Certain Reviews & Product Details

Certain is an enterprise Event Management platform designed to assist data-driven marketing professionals in enhancing revenue generation through the creation of engaging and personalized attendee experiences at scale. This platform caters to organizations looking to optimize their event strategies by leveraging data to inform decision-making and improve overall event effectiveness. The target audience for Certain includes marketing teams, event planners, and organizations that host a variety of events, whether in-person, virtual, or hybrid. These professionals seek to create memorable experiences for attendees while also ensuring that events contribute positively to their bottom line. Certain addresses these needs by offering a comprehensive suite of tools that facilitate the planning, execution, and analysis of events, allowing users to focus on delivering value to their attendees. A key feature of Certain is its real-time event data engine, which captures high-intent data from all global events. This capability enables organizations to gain insights into attendee behavior and preferences, which can be used to tailor experiences and improve engagement. Additionally, Certain's two-way integration with marketing automation platforms ensures that data flows seamlessly between systems, allowing for more effective follow-up and nurturing of leads generated from events. This integration is crucial for maximizing return on investment (ROI) as it enables organizations to track the impact of their events on overall marketing efforts. Certain stands out in the Event Management category by offering a robust set of features that prioritize data-driven decision-making. The platform not only captures data but also transforms it into actionable insights that can inform future event strategies. By providing a comprehensive view of attendee interactions and intent, Certain empowers organizations to make informed choices that enhance the overall event experience. This focus on personalization and engagement, combined with powerful analytics capabilities, positions Certain as a valuable tool for organizations aiming to elevate their event marketing efforts. Overall, Certain provides a sophisticated solution for enterprises looking to harness the power of data in their event management processes. By facilitating personalized attendee experiences and offering deep insights into event performance, Certain helps organizations drive greater revenue and achieve their marketing objectives effectively.

Product Website

Seller

Certain

Languages Supported

German, English, French, Italian, Spanish

Overview by

Zara Arsala

Discussions

Certain Community

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Certain Integrations

(9)

Verified by Certain

Certain Media

With Certain, events go beyond logistics. Our enterprise-grade platform helps you orchestrate seamless attendee journeys, personalize every interaction with AI, and connect engagement data to sales and marketing. From intimate roundtables to global conferences, bring your brand to life across...

Easily check-in attendees with simple swipe.

Certain Touchpoint is an Event Mobile App that delivers personalized event experiences at any scale. From tailored agendas to smart content and meeting suggestions, every interaction becomes a chance to understand attendees better and drive results.

Certain Event Advisor monitors each attendee’s profile, goals, interests, and in-event behavior to recommend the sessions, exhibits, and networking opportunities that matter most. With one click, overwhelming event agendas are turned into clear, high-impact event journeys.

Certain Demo - Signal Data Orchestration

Unleash the power of your event data. Move your event data anywhere, anytime throughout your technology stack with the industry's first real-time event data platform. With two-way integration into marketing automation platforms, Certain seamlessly captures high-intent data across all global e...

Use your event data to improve ROI across all your events. Get high intent data to make better decisions.

An overview of Certain Event Management solutions to manage and optimize events, deliver personalized attendee experiences at scale, and drive measurable pipeline and outcomes from your event programs.

Certain Touchpoint – An event mobile app that drives engagement, delights attendees, and turns every interaction into insight and measurable outcomes.

Certain Event Advisor – Uses AI-native Session Advisor to guide attendees with smart, personalized session recommendations.

Discover how Certain Touchpoint helped a leading hearing aid manufacturer take their attendee engagement to the next level.

Official Downloads

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Datasheet: Certain Buying Signals Solution

Certain Reviews (110)

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Martin W.

Enterprise (> 1000 emp.)

10/10/2020

"It allows us to create registration forms in a more organized way."

4.5/5

What do you like best about Certain?

This platform allows for the automation of business processes to achieve a greater increase in purchase signals based on marketing campaigns. The tools and functions it provides are ideal for marketing specialists as they allow them to decipher and obtain the necessary information from customers. Review collected by and hosted on G2.com.

What do you dislike about Certain?

It is certainly not suitable for everyone; a good knowledge base is needed to use it. The best thing is to ask for help from a professional if you don't have the information required to quickly learn about its operation and thus start developing your work with it. We have not had negative experiences. Review collected by and hosted on G2.com.

Recommendations to others considering Certain:

It is excellent for any type of commercial event that requires specific fields from registering users. I would not recommend it for one-time events as its configuration would be more complex and the time invested would be greater than usual. If you are not an expert or do not have the knowledge to create event pages regularly, look for another option that is simpler to use and has a shorter learning curve. Review collected by and hosted on G2.com.

What problems is Certain solving and how is that benefiting you?

We implemented an automation in our company to maintain the flow of email regarding the registration of approved, rejected, and pending items, to guide the user on the next steps to be taken. It allows us to create registration forms in a more organized manner, as well as to create types of assistants and registration codes in general, it is very comprehensive. A very good choice, this way we keep the client satisfied and interested. Review collected by and hosted on G2.com.

Alex Rafael N.

Mr.

Mid-Market (51-1000 emp.)

5/7/2019

"Amazing Platform"

5/5

What do you like best about Certain?

I loved the easiness of the platform, the availability of reports and how accurate it is. Review collected by and hosted on G2.com.

What do you dislike about Certain?

The difficulty of importing exhibitors profiles to the platform. Review collected by and hosted on G2.com.

Recommendations to others considering Certain:

Have at least 3 or 4 sessions of practice before using it as a final product. Review collected by and hosted on G2.com.

What problems is Certain solving and how is that benefiting you?

I'm doing appointment diaries for IBTM AMERICAS 2019 and also 2018. I actually enjoy that the platform is focused on HB, this way all appointments are based on a funded decision and we don't oblige the HB to assist to the appointments. Review collected by and hosted on G2.com.

Florencia G.

Digital Demand and Marketing Operations Manager - LATAM

Enterprise (> 1000 emp.)

3/12/2019

"Certain Helped the team to Execute better and more consolidated Events"

4/5

What do you like best about Certain?

Certain is a great platform that allowed us to be faster and better organized on our event execution. Review collected by and hosted on G2.com.

What do you dislike about Certain?

There is not a dislike, I think there are things to improve or incorporate in the future. Needs change every day and teams evolve. Tools need to evolve with us. Review collected by and hosted on G2.com.

Recommendations to others considering Certain:

Certain is a great tool for us and the integration with existing platforms and tools used in the company made it really great for our daily base job, specially on measure our success executing events. Review collected by and hosted on G2.com.

What problems is Certain solving and how is that benefiting you?

We are getting better an more easy to GTM web pages, registrations, automated emails and of course, on site attendee scans. Review collected by and hosted on G2.com.

Yanet G.

Hosted Buyer Manager

Enterprise (> 1000 emp.)

5/10/2019

"Very good platform, friendly"

5/5

What do you like best about Certain?

it is friendly and really allow users to do a lot of changes, support is very good Review collected by and hosted on G2.com.

What do you dislike about Certain?

all mailing campaigns kinda go to spam to the end user Review collected by and hosted on G2.com.

Verified User in Events Services

Enterprise (> 1000 emp.)

4/18/2019

"Lots of options, but very manual"

4/5

What do you like best about Certain?

The Certain platform has more options for customization than I've ever seen. It is great to be able to make it fit to the unique events we do. Review collected by and hosted on G2.com.

What do you dislike about Certain?

The only issue is that the system isn't super intuitive and it takes a lot of manual work to make updates. HTML knowledge is definitely required to manage, even on an individual event level. Review collected by and hosted on G2.com.

Verified User in Computer Software

Enterprise (> 1000 emp.)

4/18/2019

"Extremely pleased with Certain"

5/5

What do you like best about Certain?

I love all of the customizations that can be made, as well as all of the features that are offered. Review collected by and hosted on G2.com.

What do you dislike about Certain?

I hope they fix the issue with creating a poll. It becomes a bit of a three-step process and I feel as though that can be simplified. Review collected by and hosted on G2.com.

Sydney L.

Marketing Manager, Global Programs and Events

Computer Software

Enterprise (> 1000 emp.)

8/16/2018

"Certain has helped our company become more effective and efficient!"

4/5

What do you like best about Certain?

Certain is a very robust system that provides the right solutions for large events that require complex registration set ups on the back end, while providing a branded, user friendly, customized experience on the front end. Review collected by and hosted on G2.com.

What do you dislike about Certain?

It takes a bit of time to become familiar with using the back end, however, once you learn how to use it, it becomes more intuitive. Review collected by and hosted on G2.com.

What problems is Certain solving and how is that benefiting you?

Using Certain has allowed our company to eliminate working in silos, and benefit from centralization. We can now provide similar experiences globally, maintain brand standards, produce immediate reporting results, all along with knowing that the information in the system is being held securely. Review collected by and hosted on G2.com.

Verified User in Industrial Automation

Enterprise (> 1000 emp.)

2/20/2019

"Easy of Use. "

4.5/5

What do you like best about Certain?

How easy it is to use the mobile app on any device. The desk top version is a welcome relief to make things easier for spreadsheets. Review collected by and hosted on G2.com.

What do you dislike about Certain?

Setting up the printer can be a little difficult once on site. To add a printer is a little time consuming. Review collected by and hosted on G2.com.

Verified User in Hospitality

Mid-Market (51-1000 emp.)

2/22/2019

"We love the versatility and flexibility that Certain offers us."

4/5

What do you like best about Certain?

There is so much flexibility with how you can build a registration form/s within Certain. Review collected by and hosted on G2.com.

What do you dislike about Certain?

if you are a beginner, there is too much flexibility/need for knowledge. Review collected by and hosted on G2.com.

Verified User in Financial Services

Enterprise (> 1000 emp.)

8/22/2018

"Too complicated for the average user"

2/5

What do you like best about Certain?

From a daily user perspective, the tool was flexible enough to do just about anything you want it to, if you have enough experience using the tool, time and technical knowledge. The setup could be time consuming but if you put in the effort, you could really customize. Its a marketers dream for reporting and email customization, again if you can figure out how to setup it. You can create multiple registration forms which was nice if you needed them. Review collected by and hosted on G2.com.

What do you dislike about Certain?

The platform is overly complicated and things are not necessarily where you expect them.It can be a long process to get simple tasks executed and if every single step isnt setup perfectly, things will go wrong. Customer support on the phone is a nightmare. System is meant to be customized on every level...there are really no 'standardized' structures/foundations to how the system works. It is not for the occasional user - you have to have dedicated support in order to make this solution work. Review collected by and hosted on G2.com.