--- title: Centra Reviews meta\_title: 'Centra Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 69 reviews by the users' company size, role or industry to find out how Centra works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 69 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Centra Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Centra but has limited features. Are you part of the Centra team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Centra is a headless, SaaS e-commerce platform for medium to enterprise-sized fashion and lifestyle brands running a Direct-to-Consumer and/or wholesale ecommerce business towards the global market. The Centra platform is built from a fashion and lifestyle brands perspective since day one, and is packed with smart and impactful features for brands within this segment – without compromizing on the flexibility expected from a headless e-commerce software. This approach makes it possible to build powerful and scalable ecommerce experiences, distributed across unlimited sales channels and markets – while maintaining a very low total cost of ownership. * * * Seller [Centra](https://www.g2.com/sellers/centra) Discussions [Centra Community](https://www.g2.com/products/centra/discuss) Languages Supported English, Swedish Solution Type All-in-One Overview by Max Brennan (Head of Communications at Centra – Where next generation brands are built) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 20 months [ View More Pricing Information ](https://www.g2.com/products/centra/pricing) ## Top-Rated Alternatives [ ![Shopify Plus](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shopify Plus") Shopify Plus 4.4/5(872) ](https://www.g2.com/products/shopify-plus/reviews) [ ![Salesforce B2C Commerce](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Salesforce B2C Commerce") Salesforce B2C Commerce 4.3/5(593) ](https://www.g2.com/products/salesforce-b2c-commerce/reviews) [ ![Shopify](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shopify") Shopify 4.4/5(5,126) ](https://www.g2.com/products/shopify/reviews) [ View All Alternatives ](https://www.g2.com/products/centra/competitors/alternatives) ## User Insights Average based on 69 real user reviews. Implementation Time 5 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 9/21/2022 "Very satisfied with the overall experience and ui." 4.5/5 What do you like best about Centra? Good integrations and lots of features along with a speedy platform. Review collected by and hosted on G2.com. What do you dislike about Centra? Missing the opportunity to create campaigns based on CSV upload. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? Very good cross border functionality. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ML Matilda L. E Small-Business (50 or fewer emp.) 6/30/2022 "Best platform!!" 5/5 What do you like best about Centra? Centra is such a smart and well-developed platform, when it comes to all the handling with orders, returns, campaigns, vouchers, bundles to mention some. Everything you need in one platform. Review collected by and hosted on G2.com. What do you dislike about Centra? The report part is not the best one, but now with the new dashboard, it doesn't matter that much. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? Centra is solving issues with orders etc, and also the merchant part have been really good! Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 9/1/2022 "professional and customer focused" 4.5/5 What do you like best about Centra? Good customer service and quick to develop and adjust. Easy to handle. Review collected by and hosted on G2.com. What do you dislike about Centra? Its not a bad thing, but for us maybe the Centra platform is to big at the moment. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? Selling d2c international Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Mid-Market (51-1000 emp.) 8/22/2022 "Powerful platform for headless ecom for global brands." 5/5 What do you like best about Centra? A flexible platform covering all the needs for a brand that wants to sell globally both for D2C and B2C. Good support. Fast and extremely stable. Review collected by and hosted on G2.com. What do you dislike about Centra? Some feature requests take has taken some time to address. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? A complete set of APIs:s for a true headless setup. A good set of plugins/integrations. The use of one product catalog for both B2C and D2C is great. The platform is built for brands from the ground and up. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 8/17/2022 "Great platform" 4.5/5 What do you like best about Centra? Easy to use, quite flexible, easy to handle multiple markets. Review collected by and hosted on G2.com. What do you dislike about Centra? On the expensive side, slightly rigid in setting up google/FB feed. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? fast back-end, easy to use, very future proof as we add complexity Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Patrik T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patrik T.") PT Patrik T. Head of e-com Small-Business (50 or fewer emp.) 8/18/2022 "Excellent D2C platform" 4/5 What do you like best about Centra? Easy to use even though it's a complex platform. Review collected by and hosted on G2.com. What do you dislike about Centra? The interface could be better, it's newly updated but still not vey logical. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? Centra allows us to expand globally faster than ever before. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Small-Business (50 or fewer emp.) 8/22/2022 "Everything you need to ramp up your DTC-adventure" 5/5 What do you like best about Centra? If you are a fashion retailior, there is nothing that compares with centra. This platform comes with a advanced segmentation and marketing features, that enables any brand to be global from start. Review collected by and hosted on G2.com. What do you dislike about Centra? If your product catalogue is far from fashion standard, you might want to consider other alternatives. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? Centra enables us to create unique storefront experiences for our customers, tailored to the needs of each brand. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic DD Daniel D. CEO Small-Business (50 or fewer emp.) 6/30/2022 "Centra for Chimi" 5/5 What do you like best about Centra? Smooth headless solution w strong APIs and good partners (integration & softwares) Review collected by and hosted on G2.com. What do you dislike about Centra? It's not expensive, neither cheap. Good tech at this stage, but might need to keep developing as competitors are raising loads of cash and growing fast Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? Smooth micro process solutions w scalable features. Makes "globalization" easy and increasing assortment doable Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Andreas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andreas S.") AS Andreas S. Product Owner Mid-Market (51-1000 emp.) 8/16/2022 "Professional and easy to work with" 4.5/5 What do you like best about Centra? A powerful service, easy to integrate with. Review collected by and hosted on G2.com. What do you dislike about Centra? Some pain in their rapid growth resulting in communication/staffing issues. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? One of our main partners in delivering ecom to our clients. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 8/16/2022 "Powerful and extensive OMS to power modern e-commerce" 5/5 What do you like best about Centra? The general structure and data model within Centra act as a strong and reliable fundament for our whole business operation. The GraphQL API is a key in letting us get value from the system easily. Review collected by and hosted on G2.com. What do you dislike about Centra? UX and UI are a bit tricky to learn, but that's a natural effect of the multifunctional features that are available. Review collected by and hosted on G2.com. What problems is Centra solving and how is that benefiting you? Scaleable and reliable OMS and ERP (light) possibilities. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Centra? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Centra ](https://www.g2.com/products/centra/discussions/new) GU Guest User What is Centra used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-centra-used-for) [ View all Discussions ](https://www.g2.com/products/centra/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 5 months ### Return on Investment 20 months ### Average Discount 17% [ View More Pricing Information ](https://www.g2.com/products/centra/pricing) Centra Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d837503958995208571cbb1094c3f8fb/shopify-plus.png "Product Avatar Image") Shopify Plus 4.4/5(872) [ Compare Now ](https://www.g2.com/compare/centra-vs-shopify-plus) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_84fd5bd582809f20ff5682d2746ffa82/shopify.png "Product Avatar Image") Shopify 4.4/5(5,126) [ Compare Now ](https://www.g2.com/compare/centra-vs-shopify) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_66ffd4f613df56e55725c99cfdab848f/salesforce-b2c-commerce.jpg "Product Avatar Image") Salesforce B2C Commerce 4.3/5(593) [ Compare Now ](https://www.g2.com/compare/centra-vs-salesforce-b2c-commerce) ##### ##### Centra Features Merchandising/Marketing Product Visualization Promotions and Discounts Product Catalog Product Configuration Product Search and Filtering Order Process Checkout Process Shipping Options Tax Display and Processing Platform APIs User Management Reporting / Analytics [ View More Features ](https://www.g2.com/products/centra/features) ##### Categories on G2 [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)[Omnichannel Commerce](https://www.g2.com/categories/omnichannel-commerce) ##### Explore More [Top-rated API development tools with code generation](https://www.g2.com/discussions/top-rated-api-development-tools-with-code-generation)[Which 3D modeling software is best for architectural visualization on a mid-range PC where clients need realistic walkthroughs without a render farm?](https://www.g2.com/discussions/which-3d-modeling-software-is-best-for-architectural-visualization-on-a-mid-range-pc-where-clients-need-realistic-walkthroughs-without-a-render-farm)[Best contact center software for small business](https://www.g2.com/discussions/what-s-the-best-contact-center-software-for-small-business) [Which lifestyle spending account solutions enable plan compliance without expensive manual workarounds?](https://www.g2.com/discussions/which-lifestyle-spending-account-solutions-enable-plan-compliance-without-expensive-manual-workarounds)[Which live commerce software is most reliable for a 100-1000 employee retail organization that needs fast deployment and minimal training for the team running the events?](https://www.g2.com/discussions/which-live-commerce-software-is-most-reliable-for-a-100-1000-employee-retail-organization-that-needs-fast-deployment-and-minimal-training-for-the-team-running-the-events)[What are the most reliable digital communications governance platforms based on reviews from financial services compliance officers?](https://www.g2.com/discussions/what-are-the-most-reliable-digital-communications-governance-platforms-based-on-reviews-from-financial-services-compliance-officers) [Show MoreShow Less](javascript:void(0);)