review collected by and hosted on G2.com.

I don't like that there's no native mobile support, which is a significant drawback compared to some competitors. Users have expressed a desire for more out-of-the-box templates and greater flexibility in customizing certain elements. Some advanced customization may still require custom CSS. Review collected by and hosted on G2.com.

Blends in with context: Much like its namesake, this product adapts smoothly to various environments and needs, rather than imposing a strict or inflexible workflow.

Clean, user-friendly design: The emphasis is on clarity and simplicity, making it easy to use without burdening users with unnecessary complexity.

Customization without friction: Adjusting its behavior or appearance is straightforward, with no complicated setup or steep learning curve required.

Feels intuitive: Most of the time, it simply feels natural to use, which helps save both time and mental energy. Review collected by and hosted on G2.com.

What I often find challenging about Chameleon stems from the trade-offs that accompany its flexibility. At times, it can feel somewhat vague—its high level of adaptability means it isn’t always opinionated, which can leave best practices or decision-making a bit unclear. While it performs well for standard use cases, its depth is limited in more advanced scenarios, and power users may encounter restrictions when seeking very detailed control. Additionally, some valuable features are not immediately apparent, requiring time to discover. The adaptability that makes Chameleon appealing can also result in occasional inconsistencies across different contexts. In summary, while its adaptability and ease of use are definite strengths, these qualities can sometimes come at the expense of clarity, depth, or consistent behavior. Review collected by and hosted on G2.com.

I use Chameleon to guide users inside our product with messages, tooltips, and onboarding messages. It helps me create in-app tooltips and onboarding messages that guide users, announce new features, and improve overall product engagement. What I like most about Chameleon is how easy it is to create in-app experiences like tooltips and announcements without needing a lot of engineering work. The initial setup was smooth, and Chameleon is powerful for in-app guidance and feature adoption. Review collected by and hosted on G2.com.

Some advanced features can take time to learn and setting up more complex flows isn't always intuitive at first. There's a slight learning curve for more advanced functionality. Review collected by and hosted on G2.com.

I love Chameleon's flexibility of use and its applicability to just about any instance of our product, especially for onboarding. I value the segmentation tool to very narrowly target our audiences and serve up experiences that are catered to their needs. Additionally, I love that Chameleon gives us really good data back on how people are going through our walkthrough experiences, which informs our customer service team on how to provide better support. We also switched from another product because Chameleon had more use in terms of application to our product, and we preferred the pricing model and felt that the segmentation was stronger. Review collected by and hosted on G2.com.

It can be a little challenging to onboard new folks on Chameleon because it is a complex, rich system. I've done a lot of the trainings myself internally. Having a sort of training database or an onboarding step-by-step system with modules and training courses would be great. I would rate the initial setup a three out of five. It was a little challenging to get it pointed at our domains and built in with our IT and infrastructure teams. Review collected by and hosted on G2.com.