UR
User in Retail
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?
As I help drive my company's website experience initiatives, it's easy to see the value in providing a shopping experience that serves up personalized recommendations and helps automate the process of getting the right product in front of the customer as quickly as possible. Certona offers solutions to make sure your customers are getting the experience they've come to expect as savvy online shoppers. Review collected by and hosted on G2.com.
What do you dislike?
Implementation has been a very rocky road, we are still waiting to realize the full functionality that we signed on to receive almost a year after first signing with them. We asked about the availability of specific features in their search tool during our sales calls, were promised the functionality we requested was available and then after signing learned that their current version of the tool didn't offer the features we need. So we haven't gone live with that yet either. Review collected by and hosted on G2.com.
Certona Reviews
Already have Certona?
Write a ReviewCécile P
Digital Marketing Assistant
Consumer Goods
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?
They’re really follow with their clients. The platform is complete and easy to use. They have so many solutions for recommendations and reduce the bounce rate. Really good to personalize your site. Review collected by and hosted on G2.com.
What do you dislike?
Coding is really long sometimes but otherwise everything is good. Review collected by and hosted on G2.com.
ER
Executive Sponsor in Retail
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?
Smart people who have developed a turn key approach to using your own selling data to identify other items that customers should be buying. Review collected by and hosted on G2.com.
What do you dislike?
Although they have a lot of data, they do not use it as well and for as many things as I think they can. Review collected by and hosted on G2.com.
Jacob K
Digital Strategy Manager
Information Technology and Services
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?
Certona has been great for us. Implementation was straightforward and we saw nearly immediate results and improvements in our on-site recommendations performance. We are able to adjust on the fly but also have a great support team who is willing to help us great the best in class experience we are looking for. Review collected by and hosted on G2.com.
What do you dislike?
I don't like that the user interface is a bit dated and not the easiest to use, but it gets the job done. I have also found that sometimes the dashboards and reporting include data that is questionable. However, the Certona team has been prompt to address any issues and resolves them as quickly as they can. Review collected by and hosted on G2.com.
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